{"id":38243,"date":"2026-10-21T17:06:56","date_gmt":"2026-10-21T15:06:56","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=38243"},"modified":"2026-09-28T15:59:16","modified_gmt":"2026-09-28T13:59:16","slug":"kako-zaceti-google-oglasevanje-za-mala-podjetja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/","title":{"rendered":"Kako se lotiti Google ogla\u0161evanja za mala podjetje"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Google ogla\u0161evanje za mala podjetja<\/strong> marsikdo vklopi z upanjem, da bo \u2018nekako\u2019 prineslo stranke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po treh tednih PPC kampanjo ugasne in sklene, da ogla\u0161evanje na Googlu za manj\u0161a podjetja pa\u010d ne deluje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzrok redko ti\u010di v sami platformi. Pogosteje gre za kampanjo brez jasno dolo\u010dene akcije ali za pristajalno stran, ki izgubi obiskovalce, \u0161e preden ti oddajo povpra\u0161evanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spodaj je nekaj <strong>konkretnih korakov<\/strong>, ki jih pri Madwise uporabljamo za manj\u0161e naro\u010dnike z <strong>omejenim budgetom za Google Ads<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google ogla\u0161evanje za mala podjetja nujno potrebuje &#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preden ustvarite <strong>prvo Google Ads kampanjo<\/strong>, si odgovorite na eno vpra\u0161anje: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Kaj naj uporabnik naredi, ko pride na va\u0161o stran?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce je odgovor \u2018naj si ogleda, kaj ponujamo\u2019, boste zapravljali <strong>budget za klike (CPC)<\/strong>, ki ne prinesejo ni\u010desar otipljivega.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za malo podjetje mora biti <strong>cilj oster in merljiv<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>oddaja povpra\u0161evanja<\/strong> ali <\/li>\n\n\n\n<li><strong>klic <\/strong>na dolo\u010deno telefonsko \u0161tevilko.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lokalni obrtnik<\/strong>, ki cilja na \u2018vodovodar Ljubljana\u2019, na primer <strong>ne potrebuje ogledov strani<\/strong>, ampak klic v naslednjih desetih minutah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brez tega merila<\/strong> boste \u010dez mesec dni gledali v poro\u010dilo s tiso\u010d obiski in nobenim odgovorom, zakaj se jih tako malo <strong>spremeni v posel<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Manj Google Ads kampanj prinese ve\u010d povpra\u0161evanj<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manj\u0161im podjetjem svetujemo<\/strong>, naj za\u010dnejo z <strong>eno samo iskalno kampanjo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ta naj ima jasno dolo\u010dene <strong>klju\u010dne besede<\/strong>, <strong>konkretno besedilo oglasa<\/strong>, <strong>jasen CTA<\/strong> in eno dobro <strong>pristajalno stran<\/strong> \u2013 to skoraj vedno prinese bolj\u0161e rezultate kot pet kampanj, ki tekmujejo druga z drugo za isti budget in razpr\u0161ijo CTR po preve\u010d oglasnih skupinah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Katere napake se pri tem <strong>najpogosteje ponavljajo<\/strong>, smo zapisali v blogu \u2018<a href=\"https:\/\/madwise.si\/blog\/oglasevanje-na-googlu-pet-napak\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ogla\u0161evanje na Googlu: pet najdra\u017ejih napak<\/a>\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po raziskavi <a href=\"https:\/\/www.wordstream.com\/blog\/2025-google-ads-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">WordStream Google Ads benchmarkih za 2025<\/a> je <strong>povpre\u010dna stopnja konverzije<\/strong> v Google Ads zna\u0161ala 7,52\u00a0%, kar pomeni, da tudi manj\u0161i, dobro targetiran obisk lahko prinese <strong>solidno \u0161tevilo leadov<\/strong>, \u010de kampanja ni razpr\u0161ena na preve\u010d strani hkrati.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/znaki-slabe-google-kampanje-majhno-podjetje-1024x512.webp\" alt=\"Seznam znakov, da Google Ads kampanja za majhno podjetje nima jasnega cilja povpra\u0161evanja\" class=\"wp-image-38250\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/znaki-slabe-google-kampanje-majhno-podjetje-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/znaki-slabe-google-kampanje-majhno-podjetje-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/znaki-slabe-google-kampanje-majhno-podjetje-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/znaki-slabe-google-kampanje-majhno-podjetje.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u010ce prepoznate ve\u010d kot enega od teh znakov, je \u010das, da kampanjo postavite znova. Tokrat z bolj jasnim ciljem.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pristajalna stran odlo\u010da o uspehu Google oglasov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oglas pripelje obiskovalca<\/strong> do vas, prepri\u010dati pa ga mora stran, na katero pristane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce ta takoj ne pove, kaj ponujate, in kaj naj obiskovalec naredi, ste <strong>pla\u010dali klik brez rezultata<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po analizi platforme <a href=\"https:\/\/www.seedprod.com\/landing-page-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seedprod o konverzijah pristajalnih strani v letu 2026<\/a> pristajalne strani z <strong>enim samim CTA-jem<\/strong> konvertirajo bistveno bolje kot tiste s petimi ali ve\u010d povezavami, <strong>PPC obisk<\/strong> pa v povpre\u010dju konvertira okoli <strong>10,9\u00a0%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce va\u0161a stran obiskovalca vodi v <strong>pet smeri hkrati<\/strong>, na primer v meni, galerijo, blog in prijavo na newsletter, boste <strong>izgubili tiste<\/strong>, ki bi sicer oddali povpra\u0161evanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kak\u0161en budget potrebujete za Google ogla\u0161evanje kot malo podjetje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cena na klik (CPC)<\/strong> se pri majhnih podjetjih v praksi giblje med <strong>nekaj centi<\/strong> in pribli\u017eno <strong>pol evra<\/strong>, odvisno od panoge in konkurence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po podatkih <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/google-ads-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">WebFX-ove analize Google Ads statistike za 2026<\/a> mala in srednja podjetja mese\u010dno v Google Ads vlo\u017eijo med <strong>100 in 10.000 evrov<\/strong>, kar pomeni, da lahko smiselno testiranje za\u010dnete tudi z <strong>manj\u0161im prora\u010dunom<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za predstavo: \u010de je va\u0161 cilj deset povpra\u0161evanj na mesec in konvertirate 5\u00a0% obiska, potrebujete <strong>200 klikov<\/strong> \u2013 pri ceni 0,30\u00a0\u20ac na klik je to <strong>okoli 60 evrov<\/strong>, torej realen test tudi za najmanj\u0161i budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomembneje kot sam znesek je, da ga spremljate po <strong>ceni na lead<\/strong>, ne po ceni na klik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce vas zanima, kaj konkretno dobite za <strong>posamezen evro<\/strong>, si oglejte tudi blog zapis, kjer smo <a href=\"https:\/\/madwise.si\/blog\/google-oglasevanje-cenik-razlaga-cpc\/\" target=\"_blank\" rel=\"noreferrer noopener\">predstavili cenik Google ogla\u0161evanja<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ko je \u010das za strokovno pomo\u010d pri Google ogla\u0161evanju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Osnove Google ogla\u0161evanja za mala podjetja <strong>lahko postavite sami<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u017eje pa je kampanjo dolgoro\u010dno vzdr\u017eevati, ko <strong>cene na klik rastejo<\/strong>, konkurenca pa se ve\u010da iz meseca v mesec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite, da vam <strong>kampanjo zastavi in vodi<\/strong> nekdo, ki to po\u010dne vsak dan, si oglejte na\u0161o storitev <a href=\"https:\/\/madwise.si\/marketinske-storitve\/google-ads-oglasevanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads ogla\u0161evanja<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lahko pa nam preprosto napi\u0161ete sporo\u010dilo na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\"><br>zivjo@madwise.si<\/a> in poveste, kje trenutno <strong>izgubljate najve\u010d potenciala<\/strong>, mi pa skupaj z vami poi\u0161\u010demo re\u0161itev.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ogla\u0161evanje za mala podjetja deluje po \u010disto druga\u010dnih pravilih kot za velike blagovne znamke z neomejenim budgetom. V zapisu smo raziskali, kje manj\u0161a podjetja najve\u010dkrat izgubijo denar in kako iz vsakega vlo\u017eenega evra iztisnete ve\u010d povpra\u0161evanj.<\/p>\n","protected":false},"author":45,"featured_media":38249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-38243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"alternate_povezava":"","izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako se lotiti Google ogla\u0161evanja za mala podjetje - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Preberite prakti\u010den vodi\u010d, kako naj mala podjetja z omejenim budgetom pristopijo h Google ogla\u0161evanju. Pripravili so ga Madwise strokovnjaki.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako se lotiti Google ogla\u0161evanja za mala podjetje - Madwise Blog\" \/>\n<meta property=\"og:description\" content=\"Preberite prakti\u010den vodi\u010d, kako naj mala podjetja z omejenim budgetom pristopijo h Google ogla\u0161evanju. Pripravili so ga Madwise strokovnjaki.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T15:06:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/google-oglasevanje-za-mala-podjetja.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/person\\\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Kako se lotiti Google ogla\u0161evanja za mala podjetje\",\"datePublished\":\"2026-10-21T15:06:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/\"},\"wordCount\":689,\"publisher\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/google-oglasevanje-za-mala-podjetja.webp\",\"articleSection\":[\"Google Ads ogla\u0161evanje\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/\",\"name\":\"Kako se lotiti Google ogla\u0161evanja za mala podjetje - Madwise Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/google-oglasevanje-za-mala-podjetja.webp\",\"datePublished\":\"2026-10-21T15:06:56+00:00\",\"description\":\"Preberite prakti\u010den vodi\u010d, kako naj mala podjetja z omejenim budgetom pristopijo h Google ogla\u0161evanju. Pripravili so ga Madwise strokovnjaki.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#primaryimage\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/google-oglasevanje-za-mala-podjetja.webp\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/google-oglasevanje-za-mala-podjetja.webp\",\"width\":1440,\"height\":720,\"caption\":\"Podjetnik spremlja povpra\u0161evanja iz kampanje Google ogla\u0161evanja za mala podjetja\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-google-oglasevanje-za-mala-podjetja\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kako se lotiti Google ogla\u0161evanja za mala podjetje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madwise.si\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/madwise-logo@3x.png\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/madwisecc\\\/\",\"https:\\\/\\\/www.instagram.com\\\/madwise_agency\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/madwise\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/person\\\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kako se lotiti Google ogla\u0161evanja za mala podjetje - Madwise Blog","description":"Preberite prakti\u010den vodi\u010d, kako naj mala podjetja z omejenim budgetom pristopijo h Google ogla\u0161evanju. Pripravili so ga Madwise strokovnjaki.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/","og_locale":"sl_SI","og_type":"article","og_title":"Kako se lotiti Google ogla\u0161evanja za mala podjetje - Madwise Blog","og_description":"Preberite prakti\u010den vodi\u010d, kako naj mala podjetja z omejenim budgetom pristopijo h Google ogla\u0161evanju. Pripravili so ga Madwise strokovnjaki.","og_url":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2026-10-21T15:06:56+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/google-oglasevanje-za-mala-podjetja.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Kako se lotiti Google ogla\u0161evanja za mala podjetje","datePublished":"2026-10-21T15:06:56+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/"},"wordCount":689,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/google-oglasevanje-za-mala-podjetja.webp","articleSection":["Google Ads ogla\u0161evanje"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/","url":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/","name":"Kako se lotiti Google ogla\u0161evanja za mala podjetje - Madwise Blog","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/google-oglasevanje-za-mala-podjetja.webp","datePublished":"2026-10-21T15:06:56+00:00","description":"Preberite prakti\u010den vodi\u010d, kako naj mala podjetja z omejenim budgetom pristopijo h Google ogla\u0161evanju. Pripravili so ga Madwise strokovnjaki.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/google-oglasevanje-za-mala-podjetja.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/google-oglasevanje-za-mala-podjetja.webp","width":1440,"height":720,"caption":"Podjetnik spremlja povpra\u0161evanja iz kampanje Google ogla\u0161evanja za mala podjetja"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-google-oglasevanje-za-mala-podjetja\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Kako se lotiti Google ogla\u0161evanja za mala podjetje"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>4 min<\/strong><\/div>","formatted_date":"21\/10\/2026"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/38243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=38243"}],"version-history":[{"count":19,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/38243\/revisions"}],"predecessor-version":[{"id":38264,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/38243\/revisions\/38264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/38249"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=38243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=38243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=38243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}