{"id":695,"date":"2015-08-07T00:00:00","date_gmt":"2015-08-06T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2015\/08\/07\/novo-marketing-automation-vodic\/"},"modified":"2023-04-28T09:07:56","modified_gmt":"2023-04-28T07:07:56","slug":"novo-marketing-automation-vodic","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/novo-marketing-automation-vodic\/","title":{"rendered":"NOVO: Marketing automation vodi\u010d"},"content":{"rendered":"

Pripravili smo prvi\u00a0Marketing automation vodi\u010d<\/strong><\/a>\u00a0v sloven\u0161\u010dini in navdu\u0161eni smo. Zaslu\u017ei si pompozno napoved in predstavitev vsebine. \u0160e prej pa nekaj besed, zakaj je do njega sploh pri\u0161lo.<\/p>\n

Nakupne poti so se spremenile<\/h2>\n

Ljudje za vsakodnevna opravila, tudi nakupovanje, uporabljamo splet. Prednost njegove bli\u017eine, enostavnosti in anonimnosti izkoristimo\u00a0za raziskovanje razli\u010dnih stvari, ki nas zanimajo. Splet nima delovnega \u010dasa, ne dvigne obrvi ob \u010dudnih\u00a0vpra\u0161anjih, isto vsebino brez naveli\u010danja prika\u017ee ne\u0161tetokrat in ne pri\u010dakuje\u00a0nobene obveznosti. \u010ce nam nekaj ni v\u0161e\u010d, gremo stran. \u010ce nam nekdo vsiljivo posku\u0161a nekaj prodati, gremo stran. Ne da bi se po\u010dutili\u00a0slabo , saj vendar nih\u010de ni bil osebno prizadet.<\/p>\n

Na spletu torej iskreno in z manj zadr\u017eki izra\u017eamo svoje interese in zanimanja<\/strong>. Te informacije so zlata vredne za marketingarje \u2013 le priti morajo do njih.<\/p>\n

Na sre\u010do digital ni le povzro\u010dil tektonskih nakupnih sprememb in izginil neznano kam, temve\u010d ponuja tudi dostop do dragocenih informacij o kupcih. Spletna analitika natan\u010dno spremlja obna\u0161anje obiskovalcev na\u0161ih spletnih premis,\u00a0marketing automation<\/strong>\u00a0pa perspektivo obrne.\u00a0Fokus preusmeri z nas na kupca.<\/strong>\u00a0Prinese\u00a0nam vpogled v obna\u0161anje vsakega posameznega obiskovalca in gre \u0161e korak dlje \u2013\u00a0omogo\u010da personalizirano komunikacijo z njim<\/strong>.<\/p>\n

Te komunikacije oziroma uporabe orodja zanjo\u00a0pa se je treba nau\u010diti. Po eni strani je intuitivna, po drugi pa ima svoja pravila, ki jih je dobro\u00a0razumeti. In s tem namenom je nastal\u00a0Marketing automation vodi\u010d<\/a><\/strong>\u00a0\u2013 ker v sloven\u0161\u010dini \u0161e ni bilo dokumenta, ki bi na enem mestu predstavil, kako se pogovarjati z dana\u0161njim kupcem.<\/p>\n

Marketing automation je orodje, \u2026<\/h2>\n

Marketing automation vodi\u010d<\/strong><\/a>\u00a0za za\u010detek predstavi,\u00a0kaj sistem sploh je in kako deluje<\/strong>. Razlo\u017ei,\u00a0kako marketing automation omogo\u010da komunikacijo s kupcem na prvih 70% nakupne poti, ki poteka na spletu<\/strong>. V tem uvodnem delu tudi odpravi pomisleke glede primerne velikosti podjetja in njegove bran\u017ee.<\/p>\n

\"70%<\/a><\/p>\n

<\/h2>\n

 <\/p>\n

\u2026 ki osre\u010duje mnoge oddelke,\u00a0\"MAvodic-<\/a><\/h2>\n

Marketing automation pa ne navdu\u0161uje le marketin\u0161kega oddelka. Personalizirana komunikacija s kupcem prina\u0161a \u0161tevilne prednosti tudi za prodajnike. Njihovi prodajni rezultati pa ponavadi direktorja ne pustijo hladnega. V vodi\u010du smo podrobneje razdelali, kako se koristi uporabe sistema ka\u017eejo za posamezne oddelke. Tudi IT slu\u017eba ga bo vzljubila.<\/p>\n

 <\/p>\n

\u2026 zmore marsikaj<\/h2>\n

\"Madwise<\/a>Sistem vsebuje \u0161tevilne funkcije in zmo\u017enosti. Vodi\u010d predstavi, katere sploh obstajajo, nato pa se posveti najbolj uporabnim in uporabljenim. Spoznali boste, kako se marketing automation loteva samega\u00a0generiranja leadov, spremljanja obna\u0161anja obiskovalcev na spletu, e-mail marketinga, negovanja leadov in njihovega to\u010dkovanja, A\/B testiranja in analitike<\/strong>. A tu je na mestu opozorilo \u2013 zmogljivosti, ki jih potrebujete, so odvisne od poslovnih ciljev.<\/p>\n

 <\/p>\n

\u2026 in to z veseljem poka\u017ee.<\/h2>\n

\"MAvodic-shema\"<\/a>Posebno poglavje je namenjeno\u00a0\u010disto prakti\u010dnemu primeru<\/strong>, ki na enostaven na\u010din poka\u017ee, kako izgleda nakupna pot popotnika Marka in kako je s pametno uporabo marketing automation sistema Zavarovalnica Zmaga poskrbela, da je Marko postal njena zvesta stranka.<\/p>\n

 <\/p>\n

Dogajanja na podro\u010dju digitalnega marketinga je danes preprosto preve\u010d, da bi se slovenski jezik imel \u010das prilagajati in izbirati ustreznice. S tem namenom smo na koncu vodi\u010da dodali \u0161e slovar\u010dek, ki olaj\u0161a razumevanje vseh teh tujk.<\/p>\n

 <\/p>\n

Ob u\u010denju komunikacije z dana\u0161njim kupcem boste gotovo imeli celo vrsto vpra\u0161anj in\u00a0Marketing automation vodi\u010d<\/strong><\/a>\u00a0je dober za\u010detek. Dal vam bo\u00a0celovito sliko, kako izjemno pomembno vlogo ima marketing danes \u2013 od odnosa s kupcem in tehnolo\u0161kega znanja do merljivega pove\u010danja prodaje<\/strong>. \u010ce pa kak\u0161no vpra\u0161anje \u0161e vedno ostane v zraku, ga z veseljem ukrotim za vas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pripravili smo prvi\u00a0Marketing automation vodi\u010d\u00a0v sloven\u0161\u010dini in navdu\u0161eni smo. Zaslu\u017ei si pompozno napoved in predstavitev vsebine. \u0160e prej pa nekaj besed, zakaj je do njega sploh pri\u0161lo. Nakupne poti so se spremenile Ljudje za vsakodnevna opravila, tudi nakupovanje, uporabljamo splet. Prednost njegove bli\u017eine, enostavnosti in anonimnosti izkoristimo\u00a0za raziskovanje razli\u010dnih stvari, ki nas zanimajo. Splet nima […]<\/p>\n","protected":false},"author":9,"featured_media":1055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-avtomatizacija","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nNOVO: Marketing automation vodi\u010d<\/title>\n<meta name=\"description\" content=\"Vodi\u010d po marketing automation vam bo razkril, kako lahko z moderno marketin\u0161ko tehnologijo prodate ve\u010d in osre\u010dite svoje stranke. 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