{"id":635,"date":"2015-05-14T00:00:00","date_gmt":"2015-05-13T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2015\/05\/14\/6-znakov-da-je-cas-za-prenovo-spletne-strani\/"},"modified":"2023-04-28T09:07:47","modified_gmt":"2023-04-28T07:07:47","slug":"6-znakov-da-je-cas-za-prenovo-spletne-strani","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/6-znakov-da-je-cas-za-prenovo-spletne-strani\/","title":{"rendered":"6 znakov, da je \u010das za prenovo spletne strani"},"content":{"rendered":"<p>Spletna stran je prva to\u010dka interakcije z va\u0161imi (potencialnimi) strankami. Zelo verjetno, da tudi druga in tretja \u2013 \u010de se bodo vrnile, seveda.\u00a0<strong>Prvi vtis \u0161teje in vanj se spla\u010da vlo\u017eiti<\/strong>. Sploh, \u010de \u017eelite vzpostaviti odnos z dana\u0161njim uporabnikom spleta, ki pri\u010dakuje kakovostno in relevantno vsebino ter enostavno pot do nje.<\/p>\n<p><strong>Po drugi strani nas neoptimalna spletna stran precej drago stane<\/strong>. Zanjo pla\u010dujemo z vsakim izgubljenim obiskovalcem, ki ni na\u0161el \u017eelenih informacij in se je raje namenil h konkurenci. Ta mu z veseljem ustre\u017ee. Stro\u0161ek neoptimalne spletne strani je hitro bistveno vi\u0161ji od vlo\u017eka, ki bi ga potrebovala prenova. In oba se multiplicirata, vsak na svojo stran.<\/p>\n<p>V \u017eelji, da ne izgubljate dragocenih prilo\u017enosti, smo pripravili seznam top \u0161estih indikatorjev, da je \u010das za prenovo spletne strani \u2013 v <a title=\"Digitalni marketing kot motor podjetja\" href=\"https:\/\/madwise.si\/je-vas-digitalni-marketing-strosek-ali-motor-podjetja\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketin\u0161ko in prodajno orodje, ki bo ustvarjalo vrednost za va\u0161e poslovanje<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Ne dosegate \u017eelenih rezultatov? Potem je \u010das za<a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-spletnih-strani\/\"> prenovo spletne strani<\/a><\/h2>\n<p>Spletno stran ste postavili s ciljem \u2013 pa naj bo to spletna prodaja, generiranje leadov ali informiranje. Cilj je bil jasen in spletno mesto ga ne dosega. Na tej to\u010dki je \u010das za kriti\u010dno samoocenjevanje:<\/p>\n<ul>\n<li>Kak\u0161na je pri\u010dakovana konverzija? Kje smo mi?<\/li>\n<li>Ali nagovarjamo\u00a0<a title=\"Persone\" href=\"https:\/\/madwise.si\/zelite-visjo-prodajo-zacnite-s-personami\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u017eeleno ciljno publiko<\/a>? Ji dajemo prave informacije?<\/li>\n<li>Ali obiskovalec do iskanih vsebin\u00a0pride enostavno in intuitivno?<\/li>\n<li>Ali pristajalne strani opravljajo svoje poslanstvo?<\/li>\n<\/ul>\n<p><strong>Odsotnost rezultatov je klju\u010dni rde\u010di alarm, ki mora spro\u017eiti ustrezno akcijo<\/strong>. Spletna stran podpira (ali pa ne)\u00a0prvih 75% va\u0161ega prodajnega procesa, zato ji ne dopu\u0161\u010dajte neuspehov.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Cilj spletne stran\/poslovni fokusi se je spremenil<\/h2>\n<p>Vse preve\u010dkrat mislimo, da smo\u00a0spletno stran postavili in naredili \u0161e eno kljukico. Projekt je zaklju\u010den. A posel je \u017eiva materija, ki jo prilagajamo glede na kupce, trg, tehnologijo in druge dejavnike. Spletna stran mora biti vitalen odraz poslovanja, dana\u0161nje usmeritve, ki jo \u017eelimo komunicirati s kupci.<\/p>\n<p><strong>Ali obiskovalec v prvih nekaj sekundah jasno dojame, kdo ste\u00a0in kaj po\u010dnete?<\/strong>\u00a0\u010ce ne, je \u010das, da to sporo\u010dilo izkristalizirate, tako na besedni kot na vizualni ravni.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Obiskovalci zapu\u0161\u010dajo va\u0161o spletno stran<\/h2>\n<p>Razloga za visoko stopnjo odhoda (<em>bounce rate<\/em>) sta dva:<\/p>\n<ul>\n<li>ali stran nima vsebine, ki jo obiskovalec i\u0161\u010de (v tem primeru se boste morali pozabavati z optimizacijo),<\/li>\n<li>ali pa stran \u017eeleno vsebino ima, vendar je obiskovalec ni na\u0161el.<\/li>\n<\/ul>\n<p>V slednjem primeru vas pesti\u00a0<strong>slaba uporabni\u0161ka izku\u0161nja<\/strong>\u00a0in danes imamo uporabniki vedno manj potrpljenja za napake. Kaznujemo jih z odhodom.<\/p>\n<p>Vpra\u0161ajte se:<\/p>\n<ul>\n<li><strong>Ali je navigacija jasna in konsistentna?<\/strong><\/li>\n<li><strong>Va\u0161 obiskovalec hitro in enostavno\u00a0 najde \u017eeleno vsebino?<\/strong><\/li>\n<li><strong>Ali so informacije o va\u0161ih produktih in storitvah osve\u017eene?<\/strong><\/li>\n<\/ul>\n<p>Funkcionalnost spletne strani je higienik. Zagotovite obiskovalcu enostaven dostop do vsebin in veliko bolj pripravljeni bodo na interakcijo z va\u0161o spletno stranjo in z vami.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Obstoje\u010da tehnologija ne omogo\u010da u\u010dinkovitega vzdr\u017eevanja<\/h2>\n<p>Pred \u010dasom ste postavili spletno stran na neki platformi, ki pa danes ne podpira zahtev u\u010dinkovitega marketinga. Ne morete nastaviti prenosnih obrazcev za \u0161tudije primerov, ki ste jih skrbno pripravili? Veste, kako u\u010dinkovite so lahko\u00a0<a title=\"Pristajalne strani\" href=\"https:\/\/madwise.si\/landing-page-stran-kjer-kupci-pristajajo-in-rezultati-vzletajo\/\" target=\"_blank\" rel=\"noopener noreferrer\">pristajalne strani<\/a>, a jih va\u0161 CMS ne omogo\u010da?\u00a0<strong>Spletna stran vam mora omogo\u010dati funkcionalnosti, ki jih potrebujete za delo in rezultate<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Ni prilagojena na mobilne naprave<\/h2>\n<p>Dele\u017e spletnega prometa preko mobilnih naprav je ob koncu lanskega leta <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener noreferrer\">presegel \u017ee 52% <\/a>in raste. Tu uporabniki pri\u010dakujejo optimalno izku\u0161njo, ki jim bo preko manj\u0161ega zaslona intuitivno dostavila \u017eeleno in so \u0161e manj tolerantni. \u010ce morajo brskati levo in desno v upanju, da se bo pojavil iskani meni ali \u0161e huje \u2013 \u010dakati nekaj sekund, da se stran sploh nalo\u017ei \u2013 bodo enostavno poiskali bolj\u0161e spletno mesto. Va\u0161e bo pustilo grenak priokus, ki se ga bodo spomnili tudi, ko se bodo usedli za 15-in\u010dni zaslon. <strong>Prilagoditev na mobilne naprave \u017ee dolgo ni ve\u010d luksuz ali dodatek, ki si ga bomo privo\u0161\u010dili v prihodnosti, je <em>must-have<\/em><\/strong>, \u010de no\u010dete izgubljati obiskovalcev danes.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Preprosto izgleda staro (pa \u0161e vsebina ni najnovej\u0161a)<\/h2>\n<p>Trendi spletnega dizajna se spreminjajo, izbolj\u0161ujejo in nadgrajujejo. Vsekakor ne morete slediti prav vsaki malenkosti, a dejstvo je, da v vsakdanji interakciji na spletu nezavedno sprejemamo informacije o novostih, tudi na podro\u010dju oblikovanja. Te se nam vtisnejo in hitro jih pove\u017eemo z uspehom in napredkom.\u00a0<strong>Naloga marketinga je, da na\u0161a spletna stran tudi vizualno odra\u017ea sporo\u010dila, ki jih podjetje \u017eeli komunicirati<\/strong>. Predstavljajte si, da na prodajni sestanek pridete z 10 let staro prezentacijo, ki je niste bistveno spreminjali in vsebuje \u0161e predstavitev produktov, ki \u017ee davno niso ve\u010d v va\u0161em portfoliu. Na sestanku se boste morda \u0161e uspeli izmotati z odli\u010dnimi prezentacijskimi ve\u0161\u010dinami, obiskovalec va\u0161e spletne strani pa je \u017ee davno odkorakal.<\/p>\n<p>&nbsp;<\/p>\n<h2>Dobra novica \u2013 za <a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-spletnih-strani\/\">prenovo spletne strani <\/a>najbr\u017e \u0161e ni prepozno<\/h2>\n<p>Prenova spletne strani ne pomeni nujno, da moramo staro zabrisati v ko\u0161 in graditi vse na novo. Nemalokrat se v praksi izka\u017ee, da je potrebno prenoviti le en del ali spremeniti dve funkcionalnosti. V osnovi pa velja enostavno vodilo:\u00a0<strong>\u201c\u010ce va\u0161a spletna stran ne pomaga poslu, je treba nekaj spremeniti.\u201d<\/strong><\/p>\n<blockquote><p><strong>Va\u0161a odgovornost je, da svoj osrednji marketin\u0161ki in prodajni kanal upravljate, uporabljate in skrbite, da prina\u0161a rezultate.<\/strong><\/p><\/blockquote>\n<p>V kolikor ste prepoznali potencial za prenovo va\u0161e spletne strani, <strong><a href=\"https:\/\/madwise.si\/kontakt\">nas kontaktirajte<\/a><\/strong>. Na\u0161a ekipa bo poiskala najbolj\u0161e na\u010dine, kako izbolj\u0161ati obstoje\u010do spletno stran, da va\u0161 posel dobi spletno predstavitev, kot si jo zaslu\u017ei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podjetja se zavedajo, da je spletna stran pogosto prva to\u010dka interakcije s potencialnimi strankami. Prvi vtis \u0161teje in vanj se spla\u010da vlo\u017eiti. Stro\u0161ek neoptimalne spletne strani je namre\u010d lahko bistveno vi\u0161ji od vlo\u017eka, ki bi ga potrebovala prenova.<\/p>\n","protected":false},"author":14,"featured_media":1049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 o\u010ditnih znakov, da je \u010das za prenovo spletne strani<\/title>\n<meta name=\"description\" content=\"Prenova spletne strani s\u010dasoma postane nujna, \u010de ne \u017eelite izgubljati denarja. 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