{"id":38041,"date":"2026-09-14T09:25:55","date_gmt":"2026-09-14T07:25:55","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=38041"},"modified":"2026-08-31T05:54:49","modified_gmt":"2026-08-31T03:54:49","slug":"faq-schema-rich-results-ukinjeni","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/faq-schema-rich-results-ukinjeni\/","title":{"rendered":"FAQ Schema po maju 2026: konec rich results, kaj zdaj?"},"content":{"rendered":"\n

V zadnjih letih smo skoraj vsakemu naro\u010dniku, ki je gradil ali prenavljal spletno stran, svetovali, naj doda FAQ shemo<\/strong> (imenovano tudi shema pogostih vpra\u0161anj<\/strong> ali FAQ Schema<\/strong>) \u2013 strukturiran zapis v kodi strani, ki iskalniku pove, kje na strani so vpra\u0161anja in odgovori.<\/p>\n\n\n\n

\u010ce vas zanima, kaj je FAQ Schema<\/strong> v praksi: gre za JSON-LD blok<\/strong>, ki pove\u017ee vsako vpra\u0161anje z odgovorom v obliki, ki jo Google in drugi iskalniki znajo prebrati.<\/p>\n\n\n\n

Obljuba je bila lep raz\u0161irjen prikaz<\/strong> na Googlu, malo ve\u010d prostora v iskalnih rezultatih<\/strong>, morda kak\u0161en klik ve\u010d<\/strong>.<\/p>\n\n\n\n

Zdaj lahko to obljubo pozabite<\/strong>.<\/p>\n\n\n\n

Maja 2026 je ta prikaz izginil, in ker se pri nas rado zgodi, da nas naro\u010dniki vpra\u0161ajo \u2018a je to sploh \u0161e vredno delati\u2019, smo se odlo\u010dili to enkrat za vselej<\/strong> raz\u010distiti.<\/p>\n\n\n\n

FAQ Schema maja 2026: kaj se je zgodilo?<\/h2>\n\n\n\n

7. maja<\/strong> je Google na vrh svoje dokumentacije o FAQ strukturiranih podatkih pripel kratko opombo.<\/p>\n\n\n\n

Ni\u010d objave na blogu, ni\u010d obvestila razvijalcem, samo en stavek, da se FAQ rich results v iskanju ne prikazujejo ve\u010d<\/strong>.<\/p>\n\n\n\n

Search Engine Journal je o tem poro\u010dal prvi<\/a> in dodal \u0161e preostali \u010dasovni okvir: junija<\/strong> ukinejo filter za prikaz in orodje Rich Results Test, avgusta<\/strong> pa \u0161e podporo v Search Console API-ju.<\/p>\n\n\n\n

Zveni dramati\u010dno<\/strong>.<\/p>\n\n\n\n

V resnici gre bolj za pospravljanje procesa<\/strong>, ki te\u010de \u017ee leta.<\/p>\n\n\n\n

Od 7. maja 2026 se FAQ rich results v Googlovem iskanju ne prikazujejo ve\u010d<\/strong>, junija in avgusta pa Google ukinja \u0161e povezana orodja<\/strong> in poro\u010dila.<\/p>\n\n\n\n

\"Strokovnjak
FAQ Schema je JSON-LD zapis, ki iskalniku pove, kje na strani so vpra\u0161anja in odgovori. Google je raz\u0161irjen prikaz ukinil 7. maja 2026, do avgusta bo odstranil \u0161e vsa povezana orodja, sam markup pa kljub temu ostaja veljaven. Vir slike: \u010dlanek portala Medium<\/a>.<\/figcaption><\/figure>\n\n\n\n

Zakaj ukinitev FAQ rich results ni presene\u010denje<\/h2>\n\n\n\n

FAQ rich results niso izginili \u010dez no\u010d<\/strong>, in \u010de ste malo pozorni na SEO novice, ste to najbr\u017e vedeli tudi vi.<\/p>\n\n\n\n

Google je ta prikaz \u017ee avgusta 2023<\/strong> omejil izklju\u010dno na priznane vladne in zdravstvene strani, potem ko so ga podjetja za\u010dela na veliko zlorabljati.<\/p>\n\n\n\n

Umetno napihnjena FAQ Schema, vpra\u0161anja, ki jih noben uporabnik nikoli ni postavil, samo zato, da stran zasede ve\u010d prostora<\/strong> v rezultatih.<\/p>\n\n\n\n

Za ve\u010dino komercialnih strani je bil torej ta prikaz mrtev \u017ee skoraj tri leta<\/strong>, preden je Google to letos uradno zapisal \u010drno na belem.<\/p>\n\n\n\n

Kar se maja ni spremenilo, je pravzaprav bolj zanimivo od tega, kar se je.<\/p>\n\n\n\n

FAQPage ostaja veljaven Schema.org tip<\/strong>, in Google bo strukturirane podatke o pogostih vpra\u0161anjih \u0161e naprej uporabljal za razumevanje vsebine, \u010deprav prikaza v iskalniku ne bo ve\u010d.<\/p>\n\n\n\n

Shema pogosto zastavljenih vpra\u0161anj torej ni prepovedana ali kaznovana<\/strong>, samo vidnega u\u010dinka, zaradi katerega so jo mnogi sploh dodajali, ni ve\u010d.<\/p>\n\n\n\n

Ali FAQ Schema pomaga pri citiranju v AI Overviews<\/h2>\n\n\n\n

Mit o 3,2-kratni verjetnosti<\/h3>\n\n\n\n

Zadnje mesece po agencijskih blogih kro\u017ei trditev, ki jo najbr\u017e tudi vi \u017ee poznate: strani z FAQ shemo naj bi bile kar 3,2-krat bolj verjetno<\/strong> vklju\u010dene v Googlove AI Overviews.<\/p>\n\n\n\n

Zveni super, kajne?<\/p>\n\n\n\n

Te\u017eava je, da izvorna stran, na katero se vsi sklicujejo, ne obstaja ve\u010d<\/strong>, in raziskave zanjo nikoli ni bilo.<\/p>\n\n\n\n

Ta trik smo \u017ee videli<\/strong>.<\/p>\n\n\n\n

Leta 2019 se je po spletu podobno \u0161irila neka druga \u0161tevilka o FAQ shemi, dokler je vsi niso jemali za dejstvo<\/strong>, ne da bi jo kdor koli preveril na izvoru.<\/p>\n\n\n\n

Kaj pravijo konkretni podatki<\/h3>\n\n\n\n

Kaj torej dejansko dr\u017ei?<\/p>\n\n\n\n

Ahrefsova raziskava skoraj dveh milijonov citatov v AI Overviews<\/a> poka\u017ee pozitivno, a zmerno povezavo<\/strong> med klasi\u010dno uvrstitvijo na Googlu in verjetnostjo, da bo stran citirana.<\/p>\n\n\n\n

\u010ce ste na prvem mestu, so va\u0161e mo\u017enosti bolj\u0161e, ampak \u0161e vedno bolj podobno metanju kovanca<\/strong> kot zagotovilu.<\/p>\n\n\n\n

Tri strani, ki jih AI Overview najpogosteje citira za neko poizvedbo, v povpre\u010dju sedijo na tretjem mestu<\/strong> v organskih rezultatih, ne na prvem in ne zaradi FAQ sheme, ampak ker vsebinsko dobro pokrivajo temo<\/strong>.<\/p>\n\n\n\n

Kako danes gradimo vidnost v AI iskanju, smo podrobneje razlo\u017eili v zapisu \u2018Kako se uvrstiti v AI Overviews rezultate na Googlu<\/a>\u2019.<\/p>\n\n\n\n

\"Ahrefsov
Prva pozicija na Googlu pove\u010da mo\u017enost citiranja v AI Overviews, a je odlo\u010ditev \u0161e vedno negotova.<\/figcaption><\/figure>\n\n\n\n

FAQ Schema ali vsebina: kaj \u0161teje za SEO<\/h2>\n\n\n\n

Tu so dokazi malo bolj me\u0161ani<\/strong>, kot bi si \u017eeleli.<\/p>\n\n\n\n

Microsoftov Fabrice Canel je marca 2025<\/strong> potrdil, da strukturirani podatki njihovim jezikovnim modelom pomagajo razumeti vsebino za Copilot, torej JSON-LD sloj ni popolnoma odve\u010d<\/strong>.<\/p>\n\n\n\n

Po drugi strani pa analiza podjetja Passionfruit<\/a> opozarja, da nobena ve\u010dja AI platforma ni javno potrdila, da FAQ shemo uporablja kot samostojen signal<\/strong> za citiranje.<\/p>\n\n\n\n

Na\u0161a izku\u0161nja iz dela z naro\u010dniki je preprosta<\/strong>: FAQ Schema je poceni zavarovanje<\/strong> z zelo nejasno koristjo za AI citiranje, medtem ko vidna, jasno napisana vsebina na strani opravi ve\u010dino dela<\/strong>.<\/p>\n\n\n\n

Iskalniki in AI sistemi ne berejo samo skritega bloka kode<\/strong>.<\/p>\n\n\n\n

Berejo predvsem to, kar vidi tudi va\u0161 obiskovalec \u2013 vpra\u0161anje, odgovor, kontekst okrog njega.<\/p>\n\n\n\n

\u010ce vas zanima \u0161ir\u0161a slika, kako AI iskanje danes deluje in kje je tu prostor za va\u0161o blagovno znamko, si oglejte na\u0161o storitev optimizacije za AI iskanja (GEO)<\/a>.<\/p>\n\n\n\n

Ali torej odstraniti FAQ Schemo s strani?<\/h2>\n\n\n\n

Ne.<\/strong><\/p>\n\n\n\n

Razen \u010de shema opisuje nekaj, \u010desar na strani ni ve\u010d, ali \u010de je bila FAQ sekcija na hitro sklepana samo zaradi nekdanjega raz\u0161irjenega prikaza in danes nima prave vsebinske te\u017ee<\/strong>.<\/p>\n\n\n\n

Google je jasno povedal, da prisotnost markupa ne kaznuje uvrstitve<\/strong> in ne spro\u017ei nobenih ro\u010dnih ukrepov.<\/p>\n\n\n\n

Kar vam pa res priporo\u010damo: pred junijem si iz Search Console-a izvozite zgodovinske podatke<\/strong> o FAQ rich results, ker bo to poro\u010dilo kmalu ukinjeno, vi pa boste tako imeli osnovo, \u010de boste kdaj \u017eeleli primerjati promet pred in po spremembi.<\/p>\n\n\n\n

\"Izvoz
Izvo\u017eeni podatki omogo\u010dajo kasnej\u0161o primerjavo prometa pred in po ukinitvi prikaza.<\/figcaption><\/figure>\n\n\n\n

Kako zgraditi FAQ stran, ki je vredna objave<\/h2>\n\n\n\n

Ker se pozornost seli z markupa nazaj na vsebino, je smiselno FAQ stran zgraditi malo druga\u010de<\/strong>, kot smo jo pred nekaj leti.<\/p>\n\n\n\n

1. Vpra\u0161anja poberite iz resni\u010dnih virov<\/h3>\n\n\n\n

Preglejte pogovore s podporo, e-po\u0161to, zapiske s sestankov s prodajo, komentarje na dru\u017ebenih omre\u017ejih<\/strong>.<\/p>\n\n\n\n

Vpra\u0161anja, ki se ponavljajo, so tista prava<\/strong>. Vse ostalo lahko izpustite.<\/p>\n\n\n\n

2. Pi\u0161ite kratke, neposredne odgovore<\/h3>\n\n\n\n

Prvi stavek naj bo dejanski odgovor<\/strong>, \u0161ele potem pride kontekst.<\/p>\n\n\n\n

Ni samo prijazno do bralca \u2013 tak format tudi AI sistemi najla\u017eje razumejo in citirajo<\/strong>, s shemo ali brez nje.<\/p>\n\n\n\n

3. Razporedite vpra\u0161anja po sklopih<\/h3>\n\n\n\n

Na primer naro\u010dila in pla\u010dilo, dostava, vra\u010dila, tehni\u010dna podpora<\/strong>.<\/p>\n\n\n\n

Vsak sklop naj ima toliko vpra\u0161anj, kolikor jih res potrebuje. Ne toliko, da bo stran videti obse\u017ena<\/strong>.<\/p>\n\n\n\n

4. Shemo dodajte kot dodatek, ne kot glavno taktiko<\/h3>\n\n\n\n

JSON-LD ostaja priporo\u010den zapis<\/strong>, ker ne posega v vidno vsebino strani in ga je la\u017eje vzdr\u017eevati<\/strong> kot mikropodatke, zapisane naravnost v HTML.<\/p>\n\n\n\n

5. Vsebino ob\u010dasno preverite<\/h3>\n\n\n\n

FAQ stran, ki je nih\u010de dve leti ni odprl, hitro za\u010dne govoriti o cenah in pogojih, ki jih \u017ee zdavnaj ni ve\u010d<\/strong>.<\/p>\n\n\n\n

To \u0161kodi zaupanju precej bolj, kot kdaj koli lahko \u0161koduje manjkajo\u010d rich snippet<\/strong>.<\/p>\n\n\n\n

Skratka:<\/strong> FAQ Schema po maju 2026 ne prina\u0161a ve\u010d raz\u0161irjenega prikaza<\/strong> na Googlu, ostaja pa veljaven Schema.org zapis, ki ga ni treba odstraniti.<\/p>\n\n\n\n

Vidnost v klasi\u010dnem in AI iskanju danes gradi predvsem jasna, dobro strukturirana vsebina<\/strong> na strani, shema pa je ob njej koristen, a stranski dodatek<\/strong>.<\/p>\n\n\n\n

Poskrbimo, da va\u0161a FAQ stran dela tisto, kar mora<\/h2>\n\n\n\n

Va\u0161a FAQ stran lahko dela veliko ve\u010d, kot samo \u010daka na rich snippet, ki ga ni ve\u010d. Pi\u0161ite nam na zivjo@madwise.si<\/a>, pa poglejmo, kako jo spremeniti v nekaj, kar bo pripeljalo leade.<\/p>\n","protected":false},"excerpt":{"rendered":"

Med SEO ekipami se je v zadnjih mesecih okrog strukturiranih podatkov FAQ Schema razvila cela mitologija, ki nima nobene resne podlage. Preverite, kaj po majski potezi Googla \u0161e dr\u017ei in kje agencije prodajajo mit iz leta 2020.<\/p>\n","protected":false},"author":45,"featured_media":38049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-38041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizacija-spletnih-strani-seo","entry"],"acf":{"alternate_povezava":"","izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"\nFAQ Schema po maju 2026: konec rich results, kaj zdaj? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Google je 7. maja 2026 ukinil FAQ rich results. 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