{"id":693,"date":"2015-07-28T00:00:00","date_gmt":"2015-07-27T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2015\/07\/28\/15-top-virov-za-boljsi-digitalni-marketing\/"},"modified":"2023-04-28T09:07:46","modified_gmt":"2023-04-28T07:07:46","slug":"15-top-virov-za-boljsi-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/15-top-virov-za-boljsi-digitalni-marketing\/","title":{"rendered":"15 TOP virov za bolj\u0161i digitalni marketing"},"content":{"rendered":"

Digitalni marketing se spreminja iz dneva v dan. Odpirajo se nova podjetja, razvijajo se nove zmo\u017enosti in nove povezave med njimi. Dogajanja na trgu je ogromno in prilo\u017enosti, ki jih ta razvoj\u00a0prina\u0161a za izbolj\u0161anje va\u0161e marketin\u0161ke strategije, je cela vrsta. \u010ce bi imeli \u010das vse spremljati in se nau\u010diti uporabljati vse te novosti.
\nMarketingarjev urnik je natrpan. Doseganje \u0161tevil(\u010d)nih ciljev, ustvarjanje kakovostnih vsebin, ter prijazna in u\u010dinkovita komunikacija na vsakem koraku vas velikokrat utrudijo do te mere, da preprosto ni \u010dasa \u0161e malo marketinga. Si ga pa \u017eelite.<\/p>\n

Na \u017ealost ni tabletke z znanjem, ki bi se jo dalo pojesti. Lahko pa z vami delim, v \u010digavi dru\u017ebi \u0161irim obzorja in \u010digavo mnenje cenim. V \u017eelji po bolj\u0161em digitalnem marketingu boste tako lahko prihranili \u010das za iskanje in preverjanje ter se posvetili u\u010denju.<\/p>\n

1.\u00a0Hubspot<\/a><\/h2>\n

Vodilni ponudnik programskih re\u0161itev na podro\u010dju\u00a0inbound marketinga<\/strong>\u00a0in prodaje tudi pi\u0161e. Trdno stoji za tem, kar prodaja in veliko govori o izzivih sodobnega marketinga. V nekaj letih je Hubspot postal skoraj Google za inbound (malo karikiram, a ne preve\u010d).
\nPoleg marketinga pi\u0161ejo tudi specializirano za\u00a0prodajo\u00a0<\/a>in\u00a0agencije<\/a>.<\/p>\n

2.\u00a0Marketo\u00a0<\/a><\/h2>\n

Marketo je\u00a0marketing automation<\/strong>\u00a0ponudnik,\u00a0\u00a0ki se dr\u017ei\u00a0\u2018practice what you preach\u2019<\/em>\u00a0pristopa. Producira tudi celo vrsto vodi\u010dev, e-knjig in drugih prenosljivih kosov vsebine, ki nosijo kakovostne informacije in ne prodajajo na prvo \u017eogo.<\/p>\n

3.\u00a0Content Marketing Institute\u00a0<\/a><\/h2>\n

Content Marketing Institute je zastavono\u0161a\u00a0vsebinskega marketinga<\/strong>. Oziroma zastavono\u0161a je Joe Pulizzi, ki je skoval izraz\u00a0content marketing<\/em>\u00a0in ima o njem izjemno veliko za povedati.
\nCMI ima tudi celo mre\u017eo podcastov, \u010de ste bolj avditivne sorte. \u017de nekaj \u010dasa moj najljub\u0161i je\u00a0This Old Marketing.<\/a><\/p>\n

4.\u00a0Copyblogger<\/a><\/h2>\n

Copyblogger u\u010di,\u00a0kako pisati<\/strong>\u00a0bolj prepri\u010dljivo vsebino za konkretne poslovne rezultate. Filozofija je blizu Madwise razmi\u0161ljanju, znanje pa je podano na prijeten in zanimiv na\u010din. Kar niti ne\u00a0bi smelo presene\u010dati, saj vendar \u017eivijo od kakovostne vsebine.<\/p>\n

5.\u00a0Think With Google<\/a><\/h2>\n

Iskalni\u0161ki gigant, ki obvlada analitiko, ogla\u0161evanje,\u00a0video,\u00a0geografijo in \u0161e cel kup drugih podro\u010dij, ima na voljo ogromno podatkov in z njimi tudi kaj pametnega po\u010dne. Think with Google je\u00a0centralno mesto marketin\u0161kega znanja<\/strong>, ki ga Google deli z nami.<\/p>\n

6.\u00a0Chiefmartech.com\u00a0<\/a><\/h2>\n

Z digitalizacijo nakupne poti je spremljanje tehnolo\u0161kih novosti in uporabnih informacij za marketing prakti\u010dno nujno. Scott Brinker pi\u0161e,\u00a0kako marketin\u0161ka tehnologija vpliva na marketin\u0161ko strategijo, management in kulturo<\/strong>. Brinker vsako leto objavi tudi znani\u00a0Marketing Tehnology Landscape<\/a>.<\/p>\n

7.\u00a0MOZ\u00a0<\/a><\/h2>\n

Neko\u010d SeoMOZ in najbolj poznan po znanju na podro\u010dju\u00a0optimizacije za iskalnike<\/strong>, a MOZ je \u017ee dolgo ve\u010d kot to. Dober vir kredibilnih informacij na podro\u010dju digitalnega marketinga. Ravno danes so objavljeni rezultati\u00a0Online Marketing Industry Survey 2015<\/a>.<\/p>\n

8.\u00a0NewsCred<\/a><\/h2>\n

NewsCred je \u0161e eno podjetje, ki se spozna na\u00a0vsebinski marketing, pripovedovanje zgodb in tehnologijo<\/strong>. Z \u017eeljo po kredibilni vsebini so mo\u010di in zmogljivosti vsebinskega marketinga prezkusili na sebi (in \u0161e jih). Vse\u010d mi je \u2018novinarski\u2019 pristop k vsebini, ki ga zagovarjajo.<\/p>\n

9.\u00a0Marketing Profs<\/a><\/h2>\n

Na Marketing Profs sem posebej navezana, saj je z mano od \u010disto prvih korakov v marketin\u0161ke vode. Pokrivajo\u00a0\u0161irok spekter marketin\u0161kih tem<\/strong>\u00a0(in vse je lepo sistemati\u010dno razdeljeno), znanje pa podajajo v raznolikih formatih. Preko 600.000 uporabnikov je \u0161tevilka, ki govori sama zase.<\/p>\n

10.\u00a0Marketing Sherpa<\/a><\/h2>\n

Odlikuje jih\u00a0osredoto\u010denost na \u0161tevilke. Marketing Sherpa je\u00a0odli\u010den vir primerov dobre prakse<\/strong>. Zakaj bi \u2018izumljali toplo vodo\u2019, \u010de lahko preverimo, kako se uspe\u0161na podjetja lotevajo marketinga in kaj so imela od tega.<\/p>\n

11.\u00a0Business to Community\u00a0<\/a><\/h2>\n

Odprta platforma, kjer\u00a0profesionalni marketingarji delijo svoje znanj<\/strong>e in izku\u0161nje. Po pravici povedano, je vsebine preprosto preve\u010d, da bi jo redno spremljala. Zato sem vesela tedneskih novic, kjer urednica izbere najbolj zanimive objave.<\/p>\n

12.\u00a0McKinsey\u00a0<\/a><\/h2>\n

Znana\u00a0svetovalna hi\u0161a<\/strong>\u00a0ve veliko o poslu. Marketing in prodaja sta posebna kategorija znanja, ki ga deli in \u010dlanki so vredni branja. Gotovo bodo vzeli malo ve\u010d \u010dasa kot povpre\u010den blog zapis, a tudi gotovo spodbudijo nadaljnje razmi\u0161ljanje.<\/p>\n

13.\u00a0Harvard Business Review<\/a><\/h2>\n

HBR obravnava teme, klju\u010dne za poslovni uspeh. Obenem (oziroma ravno zato) je vedno osredoto\u010den na osebni pristop oziroma\u00a0leadership<\/em>. Poljudno obravnava\u00a0zahtevne izzive komunikacije, strategije, produktivnosti,\u00a0<\/strong>seveda\u00a0marketinga<\/strong>\u00a0in \u0161e \u010desa. Vedno dobro branje.<\/p>\n

14.\u00a0Forrester\u00a0<\/a><\/h2>\n

Ena najbolj vplivnih raziskovalnih hi\u0161 na svetu. \u010ce Forrester nekaj re\u010de, pa\u010d mora biti res. Analize in raziskave, ki jih objavlja, so\u00a0kredibilen in uporaben vir za marsikatero poslovno odlo\u010ditev<\/strong>.<\/p>\n

15.\u00a0Aberdeen Group\u00a0<\/a><\/h2>\n

Aberdeen je \u0161e ena raziskovalna hi\u0161a, ki pomaga k bolj\u0161im poslovnim odlo\u010ditvam. Njena posebnost je\u00a0opredelitev in podrobna analiza praks najbolj\u0161ih<\/strong>\u00a0(best in class,<\/strong>\u00a0kot jim pravijo) podjetij. Pride kar prav.<\/p>\n

in \u0161e eden \u201cza du\u0161o\u201d:<\/p>\n

16.\u00a0B2B Marketing\u00a0<\/a><\/h2>\n

To mesto je moje najljub\u0161e zato\u010di\u0161\u010de, kot potrebujem\u00a0specifi\u010dne primere in navdih za izzive B2B sfere.<\/strong>\u00a0Dolgi in kompleksni nakupni procesi, tr\u017eenje zahtevnih produktov in re\u0161itev, uporaba digitala v vseh panogah so redne teme, ki jih obravnavajo.<\/p>\n

 <\/p>\n

Bo dovolj? Upam, da vam bo seznam pomagal pri razporejanju dragocenega \u010dasa. \u010ce \u017eelite spremljati na\u0161tete vsebine le z enim klikom, potem predlagam, da sledite Twitter seznamu\u00a0TOP Marketing Resources<\/a>, ki sem ga pripravila za vas.<\/p>\n

In seveda upam, da bo prebrano, poslu\u0161ano in ogledano znanje vir novih marketin\u0161kih idej. Zamisli, ki jih boste prevedli v rezultate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digitalni marketing se spreminja iz dneva v dan. Odpirajo se nova podjetja, razvijajo se nove zmo\u017enosti in nove povezave med njimi. Dogajanja na trgu je ogromno in prilo\u017enosti, ki jih ta razvoj\u00a0prina\u0161a za izbolj\u0161anje va\u0161e marketin\u0161ke strategije, je cela vrsta. \u010ce bi imeli \u010das vse spremljati in se nau\u010diti uporabljati vse te novosti. Marketingarjev urnik […]<\/p>\n","protected":false},"author":9,"featured_media":1079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":null,"drugi_del_vsebine":null,"onemogoci_kazalo":null,"alternate_povezava":null},"yoast_head":"\n15 TOP virov za bolj\u0161i digitalni marketing<\/title>\n<meta name=\"description\" content=\"Digitalni marketing se spreminja iz dneva v dan. Odpirajo se nova podjetja, razvijajo se nove zmo\u017enosti in nove povezave med njimi. 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