{"id":37212,"date":"2026-05-27T13:39:20","date_gmt":"2026-05-27T11:39:20","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=37212"},"modified":"2026-04-28T14:33:36","modified_gmt":"2026-04-28T12:33:36","slug":"oglasevanje-na-linkedinu-nasveti","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/","title":{"rendered":"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ogla\u0161evanje na LinkedInu pove\u017ee podjetja z ljudmi, ki sprejemajo poslovne odlo\u010ditve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne gre ve\u010d le za objave o novostih ali iskanje zaposlitve, ampak za kanal, kjer lahko vzpostavite <strong>prave poslovne odnose<\/strong> in <strong>merljive prilo\u017enosti za rast<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce se ogla\u0161evanja lotite premi\u0161ljeno, lahko <strong>dose\u017eete ob\u010dinstvo<\/strong>, ki drugje preprosto <strong>ne reagira ve\u010d<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spodaj je nekaj <strong>preverjenih na\u010dinov<\/strong>, kako to narediti bolj pametno in z manj izgubljenega denarja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Ogla\u0161evanje na LinkedInu uspe, ko veste, kaj \u017eelite dose\u010di<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn kampanja ne more imeti <strong>ve\u010d ciljev hkrati<\/strong>. Odlo\u010dite se, ali \u017eelite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pove\u010dati prepoznavnost blagovne znamke,<\/li>\n\n\n\n<li>pridobiti kakovostne kontakte ali<\/li>\n\n\n\n<li>pospe\u0161iti prodajo in skleniti ve\u010d poslov.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Po podatkih <a href=\"https:\/\/sproutsocial.com\/insights\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social o u\u010dinkovitosti LinkedIn oglasov<\/a> <strong>40\u00a0% B2B tr\u017enikov<\/strong> meni, da jim LinkedIn prina\u0161a <strong>najbolj\u0161e leade<\/strong>. To pomeni, da je smiselno usmeriti energijo v manj, a jasne cilje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce ogla\u0161evanje na LinkedInu nima <strong>konkretno dolo\u010denega cilja<\/strong> \u2013 na primer ve\u010d prijav na dogodek ali prenos priro\u010dnika \u2013 bo kampanja hitro razpr\u0161ena in brez rezultata. Osredoto\u010dite se na eno stvar in jo <strong>izpeljite do konca<\/strong>, preden preidete naprej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kako zastaviti kampanjo tako, da bo imela <strong>merljivo vrednost<\/strong>, preberite v blog zapisu \u2018<a href=\"https:\/\/madwise.si\/blog\/strategija-uspesne-lead-generation-kampanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strategija uspe\u0161ne Lead Generation kampanje<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Izberite formate, ki vam dejansko koristijo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn ponuja ogromno oglasnih mo\u017enosti, vendar jih se v praksi <strong>obnese le nekaj<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po raziskavi <a href=\"https:\/\/blog.hubspot.com\/marketing\/linkedin-advertising-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot o LinkedIn kampanjah<\/a> so najbolj u\u010dinkovite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>sponzorirane objave<\/strong> (Sponsored Content) in <\/li>\n\n\n\n<li><strong>Lead Gen Forms<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite dose\u010di <strong>odlo\u010devalce<\/strong>, preizkusite <strong>Message Ads<\/strong>, a jih napi\u0161ite naravno \u2013 kot osebno sporo\u010dilo, ne kot reklamo. Oglasi, ki delujejo pristno, dose\u017eejo bistveno ve\u010d odzivov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video oglasi z uporabno vsebino<\/strong> imajo do <strong>30&nbsp;% vi\u0161ji CTR<\/strong> kot slikovni, zato so dobra izbira za za\u010detek. Kadar \u017eelite graditi zaupanje, so video vsebine najbolj\u0161i uvod v stik.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/video-oglasi-linkedin-ctr-1024x512.webp\" alt=\"Video oglasi LinkedIn s 30 odstotkov vi\u0161jim CTR\" class=\"wp-image-37223\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/video-oglasi-linkedin-ctr-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/video-oglasi-linkedin-ctr-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/video-oglasi-linkedin-ctr-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/video-oglasi-linkedin-ctr.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Video oglasi imajo do 30\u00a0% ve\u010d klikov kot stati\u010dne slike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Pri ob\u010dinstvu ne komplicirajte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn omogo\u010da zelo <strong>natan\u010dno ciljanje<\/strong>, kar se hitro spremeni v past. Preve\u010d pogojev pomeni manj prikazov in vi\u0161jo ceno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dnite z <strong>manj\u0161im segmentom<\/strong>, a tak\u0161nim, ki ima res potencial \u2013 na primer \u2018vodje prodaje v IT podjetjih z do 50 zaposlenimi\u2019. Tak pristop vam bo dal jasno sliko, kdo se odziva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko boste videli, <strong>kateri profili klikajo<\/strong>, lahko skupino raz\u0161irite in kampanjo postopoma nadgradite. Vse drugo je metanje denarja skozi okno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce niste prepri\u010dani, ali je LinkedIn sploh pravi kanal za va\u0161 B2B posel, preverite blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/spletna-druzabna-omrezja-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kako izbrati prava spletna dru\u017eabna omre\u017eja za B2B<\/a>\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uporabite Matched Audiences<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Matched Audiences<\/strong> omogo\u010da, da <strong>nagovorite ljudi<\/strong>, ki so \u017ee bili v stiku z vami. To so na primer obiskovalci spletne strani ali prejemniki va\u0161ih e-po\u0161tnih sporo\u010dil. Preberite ve\u010d o <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/matched-audiences\" target=\"_blank\" rel=\"noreferrer noopener\">Matched Audiences na LinkedIn uradni strani<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za <strong>u\u010dinkovit remarketing<\/strong> potrebujete vsaj <strong>300 kontaktov<\/strong>. Ko jih zberete, jih uporabite za oglas, ki se navezuje na to, kar so \u017ee videli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ker vas to ob\u010dinstvo \u017ee pozna, boste imeli <strong>ni\u017eji stro\u0161ek na klik<\/strong> in ve\u010djo verjetnost, da po\u0161ljejo povpra\u0161evanje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/linkedin-matched-audiences-screenshot-1024x512.webp\" alt=\"Primer uporabe funkcije LinkedIn Matched Audiences za remarketing\" class=\"wp-image-37224\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/linkedin-matched-audiences-screenshot-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/linkedin-matched-audiences-screenshot-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/linkedin-matched-audiences-screenshot-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/linkedin-matched-audiences-screenshot.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Matched Audiences omogo\u010da ponovno ciljanje obiskovalcev spletne strani in obstoje\u010dih kontaktov na LinkedInu. Vir slike: uradna stran <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/matched-audiences\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Business<\/a>.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Testirajte oglase, kot bi preverjali idejo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nih\u010de ne zadene <strong>popolnega oglasa<\/strong> v prvem poskusu. Najbolj\u0161i ogla\u0161evalci nenehno testirajo, kaj deluje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spremenite <strong>eno stvar naenkrat<\/strong> \u2013 naslov, sliko, gumb ali besedilo. Tako boste to\u010dno vedeli, kaj prina\u0161a razliko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po podatkih <a href=\"https:\/\/blog.hubspot.com\/marketing\/linkedin-advertising-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot o LinkedIn kampanjah<\/a> \u017ee osnovno <a href=\"https:\/\/madwise.si\/blog\/oglasevanje-facebook-ab-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testiranje<\/a> dveh slik <strong>pove\u010da CTR<\/strong> za pribli\u017eno <strong>25&nbsp;%<\/strong>. Tudi majhne spremembe imajo lahko velik vpliv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kraj\u0161i oglasi<\/strong> pritegnejo <strong>ve\u010d klikov<\/strong>, <strong>dalj\u0161i<\/strong> pa prinesejo <strong>bolj kvalificirane kontakte<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odlo\u010ditev je va\u0161a \u2013 pomembno je, da testirate oboje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u010d idej, kako pristop \u0161e izbolj\u0161ati, boste na\u0161li v blog zapisu \u2018<a href=\"https:\/\/madwise.si\/blog\/druzabna-omrezja-za-podjetja-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead generation taktike za dru\u017eabna omre\u017eja<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Spremljajte, kaj vam prinese ogla\u0161evanje na LinkedInu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce ne merite rezultatov, <strong>ne morete izbolj\u0161ati kampanj<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spremljajte osnovne metrike, kot so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR in CPC<\/li>\n\n\n\n<li>Stro\u0161ek na lead (CPL)<\/li>\n\n\n\n<li>Kakovost kontaktov<\/li>\n\n\n\n<li>Stopnja konverzije<\/li>\n\n\n\n<li>U\u010dinkovitost remarketinga<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Po analizi <a href=\"https:\/\/www.theb2bhouse.com\/linkedin-ad-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">The B2B House o LinkedIn benchmarkih 2024<\/a> zna\u0161a <strong>povpre\u010dni CTR 0,44&nbsp;%<\/strong>. Vse nad 0,6&nbsp;% je \u017ee zelo dobro, zato ni potrebe po iskanju popolnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redno odstranjujte <strong>ob\u010dinstva z nizko odzivnostjo<\/strong> in ve\u010d vlagajte v tiste segmente, kjer dejansko pridobivate kakovostne kontakte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Kaj danes na spletu deluje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najbolj\u0161e kampanje so tiste, ki ljudem ponudijo nekaj <strong>uporabnega<\/strong>. Po raziskavi <a href=\"https:\/\/sproutsocial.com\/insights\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social o u\u010dinkih LinkedIn oglasov<\/a> kampanje, ki vodijo do e-knjig ali webinarjev, <strong>pove\u010dajo nakupno namero za 33\u00a0%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobro delujejo kombinacije, kot je <strong>video z obrazcem za prijavo<\/strong> ali objava z gumbom za prenos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oglasi, ki dajejo nekaj konkretnega, imajo vedno ve\u010djo verjetnost, da se ljudje odzovejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite to logiko uporabiti \u0161e na drugih platformah, poglejte blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/oglasevanje-na-druzbenih-omrezjih-nasveti\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 korakov za uspe\u0161no ogla\u0161evanje na dru\u017ebenih omre\u017ejih<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ogla\u0161evanje na LinkedInu zahteva potrpe\u017eljivost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uspeh pride, ko kampanje <strong>redno spremljate<\/strong> in jih sproti prilagajate. Ni\u010d ne gre \u010dez no\u010d, a vztrajnost se povrne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dnite z <strong>eno ciljno skupino<\/strong> in enim jasnim ciljem. Preizkusite, kaj deluje, in \u0161ele nato pove\u010dajte vlo\u017eek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko boste razumeli, kaj prina\u0161a povpra\u0161evanja, boste imeli trdno osnovo za \u0161iritev kampanj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce \u017eelite, da va\u0161i oglasi prina\u0161ajo dejanske kontakte in ne le ogledov, se oglasite pri Madwise. <strong>Pomagali vam bomo<\/strong> postaviti ogla\u0161evanje na LinkedInu, ki prina\u0161a konkretne rezultate brez izgubljenih sredstev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pi\u0161ite nam na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> in se dogovorimo za neobvezujo\u010di pogovor ob kavi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn je postal prostor, kjer podjetja sklepajo posle. Kako zasnovati ogla\u0161evanje na LinkedInu, da dose\u017eete ljudi, ki odlo\u010dajo o nakupih in sodelovanjih? V blogu razlo\u017eimo preizku\u0161ene pristope, ki zmanj\u0161ajo stro\u0161ke in pove\u010dajo vrednost vsakega vlo\u017eenega evra.<\/p>\n","protected":false},"author":45,"featured_media":37225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-37212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-na-spletu","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false,"alternate_povezava":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu<\/title>\n<meta name=\"description\" content=\"Pametno ogla\u0161evanje na LinkedInu ne potrebuje visokih vlo\u017ekov. Poglejte, kako do kakovostnih leadov in ve\u010dje prodaje z minimalnim bud\u017eetom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu\" \/>\n<meta property=\"og:description\" content=\"Pametno ogla\u0161evanje na LinkedInu ne potrebuje visokih vlo\u017ekov. Poglejte, kako do kakovostnih leadov in ve\u010dje prodaje z minimalnim bud\u017eetom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T11:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/oglasevanje-na-linkedinu-nasveti.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/person\\\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu\",\"datePublished\":\"2026-05-27T11:39:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/\"},\"wordCount\":942,\"publisher\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/oglasevanje-na-linkedinu-nasveti.webp\",\"articleSection\":[\"Ogla\u0161evanje na spletu\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/\",\"name\":\"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/oglasevanje-na-linkedinu-nasveti.webp\",\"datePublished\":\"2026-05-27T11:39:20+00:00\",\"description\":\"Pametno ogla\u0161evanje na LinkedInu ne potrebuje visokih vlo\u017ekov. Poglejte, kako do kakovostnih leadov in ve\u010dje prodaje z minimalnim bud\u017eetom.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/oglasevanje-na-linkedinu-nasveti.webp\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/oglasevanje-na-linkedinu-nasveti.webp\",\"width\":1440,\"height\":720,\"caption\":\"Ogla\u0161evanje na LinkedInu z u\u010dinkovito strategijo za pridobivanje leadov\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/oglasevanje-na-linkedinu-nasveti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madwise.si\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/madwise-logo@3x.png\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/madwisecc\\\/\",\"https:\\\/\\\/www.instagram.com\\\/madwise_agency\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/madwise\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/person\\\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu","description":"Pametno ogla\u0161evanje na LinkedInu ne potrebuje visokih vlo\u017ekov. Poglejte, kako do kakovostnih leadov in ve\u010dje prodaje z minimalnim bud\u017eetom.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/","og_locale":"sl_SI","og_type":"article","og_title":"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu","og_description":"Pametno ogla\u0161evanje na LinkedInu ne potrebuje visokih vlo\u017ekov. Poglejte, kako do kakovostnih leadov in ve\u010dje prodaje z minimalnim bud\u017eetom.","og_url":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2026-05-27T11:39:20+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/oglasevanje-na-linkedinu-nasveti.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu","datePublished":"2026-05-27T11:39:20+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/"},"wordCount":942,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/oglasevanje-na-linkedinu-nasveti.webp","articleSection":["Ogla\u0161evanje na spletu"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/","url":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/","name":"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/oglasevanje-na-linkedinu-nasveti.webp","datePublished":"2026-05-27T11:39:20+00:00","description":"Pametno ogla\u0161evanje na LinkedInu ne potrebuje visokih vlo\u017ekov. Poglejte, kako do kakovostnih leadov in ve\u010dje prodaje z minimalnim bud\u017eetom.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/oglasevanje-na-linkedinu-nasveti.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/oglasevanje-na-linkedinu-nasveti.webp","width":1440,"height":720,"caption":"Ogla\u0161evanje na LinkedInu z u\u010dinkovito strategijo za pridobivanje leadov"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/oglasevanje-na-linkedinu-nasveti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"6 nasvetov za u\u010dinkovito ogla\u0161evanje na LinkedInu"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>5 min<\/strong><\/div>","formatted_date":"27\/05\/2026"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/37212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=37212"}],"version-history":[{"count":25,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/37212\/revisions"}],"predecessor-version":[{"id":37240,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/37212\/revisions\/37240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/37225"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=37212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=37212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=37212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}