We have developed the Prva Izbira online platform for Summit Motors Ljubljana, distributor of Ford vehicles in Slovenia. It allows the users to simply find their perfect vehicle and check the stock of models with car dealers.
Ford online platform
advanced ERP integration
effective SEO optimisation
A few simple steps to your new car
There is still the opportunity for growth - no matter the market. The automotive industry is the evidence for that, as the sale of personal vehicles in the last six years in Slovenia has increased by more than 40%. Despite the success, buyer habits quickly change, and having the top product is often not enough to get people to visit the sales showroom.
Summit Motors Ljubljana (general agent and representative of the Ford brand) is well aware of this, and we have joined forces with them to create the PrvaIzbira.si website, which in a simple and user-friendly way enables the users to find and buy their perfect car.
We handled the website renovation with the same level of care Ford develops their innovative technology – with 100% determination to fully serve its users.
The clean, minimalistic and responsive design supports an excellent user experience and integration of technological tools that provide the accurate and latest data on the website. Therefore the user can find their dream car as soon as possible.
Simple to use
The website is integrated with the Ford backend system, which guarantees perfect automation and lowers the chances of error. Simple navigation and filters can help even the most indecisive user to quickly find a suitable car. The website also allows users to book a test drive or to request an offer. No more browsing catalogues, calling around and exploring different financing options.
Ready for the test drive?
Car dealerships receive all the necessary information and data, so there is no boring and unnecessary filling out of forms at sales showrooms. The buyer doesn’t need to waste their time searching for test vehicles, as they can check car availability on the website itself. It takes only a few steps to locate the nearest car dealership with the car they want.
Enquiry for vehicles in stock
What if the user is looking for an offer? They can request one for all the vehicles in stock. The website allows them to search for the perfect car according to their needs.
From sales to content marketing
Check out how the Ford Magazine went from print to an online version that fully supports the sales funnel – from lead generation to lead nurturing.