{"id":999,"date":"2018-10-17T00:00:00","date_gmt":"2018-10-16T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2018\/10\/17\/s-postavitvijo-spletnega-mesta-se-pravo-delo-sele-zares-zacne\/"},"modified":"2023-04-28T09:07:57","modified_gmt":"2023-04-28T07:07:57","slug":"s-postavitvijo-spletnega-mesta-se-pravo-delo-sele-zares-zacne","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/s-postavitvijo-spletnega-mesta-se-pravo-delo-sele-zares-zacne\/","title":{"rendered":"S postavitvijo spletnega mesta se pravo delo \u0161ele zares za\u010dne"},"content":{"rendered":"<p><em>Digitalni marketing je ena res krasna stvar.<\/em> Kdaj ste nazadnje za trenutek odlo\u017eili \u0161tevilne naloge in pomislili, kaj vse nam omogo\u010da? <strong>Merjenje, testiranje, optimizacija, \u017eiva komunikacija s potro\u0161niki.<\/strong> Danes se nam marsikatera od teh stvari zdi tako samoumevna, da niti ne pomislimo, kako la\u017eje je \u017eivljenje marketinga\u0161a v \u010dasu digitalnega marketinga.<br \/>\nPredstavljate si, da bi lahko na policah fizi\u010dne trgovine vsak dan ponudili enak izdelek v druga\u010dni embala\u017ei. Cel mesec bi testirali razli\u010dne velikosti, barve, oblike in postavitev, na koncu pa bi izbrali tisto razli\u010dico, ki bi pritegnila najve\u010d kupcev. Zveni znano? Seveda, saj to vsak dan delamo v digitalnem marketingu.<\/p>\n<p>No, naj bi delali. Ampak vse preve\u010dkrat vidim, da \u0161tevilna podjetja na spletu delajo takole: odprejo vrata svoje prodajalne, na police postavijo izdelke, obesijo plakate, za blagajne posadijo prodajalke in trgovina je nared. Potem pa ve\u010d let ne spremenijo niti ene same stvari v trgovini. Prodajalke ves \u010das govorijo enake stavke, izdelki so vedno na isti polici, plakati in letaki enaki kot prvi dan.<\/p>\n<h2><strong>Ko smo live, se zabava lahko za\u010dne<\/strong><\/h2>\n<p>Lahko vam postavimo krasno sijo\u010de spletno mesto, v katerega\u00a0se boste zaljubili na prvi pogled, a velika verjetnost je, da va\u0161i obiskovalci ne bodo \u010dutili enako. Ampak zakaj bi o tem ugibali? Vpra\u0161ajte jih! Za\u017eenite spletno anketo in obiskovalce vpra\u0161ajte, kaj menijo o va\u0161em (novem) spletnem mestu. \u010ce niste zadovoljni s \u0161tevilom prijav na newsletter zamenjaje nagovor, spremenite pozicijo bannerja, ki poziva k naro\u010dilu na novice, dodajte razli\u010dne slike izdelkov v spletni trgovini in testirajte razli\u010dne tekste. Ko se enkrat resno lotite igranja s spletnim mestom (govorim o\u00a0<strong>optimizaciji<\/strong>), vas lahko celo zasvoji. Digitalni svet ponuja morje prilo\u017enosti, na vas pa je, kaj boste potegnili iz njega &#8211; bo to jastog ali zgolj zavr\u017eena plastenka?<\/p>\n<h2><strong>Pomembna je strategija in razumevanje svojih strank<\/strong><\/h2>\n<p><a href=\"https:\/\/madwise.si\/digitalni-marketing-je-kot-hisa-brez-dobrega-temelja-se-podre\/\">Spletno mesto je osnova spletnega nastopa podjetja ali blagovne znamke<\/a>. Obi\u010dajno je <strong>glavna konverzijska to\u010dka<\/strong>. Je tudi digitalna izlo\u017eba podjetja. \u010ce ima podjetje tudi spletno trgovino, le ta predstavlja spletne police, digitalne promocijske stojnice, digitalne letake in plakate. Nagovor na vsaki spletni strani je kot prodajalec.<\/p>\n<p>Uspe\u0161na podjetja vedo, da je <strong>postavitev spletnega mesta \u0161ele prvi korak.<\/strong> Zavedajo se, da je spletno mesto \u017eiva stvar, ki potrebuje neprestano pozornost. Tako kot va\u0161a lokalna trgovina. Kolikokrat ste se \u017ee jezili, ker izdelka, ki ga stalno kupujete, ni ve\u010d na polici, kjer ste ga vajeni, ali pa so spet zamenjali embala\u017eo in ga niti ne spoznate? \u010ceprav se vam tako zdi, tega ne po\u010dnejo zato, da bi vas jezili, pa\u010d pa so za vsemi temi spremembami marketin\u0161ke strategije in na\u010drtovane akcije.<\/p>\n<p>Zato se tudi mi z naro\u010dniki vedno pogovarjamo o njihovi <a href=\"https:\/\/madwise.si\/digitalna-strategija-za-pameten-spletni-nastop\/\"><strong>strategiji spletnega nastopa<\/strong><\/a> in ne zgolj o tem, koliko jih bo stalo in koliko \u010dasa bo trajalo, da jim postavimo (novo) spletno mesto. Skupaj na\u010drtujemo tudi korake po lansiranju.<\/p>\n<p>\u017dal nimamo steklene krogle, s katero bi lahko napovedali prihodnost. Imamo izku\u0161nje, imamo znanje. Zavedamo se, da je postavitev spletnega mesta <strong>dolgotrajen proces<\/strong>, ki podjetje stane dosti denarja in da so spremembe zadnje, na kar \u017eelijo pomisliti dan po lansiranju. Veliko lahko naredimo z dobrim na\u010drtovanjem, dobro komunikacijo, s poznavanjem ciljne skupine, a nobeno spletno mesto na bo opravilo svoje naloge v prodajnem procesu, \u010de se z njim ne bomo ukvarjali tudi po lansiranju. Pika.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010dlanku preverite, zakaj je spletna stran sredstvo in ne kon\u010dni cilj va\u0161e spletne prisotnosti. Z vami delimo tudi nekaj nasvetov, kako lahko optimizirate spletno stran, da bolje slu\u017ei tako va\u0161im potencialnim kupcem kot tudi va\u0161im poslovnim ambicijam.<\/p>\n","protected":false},"author":14,"featured_media":1308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S postavitvijo spletnega mesta se pravo delo \u0161ele zares za\u010dne<\/title>\n<meta name=\"description\" content=\"Postavitev spletnega mesta je dolgotrajen proces premi\u0161ljenega na\u010drtovanja, u\u010dinkovite komunikacije in nenehne optimizacije. 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