{"id":37960,"date":"2026-08-28T17:46:20","date_gmt":"2026-08-28T15:46:20","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=37960"},"modified":"2026-07-29T14:45:58","modified_gmt":"2026-07-29T12:45:58","slug":"prenova-spletne-trgovine-seo-napake","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/prenova-spletne-trgovine-seo-napake\/","title":{"rendered":"Prenova spletne trgovine? Pazite na te SEO napake"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prenova spletne trgovine se skoraj vedno za\u010dne z najbolj\u0161imi nameni \u2013 <strong>novej\u0161i dizajn<\/strong>, <strong>hitrej\u0161a stran<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pogosto pa se kon\u010da druga\u010de, kot je bilo mi\u0161ljeno: s <strong>padcem prometa<\/strong>, ki ga opazite \u0161ele \u010dez mesec ali dva, ko je za popravke <strong>\u017ee prepozno<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/study-how-long-should-seo-migration-take\/492050\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analiza skoraj 900 migracij domen<\/a> je pokazala, da nova razli\u010dica strani v povpre\u010dju potrebuje <strong>523 dni<\/strong>, da <strong>dose\u017ee enak obseg organskega prometa<\/strong> kot stara, pri <strong>17 odstotkih strani<\/strong> pa se ta sploh nikoli <strong>ne povrne<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u010d od tega ni posledica slabe platforme, temve\u010d <strong>\u0161tirih napak<\/strong>, ki se pojavljajo znova in znova, ne glede na to, kdo prenovo izvaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kratek odgovor<\/strong> za tiste, ki jim manjka \u010dasa: te\u017eave se skoraj vedno skrivajo v istih <strong>\u0161tirih stvareh<\/strong>, in sicer v preusmeritvah URL-jev, meta podatkih, vsebini kategorij in hitrosti mobilne razli\u010dice. Oglejmo si, kako se jim izogniti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prenova spletne trgovine in 4 najpogostej\u0161e SEO napake<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Spremenjeni URL-ji brez preusmeritev<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po <a href=\"https:\/\/searchengineland.com\/guide\/ultimate-site-migration-seo-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">analizi selitve domene Transferwise na wise.com<\/a> je mese\u010dni organski obisk padel z dobrih <strong>32 milijonov<\/strong> na slabih <strong>13 milijonov<\/strong>, in to ne zaradi slab\u0161e platforme, temve\u010d zaradi slabo pripravljenih preusmeritev URL-jev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podoben, a manj\u0161i scenarij se ponovi pri ve\u010dini prenov: URL izdelka se spremeni, <strong>Google izgubi sled<\/strong> za stranjo, ki je prej dobro rangirala, obiskovalec pa namesto izdelka najde <strong>napako 404<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V praksi so prav <strong>produktne strani<\/strong> z najve\u010d prometa tiste, ki jih med prenovo <strong>najpogosteje pozabimo preusmeriti<\/strong>, morda ravno zato, ker delujejo tako samoumevno, da nih\u010de ne pomisli nanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pred prenovo si zato vzemite \u010das in iz <strong>Google Search Console<\/strong> izvozite popoln seznam indeksiranih URL-jev, nato pa za vsakega, ki se bo spremenil, pripravite <strong>preusmeritev 301<\/strong> na najbolj ustrezno novo stran, <strong>ne kar na doma\u010do<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Meta naslovi in opisi, prepisani z generi\u010dno predlogo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marsikatera platforma za izdelavo spletnih trgovin med selitvijo sama ustvari nove <a href=\"https:\/\/madwise.si\/blog\/meta-opis-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">meta naslove in opise<\/a>, in to po <strong>eni sami predlogi<\/strong> za vse strani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posledica je izguba <strong>tiste unikatnosti<\/strong>, zaradi katere se je stran sploh uvr\u0161\u010dala, <strong>stopnja klikov (CTR)<\/strong> <strong>v rezultatih iskanja<\/strong> pa opazno pade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popravek <strong>ni zahteven<\/strong>, je pa treba nanj pomisliti pravo\u010dasno: pred selitvijo izvozite obstoje\u010de <strong>meta podatke<\/strong>, jih prenesite na nove URL-je in jih spremenite le tam, kjer se je resni\u010dno spremenila tudi vsebina strani.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Odstranjeni opisi kategorij in izdelkov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zakaj bi sploh obdr\u017eali dalj\u0161i <strong>opis kategorije<\/strong>, \u010de je videti manj \u2018\u010disto\u2019?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ker prav ta opis <strong>Googlu pove<\/strong>, o \u010dem stran sploh govori, kupcu pa da razlog, da <strong>izdelku zaupa<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namesto da ga med prenovo <strong>kar izbri\u0161ete<\/strong>, ga raje prilagodite novemu dizajnu: postavite ga ni\u017eje na strani ali ga skrijte za <strong>raz\u0161irljiv element<\/strong>, tako da ostane v kodi, a ne moti videza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Po\u010dasnej\u0161a mobilna izku\u0161nja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobilne naprave po <a href=\"https:\/\/www.triplewhale.com\/blog\/ecommerce-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">podatkih o prometu v spletnih trgovinah<\/a> danes predstavljajo ve\u010dino obiska, zato <strong>vsaka sekunda<\/strong> po\u010dasnej\u0161ega nalaganja po prenovi ne vpliva samo na uvrstitve, temve\u010d <strong>neposredno na prodajo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novo trgovino po prenovi <strong>najve\u010dkrat upo\u010dasnijo<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/madwise.si\/blog\/optimizacija-slik-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">prevelike, nestisnjene slike<\/a>,<\/li>\n\n\n\n<li>neuporabljena koda iz starega dizajna, ki je nih\u010de ni po\u010distil,<\/li>\n\n\n\n<li>manjkajo\u010d <em>cache <\/em>(predpomnjenje),<\/li>\n\n\n\n<li>prevelike CSS in JS datoteke, ki se nalo\u017eijo, \u0161e preden se prika\u017ee vsebina.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Preden stran objavite, jo preizkusite na <strong>testnem stre\u017eniku<\/strong> in na <strong>pravem telefonu<\/strong>, ne le na monitorju v pisarni.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/07\/prenova-trgovine-checklista-pred-zagonom-1024x512.webp\" alt=\"Checklista: 4 koraki, ki prepre\u010dijo izgubo SEO prometa pri prenovi spletne trgovine\" class=\"wp-image-37972\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/07\/prenova-trgovine-checklista-pred-zagonom-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/07\/prenova-trgovine-checklista-pred-zagonom-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/07\/prenova-trgovine-checklista-pred-zagonom-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2026\/07\/prenova-trgovine-checklista-pred-zagonom.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0160tiri koraki, ki jih velja odkljukati pred vsako prenovo, ne glede na to, kako majhna se zdi.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vas zanima prenova spletne trgovine? Ali pa morda potrebujete novo? Vse podrobnosti najdete na tem mestu \u2192 <a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-spletnih-trgovin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Izdelava spletnih trgovin<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako prepre\u010diti izgubo prometa pri prenovi spletne trgovine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skupni imenovalec vseh \u0161tirih napak<\/strong> je preprost: pred za\u010detkom prenove nih\u010de ni popisal, katere strani, URL-je in vsebine je treba ohraniti ali preusmeriti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iz izku\u0161enj vemo, da je najpomembnej\u0161a preprosta <strong>preglednica<\/strong>: za vsak star URL zapi\u0161ete, na katero novo stran je preusmerjen. Prav ta preglednica pogosto odlo\u010di, ali se promet vrne v nekaj tednih ali \u0161ele skoraj po dveh letih, kot ka\u017ee <a href=\"https:\/\/www.searchenginejournal.com\/study-how-long-should-seo-migration-take\/492050\/\" target=\"_blank\" rel=\"noreferrer noopener\">omenjena raziskava o migracijah domen<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce ne veste, katere strani v va\u0161i trgovini danes prina\u0161ajo <strong>najve\u010d prodaje<\/strong>, in bi to radi ugotovili, si najprej preberite blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/analiza-spletne-trgovine-prodaja\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analiza spletne trgovine: kje izgubljate prodajo?<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prenova spletne trgovine, ki prinese rast, ne padca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nobena od teh \u0161tirih napak <strong>ni zapletena<\/strong>, \u010de jo odkrijete pravo\u010dasno \u2013 te\u017eave nastanejo \u0161ele, ko jih <strong>nih\u010de ne pri\u010dakuje<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri Madwise prenove spremljamo od <strong>prve analize do zagona<\/strong>, zato nova spletna trgovina obdr\u017ei tisto, kar je stara \u017ee zgradila, in <strong>gradi naprej<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne pustite, da nova trgovina \u0161tarta v minusu. Pi\u0161ite nam na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> in skupaj bomo preverili, ali je va\u0161 na\u010drt pripravljen na SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prenova spletne trgovine zna v nekaj tednih podreti to, kar ste gradili leta. Dovolj je en spregledan URL ali izbrisan opis kategorije. V \u010dlanku razkrivamo \u0161tiri napake, ki se ponavljajo pri skoraj vsaki prenovi, in kaj storiti, da va\u0161 organski promet ne bo strmoglavil.<\/p>\n","protected":false},"author":45,"featured_media":37973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-37960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-trgovin","entry"],"acf":{"alternate_povezava":"https:\/\/madwise-agency.com\/blog\/ecommerce-website-redesign-seo-mistakes\/","izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prenova spletne trgovine? 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