{"id":870,"date":"2017-11-15T00:00:00","date_gmt":"2017-11-14T23:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2017\/11\/15\/kaj-je-mobile-first-indexing-in-zakaj-je-pomemben-za-nase-podjetje\/"},"modified":"2023-04-28T09:07:52","modified_gmt":"2023-04-28T07:07:52","slug":"kaj-je-mobile-first-indexing-in-zakaj-je-pomemben-za-nase-podjetje","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaj-je-mobile-first-indexing-in-zakaj-je-pomemben-za-nase-podjetje\/","title":{"rendered":"Kaj je mobile first indexing in zakaj je pomemben za na\u0161e podjetje?"},"content":{"rendered":"

So it begins… Google-ov Gary Illyes je pred dnevi na konferenci v New Yorku ob\u010dinstvu in svetovni javnosti potrdil, da je Google za\u010del z rolloutom mobile first indexa na izbrane spletne strani<\/a>. \u017de dve leti napovedovana velika sprememba v na\u010dinu, kako Google rangira in pozicionira rezultate iskanj, je kon\u010dno pred nami.<\/p>\n

Zakaj je to pomembna novica za va\u0161e podjetje tudi, \u010de se vam sanja ne, kaj hudi\u010da je SEO<\/a> in mobile first indexing?<\/h2>\n

Google se je \u017ee pred \u010dasom odlo\u010dil, da bo zaradi porasti uporabe pametnih telefonov za brskanje po spletu za\u010del na prvih mestih prikazovati povezave do tistih spletnih strani, ki bodo v osnovi mo\u010dno prilagojene za pametne telefone (responsive design) ali celo zasnovane po konceptu mobile-first<\/em> (stran postavimo v prvi vrsti za pametne telefone in \u0161ele nato za desktop).<\/p>\n

Ker va\u0161i potencialni partnerji ne \u017eivijo v afganistanskih jamah, imajo dostop do interneta in le-tega s pridom izkori\u0161\u010dajo za raziskovanje svojih B2B nakupov. Vsaj 90% njih, je to potrdilo \u017ee davnega 2014 v Googlovi raziskavi obna\u0161anja B2B podjetji na spletu.<\/a><\/p>\n

Uspeh va\u0161e podjetja je danes (iskreno povedano \u017ee od predv\u010deraj\u0161njim), odvisen od tega, kako dobro izkori\u0161\u010date splet za generiranje novega posla<\/a>. In ho\u010de\u0161, no\u010de\u0161 – vse se za\u010dne na stricu Googlu.<\/p>\n

71% vseh B2B nakupnih poti se za\u010dne z iskanjem na Googlu.<\/h2>\n

Prevedeno – 71% va\u0161ih potencialnih partnerjev, ki bi morda kupili pri vas, \u010de bi vas na\u0161li, za\u010dne iskati novega (npr.) dobavitelja tako, da gre na Google in vpi\u0161e izdelek, ki ga i\u0161\u010de.<\/p>\n

To je \u0161e en podatek iz leta 2014, zato lahko predvidevamo, da je danes ta odstotek \u0161e nekaj to\u010dk vi\u0161ji. Vpra\u0161ajte se, kdaj ste nazadnje na svojo mizo privleli 3 mape vizitk z zadnjih 8 sejmov in vse kataloge potencialnih ponudnikov med 2012 in 2016 ter se lotili raziskave nakupov? Upam, da nikoli.\u00a0Verjamem, da svoj \u010das uporabljate produktivno, odprete Google in za\u010dnete raziskovati potencialne ponudnike.<\/p>\n

V neketerih primerih prvi trije rezultati ”poberejo” 80% vsega prometa – 80% vseh ljudi, ki i\u0161\u010de neko klju\u010dno besedo, klikne na eno izmed prvih treh rezultatov.\u00a0Verjamem, da je to dovolj velik razlog, da bi vsako, \u0161e tako tradicionalno podjetje zastriglo z u\u0161esi.<\/p>\n

Kar nas pripelje do mobile-first<\/em> indeksiranja in va\u0161e spletne strani, ki je danes na nezavidljivem \u010detrtem mestu druge strani Googlovih rezultatov za klju\u010dno besedo va\u0161ega podjetja. Saj ste \u017ee sli\u0161ali tisto, \u017ee rahlo zastarelo \u0161alo, da truplo najla\u017eje skrijemo na drugo stran Googlovih rezultatov? Danes redko kdo dejansko nadaljuje svoje iskanje preko prve strani rezultatov. In ravno to je sr\u017e tega zapisa.<\/p>\n

Va\u0161a spletna stran, pozicioniranje le-te na Googlovih iskanjih in na\u010din, kako izkori\u0161\u010date splet za generiranje novih prodajnih sledi, so klju\u010dni za uspeh va\u0161e prodaje v prihodnje.<\/p>\n

\u010ce vas potencialni partnerji ne najdejo med prvimi rezultati ali pa na va\u0161i spletni strani ne najdejo enostavno informacij, ki jih \u017eelijo, bodo \u0161li drugam. Dokaj logi\u010dno. Razen, \u010de imate monopol na globalnem trgu, tekmujete z mno\u017eico direktnih in indirektnih konkurentov, med katerimi najuspe\u0161nej\u0161a podjetja odli\u010dno izkori\u0161\u010dajo digital za pove\u010devanje prodaje.<\/p>\n

Predstavljajte si naslednjo situacijo. V va\u0161o poslovno stavbo naslednji torek med 9.30 in 14.50 pridejo \u0161tirje razli\u010dni ljudje. Vsi so potencialni partnerji, ki so vstopili z dolo\u010denimi vpra\u0161anji in interesom za sodelovanje. Bi bili jezni na svojo ekipo, \u010de bi doti\u010dne osebe enostavno ignorirali? \u010ce\u0161, saj se bodo \u017ee zna\u0161li, \u010de bodo kaj hoteli od nas, imamo v 4 nadstopju na vratih sobe 207 na\u0161e kontaktne podatke. Sploh pa imamo na vhodu v pisarno direktorjeve tajnice katalog z leta 2011.<\/p>\n

To\u010dno to, samo v veliko ve\u010djem obsegu delate na spletu.\u00a0Splet vam lahko (brez nakladanja in pretiravanja) prinese vrhunske rezultate, pomaga va\u0161i prodaji, da proda ve\u010d in la\u017eje, skraj\u0161a prodajne cikle, vsak mesec obdela neprimerno ve\u010dje \u0161tevilo leadov, vas pa oboro\u017ei s podatki, ki vam omogo\u010da la\u017eje in bolj natan\u010dno planiranje.<\/p>\n

Kaj lahko naredite, da se pripravite na mobile first indexing?<\/h2>\n

\u010ce imate spletno stran, ki je prilagojena za mobilnike, je va\u0161a naloga enostavnej\u0161a. Poskrbite, da bo uporabnik, ki se bo zna\u0161el na mobilni verziji va\u0161e spletne strani, imel super uporabni\u0161ko izku\u0161njo.<\/p>\n

    \n
  • Pi\u0161ite kraj\u0161e, vsebinsko bogate vsebine (tekste) za mobilno spletno stran.<\/li>\n
  • Pozanimajte se, kaj je AMP standard in svojo mobilno spletno stran opremite s tem vti\u010dnikom.<\/li>\n
  • Z orodji, kot so Google Analytics, Rank Trackr, Nightwatch,… redno spremljajte va\u0161e Google polo\u017eaje, da boste lahko ukrepali ob vsaki spremembi.<\/li>\n<\/ul>\n

    Lahko pa si olaj\u0161ate \u017eivljenje in zgornje stvari zaupate strokovnjakom.<\/p>\n

    \u010ce je va\u0161a spletna stran neprilagojena za mobilne naprave (ni responsive), pa prosim, pokli\u010dite izbrano agencijo in se za\u010dnite pogovarjati o novi spletni strani. \u010cim hitreje. Malo ste \u017ee pozni.<\/p>\n

    Vse se za\u010dne na Googlu. Kon\u010da pa naj se s prijetnim osebnim sestankom, kjer s partnerjem osebno dogovorimo odli\u010dno sodelovanje.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Preverite, kaj pomeni mobile first indeksiranje in zakaj ga morate upo\u0161tevati tudi v svojem poslu. V \u010dlanku delimo tudi nekaj prakti\u010dnih nasvetov, kako lahko usvojite mobile first indeksiranje in prilagodite svoj digitalni nastop za odli\u010dno uporabni\u0161ko izku\u0161njo tudi za mobilne naprave.<\/p>\n","protected":false},"author":13,"featured_media":1203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,15],"tags":[],"class_list":["post-870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizacija-spletnih-strani-seo","category-uporabniska-izkusnja-ux","entry"],"acf":{"drugi_del_vsebine":""},"yoast_head":"\nKaj je mobile first indexing in zakaj je pomemben za na\u0161e podjetje?<\/title>\n<meta name=\"description\" content=\"Kaj pomeni mobile first indeksiranje in zakaj ga morate upo\u0161tevati tudi v svojem poslu? 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