{"id":38199,"date":"2026-10-14T15:29:44","date_gmt":"2026-10-14T13:29:44","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=38199"},"modified":"2026-09-28T15:58:19","modified_gmt":"2026-09-28T13:58:19","slug":"struktura-spletne-strani-za-ai","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/struktura-spletne-strani-za-ai\/","title":{"rendered":"Struktura spletne strani, pripravljena za AI dobo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Neko\u010d je bilo enostavno. \u010ce obiskovalec ni pri\u0161el do va\u0161e strani, je bila kriva slaba pozicija na Googlu, in to je bilo to. Danes je zgodba \u010disto druga\u010dna: orodje z umetno inteligenco je va\u0161o <strong>vsebino prebralo<\/strong>, pa je vseeno <strong>ni znalo citirati<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Struktura spletne strani<\/strong> pove, kako so med seboj povezane in razvr\u0161\u010dene podstrani, da jih brez te\u017eav najdejo obiskovalci in iskalniki \u2013 <strong>klasi\u010dni <\/strong>ter <strong>tisti, ki jih poganja umetna inteligenca<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V nadaljevanju povemo, na kaj morate danes paziti in <strong>kje se, po na\u0161ih izku\u0161njah, v praksi najve\u010dkrat zalomi<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Klasi\u010dna struktura spletne strani AI iskalnikom ne pove dovolj<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desetletje je za na\u010drtovanje spletne strani veljal en sam recept: najve\u010d <strong>trije nivoji menija<\/strong>, vsak izdelek dosegljiv v <strong>treh klikih<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lepo in pregledno, dokler je obiskovalec \u0161e tipkal klju\u010dno besedo v Google in kliknil na eno od <strong>modrih povezav<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danes do va\u0161ega menija marsikdo <strong>sploh ne pride<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namesto tega vpra\u0161a ChatGPT, Perplexity, Claude ali <a href=\"https:\/\/madwise.si\/blog\/ai-overviews-optimizacija-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AI Overviews<\/a>, torej <strong>orodja umetne inteligence<\/strong>, ki morajo va\u0161o vsebino najprej razumeti, \u0161ele potem lahko obiskovalca usmerijo naprej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri enem od naro\u010dnikov, <strong>distributerju klimatskih naprav<\/strong>, je bil meni urejen tako, kot je organizirano podjetje: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Blagovna znamka > Novice > O nas > Servis<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Razumljivo za zaposlene, <strong>popolnoma neuporabno<\/strong> za nekoga, ki AI vpra\u0161a, katero klimo izbrati za pisarno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko smo meni prenovili, smo izhajali iz enega vpra\u0161anja: <strong>kaj obiskovalec i\u0161\u010de, ne kako je organizirano podjetje<\/strong>:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Izdelki po namenu uporabe > Servis<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Vsebina je ostala ista, spremenila se je samo logika, in prav ta sprememba je AI orodjem prvi\u010d dala prilo\u017enost, da stran <strong>prepoznajo kot odgovor<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zakaj dobra pozicija na Googlu sama po sebi ne pomeni tudi <strong>vidnosti v ChatGPTju<\/strong>, smo razlo\u017eili v blog zapisu \u2018<a href=\"https:\/\/madwise.si\/blog\/kako-poteka-seo-optimizacija-za-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">#1 na Googlu \u0161e ni SEO optimizacija za ChatGPT<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj vidi AI robot, ko pride na va\u0161o stran<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI iskalniki va\u0161e strani ne berejo tako, kot bi jo prebral \u010dlovek, torej <strong>od vrha do dna<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preletijo glavne oznake<\/strong>, poi\u0161\u010dejo konkreten stavek in ga vzamejo za vir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce je odgovor <strong>skrit sredi odstavka<\/strong> ali <strong>razmetan po treh podstraneh<\/strong>, ga preprosto presko\u010dijo in namesto vas raje citirajo konkurenco, ki je isto stvar povedala bolj naravnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podatki to potrjujejo: spletne strani z <strong>jasno hierarhijo naslovov od H1 do H3<\/strong> so po podatkih platforme za spremljanje GEO vidnosti <a href=\"https:\/\/www.incremys.com\/en\/resources\/blog\/internal-and-external-linking\" target=\"_blank\" rel=\"noreferrer noopener\">skoraj trikrat verjetneje citirane v AI odgovorih<\/a> kot tiste brez nje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u010d presenetljivega, jasna hierarhija AI modelu preprosto pove, kje se en odgovor kon\u010da in drug za\u010dne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dobra struktura spletne strani ima 3 plasti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ko re\u010demo \u2018struktura spletne strani\u2019, ve\u010dina <strong>pomisli samo na meni<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V resnici gre za <strong>tri plasti<\/strong>, ki morajo delovati skupaj. \u010ce ena manjka, trpi cela stran, pa naj bodo preostale \u0161e tako brezhibne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Vizualna hierarhija<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To je plast, ki jo <strong>vidi obiskovalec<\/strong>: meni, glava, noga strani, gumbi in barvna shema, ki mu povedo, kje je in kam lahko gre naprej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u017eava nastane, ko je edini namig za naslednji korak vizualen, recimo barva ali velikost gumba, <strong>brez opore v besedilu ali kodi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010clove\u0161ko oko to razbere v sekundi. AI model, ki HTML <strong>bere brez o\u010di<\/strong>, pa ne. \u010ce \u017eelite, da razumevanje strani ne bo odvisno samo od dizajna, mora biti vsak pomemben korak <strong>poimenovan tudi z besedami<\/strong>, ne le nakazan z videzom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Semanti\u010dna hierarhija<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google in AI orodja pri razumevanju podstrani gledajo na preprost nabor signalov: naslove H1 do H6, jasne URL naslove in ALT oznake pri slikah, pa tudi na <a href=\"https:\/\/madwise.si\/blog\/meta-opis-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">meta opise<\/a>. Vse skupaj jim pove, kaj neka podstran pravzaprav je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V praksi to najpogosteje pokvari \u017ee prva stran: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H1 pogosto pravi kar \u2018Dobrodo\u0161li\u2019, kar ne pove ni\u010desar, potem pa stran presko\u010di H2 in vse podnaslove strpa v H3, brez vmesne ravni, ki bi vsebino razdelila na smiselne sklope.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google in AI orodja iz take strani ne razberejo, katera podstran je <strong>glavni vir<\/strong> za katero temo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravilo pri na\u010drtovanju spletne strani je preprosto: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>en <strong>H1<\/strong> na stran, ki natan\u010dno pove temo,<\/li>\n\n\n\n<li><strong>H2<\/strong> razdeli vsebino na glavne sklope, <\/li>\n\n\n\n<li><strong>H3 <\/strong>pa velja samo za podto\u010dke znotraj posameznega sklopa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oglejte si \u0161e <a href=\"https:\/\/madwise.si\/blog\/seo-naslov-primeri\/\" target=\"_blank\" rel=\"noreferrer noopener\">osem primerov dobrih in slabih naslovov<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Informacijska struktura<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gre za to, kako povezujete vsebine med sabo, katera podstran se sklicuje na katero in kako z njimi gradite <strong>tematsko avtoriteto<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pogosto vidimo tole: stran ima odli\u010dno podstran o eni storitvi, a <strong>nanjo ne ka\u017ee ni\u010d razen glavnega menija<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Za AI<\/strong> je taka stran skoraj <strong>nevidna<\/strong>, saj ne dobi signala, da je pomembna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u0161itev je preprosta: dodajte <strong>vsaj eno povezavo do te podstrani<\/strong>, z doma\u010de strani ali iz sorodnega blog zapisa. Gre za pet minut dela, ki ga skoraj nih\u010de ne naredi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce spletno stran \u0161ele gradite, je to trenutek, ko vizualno, semanti\u010dno in informacijsko plast postavite hkrati, ne pa da jih dodajate eno za drugo, ko je stran \u017ee skoraj gotova. Pri <a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-spletnih-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">izdelavi spletnih strani<\/a> to upo\u0161tevamo \u017ee pri na\u010drtovanju.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/tri-plasti-strukture-spletne-strani-1024x512.webp\" alt=\"Tri plasti strukture spletne strani: vizualna, semanti\u010dna in informacijska hierarhija\" class=\"wp-image-38224\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/tri-plasti-strukture-spletne-strani-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/tri-plasti-strukture-spletne-strani-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/tri-plasti-strukture-spletne-strani-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/tri-plasti-strukture-spletne-strani.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Vsaka plast ima svojo nalogo, vizualna vodi obiskovalca, semanti\u010dna pomaga Googlu razumeti vsebino, informacijska pa AI orodjem pove, katera stran je glavni vir.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Brez dostopa ni citiranja: kaj potrebujejo AI crawlerji<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160e tako dobra struktura spletne strani ne pomaga, \u010de <strong>AI crawler<\/strong> sploh ne pride do va\u0161e vsebine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veliko slovenskih strani ima <strong>robots.txt urejen<\/strong> samo za klasi\u010dne iskalnike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v praksi pomeni, da GPTBot, PerplexityBot, ClaudeBot in Google-Extended <strong>ne dobijo dostopa<\/strong>, ali pa dobijo dostop do napa\u010dnega dela strani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri OpenAI velja lo\u010diti <strong>GPTBot<\/strong>, ki nabira podatke za treniranje modelov, od <strong>OAI-SearchBot<\/strong>, ki indeksira za iskanje znotraj ChatGPT-ja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.xseek.io\/blogs\/articles\/gptbot-block-allow-robots-txt\" target=\"_blank\" rel=\"noreferrer noopener\">Ti dve nastavitvi sta neodvisni<\/a>, kar pomeni, da lahko dovolite ChatGPT iskanje in hkrati <strong>zavrnete treniranje<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perplexity nagrajuje strani s <strong>konkretnimi podatki<\/strong>, Claude pa <strong>dosledno spo\u0161tuje<\/strong> robots.txt pri vseh svojih botih.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovna nastavitev v <strong>robots.txt datoteki<\/strong>:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>User-agent: OAI-SearchBot\n\nAllow: \/\n\nUser-agent: GPTBot\n\nDisallow: \/\n\nUser-agent: PerplexityBot\n\nAllow: \/\n\nUser-agent: ClaudeBot\n\nAllow: \/<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Za <strong>zaupne mape<\/strong> dodajte vrstico, na primer:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Disallow: \/narocila\/<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Spremembe preverite v Google Search Console, saj se pri nekaterih botih uveljavijo <strong>\u0161ele po dnevu ali dveh<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avtoriteta spletne strani se gradi s tematskimi sklopi in povezavami<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google in AI modeli ne ocenjujejo ve\u010d posameznih klju\u010dnih besed, ampak <strong>tematsko avtoriteto<\/strong> celotnega spletnega mesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ena <strong>osrednja stran<\/strong> zato pokriva krovno temo, druge, bolj <strong>specifi\u010dne podstrani<\/strong> pa posamezne podteme, in se s povezavami vra\u010dajo nazaj na to osrednjo stran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In podatki ka\u017eejo, da to ni redkost: <a href=\"https:\/\/www.digitalapplied.com\/blog\/internal-linking-strategy-2026-large-site-architecture-guide\" target=\"_blank\" rel=\"noreferrer noopener\">pribli\u017eno \u010detrtina spletnih strani nima nobene notranje povezave<\/a>, pri velikih straneh pa jih manj kot polovica dobi dovolj povezav, da jih Google sploh zanesljivo najde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zgovoren je tudi konkreten primer iz istega vira: pri enem podjetju so samo <strong>preuredili notranje povezave<\/strong>, brez ene same nove vsebine, in Google je za\u010del obiskovati 70 odstotkov strani namesto prej\u0161njih 40.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/rast-vidnosti-po-notranjih-povezavah-1024x512.webp\" alt=\"Statistika, notranje povezave dvignejo dele\u017e strani, ki jih Google obi\u0161\u010de, na 70 %\" class=\"wp-image-38222\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/rast-vidnosti-po-notranjih-povezavah-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/rast-vidnosti-po-notranjih-povezavah-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/rast-vidnosti-po-notranjih-povezavah-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/08\/rast-vidnosti-po-notranjih-povezavah.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">V enem od analiziranih primerov se je dele\u017e strani, ki jih obi\u0161\u010de Googlov robot, po ureditvi povezav dvignil s 40 na 70 odstotkov.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Da vas AI citira, mora podstran izpolniti dvoje &#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Struktura spletne strani je okvir. Znotraj njega mora vsaka podstran izpolnjevati <strong>dva pogoja<\/strong>, da jo AI sploh lahko uporabi kot vir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jasen odgovor na za\u010detku (obrnjena piramida)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI modeli <strong>najpomembnej\u0161o informacijo pri\u010dakujejo takoj<\/strong>, \u0161ele nato pa kontekst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klasi\u010den uvod<\/strong> pogosto zveni takole: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SEO je dolgoro\u010den proces, zato je te\u017eko napovedati, kdaj bodo vidni prvi rezultati.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vsebinsko dr\u017ei, samo AI iz tega <strong>ne izlu\u0161\u010di ni\u010desar<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obrnjena piramida isti odstavek za\u010dne druga\u010de: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Prvi premiki so vidni po treh do \u0161estih mesecih, celoten u\u010dinek po enem letu.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prvi stavek je odgovor<\/strong>, vse za njim je razlaga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strukturirani podatki (schema markup)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/madwise.si\/blog\/faq-schema-rich-results-ukinjeni\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema markup<\/a> AI modelu pove, kaj posamezen del vsebine pomeni, namesto da bi moral to ugibati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za <a href=\"https:\/\/madwise.si\/blog\/kako-pisati-blog-google-uvrstitev\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog zapise<\/a> je <strong>najbolj uporaben tip<\/strong> \u2018Article\u2019, za storitvene strani pa \u2018Service\u2019 ali \u2018FAQPage\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brez tega sloja AI vsebino sicer prebere, a jo pogosto <strong>napa\u010dno umesti<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Najpogostej\u0161e napake pri na\u010drtovanju spletne strani<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pri revizijah vedno znova naletimo na iste<strong> \u0161tiri napake na\u010drtovanja spletne strani<\/strong>. In nobena od njih ni posebej zapletena:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dve ali tri skoraj identi\u010dne podstrani tekmujejo za isto klju\u010dno besedo, namesto da bi ena prevzela vlogo glavnega vira. <\/li>\n\n\n\n<li>Meni, ki sledi organigramu podjetja, oddelkom in znamkam, ne pa iskalnim navadam kupca. <\/li>\n\n\n\n<li>Odli\u010dne podstrani brez ene same povezave od drugod, torej osirotele strani, ki jih AI prakti\u010dno nikoli ne najde. <\/li>\n\n\n\n<li>URL-ji tipa \/stran-12\/ in naslovi H2, ki ne povedo ni\u010desar konkretnega, na primer \u2018Na\u0161e storitve\u2019 namesto \u2018Cena SEO optimizacije za mala podjetja\u2019.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nobena od teh napak ni <strong>dramati\u010dna sama zase<\/strong>. Skupaj pa pomenijo, da va\u0161a stran za AI iskalnike <strong>prakti\u010dno ne obstaja<\/strong>, tudi \u010de je vsebina sicer dobra. To je ravno to, kar re\u0161uje na\u0161a <a href=\"https:\/\/madwise.si\/marketinske-storitve\/optimizacija-za-ai-geo-llm\/\" target=\"_blank\" rel=\"noreferrer noopener\">GEO optimizacija<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strukturo spletne strani morate na\u010drtovati pravo\u010dasno!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Struktura spletne strani se ni poenostavila, se je pa spremenilo, komu mora govoriti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obiskovalec klika po meniju, AI orodje bere kodo v ozadju, in oba morata razumeti isto stran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010ce va\u0161a spletna stran \u0161e ni pripravljena na dobo umetne inteligence, je skrajni \u010das, da to popravite.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pi\u0161ite nam na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> in z veseljem vas povabimo na neobvezujo\u010do kavo, kjer se pogovorimo, kako vam lahko pri tem pomagamo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na Googlu ste na prvem mestu, v ChatGPT-ju pa vas nih\u010de ne omeni? Krivec je pogosto struktura spletne strani, ki obiskovalca sicer lepo vodi, algoritem pa iz nje ne izlu\u0161\u010di ni\u010desar. V blogu razlo\u017eimo, kaj je treba spremeniti, da vas AI orodja za\u010dnejo citirati.<\/p>\n","protected":false},"author":45,"featured_media":38223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-38199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"alternate_povezava":"","izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Struktura spletne strani, pripravljena za AI dobo - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Slaba struktura spletne strani je razlog, da vas AI ne citira kljub dobri poziciji na Googlu. 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