{"id":679,"date":"2015-06-11T00:00:00","date_gmt":"2015-06-10T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2015\/06\/11\/3-marketinske-zablode-ki-se-poznajo-na-vasi-prodaji\/"},"modified":"2023-04-28T09:07:46","modified_gmt":"2023-04-28T07:07:46","slug":"3-marketinske-zablode-ki-se-poznajo-na-vasi-prodaji","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/3-marketinske-zablode-ki-se-poznajo-na-vasi-prodaji\/","title":{"rendered":"3 marketin\u0161ke zablode, ki se poznajo na va\u0161i prodaji"},"content":{"rendered":"<h2>1) \u201cKupec bo \u017ee poklical, saj imamo akcijo.\u201d<\/h2>\n<p>Kupec se bo odlo\u010dil po svoje. In poklical tudi konkurenco.\u00a0<strong>\u010ce imate sre\u010do; \u010de je nimate, bo poklical samo konkurenco.<\/strong><\/p>\n<p>Nakupni proces se za\u010dne \u017ee precej pred klicem ali vstopom v poslovalnico oziroma kot je zapisala Lea v svojem\u00a0<a title=\"70% nakupne poti se zgodi na spletu\" href=\"https:\/\/madwise.si\/prodate-le-10-kontaktom-dvignite-konverzijo\/\" target=\"_blank\" rel=\"noopener noreferrer\">blogu\u00a0<\/a>\u2013 70% nakupne poti se danes zgodi preko spleta.\u00a0<strong>Zato je pametno za\u010deti razmi\u0161ljati, katere aktivnosti lahko po\u017eenemo, da bomo ob pravem \u010dasu na pravem mestu:<\/strong>\u00a0ko kupec i\u0161\u010de, ko raziskuje problem, ko je radoveden, ko potrebuje ve\u010d informacij \u2026 vse to so situacije, v katerih kupec \u017ee z avtopilotom zavije na splet.<\/p>\n<p>Posebna ponudba in kampanja, ustvarjena z \u017eeljo po spodbuditvi prodaje, morda traja mesec ali dva.\u00a0<strong>Kaj, \u010de se kupci za nakup va\u0161e re\u0161itve odlo\u010damo npr. 3 ali 4 mesece?<\/strong>\u00a0Z akcijo smo morda dali misliti nekemu odstotku ljudi, vendar zato \u0161e nismo ravno na cilju \u2013 pravzaprav smo od\u0161li z zabave ravno, ko se ta za\u010denja. Na sre\u010do nam digitalna orodja omogo\u010dajo ravno nadaljevanje interakcije s potencialnimi kupci in\u00a0<a title=\"Negovanje leadov na dalj\u0161ih nakupnih poteh\" href=\"https:\/\/madwise.si\/prodate-le-10-kontaktom-dvignite-konverzijo\/\" target=\"_blank\" rel=\"noopener noreferrer\">vplivanje na njihovo odlo\u010ditev<\/a>\u00a0skozi dalj\u0161e \u010dasovno obdobje.<\/p>\n<p>Kak\u0161ne aktivnosti sledijo klasi\u010dni kampanji, ko nam\u00a0<a title=\"Kaj nam bo digital, saj imamo katalog in sejem\" href=\"https:\/\/madwise.si\/kaj-nam-bo-digital-saj-imamo-katalog-sejem\/\" target=\"_blank\" rel=\"noopener noreferrer\">zmanjka sredstev za masovno komunikacijo<\/a>\u00a0(le redka podjetja si lahko privo\u0161\u010dijo non-stop zakup dragih medijev masovnega komuniciranja)?\u00a0<strong>Dober TV oglas ali dvotedenska billboard kampanja bosta povzro\u010dila tudi dvig iskanja na Googlu in obiska spletnih strani.<\/strong>\u00a0Ali z drugimi besedami \u2013 kupec (vas) bo iskal. Zato je toliko bolj pomembno, da takrat ne re\u010dete \u2026<\/p>\n<h2>2) \u201cSaj imamo spletno stran!\u201d<\/h2>\n<p>Spletna stran ni nekaj, kar ima\u0161.\u00a0<strong>Je nekaj, kar uporablja\u0161 \u2013 z namenom in cilji.<\/strong>\u00a0Iz\u00a0<a title=\"je va\u0161e spletnomesto postalo neuporaben mastodont?\" href=\"https:\/\/madwise.si\/je-vase-spletno-mesto-postalo-neuporaben-mastodont\/\" target=\"_blank\" rel=\"noopener noreferrer\">spletne vizitke<\/a>\u00a0postaja marketin\u0161ko in prodajno orodje, ki v\u00a0<a title=\"6 zapovedi za uporabno spletno mesto\" href=\"https:\/\/madwise.si\/6-zapovedi-za-uporabno-spletno-mesto\/\" target=\"_blank\" rel=\"noopener noreferrer\">sredi\u0161\u010de postavlja kupca.<\/a>\u00a0O spletnem mestu velja nehati razmi\u0161ljati kot o predstavitvenem katalogu, temve\u010d ga za\u010deti izkori\u0161\u010dati kot:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>pospe\u0161evalca prodaje pri tistih kupcih, ki so \u017ee precej odlo\u010deni, kaj \u017eelijo.<\/strong>\u00a0Na\u0161 cilj je, da v zadnjem trenutku\u00a0<a title=\"7 idej za bolj\u0161o konverzijo\" href=\"https:\/\/madwise.si\/7-idej-za-boljso-konverzijo-vase-pristajalne-strani\/\" target=\"_blank\" rel=\"noopener noreferrer\">ne zavijejo h konkurenci<\/a>\u00a0oz. nekje v procesu odlo\u010danja ugotovijo, da je na\u0161a ponudba slab\u0161a (\u0161e posebej, \u010de ni \u2026 )<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>zakladnico podatkov o obiskovalcih<\/strong>, ki tr\u017enikom prina\u0161a informacije o potencialnih strankah. \u010ce vse to pove\u017eemo \u0161e z dobro remarketing strategijo in\u00a0<a title=\"Kaj je marketing automation in kako vas lahko osre\u010di? \" href=\"https:\/\/madwise.si\/kaj-je-marketing-automation-in-kako-vas-lahko-osreci\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing automation<\/a>\u00a0programom, \u017ee za\u010denjamo graditi najmo\u010dnej\u0161e prodajno orodje v svojem marketin\u0161kem arzenalu.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>optimizatorja vlaganj v spletno ogla\u0161evanje.<\/strong>\u00a0\u010ce imamo lepo stran in drage fotografije v medijskem oknu, seveda \u017eelimo, da vsi oglasi peljejo nanjo. Toda \u2013 mar ni bolj smiselno, da nekomu, ki i\u0161\u010de turisti\u010dno zavarovanje za Azijo (in nam to preko klju\u010dnih besed v Google celo pove!), poka\u017eemo to\u010dno to, kar je iskal?\u00a0<a title=\"Landing page: kjer kupci pristajajo in rezultati vzletajo\" href=\"https:\/\/madwise.si\/landing-page-stran-kjer-kupci-pristajajo-in-rezultati-vzletajo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pristajalna stran<\/a>\u00a0je nekaj, kar lahko posebej ustvarimo skorajda za vsako ve\u010djo ponudbo ali kar oglas. Je klju\u010d do prodajnih rezultatov in bolj\u0161ega ROI. Ker\u00a0<a title=\"7 idej za bolj\u0161o konverzijo pristajalnih strani\" href=\"https:\/\/madwise.si\/7-idej-za-boljso-konverzijo-vase-pristajalne-strani\/\" target=\"_blank\" rel=\"noopener noreferrer\">dobre pristajalne strani\u00a0<\/a>lahko uporabljamo in izbolj\u0161ujemo skozi dalj\u0161e obdobje, bomo tudi na dalj\u0161i rok za vlo\u017eena sredstva dobili ve\u010d.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>3) \u201cProdajajo vendar prodajniki.\u201d<\/h2>\n<p>Dr\u017ei, vendar splet pred prodajnike danes postavlja nekaj izzivov, ki jih ne morejo ve\u010d re\u0161evati z dobrim, starim cold-callingom ali trkanjem na vrata.\u00a0<a title=\"Marketing kot motor poslovanja podjetja\" href=\"https:\/\/madwise.si\/je-vas-digitalni-marketing-strosek-ali-motor-podjetja\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Dobri marketingarji so \u017ee prevzeli svoj del odgovornosti za prodajo v podjetju.<\/strong><\/a>\u00a0Vedo, da se ukvarjanje s potro\u0161nikom ne za\u010dne pri pripravi kampanje in kon\u010da, ko nam zmanjka sredstev za medijski zakup.<\/p>\n<p>Prodajnikom lahko pomagamo najmanj tako, da\u00a0<strong><a title=\"Generiranje novih leadov na spletu\" href=\"https:\/\/madwise.si\/zakaj-se-se-nismo-naucili-generiranja-leadov-na-spletu\/\" target=\"_blank\" rel=\"noopener noreferrer\">pripeljemo ve\u010d leadov\u00a0<\/a>oz. kontaktov potencialnih strank<\/strong>,\u00a0<a title=\"Negovanje leadov za vi\u0161jo konverzijo\" href=\"https:\/\/madwise.si\/prodate-le-10-kontaktom-dvignite-konverzijo\/\" target=\"_blank\" rel=\"noopener noreferrer\">se z njimi ukvarjamo<\/a>\u00a0in jih predamo naprej kot \u201cmarketin\u0161ko kvalificirani lead\u201d \u2013 potencialno stranko, za katero ocenjujemo, da bi ji pri odlo\u010ditvi znal koristiti pogovor s prodajnikom.<\/p>\n<p>Po drugi strani je seveda te\u017eko prodajati nekaj, \u010desar nih\u010de no\u010de.\u00a0<strong><a title=\"Slovenski kupci so previdni, kaj to pomeni za digitalni marketing?\" href=\"https:\/\/madwise.si\/blog\/slovenski-kupci-previdni-kaj-pomeni-za-digitalni-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Kupci\u00a0<\/a>vam \u017ee z obna\u0161anjem na spletu in va\u0161i spletni strani povedo, kako zanimiva je va\u0161a ponudba.<\/strong>\u00a0\u010ce jo nekoliko prilagodite na podlagi\u00a0<a title=\"Spremljanje obna\u0161anja kupca\" href=\"https:\/\/madwise.si\/kako-pa-vi-merite-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">informacij<\/a>, ki jih za seboj pu\u0161\u010dajo spletni uporabniki, lahko za prodajo naredite ogromno. Morda se kupci sploh no\u010dejo ukvarjati s prodajnikom, morda jim ne neudobno, morda se jim zdi nepotrebno \u2026 prilagodite ponudbo tako, da jim omogo\u010dite druga\u010den na\u010din nakupa (npr. preko spleta) ali raziskovanja (npr. odpravite potrebo, da doktorirajo iz va\u0161e ponudbe, kot je trenutno potrebno pri nekaterih operaterjih \u2026 vem, ker sem se ravno par tednov nazaj boril s paketi, opcijami, raz\u0161iritvami in storitvami). Gre za detajle, ki pa na spletu lahko ustvarijo velikanske razlike.<\/p>\n<h2>Marketin\u0161ka odli\u010dnost je v rezultatih<\/h2>\n<p>Zadnje \u010dase vse ve\u010dkrat beremo o\u00a0<a title=\"Marketing kot revenue driver\" href=\"https:\/\/madwise.si\/blog\/ali-vas-digitalni-marketing-prevec-komunicira-premalo-prodaja\" target=\"_blank\" rel=\"noopener noreferrer\">dokazovanju vrednosti marketinga<\/a>.Tudi DMS-jeva prenovljena\u00a0<a title=\"http:\/\/www.dmslo.si\/aktualno\/novice\/mesecno-srecanje-marketinska-odlicnost-podjetij\/\" href=\"http:\/\/www.dmslo.si\/aktualno\/novice\/mesecno-srecanje-marketinska-odlicnost-podjetij\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketin\u0161ka odli\u010dnost<\/a>\u00a0gre v to (pravo!) smer.\u00a0<strong>U\u010dinkovit digital je tisti, ki bo tudi v va\u0161em podjetju najla\u017eje dokazal vrednost va\u0161ih marketin\u0161kih aktivnosti.<\/strong>Povezati slednje s spremembami spletnih iskanj, raziskovanja ponudbe, oddajanja povpra\u0161evanja in podobno, je z digitalnimi analiti\u010dnimi orodji \u0161e kako izvedljivo \u2013 potrebujemo le\u00a0\u017eeljo po poznavanju in nato izbolj\u0161evanju rezultatov. \u017de to je za\u010detek marketin\u0161ke odli\u010dnosti, nagrada gor ali dol (ne bo pa ni\u010d \u0161kodilo, \u010de jo naslednje leto dobite ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1) \u201cKupec bo \u017ee poklical, saj imamo akcijo.\u201d Kupec se bo odlo\u010dil po svoje. In poklical tudi konkurenco.\u00a0\u010ce imate sre\u010do; \u010de je nimate, bo poklical samo konkurenco. Nakupni proces se za\u010dne \u017ee precej pred klicem ali vstopom v poslovalnico oziroma kot je zapisala Lea v svojem\u00a0blogu\u00a0\u2013 70% nakupne poti se danes zgodi preko spleta.\u00a0Zato je [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-digitalne-strategije","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 marketin\u0161ke zablode, ki se poznajo na va\u0161i prodaji<\/title>\n<meta name=\"description\" content=\"Preverite, katere 3 marketin\u0161ke zablode vas ovirajo pri prodaji. 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