Google Ads Advertising includes keywords bidding in the search network, advertising with ad banners or banners in the display network, YouTube Advertising and many other placements. Advertising on Google is a great channel for companies selling products online, and B2B companies that wish to gain quality business contacts.
Efficient Google Ads Advertising
The Google Ads platform offers numerous campaign types. With Google Advertising we bid keywords in the search network and display ads to interested users in the Google search engine. The ad banners and video ads can address the users on the Google partner websites and applications as well as YouTube. And with advanced remarketing, we once again target the visitors to your website.
The ecommerce guide is intended for new and experienced online retailers who want to increase the profitability of their online store.
Search Network Advertising
With Google advertising on the search network (Google Search Network) we display ads in the search results on Google and other Google sites. We manage the search campaign setting with a thorough analysis of keywords. Campaigns are properly structured, and cost-per-click (CPC) is defined, or we select a suitable automated bidding strategy. Then we write text ads, and, for better results, we also use ad expansion. It is due to the regular ad optimisation that these appear higher in the results. We also take care of the conversions’ import from Google Analytics.
Display Network Advertising
By advertising on Google Display Network we display ads on Google partner websites, videos and applications, where we reach 90% of online users. This type of campaign is suitable for increasing brand awareness and remarketing for sales, where we once again target visitors of the website. We approach the campaign by preparing a great number of ad formats, analysing target groups in Google Ads and setting up a suitable frequency and placement for displaying the ads.
Video Advertising and YouTube
YouTube Advertising is an excellent solution for reaching a wide audience, since it is a very popular platform with more than 2 billion monthly users. Several formats are available, such as YouTube Video Discovery Ads, TrueView In-stream and others, where we pay for one thousand views or for viewing individual ads. With the TrueView for Action ads, we can affect the conversion as well, besides the brand awareness, since we can use the call to the action, you wish user to accomplish on your website.