Facebook Advertising is a very efficient channel for companies dealing with online sales, and it offers many opportunities for B2B companies to gain high-quality leads. Facebook Advertising, which also includes Instagram Advertising, provides accurate targeting of people with personalised ads, which can serve for better sales or brand awareness.
Efficient Facebook Advertising
Facebook as the platform with the most active users offers a great reach. With Facebook ads, we can address the target audience based on demographic data, interests, various behavioural patterns or retarget the visitors to the website. The settings on Facebook Ad Manager allow us to target the users in different phases of the sales funnel; by campaign testing and optimisations we can guarantee the best possible advertising results. On the same platform, we can also perform Instagram Advertising and display ads on Messenger and affiliated online apps.
The ecommerce guide is intended for new and experienced online retailers who want to increase the profitability of their online store.
Facebook Pixel for Better Results
For accurate user and conversion tracking on your website, we first implement Facebook Pixel and set it according to the needs (e.g. by adding so-called Standard Events). After setting up Facebook Pixel we create Facebook Campaigns, where we select a suitable type according to their objectives. The Facebook Campaigns are optimised to increase the engagement of users, reach, website visits and conversions. Pixel also enables the implementation of advanced remarketing and monitoring the efficiency of campaigns, ad groups and individual Facebook ads.
Advanced Approaches of Facebook Advertising
Dynamic remarketing on Facebook is one of the most profitable approaches. It is primarily used for online shops, and it can be used in the automobile, tourist or any other sector. Before setting up such campaigns, we take care of everything needed for the optimal results: we manage the Product Feed, design the Product Catalogue and connect it to Facebook Pixel. We manage the event tracking (Standard Events) on your website, which is necessary for the Facebook algorithm to function flawlessly.