{"id":953,"date":"2018-08-14T00:00:00","date_gmt":"2018-08-13T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2018\/08\/14\/zakaj-je-podjetja-strah-digitala\/"},"modified":"2023-04-28T09:08:00","modified_gmt":"2023-04-28T07:08:00","slug":"zakaj-je-podjetja-strah-digitala","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/zakaj-je-podjetja-strah-digitala\/","title":{"rendered":"Zakaj je podjetja strah digitala?"},"content":{"rendered":"

Vsako jutro spijete kavo ali sve\u017ee stisnjen pomaran\u010dni sok v istem lokalu? Malicate vsak dan v istih restavracijah? Vsako leto dopustujete v istem kraju ali vsaj na podoben na\u010din? Ljudje smo bitja navad, a spremembe so tiste, ki nas \u017eenejo naprej<\/strong>. In \u010deprav spremembe v na\u0161i rutini ponavadi niso najbolj za\u017eeljene, so pogosto nujne. Tako kot danes digital.
\nDigitalna transformacija marketinga in prodaje<\/a> se marsikomu \u0161e vedno zdi zapletena in nepotrebna. Zakaj bi menjali vzorce, ki delujejo \u017ee leta ali celo desetletja? Morda zato, ker gresta hladno klicanje in po\u0161tni katalog po\u010dasi po poti uli\u010dnih prodajalk v\u017eigalic in dostavljalcev ledu na triciklih.<\/p>\n

A \u010de so posledice zavra\u010danja spleta jasne, so nekoliko bolj zamegljeni vzroki tega strahu. Nekaj pa jih lahko vseeno osvetlimo.<\/p>\n

Strah pred neznanim<\/h2>\n

V\u010dasih je bilo \u201cimeti spletno stran\u201d dovolj za \u201citi na internet\u201d. Danes temu ni ve\u010d tako. Spletna stran mora biti<\/strong> optimizirana<\/strong> v vseh pogledih, imeti mora dobro uporabni\u0161ko izku\u0161njo<\/a><\/strong>, generirati mora leade<\/strong> in konec koncev mora biti tudi privla\u010dna. Ob tem je potrebno imeti tudi aktivne profile na vseh kanalih, njihov seznam pa je zastarel, \u0161e preden ga sestavimo do konca.<\/p>\n

Redno po\u0161iljanje elektronske po\u0161te naro\u010dnikom je postalo higienski minimum. Potem je tukaj \u0161e marketin\u0161ka avtomatizacija<\/a>, za vogalom pa nas \u017ee \u010daka umetna inteligenca.<\/p>\n

Zadrega zaposlenih, ki bi se morali poleg svojega obi\u010dajnega dela ukvarjati \u0161e z vsem zgoraj na\u0161tetim, je torej povsem razumljiva, vodstvo pa pogosto pri\u010dakuje, da se bodo zaposleni o vsem izobrazili v svojem prostem \u010dasu.<\/p>\n

\"Lead<\/a><\/p>\n

Odpor staroselcev<\/h2>\n

Da se kruh pe\u010de enako, kot so ga pekle tudi na\u0161e babice, je razumljivo. Tehnologija se namre\u010d vmes ni kaj dosti spremenila. Povsem nasprotno pa velja za digital.<\/p>\n

Danes vsi uporabljamo pametne telefone, ve\u010d kot 70% nakupne poti se zgodi na spletu, vse ve\u010d nas preko spleta tudi v celoti opravi nakup, dolo\u010dena podjetja pa se \u0161e vedno \u201cotepajo\u201d digitalnega poslovanja. Zakaj?<\/p>\n

Kar nekajkrat se mi je \u017ee zgodilo, da sem pri svetovanju na\u0161im partnerjem naletel na zaskrbljenost na njihovi strani. Niso namre\u010d prepri\u010dani v usposobljenost in pripravljenost lastnega kadra. Preve\u010d \u010dasa so potrebovali \u017ee samo za to, da so paragonske bloke zamenjali z ra\u010dunovodskim programom in \u0161e predobro se spomnijo, koliko solz in krvi je ob tej menjavi prelila administracija.<\/p>\n

V resnici ni tako te\u017eko<\/h2>\n

Verjetno se \u0161e spomnite, v kak\u0161nih bole\u010dinah se je rojeval zadnji prehod na novo programsko opremo za vodenje zaloge ali veleprodajo. In ob\u010dasno stvari \u0161e vedno ne delujejo tako, kot bi morale.<\/p>\n

Na sre\u010do je na spletu druga\u010de, saj so sistemi prilagojeni uporabnikom. Objavljanje korporativnih novic na sodobni spletni strani, urejanje dru\u017ebenih omre\u017eij ali dodajanje izdelkov v spletno trgovino je v resnici otro\u010dje lahko.<\/p>\n

Prav zato za poslovanje preko spleta v resnici ne potrebujete pove\u010danja IT oddelka. Te naloge v celoti spadajo na podro\u010dje marketinga in kasneje prodaje. In zagotavljam vam, vi in va\u0161i zaposleni boste zelo hitro osvojili osnove.<\/p>\n

\"\"<\/a><\/p>\n

Brez zemljevida v neznano<\/h2>\n

Vseeno pa gre za novo podro\u010dje in kljub preprostosti orodij z njihovo nepravilno uporabo ne boste dosegli rezultatov, ki bi jih \u017eeleli (in bi jih lahko). Za vsakega Kri\u0161tofa Kolumba imamo namre\u010d vsaj enega Jamesa Cooka, ki so ga med iskanjem novih poti pojedli domorodci.<\/p>\n

Ko greste na potovanje v Ameriko, si pripravite plan – katera mesta boste obiskali, koliko \u010dasa vam bo potovanje vzelo, koliko denarja boste potrebovali, \u2026 Zakaj bi torej pri prehodu na splet potovali brez na\u010drta?<\/p>\n

Digitalna strategija<\/a> je tista, ki vam omogo\u010da, da se lahko vedno osredoto\u010dite na prave kupce, ob pravem \u010dasu, s pravim sporo\u010dilom in na pravem komunikacijskem kanalu. Z njeno pripravo si prihranite \u010das, oziroma poskrbite, da vas na va\u0161i poti ne bodo pojedli kanibali.<\/p>\n

In potem pridemo \u0161e do merljivosti<\/h2>\n

Na spletu boste lahko zelo natan\u010dno izmerili, katere aktivnosti vam prina\u0161ajo dodatne kupce. Ne, tukaj ne gre za \u0161tetje v\u0161e\u010dkov in sledilcev. Opravite lahko zelo natan\u010dne meritve, kateri nagovor v oglasu bo na primer prodal za 42% ve\u010d zimskih gum na podro\u010dju osrednje Slovenije. Zadeve se je treba le lotiti na pravi na\u010din.<\/p>\n

Vse se ustavi pri stro\u0161kih<\/h2>\n

\u0160e zadnji pomislek, ki ga velikokrat sre\u010damo, pa je, kdo bo vse to pla\u010dal.<\/p>\n

Glede na na\u0161e izku\u0161nje bodo to kar va\u0161i povi\u0161ani prodajni rezultati. Na spletu boste lahko dosegli nove kupce, ki jih z dosedanjimi marketin\u0161kimi metodami niste. Poleg tega pa boste z zgledno urejeno spletno podobo povi\u0161ali svoj ugled tudi pri dosedanjih strankah in poslovnih partnerjih.<\/p>\n

Treba je torej le \u0161e premagati strah in narediti prvi korak. Mi vam z veseljem pomagamo! \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Se pripravljate na digitalno transformacijo? Spoznajte nekaj klju\u010dnih vidikov, na katere \u017eelite biti pozorni, da razumete prednosti digitalnega sveta za va\u0161e podjetje. V \u010dlanku vam pomagamo osvojiti osnove, da lahko brez strahu in zadr\u017ekov naredite prvi korak.<\/p>\n","protected":false},"author":14,"featured_media":1272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,12],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","category-izdelava-digitalne-strategije","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"\nZakaj je podjetja strah digitala?<\/title>\n<meta name=\"description\" content=\"Spremembe nas \u017eenejo naprej. In \u010deprav ponavadi niso najbolj za\u017eelene, so nujne. Tako kot danes digital. 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