{"id":38285,"date":"2026-11-04T14:56:24","date_gmt":"2026-11-04T13:56:24","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=38285"},"modified":"2026-10-28T12:16:15","modified_gmt":"2026-10-28T11:16:15","slug":"301-preusmeritve-navodila","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/301-preusmeritve-navodila\/","title":{"rendered":"301 preusmeritve: kaj so in kdaj jih uporabiti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vpra\u0161anje, ki ga sli\u0161imo vedno, ko naro\u010dnik pove, da <strong>prenavlja spletno stran<\/strong>: \u2018Ali moramo poskrbeti tudi za te <strong>301 preusmeritve<\/strong>, ali bo kaj narobe, \u010de jih presko\u010dimo?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odgovor je <strong>vedno enak<\/strong>. Morate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3XX preusmeritve spadajo med <strong>tehni\u010dne podrobnosti<\/strong>, ki jih nih\u010de ne omeni na sestanku o strategiji, potem pa vam <strong>\u010dez no\u010d<\/strong> poberejo polovico <a href=\"https:\/\/madwise.si\/blog\/optimizacija-internet-strani-nasveti\/\" target=\"_blank\" rel=\"noreferrer noopener\">organskega prometa<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V nadaljevanju razlo\u017eimo, <strong>kaj 301 preusmeritve so<\/strong>, <strong>kdaj jih uporabite<\/strong>, kje ljudje <strong>najpogosteje naredijo napako<\/strong> in kako preverite, da vse skupaj deluje, kot bi moralo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj so 301 preusmeritve in zakaj jih Google jemlje resno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>301 preusmeritev je trajno sporo\u010dilo<\/strong> brskalniku in iskalniku, da se je vsebina s <strong>starega URL naslova<\/strong> preselila na novega in da naj tam tudi ostane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko obiskovalec ali Googlov robot zahteva staro stran, stre\u017enik namesto vsebine vrne <strong>kodo HTTP 301<\/strong>, kar pomeni \u2018trajno premaknjeno\u2019, in ga tiho, ne da bi kdo kaj opazil, usmeri na <strong>novo lokacijo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od <strong>302 preusmeritve<\/strong>, ki je za\u010dasna in Googlu sporo\u010da, naj stran za vsak primer \u0161e obdr\u017ei v indeksu, se 301 razlikuje po tem, da iskalniku pove, naj v prihodnje uporablja izklju\u010dno nov naslov, ta pa postane <strong>kanoni\u010dni URL<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google v <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/301-redirects\" target=\"_blank\" rel=\"noreferrer noopener\">dokumentaciji o preusmeritvah za spletne skrbnike<\/a> pi\u0161e, da trajna preusmeritev za njegov <strong>sistem indeksiranja<\/strong> predstavlja signal, naj ciljni URL postane kanoni\u010den, kar v praksi pomeni, da se nanj prenesejo <strong>obstoje\u010di rezultati iskanja<\/strong>, <strong>PageRank<\/strong> in <strong>zgodovina strani<\/strong>, ne le posamezna povezava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Temu se v \u017eargonu re\u010de prenos <strong>SEO mo\u010di<\/strong> oz. link equity-ja, marketinga\u0161i pa temu pogosto pravijo kar \u2018<strong>prenos avtoritete<\/strong>\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To pa ni <strong>akademsko vpra\u0161anje<\/strong>, ki bi ga lahko odlo\u017eili za kasneje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vsaki\u010d, ko spremenite strukturo bloga, ukinete podstran ali <strong>selite domeno<\/strong>, je 301 preusmeritev tista, ki poskrbi, da Google ne bo kar pozabil na vrsto let va\u0161ega truda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce trenutno razmi\u0161ljate o <strong>popolni prenovi strani<\/strong>, si oglejte tudi blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/nova-spletna-stran-vsebina\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nova spletna stran: boste obdr\u017eali staro vsebino?<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdaj 301 preusmeritev uporabite (in kdaj ne)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">301 preusmeritev uporabite vedno, ko se vsebina <strong>trajno seli<\/strong> in ko zanjo obstaja jasen, <strong>vsebinsko ustrezen nov naslov<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najpogosteje gre za te primere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prenovo strukture spletne strani, <\/li>\n\n\n\n<li>migracijo s http na https, <\/li>\n\n\n\n<li>spremembo domene ob rebrandingu, <\/li>\n\n\n\n<li>ukinitev zastarele podstrani z ustreznim nadomestkom ali<\/li>\n\n\n\n<li>zdru\u017eevanje dveh podobnih vsebin v eno.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce na primer prenavljate spletno stran in pri tem spreminjate URL naslove blog zapisov, brez 301 preusmeritve <strong>izgubite pozicije<\/strong>, ki ste jih <strong>gradili leta<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To velikokrat vidimo pri ve\u010djih projektih, kjer gre za <strong>popolno prenovo<\/strong> ali <a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-spletnih-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">izdelavo nove spletne strani<\/a>, ker se takrat spremeni cela <strong>struktura URL naslovov<\/strong> naenkrat, ne le ena podstran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni pa 301 vedno <strong>prava izbira<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce stran preusmerjate <strong>samo za\u010dasno<\/strong>, recimo med promocijo ali med vzdr\u017eevalnimi deli, uporabite <strong>302, ne 301<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/301-vs-302-preusmeritev-primerjava-1024x512.webp\" alt=\"Primerjava 301 preusmeritve in 302 preusmeritve za trajne ter za\u010dasne spremembe URL naslova\" class=\"wp-image-38294\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/301-vs-302-preusmeritev-primerjava-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/301-vs-302-preusmeritev-primerjava-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/301-vs-302-preusmeritev-primerjava-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/301-vs-302-preusmeritev-primerjava.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">01 uporabite za trajne spremembe, 302 pa samo, kadar je preusmeritev za\u010dasna, na primer med promocijsko akcijo.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prav tako se izogibajte preusmerjanju na stran, ki <strong>vsebinsko ni povezana<\/strong> s staro. \u010ce izbri\u0161ete stran o ceniku in jo preusmerite na stran o zaposlitvah, boste Googlu poslali samo <strong>zmeden signal<\/strong>, koristnega pa ni\u010d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V takem primeru je bolje pustiti stran, da vrne <strong>404 napako<\/strong>, preusmeritev pa postaviti \u0161ele, ko se pojavi pravi <strong>vsebinski nadomestek<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Najpogostej\u0161e napake pri 301 preusmeritvah<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najve\u010d \u0161kode pri 301 preusmeritvah povzro\u010di pe\u0161\u010dica ponavljajo\u010dih se napak: <strong>veri\u017ene preusmeritve<\/strong>, <strong>preusmeritvene zanke<\/strong>, napa\u010dna izbira <strong>statusne kode<\/strong> in preusmerjanje vseh izbrisanih strani kar na <strong>doma\u010do stran<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vse \u0161tiri smo \u017ee <strong>videli v praksi<\/strong>, in nobena od njih ni bila namerna \u2013 vedno gre za nekaj, kar se je \u2018za\u010dasno\u2019 popravilo in potem tako <strong>ostalo \u0161e nekaj mesecev<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veri\u017ena preusmeritev<\/strong> nastane, ko URL A preusmeri na B, ta pa na C, namesto da bi obiskovalec pri\u0161el na <strong>cilj neposredno<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google sicer takim verigam sledi, ampak <strong>ne v nedogled<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po <a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefsovi analizi ve\u010d kot milijona domen<\/a> ima <strong>kar 95,2\u00a0%<\/strong> pregledanih spletnih strani nastavljene 3XX preusmeritve, kar samo po sebi \u0161e ni problem. Te\u017eava nastane \u0161ele, ko veriga prese\u017ee <strong>deset skokov<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takrat signali na ciljni URL ne prehajajo ve\u010d pravilno, dolge verige pa vmes tudi upo\u010dasnijo <strong>nalaganje strani<\/strong> in tratijo <strong>crawl budget<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To se pozna tudi pri <strong>Core Web Vitals metrikah<\/strong>, o katerih pi\u0161emo v blog zapisu \u2018<a href=\"https:\/\/madwise.si\/blog\/core-web-vitals-optimizacija-za-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals: najhitrej\u0161a optimizacija za Google<\/a>\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enako pogosta napaka je <strong>uporaba 302<\/strong> namesto 301 pri trajnih spremembah. S tem Googlu sporo\u010dite, da je <strong>sprememba za\u010dasna<\/strong>, zato ne bo prenesel obstoje\u010dih signalov na nov naslov, temve\u010d bo \u0161e naprej <strong>trmasto indeksiral starega<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zadnja, po na\u0161i izku\u0161nji <strong>najbolj bole\u010da napaka<\/strong>, pa je preusmerjanje velikega \u0161tevila izbrisanih strani na eno samo, <strong>vsebinsko nepovezano stran<\/strong>, najpogosteje kar na doma\u010do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kot opozarja <a href=\"https:\/\/searchengineland.com\/guide\/too-many-redirects\" target=\"_blank\" rel=\"noreferrer noopener\">vodnik Search Engine Land o preusmeritvah<\/a>, <strong>zapravljen crawl budget<\/strong> pomeni, da Google preprosto ne pride do va\u0161ih pomembnih, <strong>sve\u017ee posodobljenih strani<\/strong>, ker svoj \u010das porabi na zastarelih poteh, ki so \u017ee zdavnaj mrtve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/4-najpogostejse-napake-preusmeritve-1024x512.webp\" alt=\"\u0160tiri najpogostej\u0161e napake pri 301 preusmeritvah: verige, zanke, napa\u010dna koda, na doma\u010do stran\" class=\"wp-image-38292\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/4-najpogostejse-napake-preusmeritve-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/4-najpogostejse-napake-preusmeritve-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/4-najpogostejse-napake-preusmeritve-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/09\/4-najpogostejse-napake-preusmeritve.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Preden objavite prenovljeno stran, preverite, ali ste naredili katero od teh \u0161tirih napak.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kako preverite, ali preusmeritve delujejo, kot bi morale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tudi ko preusmeritev postavite, zgodba \u0161e ni kon\u010dana. Napake se pogosto poka\u017eejo \u0161ele kasneje, ko se struktura strani znova spremeni ali doda <strong>nova podstran<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prvi test<\/strong> je preprost in ga lahko naredite kar zdaj: <strong>stari URL<\/strong> vpi\u0161ite v brskalnik in poglejte, ali vas usmeri to\u010dno tja, kamor ste ga nastavili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za <strong>sistemati\u010den pregled<\/strong> pa je bolje se\u010di po orodjih, ki razkrijejo tudi tisto, \u010desar obiskovalec nikoli ne opazi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screaming Frog<\/a> za crawl celotne domene in pregled vseh statusnih kod,<\/li>\n\n\n\n<li>Ahrefs za iskanje starih URL-jev, ki \u0161e vedno prejemajo backlinke,<\/li>\n\n\n\n<li>Google Search Console za spremljanje napak pri indeksaciji in nenadnih padcev prometa,<\/li>\n\n\n\n<li>ro\u010dni pregled klju\u010dnih strani po vsaki ve\u010dji spremembi strukture.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce teh pregledov ne opravljate redno, boste napako opazili \u0161ele takrat, ko bo \u017ee <strong>vplivala na uvrstitve<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In popravilo je takrat vedno <strong>po\u010dasnej\u0161e in dra\u017eje<\/strong>, kot bi bilo, \u010de bi jo ujeli pravo\u010dasno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prenova strani brez izgube pozicij? Zdaj veste, kako<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">301 preusmeritve niso podrobnost, ki jo prepustite razvijalcu na koncu projekta, tik pred lansiranjem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So <strong>del strategije<\/strong> vsake <strong>prenove, migracije ali spremembe strukture<\/strong>, in \u010de jih zanemarite, lahko v nekaj tednih izni\u010dite mesece dela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pi\u0161ite nam na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a>, preden pritisnete gumb za objavo prenovljene strani. Rade volje preverimo va\u0161e preusmeritve \u0161e pred lansiranjem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ima zelo dober spomin in na\u010deloma ni pozabljiv, a mu je treba jasno povedati, kam ste se preselili. Za to poskrbijo 301 preusmeritve \u2013 brez izgubljenih pozicij in brez zmedenih signalov, po vsaki selitvi, prenovi ali spremembi domene.<\/p>\n","protected":false},"author":45,"featured_media":38293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-38285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"alternate_povezava":"","izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false,"odstrani_iz_seznama_prispevkov":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>301 preusmeritve: kaj so in kdaj jih uporabiti - Madwise Blog<\/title>\n<meta name=\"description\" content=\"95\u00a0% strani ima nastavljene preusmeritve, a redke to naredijo prav. 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