{"id":835,"date":"2017-05-22T00:00:00","date_gmt":"2017-05-21T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2017\/05\/22\/state-of-inbound-2017\/"},"modified":"2023-04-28T09:07:58","modified_gmt":"2023-04-28T07:07:58","slug":"state-inbound-2017","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/state-inbound-2017\/","title":{"rendered":"State of Inbound 2017"},"content":{"rendered":"<p>Se vsak dan borite za nove kakovostne leade?<br \/>\nImate te\u017eavo pri doseganju prodajnega plana?<\/p>\n<p>Brez skrbi, niste edini.<\/p>\n<p>Hubspot vsako leto izvede \u017ee znano raziskavo z zvene\u010dim imenom State of Inbound. Med konketnim \u0161tevilom profesionalcev po razli\u010dnih industrijah, velikostih podjetij in drugih parametrih preveri, <strong>kak\u0161no je stanje marketinga in prodaje danes<\/strong>. Letos je globalna anketa\u00a0vklju\u010dila 6399 direktorjev, managerjev in operativcev v 141 dr\u017eavah. Poro\u010dilo je kar obse\u017eno in podatkov ne zmanjka &#8211; zato je pred vami povzetek z nekaj najpomembnej\u0161imi. Tistimi, ki dajo misliti, zbudijo malce skrbi ali pa preprosto le pripomorejo k nasmehu. Nekaterih zadev se pa\u010d \u0161e predobro zavedamo.<\/p>\n<p>Da smo kar najbolj relevantni, so grafi in statistike vzeti iz poro\u010dila za EMEA regijo.<\/p>\n<h2>Prioritete marketinga<\/h2>\n<p>V naslednjih 12 mesecih se bo\u00a0marketing osredoto\u010dal na:<\/p>\n<ul>\n<li>konvertiranje leadov<\/li>\n<li>pove\u010danje obiska spletne strani ter<\/li>\n<li>pove\u010danje posla z obstoje\u010dimi strankami.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Kar pa se ti\u010de Inbound marketinga, kraljuje <a href=\"https:\/\/madwise.si\/vse-kar-ste-si-vedno-zeleli-vedeti-o-seo\/\">optimizacija spletne strani<\/a>, za petami pa ji sledi ustvarjanje <a href=\"https:\/\/madwise.si\/vsebinski-marketing\/\">vsebine<\/a> na blogu.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-1497 size-full\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-22.22.25.png\" alt=\"Najbolj\u0161e inbound marketing taktike\" width=\"1183\" height=\"462\" \/><em>&#8220;Katere so prioritete va\u0161ega podjetja pri Inbound marketingu?&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Ne bom rekla, da mi ni po godu najpogostej\u0161i odgovor na vpra\u0161anje: \u00ab\u00a0Katera je po va\u0161em mnenju najbolj precenjena marketin\u0161ka taktika?\u00a0\u00bb Ob vseh mo\u017enostih merjenja in izbolj\u0161evanja digitala je 35% \u0161e malo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1499\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-22.41.38.png\" alt=\"Neu\u010dinkovit marketing\" width=\"940\" height=\"346\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Kaj pa ima z inbound marketingom prodaja?<\/h2>\n<p>Prodajne prioritete v na\u0161i regiji so osredoto\u010dene na <strong>zapiranje ve\u010d poslov<\/strong> in <strong>optimiranje <a href=\"https:\/\/madwise.si\/prodajni-lijak-se-nikoli-ni-bil-tako-aktualen\/\">prodajnega lijaka<\/a>.<\/strong> Vedno bolj pa je pomembna tudi <em>social selling<\/em> taktika, kjer pametni prodajalci postajajo tudi aktivni svetovalci na dru\u017ebenih omre\u017ejih. Saj vemo, <a href=\"https:\/\/madwise.si\/najuspesnejsa-podjetja-obvladajo-splet\/\"><strong>ve\u010d kot 70% nakupne poti se zgodi na spletu<\/strong><\/a>. Poro\u010dilo pa priporo\u010da tudi njihovim marketin\u0161kim kolegom, da se pridru\u017eijo aktivnemu deljenju svojega razmi\u0161ljanja na spletu.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1500\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-22.47.44.png\" alt=\"Prioritete prodaje 2017\" width=\"631\" height=\"270\" \/><\/p>\n<h2>Izzivi marketinga<\/h2>\n<p>Skladno s prioritetami so postavljeni tudi klju\u010dni izzivi, ki jih premaguje marketin\u0161ka ekipa. Z<strong>agotavljanje \u017eelenega obiska spletne strani<\/strong> in <strong>potrebnega \u0161tevila <a href=\"https:\/\/madwise.si\/7-sestavin-uspesne-lead-generation-kampanje\/\">novih leadov<\/a><\/strong> sta na prvem mestu. <strong>Dokazovanje povratka investicije v marketin\u0161ke aktivnosti pa je vedno vi\u0161je<\/strong> &#8211; in ko je izziv dovolj velik, se dogajajo spremembe \ud83d\ude42<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1501\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-22.51.47.png\" alt=\"Izzivi marketinga 2017\" width=\"1131\" height=\"503\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Kje si prodaja lomi zobe?<\/h2>\n<p><strong>V zadnjem \u010dasu so potencialne stranke postale bolj neodzivne.<\/strong> Prodaja vedno te\u017eje pridobi povratne informacije in predstavljam si, da je prava umetnost te kontakte peljati naprej po prodajnem lijaku. <strong>Identifikacija dobrih leadov<\/strong> je \u0161e en izziv. <a href=\"https:\/\/madwise.si\/lead-scoring-za-srecnega-kupca-prodajalca\/\">Kateri so tisti, s katerimi se je vredno ukvarjati?<\/a> Dobro postavljena <a href=\"https:\/\/madwise.si\/marketing-automation-sistemi-za-visjo-prodajo\/\">marketin\u0161ka avtomatizacija<\/a> bi lahko pomagala.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1502\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-23.02.36.png\" alt=\"Izzivi prodaje 2017\" width=\"1037\" height=\"446\" \/><br \/>\nIn \u010deprav si danes prodaje niti ne predstavljamo ve\u010d brez CRM sistema, pa raziskava v 2017 ka\u017ee, da <strong>pri procesih obstaja \u0161e precej prostora za izbolj\u0161ave.<\/strong> Ro\u010dni vnos podatkov je sovra\u017enik \u0161tevilka 1, ko pa so podatki enkrat vne\u0161eni, se ponovno zaplete zaradi <a href=\"https:\/\/madwise.si\/ne-potrebujete-novih-kontaktov\/\">slabe integracije z drugimi orodji.<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1504\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-23.09.07.png\" alt=\"CRM Izzivi\" width=\"986\" height=\"455\" \/><\/p>\n<h2>Sodelovanje marketinga in prodaje<\/h2>\n<p><strong>V splo\u0161nem lahko opazimo trend k vedno bolj\u0161emu <a href=\"https:\/\/madwise.si\/lead-scoring-za-srecnega-kupca-prodajalca\/\">sodelovanju med oddelkoma<\/a><\/strong>. 22% vpra\u0161anih ima formalno popisan proces primopredaje leadov, medtem ko ima skoraj polovica generalno povezan marketing in prodajo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1505\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-23.15.04.png\" alt=\"Sodelovanje marketinga in prodaje\" width=\"965\" height=\"348\" \/><\/p>\n<h2>Inbound marketing: paradni konj<\/h2>\n<p>Raziskava poka\u017ee, da je <strong>inbound marketing dale\u010d uspe\u0161nej\u0161i pri zagotavljanju povratka investicije kot tisti, &#8220;tradicionalni&#8221;.<\/strong> Je pa potrebno omeniti, da kar 43% vpra\u0161anih ni moglo odgovoriti na vpra\u0161anje.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1506\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-23.21.31.png\" alt=\"Inbound marketing\" width=\"776\" height=\"432\" \/><\/p>\n<h2>Kaj prihaja na podro\u010dju vsebinskega marketinga?<\/h2>\n<p>Sodelujo\u010di v Hubspotovi raziskavi so za osrednjega distruptorja ozna\u010dili <a href=\"https:\/\/madwise.si\/youtube-kot-prodajni-kanal-kako-zaceti\/\"><strong>video<\/strong><\/a>, ki naj bi se izkazoval kot kanal prihodnosti. Spogledujejo pa se tudi z aktualnimi <em>buzzwordi<\/em>, kot sta <strong>umetna inteligenca in virtualna resni\u010dnost<\/strong>. <a href=\"https:\/\/madwise.si\/madwise-chat-bot\/\"><strong>Chatboti<\/strong><\/a> so in. Skladna z napovedmi pa je tudi slika prihajajo\u010dih investicij v novosti:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1507\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-23.32.06.png\" alt=\"Investicije v marketing\" width=\"779\" height=\"505\" \/><\/p>\n<h2>Kaj \u0161teje, ko smo\u00a0v vlogi kupca?<\/h2>\n<p>Kateri so tisti viri informacij, ki jim vpra\u0161ani najbolj zaupajo, ko sami i\u0161\u010dejo poslovne re\u0161itve? Vodijo <strong>dobra osebna priporo\u010dila<\/strong>, na katere se \u0161e posebej zana\u0161ajo vodilni odlo\u010devalci. Informacije prodajalca so na grafu \u010disto spodaj.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1508\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-22-at-23.36.27.png\" alt=\"Digitalni kupec\" width=\"948\" height=\"438\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ob\u010dutek imam, da sta se prodaja in marketing kon\u010dno za\u010dela zavedati, da bosta s skupnimi cilji in napori dosegla bistveno bolj\u0161e rezultate &#8211; od prvih obiskov na spletni strani do uspe\u0161nega zaklju\u010devanja prodaje in navdu\u0161enih dolgoro\u010dnih strank.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>In seveda, brez vira ne gre:\u00a0http:\/\/www.stateofinbound.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se vsak dan borite za nove kakovostne leade? Imate te\u017eavo pri doseganju prodajnega plana? Brez skrbi, niste edini. Hubspot vsako leto izvede \u017ee znano raziskavo z zvene\u010dim imenom State of Inbound. Med konketnim \u0161tevilom profesionalcev po razli\u010dnih industrijah, velikostih podjetij in drugih parametrih preveri, kak\u0161no je stanje marketinga in prodaje danes. Letos je globalna anketa\u00a0vklju\u010dila [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of Inbound marketing 2017<\/title>\n<meta name=\"description\" content=\"Kateri so klju\u010dni izzivi marketinga in prodaje? Katere cilje si postavljata? Katere so marketin\u0161ke taktike prihodnosti? Preverite!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of Inbound marketing 2017\" \/>\n<meta property=\"og:description\" content=\"Kateri so klju\u010dni izzivi marketinga in prodaje? Katere cilje si postavljata? Katere so marketin\u0161ke taktike prihodnosti? Preverite!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-21T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T07:07:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Lipov\u0161ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Lipov\u0161ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\"},\"author\":{\"name\":\"Lea Lipov\u0161ek\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669\"},\"headline\":\"State of Inbound 2017\",\"datePublished\":\"2017-05-21T22:00:00+00:00\",\"dateModified\":\"2023-04-28T07:07:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\"},\"wordCount\":696,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg\",\"articleSection\":[\"Marketin\u0161ko svetovanje\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\",\"url\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\",\"name\":\"State of Inbound marketing 2017\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg\",\"datePublished\":\"2017-05-21T22:00:00+00:00\",\"dateModified\":\"2023-04-28T07:07:58+00:00\",\"description\":\"Kateri so klju\u010dni izzivi marketinga in prodaje? Katere cilje si postavljata? Katere so marketin\u0161ke taktike prihodnosti? Preverite!\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/state-inbound-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg\",\"width\":2048,\"height\":558,\"caption\":\"State of inbound marketing 2017|Najbolj\u0161e inbound marketing taktike|State of Inbound 2017 3|Neu\u010dinkovit marketing|State of Inbound 2017 5|Izzivi marketinga 2017|State of Inbound 2017 7|State of Inbound 2017 8|CRM Izzivi|Sodelovanje marketinga in prodaje|Inbound marketing|Investicije v marketing|State of Inbound 2017 13\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/state-inbound-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"State of Inbound 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669\",\"name\":\"Lea Lipov\u0161ek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g\",\"caption\":\"Lea Lipov\u0161ek\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"State of Inbound marketing 2017","description":"Kateri so klju\u010dni izzivi marketinga in prodaje? Katere cilje si postavljata? Katere so marketin\u0161ke taktike prihodnosti? Preverite!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/state-inbound-2017\/","og_locale":"sl_SI","og_type":"article","og_title":"State of Inbound marketing 2017","og_description":"Kateri so klju\u010dni izzivi marketinga in prodaje? Katere cilje si postavljata? Katere so marketin\u0161ke taktike prihodnosti? Preverite!","og_url":"https:\/\/madwise.si\/blog\/state-inbound-2017\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2017-05-21T22:00:00+00:00","article_modified_time":"2023-04-28T07:07:58+00:00","og_image":[{"width":2048,"height":558,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg","type":"image\/jpeg"}],"author":"Lea Lipov\u0161ek","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lea Lipov\u0161ek","Est. reading time":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/"},"author":{"name":"Lea Lipov\u0161ek","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669"},"headline":"State of Inbound 2017","datePublished":"2017-05-21T22:00:00+00:00","dateModified":"2023-04-28T07:07:58+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/"},"wordCount":696,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg","articleSection":["Marketin\u0161ko svetovanje"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/","url":"https:\/\/madwise.si\/blog\/state-inbound-2017\/","name":"State of Inbound marketing 2017","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg","datePublished":"2017-05-21T22:00:00+00:00","dateModified":"2023-04-28T07:07:58+00:00","description":"Kateri so klju\u010dni izzivi marketinga in prodaje? Katere cilje si postavljata? Katere so marketin\u0161ke taktike prihodnosti? Preverite!","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/state-inbound-2017\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/state-of-inbound-2017.jpg","width":2048,"height":558,"caption":"State of inbound marketing 2017|Najbolj\u0161e inbound marketing taktike|State of Inbound 2017 3|Neu\u010dinkovit marketing|State of Inbound 2017 5|Izzivi marketinga 2017|State of Inbound 2017 7|State of Inbound 2017 8|CRM Izzivi|Sodelovanje marketinga in prodaje|Inbound marketing|Investicije v marketing|State of Inbound 2017 13"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/state-inbound-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"State of Inbound 2017"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669","name":"Lea Lipov\u0161ek","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g","caption":"Lea Lipov\u0161ek"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>4 min<\/strong><\/div>","formatted_date":"22\/05\/2017"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":1,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":28101,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions\/28101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/1176"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}