{"id":778,"date":"2017-09-20T00:00:00","date_gmt":"2017-09-19T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2017\/09\/20\/spletno-oglasevanje-adwords-strategije-za-boljse-prodajne-rezultate\/"},"modified":"2023-04-28T09:07:58","modified_gmt":"2023-04-28T07:07:58","slug":"spletno-oglasevanje","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/spletno-oglasevanje\/","title":{"rendered":"Spletno ogla\u0161evanje: AdWords strategije za bolj\u0161e prodajne rezultate"},"content":{"rendered":"

Za res vrhunske CTR-je je potrebno AdWords platformi nameniti malce ve\u010d \u010dasa. Ta vlo\u017eek se bo odra\u017eal v (\u0161e)\u00a0bolj\u0161ih ocenah kakovosti va\u0161ih klju\u010dnih besed, ni\u017ejih cen na klik ter ve\u010djemu \u0161tevilu konverzij<\/strong>. Za vrhunske rezultate AdWords platforma namre\u010d zahteva optimizacijo kampanj na dnevni, \u010de ne vsaj na tedenski ravni.
\nV prej\u0161njem blog zapisu\u00a0“kako postaviti AdWords kampanje, ki prina\u0161ajo rezultate?”<\/a>\u00a0sem podrobno predstavil na\u010dine strukturiranja AdWords kampanj,\u00a0tokrat pa bomo pobli\u017ee pogledali strategijo spletnega ogla\u0161evanja za izbolj\u0161anje CTR-ja.<\/p>\n

AdWords strategija 1-1-1. Oglasna skupina za vsako klju\u010dno besedo!<\/span><\/h2>\n

Poglejmo si eno od mo\u017enosti, ki sem ji nadel ime\u00a0strategija 1-1-1<\/em><\/strong>. Gre za oblikovanje oglasnih skupin z eno samo\u00a0klju\u010dno besedo<\/a>.<\/p>\n

Da, prav ste prebrali! AdWords ogla\u0161evanje z eno samo klju\u010dno besedo.<\/strong><\/h3>\n

Tisti, ki imate \u017ee nekaj izku\u0161enj z spletnim\u00a0ogla\u0161evanjem, boste hitro sko\u010dili v zrak in poto\u017eili, da to pomeni ogromno \u0161tevilo oglasnih skupin in \u010disto preve\u010d dela. Napovedal sem, da bomo za uspeh trdo delali. Premik od dobrih do odli\u010dnih rezultatov ni ma\u010dji ka\u0161elj. Potrebno je preizkusiti vsako mo\u017enost in ugotoviti, katera se nam najbolj spla\u010da.<\/p>\n

\"Spletno<\/p>\n

Predpostavimo, da smo pohi\u0161tveno podjetje, ki \u017eeli ogla\u0161evati na Googlu. Vzemimo primer kampanje z mizami, ki vsebuje oglasno skupino \u00bbklubskih mizic<\/em>\u00ab. Za korektne rezultate se lahko postavljanja kampanje lotimo\u00a0z vna\u0161anjem ve\u010djega \u0161tevila\u00a0klju\u010dnih besed<\/a><\/strong>\u00a0v oglasno skupino (naprimer 10-15) in oblikovanjem oglasa\/-sov zanje. Seznam bi lahko vklju\u010deval naprimer (povsem naklju\u010dno izbrane besede):<\/p>\n

moderne klubske mizice<\/em>
\nnizke klubske mizice<\/em>
\nlesene klub mize<\/em>
\nlesene klubske mize<\/em>
\nklubske mize iz lesa …<\/em><\/p><\/blockquote>\n

S \u010dim ve\u010d klju\u010dnimi besedami, povezanimi z izdelki v oglasni skupini, \u017eelijo ogla\u0161evalci zajeti\u00a0\u010dim ve\u010d uporabnikov,<\/strong>\u00a0ki i\u0161\u010dejo z raznolikimi iskalnimi izrazi. Oglas za to oglasno skupino bi lahko izgledal tako:<\/p>\n

AdWords oglas:<\/em><\/strong>\u00a0Ugodne klubske mizice<\/em><\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ponujamo klubske mizice po nizkih cenah.<\/em>
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Oglejte si na\u0161o ponudbo.<\/em>
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 www.lesnopodjetje.eu\/klubske-mizice<\/em><\/p>\n

Te\u017eava, ki se v tem primeru pojavi, je, da\u00a0ve\u010d razli\u010dnih klju\u010dnih besed prika\u017ee isti oglas<\/strong>\u00a0(nekdo i\u0161\u010de lesene mizice, drugi moderne itd.). Oglas, ki ga oblikujemo za tako raznoliko skupino mora nujno biti generi\u010den, da lahko vklju\u010duje tako \u0161irok nabor klju\u010dnih besed.<\/p>\n

\"Spletno<\/p>\n

Predpostavimo, da nekdo vpi\u0161e iskalni izraz \u00bbmoderne klubske mizice<\/em>\u00ab in se poleg va\u0161ega oglasa pojavi \u0161e spodnji konkuren\u010den oglas:<\/p>\n

AdWords oglas:<\/em><\/strong>\u00a0Moderne klubske mizice<\/em><\/h4>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prakti\u010dne mize, ki olep\u0161ajo va\u0161 prostor.<\/em>
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Moderen dizajn in vrhunska kakovost. Preveri!<\/em>
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 www.mizarium.si\/moderne-klubske-mizice\u00a0\u00a0<\/strong><\/em><\/p>\n

Obstaja veliko ve\u010dja verjetnost, da bo uporabnik kliknil na oglas, ki se ujema ali vsebuje njegov iskalni izraz. Poleg tega so klju\u010dne besede v prikaznem url-ju odebeljene in bolj izstopajo. Pomembno je tudi dejstvo, da bo Google dodelil bolj\u0161o oceno kakovosti posamezni klju\u010dni besedi, saj bosta relevantnost oglasa in CTR vi\u0161ja.<\/p>\n

\n
Re\u0161itev je torej oblikovati oglasno skupino s posamezno klju\u010dno besedo in to\u010dno zanjo oblikovan oglas, ki opisuje to\u010dno to, kar posameznik i\u0161\u010de na spletu.<\/strong><\/h5>\n<\/blockquote>\n

Na ta na\u010din boste oblikovali za uporabnika zelo relevantne oglase. Z A\/B testi razli\u010dnih opisov lahko najdete razli\u010dico, ki bo imela visok CTR in nizek CPC (ne pozabite spremljati konverzij).
\n[template id=”2005″]<\/p>\n

NASVET<\/strong>: V zgornjem primeru s klubskimi mizicami bi kot klju\u010dne besede vklju\u010dil isto frazo z razli\u010dnimi stopnjami ujemanja, naprimer:<\/p>\n

+moderne +klubske +mizice\u00a0 –\u00a0 (\u0161iroko ujemanje z modifikatorjem)<\/em>
\n“moderne klubske mizice”\u00a0 –\u00a0 (frazno ujemanje)<\/em>
\n[moderne klubske mizice]\u00a0 –\u00a0 (to\u010dno ujemanje)<\/em><\/p>\n

Redno spremljajte, katero ujemanje vam prina\u0161a najbolj\u0161e rezultate in analizirajte poro\u010dilo o iskalnih izrazih za dodatne ideje. Seveda ne smete pozabiti na negativne klju\u010dne besede, ki jih dodajate na ravni kampanje in oglasnih skupin. Z njimi izlo\u010dite nerelevatne iskalne izraze, za potencialno zanimive pa oblikujte nove oglasne skupine in pripadajo\u010de oglase.<\/p>\n

Va\u0161e klju\u010dne besede so temelj kampanje spletnega ogla\u0161evanja, spletna stran pa tla, na katerih gradite!<\/span><\/h2>\n

Videli smo, zakaj si je dobro vzeti ve\u010d \u010dasa za oblikovanje oglasnih skupin z eno samo klju\u010dno besedo. V popolnem svetu bi seveda vsaka oglasna skupina imela svojo klju\u010dno besedo, zanjo oblikovan oglas in svojo lastno\u00a0pristajalno stran<\/a>. To je seveda v ve\u010dini primerov te\u017eko izvesti, kar pa ne pomeni, da se ni vredno potruditi in se pribli\u017eati idealu.<\/p>\n

A ne gre zanemariti, da je klju\u010dni dejavnik uspe\u0161nie kampanje spletnega ogla\u0161evanja tudi\u00a0kakovostna spletna stran<\/a>. \u010ce boste imeli \u0161e tako dobre kampanje, boste s slabo spletno stranjo izkoristili le del\u010dek potenciala, ki vam jih ponuja razburljiv svet Google oglasov. Upo\u0161tevati morate prilagojenost strani mobilnim napravam, hitrost nalaganja, strukturo, navigacijo in ostale dejavnike, ki pomembno vplivajo na ocene kakovosti. V ta namen smo vam pripravili\u00a0e-vodi\u010d s 30 nasveti<\/a>, ki jih morate upo\u0161tevati pri postavitvi ali prenovi uspe\u0161ne spletne strani:<\/p>\n

\"\u017delite<\/a><\/p>\n

Platforma AdWords je lahko odli\u010dno\u00a0prodajno orodje<\/strong><\/h3>\n

Od uporabnika pa je odvisno, kako u\u010dinkovito bo razpolo\u017eljiva orodja uporabil. Iznajdljivost in pragmati\u010dnost sta velikokrat nagrajeni, ne smemo pa pozabiti na izku\u0161nje, ki nam pomagajo pri odlo\u010ditvah v nepredvidljivih okoli\u0161\u010dinah. Z uporabo predstavljene strategije, ki sem jo imel mo\u017enost ve\u010dkrat preizkusiti, boste zagotovo bele\u017eili bolj\u0161e prodajne rezultate va\u0161ih kampanj spletnega ogla\u0161evanja. Pa sre\u010dno!<\/p>\n","protected":false},"excerpt":{"rendered":"

Spoznajte nekoliko druga\u010dno taktiko za spletno ogla\u0161evanje. Strategija 1-1-1 pomeni AdWords ogla\u0161evanje z oblikovanjem oglasnih skupin z eno samo klju\u010dno besedo. V \u010dlanku preverite, katere prednosti vam lahko prinese, in preko primerov izvedite, kako lahko zasnujete tako kampanjo.<\/p>\n","protected":false},"author":3,"featured_media":1135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"drugi_del_vsebine":""},"yoast_head":"\nSpletno ogla\u0161evanje - AdWords strategije | Madwise<\/title>\n<meta name=\"description\" content=\"Za vrhunske CTR-je in bolj\u0161e prodajne rezultate je treba spletnemu ogla\u0161evanju nameniti ve\u010d \u010dasa. Preberite, s kak\u0161no strategijo se tega lotevamo mi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/spletno-oglasevanje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spletno ogla\u0161evanje - AdWords strategije | Madwise\" \/>\n<meta property=\"og:description\" content=\"Za vrhunske CTR-je in bolj\u0161e prodajne rezultate je treba spletnemu ogla\u0161evanju nameniti ve\u010d \u010dasa. 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