{"id":645,"date":"2015-04-24T00:00:00","date_gmt":"2015-04-23T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2015\/04\/24\/kako-pa-vi-merite-marketing\/"},"modified":"2023-04-28T09:07:52","modified_gmt":"2023-04-28T07:07:52","slug":"kako-pa-vi-merite-marketing","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/","title":{"rendered":"Kako pa vi merite marketing?"},"content":{"rendered":"<p>Ta teden smo se udele\u017eili \u010detrtega\u00a0<a title=\"Marketing TOPX\" href=\"http:\/\/www.dmslo.si\/aktualno\/novice\/marketing-topx-namesto-dragega-softwerja-investicija-v-cloveske-mozgane\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing TOPX<\/a>\u00a0izobra\u017eevanja o spletni analitiki, s katerimi je lani pri\u010delo\u00a0Dru\u0161tvo za marketing. Pribli\u017eno enkrat na mesec se z marketin\u0161kimi strokovnjaki odvije \u010dimbolj interaktivna delavnica na izbrano temo in skupaj posku\u0161amo odgovoriti na odprta vpra\u0161anja.<br \/>\nV sredo so bile na tapeti\u00a0<strong>marketin\u0161ke metrike in analitika<\/strong>. Kot performance marketing agenciji nam je podro\u010dje izredno blizu in komaj smo do\u010dakali \u0161estnajsto uro.<\/p>\n<h2>Google analitika je kontinuiran proces<\/h2>\n<p>Na sre\u010danju smo ve\u010dkrat poudarili pomembnost rednega spremljanja zastavljenih metrik in neprestanega izbolj\u0161evanja.\u00a0<strong>V digitalnem marketingu je ta nekampanjski na\u010din razmi\u0161ljanja \u0161e toliko bolj pomemben<\/strong>. Na eni strani neprestano izbolj\u0161ujemo rezultate digitalnega marketinga, na drugi pa konstantno preverjamo, ali nam postavljene metrike sploh dajejo relevantne informacije.<\/p>\n<blockquote>\n<h3>Pravzaprav sta cikla marketin\u0161ke spletne analitike dva.<\/h3>\n<\/blockquote>\n<p>Marketin\u0161ka (pa tudi \u0161ir\u0161a analitika) ni sistem, ki ga postavimo enkrat in nato trdno in nespremenljivo stoji. Zadeva poteka cikli\u010dno \u2013 ali pa v spiralah, za bolj plasti\u010dno sliko. Pravzaprav sta cikla marketin\u0161ke analitike dva. V prvem na\u010drtujemo, izvedemo, analiziramo in merimo samo uspe\u0161nost marketin\u0161ke akcije, v drugem, ki poteka soo\u010dasno, pa preverjamo, \u010de so dane metrike spoh ustrezne.<\/p>\n<p>klju\u010dni koraki, ki jih neprestano vrtimo, so torej:<\/p>\n<ul>\n<li><strong>na\u010drtovanje,\u00a0<\/strong><\/li>\n<li><strong>izvedba,\u00a0<\/strong><\/li>\n<li><strong>analiza in\u00a0<\/strong><\/li>\n<li><strong>optimizacija<\/strong><\/li>\n<\/ul>\n<p>oziroma PDCA (plan-do-check-act) model, ki je mantra produktnega managementa.<\/p>\n<h2>Kako pa sploh za\u010deti s spletno analitiko?<\/h2>\n<p>V idealnem primeru bomo najeli svetovalno hi\u0161o in kot smo v sredo sli\u0161ali, postavitev celovitega modela analitike, ki meri u\u010dinkovitost podjetja na vseh nivojih, traja najmanj eno leto.<\/p>\n<p>\u010ce nimamo resursov za konkretne multivariatne analize \u2013 ki bi jih znali narediti in tudi ustrezno interpretirati za posel, se je bolje zadeve lotiti malce bolj vitko. Preve\u010d podatkov ni noben podatek, \u010de z njimi potem ni\u010d ne po\u010dnemo. Postavimo torej za\u010detne metrike in skozi cikle\u00a0(sprinte, \u010de \u017eelimo) ugotavljamo, ali nam te res dajejo vse potrebne informacije, bo morda potrebno kak\u0161no \u0161e poglobiti ali pa je kak\u0161na preve\u010d ali premalo.<\/p>\n<h2>Analiti\u010dna orodja in metrike so odvisni od cilja<\/h2>\n<p>V svetu digitalnega marketinga (in marketinga na splo\u0161no), \u010de je osredoto\u010den na performans, se vedno vpra\u0161amo\u00a0<strong><em>\u201ckaj \u017eelimo dose\u010di?\u201d<\/em><\/strong>\u00a0in ko nam je to jasno in se vsi dele\u017eniki strinjamo, gradimo proces nazaj. Podjetja so seveda razli\u010dna \u017ee po svoji strukturi, lastni\u0161tvu, tr\u017enem dele\u017eu, kaj \u0161ele ciljnih kupcih, a\u00a0<a href=\"https:\/\/madwise.si\/blog\/5-odgovorov-ki-jih-potrebuje-ucinkovita-prenova-spletne-strani\/\">cilje spletne strategije<\/a> lahko zdru\u017eimo v nekaj krovnih:<\/p>\n<ul>\n<li><strong>povi\u0161anje zavedanja blagovne znamke,<\/strong><\/li>\n<li><strong>ve\u010dja baza potencialnih strank (leadov),\u00a0<\/strong><\/li>\n<li><strong>ve\u010d kvalificiranih leadov,\u00a0<\/strong><\/li>\n<li><strong>vi\u0161ja prodaja<\/strong>.<\/li>\n<\/ul>\n<p>Pri dolo\u010danju ciljev sledimo\u00a0<strong>SMART na\u010delu<\/strong>. Naj bodo torej specifi\u010dni, merljivi, dosegljivi, realisti\u010dni in \u010dasovno omejeni. Ve\u010dja baza leadov torej ni prav pameten cilj, kjer bi si lahko pomagali z analitiko, doseganje 50 novih leadov za konkretno storitev v naslednjih 30 dneh je \u017ee bolj\u0161i.<\/p>\n<h3>PRIMER ZA\u010cETNE POSTAVITVE METRIK<\/h3>\n<p>\u0160tevilo leadov je oprijemljiva zadeva in SMART na\u010delo lahko hitro apliciramo na metrike. Kaj pa, \u010de smo bolj na za\u010detku poslovne poti ali trgu predstavljamo\u00a0novo ponudbo in \u017eelimo pove\u010dati zavedanje blagovne znamke \u2013 kaj tu postaviti za spletne metrike, ki nam bodo povedale, \u010de smo na pravi poti? Kaj sploh postaviti za SMART cilj?<\/p>\n<p>Google nima grafa s simpati\u010dnim naslovom Brand Awareness, ki bi povedal, da smo\u00a0za 6 bolj\u0161i kot prej\u0161nji mesec (karkoli bi \u017ee to pomenilo). Imamo pa druge mo\u017enosti, ki nam povedo, kako se na\u0161a znamka pozicionira v glavah potencialnih kupcev. Trije predlogi, kje za\u010deti:<\/p>\n<h4>Merjenje prometa s spletno analitiko (Traffic)<\/h4>\n<p>Poglejmo, kje smo z obiskom sedaj in postavimo cilj, ki ga \u017eelite dose\u010di. Recimo, da imamo mese\u010dno 10.000 obiskovalcev \u2013 v naslednjih treh mesecih jih dvignimo na 12.000. Naj bo dele\u017e novih obiskovalcev ve\u010dji za 20%. Oglejmo si, od kod prihajajo obiskovalci na na\u0161o spletno stran \u2013 najbolj zastopani kanali si zaslu\u017eijo ve\u010djo pozornost na\u0161ih marketin\u0161kih aktivnosti v prihodnje.<\/p>\n<p>Zanimiva metrika je tudi podatek, koliko obiskovalcev prihaja neposredno na na\u0161o doma\u010do stran, ti na\u0161o\u00a0znamke namre\u010d \u017ee poznajo. Primerjajmo jih z obiskom na preostalih straneh in spremljamo dele\u017ea.<\/p>\n<h4>Rangiranje v spletnih iskalnikih<\/h4>\n<p>Za dosego zastavljenih brand awareness ciljev bomo ustvarili ve\u010d relevantne vsebine in posledi\u010dno bi se morala na\u0161a pozicija na iskalnikih izbolj\u0161ati. Uporabimo Google webmaster orodje\u00a0in spremljajmo, kak\u0161na je na\u0161a pozicija na vam besedah, povezanih z na\u0161o blagovno znamko.<\/p>\n<h4>Doseg na dru\u017eabnih omre\u017ejih<\/h4>\n<p>V\u010dasih \u0161e zasledimo rahel dvom v pomembnost dru\u017eabnih omre\u017eij za poslovni svet, a dejstvo je, da jih uporabljamo vsi. Ugotovimo, na katerih se gibljejo na\u0161e potencialne stranke in spremljajmo, v kak\u0161ni meri jih dosegamo. \u0160tevilo sledilcev je le ena metrika, ne gre zanemariti tudi, kaj se dogaja z vsebinami, ki jih objavljamo. So ljudem v\u0161e\u010d? Jih delijo naprej?<\/p>\n<p>Tole je \u010disto prakti\u010den in enostaven primer, za za\u010detek. Morda \u010dez tri mesece pridobimo 14.000 obiskovalcev (\u010destitke!), kar pomeni, da smo\u00a0cilje zastavili prenizko. Morda se bo izkazalo, da nam pomembnih klju\u010dnih besed ljudje ne i\u0161\u010dejo in bomo za\u010deli spremljati druge (ter optimizirali vsebine na strani). Morda nam zavedanje blagovne znamke ne bo ve\u010d dovolj in bomo\u00a0hoteli nove leade in s tem dodatne metrike. Cikli marketin\u0161ke analitike se vrtijo.<\/p>\n<h2>Poro\u010danje<\/h2>\n<p>Stopimo nazaj oziroma korak vi\u0161je na bolj strate\u0161ki nivo. Ustrezna in uporabna marketin\u0161ka analitika je nujna za doseganje (preseganje) zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Kazalci, ki jih spremljamo, pa so pomembni za celotno podjetje in uprava pri\u010dakuje poro\u010dila. Ravno \u0161tevilke so orodje, kjer lahko marketing upravi\u010di svoje poslanstvo in doka\u017ee, da\u00a0<a title=\"Digitalni marketing motor podjetja\" href=\"https:\/\/madwise.si\/je-vas-digitalni-marketing-strosek-ali-motor-podjetja\/\" target=\"_blank\" rel=\"noopener noreferrer\">ni stro\u0161ek, temve\u010d motor podjetja<\/a>. Vzemimo si \u010das za pripravo jasnih poro\u010dil in jim dodajmo razlago, kaj posamezen graf in tabela pomenita za podjetje. \u010ce zapi\u0161emo, da posamezen lead stane 15\u20ac, ali da je bil ROMI 356%, bo direktorja precej zanimalo, kako smo dobili te podatke. Razlo\u017eimo mu (ji), predstavimo na\u0161e poznavanje kupcev in sedimo za zaslu\u017eeni volan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ta teden smo se udele\u017eili \u010detrtega\u00a0Marketing TOPX\u00a0izobra\u017eevanja o spletni analitiki, s katerimi je lani pri\u010delo\u00a0Dru\u0161tvo za marketing. Pribli\u017eno enkrat na mesec se z marketin\u0161kimi strokovnjaki odvije \u010dimbolj interaktivna delavnica na izbrano temo in skupaj posku\u0161amo odgovoriti na odprta vpra\u0161anja. V sredo so bile na tapeti\u00a0marketin\u0161ke metrike in analitika. Kot performance marketing agenciji nam je podro\u010dje [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spletna-analitika","entry"],"acf":{"drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spletna nalitika - kako pa vi merite marketing?<\/title>\n<meta name=\"description\" content=\"Uporabna Google analitika je nujna za doseganje zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Preverite, zakaj.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spletna nalitika - kako pa vi merite marketing?\" \/>\n<meta property=\"og:description\" content=\"Uporabna Google analitika je nujna za doseganje zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Preverite, zakaj.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-23T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T07:07:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"559\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Lipov\u0161ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Lipov\u0161ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\"},\"author\":{\"name\":\"Lea Lipov\u0161ek\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669\"},\"headline\":\"Kako pa vi merite marketing?\",\"datePublished\":\"2015-04-23T22:00:00+00:00\",\"dateModified\":\"2023-04-28T07:07:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\"},\"wordCount\":1032,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg\",\"articleSection\":[\"Spletna analitika\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\",\"url\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\",\"name\":\"Spletna nalitika - kako pa vi merite marketing?\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg\",\"datePublished\":\"2015-04-23T22:00:00+00:00\",\"dateModified\":\"2023-04-28T07:07:52+00:00\",\"description\":\"Uporabna Google analitika je nujna za doseganje zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Preverite, zakaj.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg\",\"width\":2048,\"height\":559,\"caption\":\"Digitalni marketing - kako ga merite?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kako pa vi merite marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669\",\"name\":\"Lea Lipov\u0161ek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g\",\"caption\":\"Lea Lipov\u0161ek\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spletna nalitika - kako pa vi merite marketing?","description":"Uporabna Google analitika je nujna za doseganje zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Preverite, zakaj.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/","og_locale":"sl_SI","og_type":"article","og_title":"Spletna nalitika - kako pa vi merite marketing?","og_description":"Uporabna Google analitika je nujna za doseganje zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Preverite, zakaj.","og_url":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2015-04-23T22:00:00+00:00","article_modified_time":"2023-04-28T07:07:52+00:00","og_image":[{"width":2048,"height":559,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg","type":"image\/jpeg"}],"author":"Lea Lipov\u0161ek","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lea Lipov\u0161ek","Est. reading time":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/"},"author":{"name":"Lea Lipov\u0161ek","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669"},"headline":"Kako pa vi merite marketing?","datePublished":"2015-04-23T22:00:00+00:00","dateModified":"2023-04-28T07:07:52+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/"},"wordCount":1032,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg","articleSection":["Spletna analitika"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/","url":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/","name":"Spletna nalitika - kako pa vi merite marketing?","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg","datePublished":"2015-04-23T22:00:00+00:00","dateModified":"2023-04-28T07:07:52+00:00","description":"Uporabna Google analitika je nujna za doseganje zastavljenih marketin\u0161kih ciljev in na\u010drtovanje \u0161e bolj u\u010dinkovitega dela v bodo\u010de. Preverite, zakaj.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/kakomerite_madwise.jpg","width":2048,"height":559,"caption":"Digitalni marketing - kako ga merite?"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/kako-pa-vi-merite-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Kako pa vi merite marketing?"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/a30456e8167db8731c7538d77533a669","name":"Lea Lipov\u0161ek","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3150134c04707d8dd5b0479586ee37864390ab95d401041f3237ee98e9d97cdc?s=96&d=mm&r=g","caption":"Lea Lipov\u0161ek"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>6 min<\/strong><\/div>","formatted_date":"24\/04\/2015"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":3,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"predecessor-version":[{"id":28251,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/645\/revisions\/28251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}