{"id":872,"date":"2017-12-01T00:00:00","date_gmt":"2017-11-30T23:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2017\/12\/01\/kaj-ima-delujoc-marketing-z-vodovodom\/"},"modified":"2023-04-28T09:07:51","modified_gmt":"2023-04-28T07:07:51","slug":"kaj-ima-delujoc-marketing-z-vodovodom","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaj-ima-delujoc-marketing-z-vodovodom\/","title":{"rendered":"Kaj ima delujo\u010d marketing z vodovodom?"},"content":{"rendered":"

V bistvu precej veliko. \u010ce oba delujeta, preprosto odpremo pipo in ven prite\u010de \u017eeleno – voda ali leadi – oboje potrebujemo. In \u010de zmanjka enega ali drugega, je precej zoprno, pa naj bo za higieno ali za prodajo. <\/span>
\nDelujo\u010d vodovod smo \u017ee nekaj \u010dasa nazaj vzeli za samoumevnega. \u0160e nekaj tednov nazaj smo se ob obisku osmic lahko hitro izgubili tudi v zapu\u0161\u010denih vasicah, kjer so prebivalci obupali nad napornim in zamudnim no\u0161enjem veder iz lokalnega vodnjaka in se preselili v mesta. Tam med ostalimi pridobitvami moderne civilizacije u\u017eivajo tudi v dostopu do javnega vodovodnega omre\u017eja. \u00a0<\/span><\/p>\n

A zakaj se, ve\u010d tiso\u010d let po rimskih akvaduktih, \u0161e vedno z vedrom v roki sprehajamo po nove kontakte?<\/span><\/p>\n

Kampanjski pristop ni optimalen za rast<\/b><\/h2>\n

Morda smo vedro zamenjali s plastenko in najhuj\u0161o \u017eejo lahko pote\u0161imo tudi z njo. Pravi taborniki pa se znajo umiti tudi s \u010distilnimi rob\u010dki \ud83d\ude42<\/span><\/p>\n

A s kupovanjem plastenk smo dale\u010d od tega, da bi imeli tako \u017eeleno dobrino vedno na voljo, ko jo potrebujemo. Podobno je s sistemom generiranja leadov. Morda se zdi vstopni stro\u0161ek z izdelavo spletne strani, magnetov in vzpostavitvijo u\u010dinkovitega negovanja visok. A konec koncev tudi vgradnja cevi in vodovodar nista zastonj. <\/span><\/p>\n

A na koncu je voda iz pipe dolgoro\u010dno mnogo cenej\u0161a, okolju prijaznej\u0161a in dostopna. In kar naenkrat zelo dobro veste, za kaj dejansko pla\u010dujete in na kraj pameti vam ne pade, da bi svoje vsakedanje blagostanje spet temeljilo na vedrih ali plastenkah. <\/span><\/p>\n

In ni edina prednost delujo\u010deega vodovoda, da je voda vedno na voljo. V vsaki plastenki lahko skriva marsikaj. Morda gre le za zapakirano obi\u010dajno vodo, ki jo nekajkrat prepla\u010date. A v resnici je kupovanje kontaktov bolj podobno ponovno napolnjeni plastenki, iz katere je pred vami pilo kar nekaj ust. V resnici ne moremo biti nikoli popolnoma prepri\u010dani, kaj se skriva v njej, dokler ne poskusimo.<\/span><\/p>\n

Lead generation je vodovod, sejmi pa vodnjak na dvori\u0161\u010du<\/b><\/h2>\n

Obstajajo tudi druge poti do osnovnih dobrin, kot je uporaba javnih sredstev. \u010ce prebivamo na primernem obmo\u010dju, lahko izkopljemo tudi lasten vodnjak. A kaj bo z njim v su\u0161nih letih? Oziroma ko ga bomo enkrat izpraznili? Tukaj pa so \u0161e mikrobiolo\u0161ki dejavniki. In seveda medvedi.<\/span><\/p>\n

Po leade na sejme lahko hodimo nekajkrat letno. In takrat moramo v omejenem \u010dasu obdelati celotno industrijo. Ob tem pa delajo to tudi vsi na\u0161i konkurenti. Je na\u0161 bazen res dovolj globok ali bomo vodo pre\u010dkali \u017eejni?<\/span><\/p>\n

Poleg tega pa je to tudi dodatno delo, ki ga je potrebno opraviti. Veste, koliko veder je potrebno prenesti, da si pripravimo kopel?<\/span><\/p>\n

Lastno zajetje pa lahko naredimo bolj uporabno. Nastavimo ustrezno filtriranje, pre\u010drpavanje in rezervoarje. Tako kot z digitalnim nastopom lahko nadgradimo svoje sejemske aktivnosti. <\/span><\/p>\n

Segmentiramo kontakte, se pove\u017eemo z vsemi, ki za nas morda \u0161e ne vedo in si olaj\u0161amo delo pri nadaljnji komunikaciji. V\u010dasih pa namesto vode najdemo tudi zlato.<\/span><\/p>\n

Z dobro zastavljeno strategijo in kakovostno izvedbo ne boste ve\u010d odvisni od ritualnega plesa za de\u017e<\/b><\/h2>\n

Digitalni sistem generiranja in negovanja leadov zagotavlja, da bo na\u0161 vodovod ali prodajni lijak vedno poln. Glede na potrebe in zmo\u017enosti pa se lahko vedno tudi odlo\u010dimo, kako velik pretok si \u017eelimo.<\/span><\/p>\n

Lead generation in marketing automation tako nista ve\u010d zgolj vodovod. Lead generation je lasten poto\u010dek ali veletok. Z njim pridobimo svoj lasten vodni vir, iz katerega lahko leadi do nas le kapljajo ali pa se zlivajo. <\/span><\/p>\n

Da pa so leadi vedno na pravi temperaturi, poskrbi marketing automation. Saj veste, da so odzivi na hladno klicanje ponavadi za klicatelja kar precej\u0161en leden tu\u0161. S primernim negovanjem pa jih bomo ogreli, da bodo bolj dovzetni za na\u0161o prodajo \u0161e preden jih bomo sploh morali prvi\u010d poklicati.<\/span><\/p>\n

Na nas je torej le \u0161e, da odpremo pipo in za\u010dnemo zajemati.<\/span><\/p>\n

\"Lead<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kaj potrebuje va\u0161 marketing, da bo deloval tako samoumevno, kot deluje vodovod? V \u010dlanku preverite, kako lahko poskrbite za stalen in reden dotok novih leadov. Z vami delimo tudi vpogled, zakaj kampanjski pristop ni optimalen za rast in kako se druga\u010de lotiti pridobivanja novih leadov.<\/p>\n","protected":false},"author":14,"featured_media":1204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-digitalne-strategije","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"\nKaj ima delujo\u010d marketing z vodovodom?<\/title>\n<meta name=\"description\" content=\"Kaj potrebuje va\u0161 marketing, da bo deloval tako samoumevno, kot deluje vodovod? 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