Search engine optimization (SEO) is the process of optimizing websites for search engines. With SEO, companies have the opportunity to rank high in search engines, such as Google and others. By using SEO, we enable users to find your website and content more easily, effectively increasing the website traffic and efficiency.
On-site optimization (on-site SEO)
On-site optimization is an SEO process that allows us to easily improve search visibility in search engines. It includes editing the code and content of the website. Code editing involves producing meta descriptions and structured data as well as making other corrections necessary for Google to consider your website efficient. Content editing involves creating relevant and credible content that your target audience will find useful. Quality content is the key to ranking high.
We help companies with on-site SEO by adjusting the code to make the site rank higher whenever users search for relevant keywords. When setting up new websites, we already implement basic on-site SEO in the process of website development.
The ecommerce guide is intended for new and experienced online retailers who want to increase the profitability of their online store.
Off-site optimization (off-site SEO)
Off-site optimization complements the process of on-site optimization. It involves the creation of links from other online sources to your website. These sources can include social media posts, PR articles and external blog or forum links. The links that have the highest impact on your search visibility are backlinks from authoritative websites (i.e. sites that Google recognizes as being relevant to your business). Off-site SEO is a field of work that is best left to SEO professionals who use the so-called white hat approaches, which ensure long-term growth and the consolidation of top positions in search results.
Advanced SEO includes all the elements necessary for effectively increasing website ranking on Google.
Advanced optimization should be performed by experienced professionals with an in-depth knowledge of Google algorithms. An advanced SEO service may also involve setting up the Google My Business account according to the latest guidelines, optimizing the website for mobile devices, adding structured data and more.
Using the wrong or unauthorized approaches to website optimization can delete a website from Google altogether. This is because Google uses two algorithms developed for identifying and punishing any violations, namely Google Penguin and Google Panda.
“Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.”