{"id":911,"date":"2018-07-18T00:00:00","date_gmt":"2018-07-17T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2018\/07\/18\/najeti-agencijo-ali-razsiriti-oddelek-marketinga\/"},"modified":"2023-04-28T09:07:55","modified_gmt":"2023-04-28T07:07:55","slug":"najeti-agencijo-ali-razsiriti-oddelek-marketinga-2","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/najeti-agencijo-ali-razsiriti-oddelek-marketinga-2\/","title":{"rendered":"Najeti agencijo ali raz\u0161iriti oddelek marketinga?"},"content":{"rendered":"

\u201cMalo d\u2019narja, malo muzike.\u201d Star pregovor o povezavi denarja z glasbenimi u\u017eitki zagotovo velja tudi v marketingu. Le da tu namesto dobre glasbe v zameno za ustrezno pla\u010dilo prejmemo u\u010dinkovit (ali v nasprotnem primeru neu\u010dinkovit) marketing<\/a><\/strong>. \u00a0<\/span>
\n\u010ce \u017eelite, da za\u010dne va\u0161 marketing delovati, je vanj potrebno investirati<\/strong>. Samo tako boste pri\u0161li do novih strank, vzdr\u017eevali odnose z obstoje\u010dimi in prehiteli konkurenco.<\/span><\/p>\n

Dejstvo pa je, da govorimo o razli\u010dnih \u201cglasbenih melodijah\u201d, \u010de primerjamo sodelovanje z marketin\u0161ko agencijo in krepitev internega marketinga z novimi zaposlenimi. <\/span><\/p>\n

Katera od teh dveh melodij je bolj\u0161a za podjetja, ki si \u017eelijo sprememb in rasti?<\/span><\/p>\n

Moj odgovor se glasi, da bodo spletne marketin\u0161ke aktivnosti bistveno bolj u\u010dinkovite, \u010de se jih lotite skupaj z agencijo.<\/span><\/p>\n

A zakaj bi mi verjeli. Konec koncev je Madwise marketin\u0161ka agencija. Verjetno ste v tem trenutku pomislili, da \u017eelimo samo speljati vodo na svoj mlin. Zato naj svojo trditev v nadaljevanju podprem z nekaj argumenti.<\/span><\/p>\n

Zakaj torej agencija?<\/strong><\/h2>\n

Kaj imajo skupnega Google, Krka in Akrapovi\u010d?<\/span><\/p>\n

Na prvi pogled ne ravno veliko. A vsi se ukvarjajo s tem, kar jim gre dobro od rok, oziroma so vrhunski strokovnjaki na svojem podro\u010dju<\/strong>.<\/span><\/p>\n

Kar je tudi klju\u010dno za vsak uspe\u0161en posel. \u010ce ne bi bili odli\u010dni v tem, kar po\u010dnete, bi najverjetneje tudi vi \u017ee pred \u010dasom zaprli svoje podjetje.<\/span><\/p>\n

Zagotovo imate \u017ee zdaj precej polne roke dela z notranjimi procesi. Na sre\u010do je za marketing precej preprosto poiskati zunanje izvajalce.<\/span><\/p>\n

Seveda bo agencija potrebovala od vas marsikatero informacijo in mnenje. A dobra agencija bo znala sama \u201cpoiskati\u201d va\u0161e znanje, namere, klju\u010dne prednosti in izzive, brez da bi za to pretirano zapravljala va\u0161 \u010das<\/strong>. <\/span><\/p>\n

Po drugi strani je lahko postopek, ki ga porabite za osnovanje lastne marketin\u0161ke ekipe, presenetljivo dolgotrajen. Iskanje kakovostnega kadra, zaposlitveni razgovori in birokracija, nato pa dolgotrajno uvajanje in ve\u010dno izobra\u017eevanje se zajedajo v \u010das, ki bi ga lahko sicer porabili za to, da raz\u0161irite svojo osnovno dejavnost. Ki ni marketing.<\/span><\/p>\n

Prilagodljivost<\/strong><\/h2>\n

Z marketin\u0161ko agencijo vedno obstaja tudi mo\u017enost za pove\u010danje ali zmanj\u0161anje aktivnosti, odvisno od potreb. V lastnem podjetju vsako pove\u010danje zadol\u017eitev marketinga pomeni nove postopke zaposlovanja, zmanj\u0161anje pa vodi v vedno ne\u017eeleno odpu\u0161\u010danje zaposlenih.<\/span><\/p>\n

Agencije se prilagajajo va\u0161im potrebam in so vedno na voljo za va\u0161e projekte. \u010ce temu ni tako, jih lahko zamenjate po dokaj hitrem postopku. Izbira je velika, zagotovo boste na\u0161li agencijo, ki bo ustrezala va\u0161im potrebam oziroma potrebam va\u0161ega poslovanja<\/strong>.<\/span><\/p>\n

Hkrati pa se z agencijo izognete tudi te\u017eavam z motiviranjem in vodenjem kreativnih posameznikov. Ustvarjanje za marketing idealne kulture je lahko precej zapleteno, saj vsak novi zaposleni potrebuje \u010das za uvajanje, mentoriranje in ocenjevanje dela. <\/span><\/p>\n

Mar ne bi bilo bolj preprosto, \u010de bi lahko vse te zadol\u017eitve prelo\u017eili na zunanjega izvajalca?<\/span><\/p>\n

Ekonomija obsega<\/b><\/h2>\n

Skoraj vse agencije so bolj u\u010dinkovite tudi zato, ker je marketing njihova osnovna dejavnost. Investiramo v orodja, znanje in na\u010dine, ki preprosto ne bi bili cenovno u\u010dinkoviti za manj\u0161e notranje marketin\u0161ke oddelke<\/strong>. <\/span><\/p>\n

\u017de najem in nakup osnovnih orodij za digitalni marketing lahko podjetje stane nekaj tiso\u010d evrov mese\u010dno. Ob tem pa so vsa orodja ravno dovolj specializirana, da je nemogo\u010de najti \u010dloveka, ki bi sam obvladal vsa.<\/span><\/p>\n

\u010cesar pa ne vedo vsi. Redno se namre\u010d pojavljajo zaposlitveni oglasi za strokovnjake s podro\u010dja AdWords<\/a><\/strong> ogla\u0161evanja, ki so hkrati tudi tekstopisci in programerji, po mo\u017enosti s kak\u0161no nagrado za grafi\u010dno oblikovanje.<\/span><\/p>\n

Ko kon\u010dno najdejo marketin\u0161ko deklico za vse, pogosto ugotovijo, da bo na koncu v najbolj\u0161em primeru dobro opravljeno delo na enem podro\u010dju. In spet je potrebno poiskati dodatne zaposlene.<\/span><\/p>\n

Tako kar naenkrat ne gre ve\u010d samo za stro\u0161ek ene dodatne pla\u010de.<\/span><\/p>\n

Zaprt ekosistem<\/b><\/h2>\n

Ena od najve\u010djih te\u017eav ve\u010dine podjetij je, da govorijo svoj jezik. Ne glede na to ali gre za visoko tehnolo\u0161kega ponudnika programske opreme ali lokalnega avtomehanika, podjetja s svojimi strankami pogosto komunicirajo v svojem \u017eargonu.<\/span><\/p>\n

Tudi vi ste se verjetno \u017ee zna\u0161li v situaciji, ko niste natan\u010dno vedeli, kaj pomeni izraz, ki ga je uporabljal va\u0161 potencialni poslovni partner. In verjetno vas to ni ravno prepri\u010dalo v nakup. <\/span><\/p>\n

Namesto tehni\u010dnih lastnosti produktov potencialne kupce bolj pogosto zanima, kako bodo re\u0161ili njihove te\u017eave. Kako boste to dosegli, pa prepu\u0161\u010dajo vam.<\/span><\/p>\n

Marketin\u0161ka agencija v komunikacijo s strankami pripelje nov in sve\u017e pogled<\/strong>. Persone<\/a><\/strong>, strankam prirejeni nagovori in premi\u0161ljeno izbrani komunikacijski kanali zagotavljajo, da bo va\u0161e sporo\u010dilo doseglo prave ljudi in kar je klju\u010dno – pozitiven odziv.<\/span><\/p>\n

Seveda ne vemo toliko o va\u0161ih produktih kot vi, a ravno to hkrati pomeni, da va\u0161e podjetje verjetno vidimo na podoben na\u010din kot va\u0161i bodo\u010di kupci. <\/span><\/p>\n

In ravno ta sve\u017e pogled, skupaj s pravim na\u010dinom komunikacije, je klju\u010dna prednost, ki jo lahko va\u0161emu marketingu prinese dobra marketin\u0161ka agencija.<\/span><\/p>\n

\u010ce vas zanima \u0161e kak dodaten argument, vabljeni na kavo! \ud83d\ude09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cMalo d\u2019narja, malo muzike.\u201d Star pregovor o povezavi denarja z glasbenimi u\u017eitki zagotovo velja tudi v marketingu. Le da tu namesto dobre glasbe v zameno za ustrezno pla\u010dilo prejmemo u\u010dinkovit (ali v nasprotnem primeru neu\u010dinkovit) marketing. \u00a0 \u010ce \u017eelite, da za\u010dne va\u0161 marketing delovati, je vanj potrebno investirati. Samo tako boste pri\u0161li do novih strank, […]<\/p>\n","protected":false},"author":14,"featured_media":1234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-agencija","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"\nNajeti agencijo ali raz\u0161iriti oddelek marketinga?<\/title>\n<meta name=\"description\" content=\"\u010ce \u017eelite, da za\u010dne va\u0161 marketing delovati, je treba vanj investirati. Le tako boste pri\u0161li do novih strank in prehiteli konkurenco. 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