{"id":37350,"date":"2026-06-15T13:38:53","date_gmt":"2026-06-15T11:38:53","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=37350"},"modified":"2026-06-05T09:37:41","modified_gmt":"2026-06-05T07:37:41","slug":"druzbena-ali-druzabna-omrezja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/druzbena-ali-druzabna-omrezja\/","title":{"rendered":"Dru\u017ebena ali dru\u017eabna omre\u017eja: kaj je pravilno?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ste \u017ee kdaj pomislili, ali je prav re\u010di <em>dru\u017ebena<\/em> ali <em>dru\u017eabna omre\u017eja<\/em>? Morda celo <em>socialna<\/em>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vpra\u0161anje ni le za jezikoslovce. Odgovor pove, <strong>kako resno podjetje jemlje svojo komunikacijo<\/strong> \u2013 in ali zna govoriti z ljudmi na na\u010din, ki jim je blizu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dru\u017ebena, dru\u017eabna ali socialna omre\u017eja \u2013 razlika, ki ni le slovni\u010dna<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Po pojasnilih <a href=\"https:\/\/svetovalnica.zrc-sazu.si\/topic\/51\/socialna-druzbena-in-druzabna-omrezja\" target=\"_blank\" rel=\"noreferrer noopener\">jezikoslovcev z ZRC SAZU<\/a> velja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dru\u017ebena omre\u017eja<\/strong> izhajajo iz besede <em>dru\u017eba<\/em> in pomenijo \u0161ir\u0161e povezovanje med ljudmi \u2013 zato jih uporabljamo v poslovnem, javnem ali medijskem kontekstu.<\/li>\n\n\n\n<li><strong>Dru\u017eabna omre\u017eja<\/strong> izvirajo iz <em>dru\u017eabnost<\/em> \u2013 nana\u0161ajo se na neformalno dru\u017eenje, zabavo in stike med ljudmi. Gre za izraz, ki se bolj ujema z zasebnim \u017eivljenjem.<\/li>\n\n\n\n<li><strong>Socialna omre\u017eja<\/strong> so dobeseden prevod angle\u0161kega <em>social networks<\/em>. V sloven\u0161\u010dini pa imajo druga\u010den pomen \u2013 govorimo o socialnih odnosih ali delu, ne o spletnem povezovanju.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V rabi je izraz <strong>dru\u017ebena<\/strong> omre\u017eja pribli\u017eno <strong>trikrat pogostej\u0161i<\/strong> od dru\u017eabna omre\u017eja. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ka\u017ee, da se je v knji\u017eni sloven\u0161\u010dini utrdil kot <strong>standard<\/strong> \u2013 in tudi najbolj nevtralen izraz, ki ga lahko uporabljamo v vseh poslovnih besedilih.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izbira izraza vpliva na ugled podjetja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jezik je ogledalo podjetja. \u010ce uporabljate izraze, ki ne sodijo v kontekst, lahko hitro delujete povr\u0161no. Ljudje si <strong>mnenje o znamki<\/strong> pogosto ustvarijo iz na\u010dina, <strong>kako <\/strong>ta <strong>govori, ne samo<\/strong> iz tega, <strong>kaj prodaja.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po raziskavi <a href=\"https:\/\/sproutsocial.com\/insights\/the-state-of-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social o stanju dru\u017ebenih omre\u017eij v 2025<\/a> <strong>55\u00a0% uporabnikov bolj zaupa blagovnim znamkam<\/strong>, ki komunicirajo pristno in brez umetnega marketin\u0161kega jezika. To pomeni: manj fraz, ve\u010d iskrenosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko torej podjetje uporablja izraz <em>dru\u017ebena omre\u017eja<\/em>, poka\u017ee, da zna govoriti v <strong>jeziku svojega ob\u010dinstva<\/strong> in uporablja izraze, ki v poslovni komunikaciji zvenijo naravno in <strong>strokovno<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko pi\u0161e <em>socialna omre\u017eja<\/em>, daje vtis, da se izra\u017ea <strong>povr\u0161no<\/strong> ali <strong>tujejezi\u010dno<\/strong>. V digitalnem okolju se to hitro opazi \u2014 predvsem kot <strong>pomanjkanje ob\u010dutka za jezik<\/strong> in strokovnost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/statistika-druzbena-omrezja-2025-1024x512.webp\" alt=\"55 odstotkov uporabnikov bolj zaupa blagovnim znamkam z naravno komunikacijo\" class=\"wp-image-37358\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/statistika-druzbena-omrezja-2025-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/statistika-druzbena-omrezja-2025-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/statistika-druzbena-omrezja-2025-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/statistika-druzbena-omrezja-2025.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">55\u00a0% uporabnikov bolj zaupa znamkam, ki komunicirajo preprosto in pristno. Vir statistike: <a href=\"https:\/\/sproutsocial.com\/insights\/the-state-of-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social o stanju dru\u017ebenih omre\u017eij v 2025<\/a>.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kako komunicirati na \u2018dru\u017ebena ali dru\u017eabna omre\u017eja\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce nastopate kot podjetje, uporabljajte izraz <em>dru\u017ebena omre\u017eja<\/em> \u2013 ta ustreza <strong>uradnemu, strokovnemu tonu<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce objavljate o dru\u017eenju, dogodkih ali zabavi, lahko uporabite <em>dru\u017eabna omre\u017eja<\/em>. To je bolj osebna raba, primerna za <strong>lahkotnej\u0161e vsebine<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izrazu <strong>socialna omre\u017eja<\/strong> se raje izognite. V sloven\u0161\u010dini ne pomeni tega, kar \u017eelimo povedati. Sli\u0161i se prevedeno in <strong>nenaravno<\/strong> \u2013 in hitro ustvari vtis, da komunikacijo pi\u0161e nekdo, ki se ne zna odlo\u010diti, v katerem jeziku razmi\u0161lja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite razumeti, katera omre\u017eja so prava za va\u0161 posel, preverite blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/spletna-druzabna-omrezja-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kako izbrati prava dru\u017ebena omre\u017eja za B2B<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako ohraniti doslednost v jeziku in tonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dobro podjetje mora imeti <strong>enoten na\u010din komuniciranja<\/strong>. To ne pomeni, da mora biti tog, ampak da vsi uporabljajo <strong>enake izraze in slog<\/strong>, ne glede na kanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce danes pi\u0161ete o \u2018socialnih omre\u017ejih\u2019, jutri pa o \u2018dru\u017ebenih ali dru\u017eabnih\u2019, bralec ne bo vedel, ali gre za napako ali nevednost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po podatkih <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener\">DataReportal o dru\u017ebenih omre\u017ejih v 2025<\/a> je uporabnikov dru\u017ebenih omre\u017eij \u017ee <strong>ve\u010d kot 5,4 milijarde<\/strong>. V tako velikem prostoru podrobnosti \u0161tejejo \u2013 tudi jezik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Del profesionalne prisotnosti je tudi skrb za varnost. \u010ce upravljate ve\u010d poslovnih ra\u010dunov, se hitro zgodi, da dostopov ne nadzorujete ve\u010d. Preverite blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/varnost-na-druzabnih-omrezjih-2fa-avtentikacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">Varnost na dru\u017ebenih omre\u017ejih in 2FA avtentikacija<\/a>\u2019, ki razlo\u017ei, <strong>kako se za\u0161\u010dititi<\/strong> brez zapletenih postopkov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Natan\u010dnost jezika gradi zaupanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izbira med <em>dru\u017ebena ali dru\u017eabna omre\u017eja<\/em> ni le jezikovno vpra\u0161anje. Gre za <strong>spo\u0161tovanje bralca in profesionalni vtis<\/strong>, ki ga \u017eelite pustiti. Vsak izraz, ki ga uporabite, nekaj pove o vas \u2013 in v digitalnem okolju to sli\u0161ijo vsi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Uporaba izraza <strong>dru\u017ebena omre\u017eja<\/strong> ka\u017ee na strokovno in pravilno poslovno komunikacijo.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Natan\u010den jezik daje vtis zanesljivosti.<\/strong> Ljudje hitro prepoznajo, kdaj govorite premi\u0161ljeno in kdaj le sledite trendom. Ko podjetje zna povedati stvari jasno in po svoje, ne le pravilno, pridobi ve\u010d kot v\u0161e\u010dke \u2013 <strong>pridobi zaupanje<\/strong>. In to je vrednost, ki je noben oglas ne more kupiti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dru\u017ebena ali dru\u017eabna omre\u017eja \u2013 poka\u017eite, kdo ste<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na dru\u017ebena ali dru\u017eabna omre\u017eja ljudje ne pridejo po popolnost, ampak po resni\u010dnost. \u010ce \u017eelite, da va\u0161e objave zvenijo naravno in prepri\u010dljivo, vam pri Madwise <strong>pomagamo najti glas, ki ustreza va\u0161i znamki<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/madwise.si\/zacnimo-projekt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pi\u0161ite nam<\/a>, \u010de \u017eelite, da va\u0161a prisotnost na dru\u017ebenih omre\u017ejih postane resen kanal za rast, ne le prostor za objave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mislite, da je vseeno, ali napi\u0161ete dru\u017ebena ali dru\u017eabna omre\u017eja? Ni. Razlika pove, kako resno jemljete svojo komunikacijo in ali govorite v jeziku svojega ob\u010dinstva. Preberite, kateri izraz izbrati, da boste na spletu zveneli strokovno in zaupanja vredno.<\/p>\n","protected":false},"author":45,"featured_media":37357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-37350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false,"alternate_povezava":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dru\u017ebena ali dru\u017eabna omre\u017eja: kaj je pravilno? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Ne veste, ali je prav re\u010di dru\u017ebena ali dru\u017eabna omre\u017eja? 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