{"id":825,"date":"2017-03-22T00:00:00","date_gmt":"2017-03-22T00:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2017\/03\/22\/dobro-spletno-mesto\/"},"modified":"2023-04-28T09:07:49","modified_gmt":"2023-04-28T07:07:49","slug":"dobro-spletno-mesto","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/","title":{"rendered":"Dobro spletno mesto"},"content":{"rendered":"<p>Mese\u010dno Google zabele\u017ei 10.000 iskanj za iskalni pojem izdelava spletnih strani. To iskanje prinese 950.000 rezultatov. Ilko \u0160tuhec v povpre\u010dju i\u0161\u010de pol manj ljudi, za njeno ime pa vrne Google 500.000 rezultatov. Izdelava spletnih strani je torej brez dvoma slovenski nacionalni \u0161port.<br \/>\n<span style=\"font-weight: 400;\">Vseeno pa se ve\u010dkrat dnevno znajdem na spletnih mestih, ki me hitro odvrnejo. Pa sem nekoliko bolj potrpe\u017eljiv kot povpre\u010dni uporabnik. Ta ponavadi zapusti spletno stran po 8 sekundah, \u010de na njej ne dobi tega, kar \u017eeli. Ali pa i\u0161\u010dem podjetje, pa ugotovim, da na spletu sploh ne obstaja. Tudi prav, bom pa kupil drugje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No dobro. V resnici sem tako potrpe\u017eljiv, da vam bom pred tem dal \u0161e nekaj nasvetov, kako me boste prepri\u010dali naslednji\u010d.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 dimenzij <a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-spletnih-strani\/\">izdelave spletnih strani<\/a><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pri <a href=\"https:\/\/madwise.si\/zakaj-smo-prenovili-spletno-stran\/\">izdelavi vsake spletne strani<\/a>\u00a0moramo upo\u0161tevati vsaj osnovne dimenzije. Te pa so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>oblikovna,<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>uporabni\u0161ka,<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>vsebinska,<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>tehnolo\u0161ka in<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>poslovna.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Dimenzije so med seboj prepletene in se le skupaj sestavijo v delujo\u010do celoto.<\/strong> Pri izdelavi spletne strani morate upo\u0161tevati vse, saj se druga\u010de lahko vse skupaj hitro <a href=\"https:\/\/madwise.si\/digitalni-marketing-je-kot-hisa-brez-dobrega-temelja-se-podre\/\">podre<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lahko imate \u010dudovito oblikovano spletno stran s fantasti\u010dno vsebino, ki je postavljena na najbolj tehni\u010dno napredni platformi. Brez upo\u0161tevanja poslovnih ciljev bo to podobno vo\u017enji z lepim \u0161portnim avtomobilom brez zemljevida, GPS-a in smerokazov. Ni ravno veliko mo\u017enosti, da boste na ta na\u010din kdaj pri\u0161li do cilja. \u010ce pri tem pozabite \u0161e na uporabni\u0161ko izku\u0161njo, pa vas bo med vo\u017enjo zaradi neprimernega sede\u017ea ves \u010das bolel hrbet, sklopka pa bo name\u0161\u010dena v prtlja\u017eniku.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Oblikovna dimenzija izdelave spletne strani<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Samo eno prilo\u017enost imate, da naredite dober prvi vtis na obiskovalca.<\/strong> Ker ta prilo\u017enost traja cele <\/span><a href=\"https:\/\/research.google.com\/pubs\/pub38315.html\"><span style=\"font-weight: 400;\">0,05 sekunde<\/span><\/a><span style=\"font-weight: 400;\">, je vizualna podoba strani izjemno pomembna. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estetski u\u017eitki so eno, drugo pa je element zaupanja. Vizualno privla\u010dna spletna stran ga pove\u010duje, medtem ko ga \u017ee posamezne napake na oblikovnem podro\u010dju lahko hitro ubijejo.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Manj je ve\u010d tudi pri prenovi spletne strani<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">En trend je pri spletnem oblikovanju ve\u010den. Minimalizem. Pove\u010duje <a href=\"https:\/\/madwise.si\/7-idej-za-boljso-konverzijo-vase-pristajalne-strani\/\">konverzije<\/a>, olaj\u0161a navigacijo in vzdr\u017eevanje. Minimalisti\u010dno oblikovane spletne strani hitreje izgledajo profesionalno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne bojte se niti praznega prostora. S pametno uporabo negativnega prostora lahko dodatno pritegnete pozornost na klju\u010dne elemente svoje spletne strani.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Uporabni\u0161ka dimenzija<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Se opravi\u010dujem. Ta dimenzija bi morala biti vedno na prvem mestu. <strong><a href=\"https:\/\/madwise.si\/vloga-spletne-uporabniske-izkusnje-pri-doseganju-poslovnih-ciljev\/\">Uporabnik<\/a> spletne strani je najpomembnej\u0161i.<\/strong> Je va\u0161a stranka. Je tisti, ki vas pla\u010duje. Zato mora biti spletna stran prilagojena njemu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Priskrbite mu vse informacije, ki jih \u017eeli. Naj se znajde na njemu relevantnih pristajalnih straneh. Naj ga navigacija ne zmede. Naj se vsaka stran nalo\u017ei hitro in v celoti. <strong>Olaj\u0161ajte svojemu uporabniku pot do nakupa.<\/strong><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Odzivno izbolj\u0161a odziv uporabnikov<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Odzivna spletna stran prilagodi svojo obliko in uporabnost napravi, na kateri si jo ogledujejo va\u0161i uporabniki.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uporabniki, ki si lastijo namizni ra\u010dunalnik, pametni telefon pa \u0161e kak\u0161no tablico in pametno uro zraven. In na vseh teh napravah pri\u010dakujejo podobno izku\u0161njo. <\/span><\/p>\n<p><strong>Ker pa si vi \u017eelite tem uporabnikom tudi kaj prodati, jim tak\u0161no izku\u0161njo lahko omogo\u010dite z odzivnim oblikovanjem.<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">Vsebinska dimenzija prenove spletne strani<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Stranke pri\u010dakujejo, da bodo na va\u0161i spletni strani na\u0161le najbolj aktualne in popolne informacije o va\u0161ih produktih, storitvah in podjetju. \u010ce vam kateri od teh delov manjka, ustvarjate mnenje, da ste zaklju\u010dili s poslovanjem ali pa ne dohajate konkurence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Va\u0161a <a href=\"https:\/\/madwise.si\/kako-napisati-besedila-za-splet\/\">vsebina<\/a> mora ustre\u010di \u017eeljam in potrebam va\u0161ih uporabnikov in se v skladu z njimi tudi prilagajati.<\/strong> Hkrati pa se mora izogniti pastem korporativnega \u017eargona. Ne prodajate samim sebi. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010ce imate poleg stati\u010dne vsebine spletne strani tudi <a href=\"https:\/\/madwise.si\/madwise-blog\/\">blog<\/a>, ga posodabljajte \u010dim pogosteje. S tem boste zadovoljili Google in privabljali povratne obiskovalce. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ne samo ve\u010d, tudi bolje<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Posodabljanje vsebine ne pomeni samo dodajanja nove. <strong>Treba je popravljati in osve\u017eevati tudi starej\u0161e<\/strong>. Ste prenehali prodajati produkt X in ga zamenjali z Y? Potem ga umaknite s svoje spletne strani.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tehnolo\u0161ka dimenzija izdelave internetne strani<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ponovno\u00a0sedite v avtomobilu. Tehnolo\u0161ko naprednem \u0161portniku. Na elektri\u010dni pogon. Vi pa se vozite naokoli po Bli\u017enjem vzhodu. Bencin je skoraj zastonj, prebivate v 25. nadstropju hotela, elektri\u010dni kabel pa je dolg pribli\u017eno 4 metre. Odli\u010dna situacija, \u010de si \u017eelite preurediti Teslo v \u010debelnjak, kurnik ali kak\u0161no drugo nepremi\u010dnino.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ker pa si tega najbr\u017e ne \u017eelite, bi za tak\u0161en izlet najbr\u017e raje uporabili kak\u0161no <a href=\"https:\/\/madwise.si\/marketing-automation-ni-vesoljska-ladja\/\">drugo prevozno sredstvo<\/a>. Zato v skladu z drugimi dimenzijami svoje spletne strani izberite tudi pravi tehnolo\u0161ki okvir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Povezljivost<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Tehnolo\u0161ki okvir spletne strani ni ve\u010d samo domena programerjev. <strong>Povezljivost z drugimi orodji za digitalni marketing je nekaj, kar je treba upo\u0161tevati \u017ee na za\u010detku prenove spletne strani.<\/strong> To nam bo precej olaj\u0161alo gradnjo vi\u0161jih nadstropij na\u0161e piramide spletnega nastopa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Poslovna dimenzija<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0160e ena dimenzija, ki ima argumente, da stoji na prvem mestu. <strong>Konec koncev je naloga va\u0161e spletne strani ta, da poskrbi za prihodke.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To lahko stori na ve\u010d na\u010dinov. Morda se ukvarjate s spletno prodajo. Ali pa prek nje pridobivate nove kontakte za <a href=\"https:\/\/madwise.si\/prodaja-marketing-nam-daje-slabe-leade\/\">negovanje in kasnej\u0161o prodajo<\/a>. Potem vam verjetno ne bo preve\u010d koristila preprosta spletna vizitka, pa naj bo ta \u0161e tako privla\u010dna. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Cilji<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u017de v strategiji spletnega nastopa ste verjetno opredelili cilje, ki jih \u017eelite od svojega spletnega mesta. \u010ce jih to ne izpolnjuje, je vsekakor <a href=\"https:\/\/madwise.si\/6-znakov-da-je-cas-za-prenovo-spletne-strani\/\">\u010das za prenovo<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fleksibilnost<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dobre spletne strani se nenehno spreminjajo. Dodajajo kakovostne vsebine v skladu z \u017eeljami svojih strank in prilagajajo oblikovanje najnovej\u0161im trendom ter rezultatom analitike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Morda se bodo spremenili tudi va\u0161i poslovni cilji ali pa boste odkrili kak\u0161no <a href=\"https:\/\/madwise.si\/marketing-automation-sistemi-za-visjo-prodajo\/\">nepogre\u0161ljivo marketin\u0161ko orodje<\/a>, ki ni zdru\u017eljivo z va\u0161im spletnim mestom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tak\u0161nih primerih pomeni vsako odla\u0161anje s prenovo neuporabnega <a href=\"https:\/\/madwise.si\/je-vase-spletno-mesto-postalo-neuporaben-mastodont\/\">mastodonta<\/a> izgubljen zaslu\u017eek.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nadgradnja in prenova spletne strani<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nekaj prask na karoseriji ali prazen rezervoar ne pomenita nujno totalke in nakupa novega avtomobila. Tudi pri prenovi spletne strani velja podobno pravilo.<\/span><\/p>\n<p><strong>Zato upo\u0161tevajmo, kaj je na na\u0161i spletni strani \u017ee delovalo dobro. Katere so tiste vsebine, ki so \u017ee privla\u010dile obiskovalce? Kak\u0161ne so bile pristajalne strani, ki so \u017ee ustvarjale konverzije?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u010ce \u017ee v za\u010detni fazi izberemo dovolj zmogljiv CMS, se lahko v prihodnosti izognemo glavobolom, ki jih prina\u0161a prenos vsebin. In opravimo preproste kozmeti\u010dne popravke brez poseganja v drobovje.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Osnova za privabljanje obiskovalcev<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ko je spletna stran zgledno pripravljena, je \u010das, da na njo pripeljete obiskovalce. Brez njih bo za vedno ostala zapu\u0161\u010den in pozabljen spomenik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To pa pokrivajo naslednja poglavja <a href=\"https:\/\/madwise.si\/digitalni-marketing-je-kot-hisa-brez-dobrega-temelja-se-podre\/\">piramide spletnega nastopa<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pri izdelavi vsake spletne strani je potrebno upo\u0161tevati nekaj klju\u010dnih dimenzij. Odkrijte, na kak\u0161en na\u010din vsaka izmed dimenzij vpliva na uspe\u0161nost va\u0161ega spletnega mesta in kako jo lahko optimalno izkoristite. Na koncu vas \u010daka tudi namig, kako se lotiti prenove spletne strani.<\/p>\n","protected":false},"author":16,"featured_media":1170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako postaviti dobro spletno mesto, ki bo prodajalo<\/title>\n<meta name=\"description\" content=\"Pri izdelavi vsake spletne strani je treba upo\u0161tevati 5 klju\u010dnih dimenzij, ki pripomorejo k ve\u010dji prodaji. Odkrijte, kako jih optimalno izkoristiti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako postaviti dobro spletno mesto, ki bo prodajalo\" \/>\n<meta property=\"og:description\" content=\"Pri izdelavi vsake spletne strani je treba upo\u0161tevati 5 klju\u010dnih dimenzij, ki pripomorejo k ve\u010dji prodaji. Odkrijte, kako jih optimalno izkoristiti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T07:07:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vid Grafenauer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vid Grafenauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\"},\"author\":{\"name\":\"Vid Grafenauer\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/cb600a3db46e106ecb4b162f5940b2e9\"},\"headline\":\"Dobro spletno mesto\",\"datePublished\":\"2017-03-22T00:00:00+00:00\",\"dateModified\":\"2023-04-28T07:07:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\"},\"wordCount\":1114,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg\",\"articleSection\":[\"Izdelava spletnih strani\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\",\"url\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\",\"name\":\"Kako postaviti dobro spletno mesto, ki bo prodajalo\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg\",\"datePublished\":\"2017-03-22T00:00:00+00:00\",\"dateModified\":\"2023-04-28T07:07:49+00:00\",\"description\":\"Pri izdelavi vsake spletne strani je treba upo\u0161tevati 5 klju\u010dnih dimenzij, ki pripomorejo k ve\u010dji prodaji. Odkrijte, kako jih optimalno izkoristiti.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg\",\"width\":1920,\"height\":556,\"caption\":\"Dobra spletna stran|Dobra spletna stran\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dobro spletno mesto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/cb600a3db46e106ecb4b162f5940b2e9\",\"name\":\"Vid Grafenauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/203f403642f0caa2e795e992c56ef3b6ad7ea916691f5a6a7980773c1d1cfb84?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/203f403642f0caa2e795e992c56ef3b6ad7ea916691f5a6a7980773c1d1cfb84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/203f403642f0caa2e795e992c56ef3b6ad7ea916691f5a6a7980773c1d1cfb84?s=96&d=mm&r=g\",\"caption\":\"Vid Grafenauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kako postaviti dobro spletno mesto, ki bo prodajalo","description":"Pri izdelavi vsake spletne strani je treba upo\u0161tevati 5 klju\u010dnih dimenzij, ki pripomorejo k ve\u010dji prodaji. Odkrijte, kako jih optimalno izkoristiti.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/","og_locale":"sl_SI","og_type":"article","og_title":"Kako postaviti dobro spletno mesto, ki bo prodajalo","og_description":"Pri izdelavi vsake spletne strani je treba upo\u0161tevati 5 klju\u010dnih dimenzij, ki pripomorejo k ve\u010dji prodaji. Odkrijte, kako jih optimalno izkoristiti.","og_url":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2017-03-22T00:00:00+00:00","article_modified_time":"2023-04-28T07:07:49+00:00","og_image":[{"width":1920,"height":556,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg","type":"image\/jpeg"}],"author":"Vid Grafenauer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vid Grafenauer","Est. reading time":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/"},"author":{"name":"Vid Grafenauer","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/cb600a3db46e106ecb4b162f5940b2e9"},"headline":"Dobro spletno mesto","datePublished":"2017-03-22T00:00:00+00:00","dateModified":"2023-04-28T07:07:49+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/"},"wordCount":1114,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg","articleSection":["Izdelava spletnih strani"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/","url":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/","name":"Kako postaviti dobro spletno mesto, ki bo prodajalo","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg","datePublished":"2017-03-22T00:00:00+00:00","dateModified":"2023-04-28T07:07:49+00:00","description":"Pri izdelavi vsake spletne strani je treba upo\u0161tevati 5 klju\u010dnih dimenzij, ki pripomorejo k ve\u010dji prodaji. Odkrijte, kako jih optimalno izkoristiti.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/dobra-spletna-stran-1.jpg","width":1920,"height":556,"caption":"Dobra spletna stran|Dobra spletna stran"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/dobro-spletno-mesto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Dobro spletno mesto"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/cb600a3db46e106ecb4b162f5940b2e9","name":"Vid Grafenauer","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/203f403642f0caa2e795e992c56ef3b6ad7ea916691f5a6a7980773c1d1cfb84?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/203f403642f0caa2e795e992c56ef3b6ad7ea916691f5a6a7980773c1d1cfb84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/203f403642f0caa2e795e992c56ef3b6ad7ea916691f5a6a7980773c1d1cfb84?s=96&d=mm&r=g","caption":"Vid Grafenauer"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>6 min<\/strong><\/div>","formatted_date":"22\/03\/2017"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":3,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"predecessor-version":[{"id":28357,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/825\/revisions\/28357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/1170"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}