{"id":37080,"date":"2026-05-18T16:06:24","date_gmt":"2026-05-18T14:06:24","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=37080"},"modified":"2026-04-28T14:24:14","modified_gmt":"2026-04-28T12:24:14","slug":"spletno-trzenje-avtomatizacija","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/spletno-trzenje-avtomatizacija\/","title":{"rendered":"Kako avtomatizirati spletno tr\u017eenje in prihraniti \u010das"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Veliko marketin\u0161kih ekip \u0161e vedno vsak dan izgubi ure in ure z opravili, ki jih lahko prevzame sistem. Spletno tr\u017eenje brez avtomatizacije pomeni: <strong>ro\u010dno po\u0161iljanje e-mailov<\/strong>, <strong>zamudno pripravo poro\u010dil<\/strong> in <strong>nenehno preverjanje rezultatov<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u0161na opravila jemljejo \u010das, ki bi ga lahko namenili za odlo\u010ditve, <strong>kjer je potrebna presoja<\/strong>. Ne za delo, ki bi ga brez te\u017eav opravil sistem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avtomatizirano spletno tr\u017eenje omogo\u010da prav to: da <strong>rutino prevzame tehnologija<\/strong>, ljudje pa se posvetimo nalogam, kjer \u0161teje znanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V nadaljevanju<\/strong>: kje se podjetja najpogosteje zataknejo in kako marketin\u0161ka avtomatizacija poenostavi delo \u2013 ne da bi pri tem izgubili stik z uporabniki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kje pri spletnem tr\u017eenju podjetja izgubljajo najve\u010d \u010dasa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najve\u010d \u010dasa se izgubi gre pri nalogah, ki se ponavljajo. <strong>Ro\u010dno segmentiranje<\/strong>, izva\u017eanje podatkov, primerjanje rezultatov kampanj \u2013 vse to so opravila, ki jih danes lahko prevzamejo orodja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160tevilna podjetja pa kljub temu vztrajajo pri ro\u010dnem delu. Deloma zaradi navade, deloma zaradi ob\u010dutka, da je tako ve\u010d nadzora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tak na\u010din dela pogosto pomeni <strong>ve\u010d napak<\/strong>, manj natan\u010dne podatke in <strong>zamudna poro\u010dila<\/strong>, ki pridejo prepozno za u\u010dinkovito ukrepanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po raziskavi <a href=\"https:\/\/reverbico.com\/blog\/how-marketing-teams-can-save-hours-every-week-with-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reverbico o prihranku \u010dasa z avtomatizacijo poro\u010danja in kampanj<\/a> ekipe, ki uvedejo avtomatizirano poro\u010danje in razpo\u0161iljanje kampanj, <strong>prihranijo od 6 do 10 ur na teden<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To pomeni skoraj <strong>en dodatni delovni dan<\/strong>, ki ga lahko namenijo pripravi vsebin ali optimizaciji oglasov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V blog zapisu \u2018<a href=\"https:\/\/madwise.si\/blog\/spletni-donos-nasveti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spletni donos, ki prese\u017ee pri\u010dakovanja: 6 top nasvetov<\/a>\u2019 so opisani primeri podjetij, ki so s spremembami v na\u010dinu dela <strong>ob\u010dutno izbolj\u0161ala rezultate<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni pomembno, <strong>koliko \u010dasa<\/strong> porabite za spletno tr\u017eenje, ampak <strong>kam ga vlagate<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako avtomatizirati spletno tr\u017eenje in ohraniti osebni stik s strankami<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marsikatero podjetje ob besedi \u2018<a href=\"https:\/\/madwise.si\/marketinske-storitve\/marketinska-avtomatizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketin\u0161ka avtomatizacija<\/a>\u2019 najprej pomisli na <strong>izgubo \u010dlove\u0161kega stika<\/strong>. A dobro nastavljen sistem naredi ravno nasprotno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko orodja delujejo skupaj \u2013 <strong>CRM, e-mail, oglasi, dru\u017ebena omre\u017eja<\/strong> \u2013 lahko podjetje uporabnike nagovori bolj osebno in bolj pravo\u010dasno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namesto generi\u010dnih vsebin sistem po\u0161lje sporo\u010dilo glede na <strong>dejansko vedenje uporabnika<\/strong>, ne le na osnovi segmenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po <a href=\"https:\/\/emarsys.com\/learn\/blog\/marketing-automation-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">raziskavi SAP \/ Emarsys o vplivu umetne inteligence na marketin\u0161ko avtomatizacijo<\/a> se je <strong>60\u00a0%<\/strong> tr\u017enikov strinjalo, da so po uvedbi AI opazili <strong>ve\u010djo vklju\u010denost uporabnikov<\/strong>, <strong>58\u00a0%<\/strong> pa je poro\u010dalo o <strong>mo\u010dnej\u0161i lojalnosti<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/umetna-inteligenca-marketinska-avtomatizacija-1024x512.webp\" alt=\"Umetna inteligenca v marketin\u0161ki avtomatizaciji pove\u010da vklju\u010denost uporabnikov\" class=\"wp-image-37099\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/umetna-inteligenca-marketinska-avtomatizacija-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/umetna-inteligenca-marketinska-avtomatizacija-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/umetna-inteligenca-marketinska-avtomatizacija-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/umetna-inteligenca-marketinska-avtomatizacija.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Po raziskavi SAP \/ Emarsys umetna inteligenca pove\u010da vklju\u010denost in lojalnost uporabnikov.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010d je v <strong>pravo\u010dasni komunikaciji<\/strong> prek ustreznega kanala, ne v koli\u010dini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blog zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/e-mail-marketing-ali-avtomatizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-mail marketing ni marketin\u0161ka avtomatizacija!<\/a>\u2019 razlo\u017ei razliko med enosmernim po\u0161iljanjem novic in <strong>podatkovno podprtim sistemom<\/strong>, ki zna poslu\u0161ati in reagirati.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kako spletno tr\u017eenje pove\u017ee podatke, vsebine in prodajo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podjetja, ki pove\u017eejo avtomatizacijo e-mailov, ogla\u0161evanja in analitike, dobijo <strong>neprimerljivo bolj\u0161i vpogled<\/strong> v svoje kampanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni ve\u010d ro\u010dnega usklajevanja podatkov, ni ve\u010d ugibanja, kaj deluje. Vse je <strong>zbrano v enem sistemu<\/strong>, dostopno v realnem \u010dasu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po analizi <a href=\"https:\/\/easyinsights.ai\/blog\/how-can-report-automation-save-8-hours-every-week\/\" target=\"_blank\" rel=\"noreferrer noopener\">EasyInsights o vplivu avtomatiziranega poro\u010danja na natan\u010dnost podatkov<\/a> se napake pri interpretaciji zmanj\u0161ajo za <strong>40\u00a0%<\/strong>, ekipe pa pridobijo pribli\u017eno <strong>8 ur dodatnega \u010dasa na teden<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ni samo prihranek \u2013 pomeni ve\u010d \u010dasa za <strong>dejansko testiranje<\/strong>, izbolj\u0161ave in optimizacijo vsebin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko so vsi podatki \u2013 od klika do prodaje \u2013 povezani, postane <strong>odlo\u010danje bolj zanesljivo<\/strong> in hitrej\u0161e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0160tevilna podjetja pa kljub temu vztrajajo pri ro\u010dnem delu. Deloma zaradi navade, deloma zaradi ob\u010dutka, da je tako ve\u010d nadzora.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Orodja, ki poenostavijo avtomatizacijo spletnega tr\u017eenja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izbira orodja naj izhaja iz tega, kako va\u0161a ekipa trenutno dela in <strong>kaj ji manjka<\/strong> za u\u010dinkovitej\u0161e izvajanje kampanj. Ni vseeno, ali pripravljate nekaj e-mailov mese\u010dno ali pa upravljate ve\u010d tiso\u010d kontaktov z razli\u010dno zgodovino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Madwise uporabljamo re\u0161itve za spletno tr\u017eenje, ki se lahko prilagodijo vsakodnevnim razmeram v podjetju. Pomembno je, da orodje ne doda nove plasti zapletenosti, temve\u010d <strong>poenostavi tisto, kar zdaj jemlje najve\u010d \u010dasa<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/orodja-za-spletno-trzenje-1024x512.webp\" alt=\"Orodja za avtomatizacijo spletnega tr\u017eenja, ki jih uporablja Madwise\" class=\"wp-image-37101\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/orodja-za-spletno-trzenje-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/orodja-za-spletno-trzenje-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/orodja-za-spletno-trzenje-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/orodja-za-spletno-trzenje.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Prilagodljiva orodja omogo\u010dajo bolj\u0161i nadzor in manj nepotrebnega dela.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. HubSpot: marketin\u0161ka avtomatizacija za povezavo marketinga in prodaje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na <strong>HubSpot<\/strong> gradimo ve\u010dino celovitih re\u0161itev za marketin\u0161ko avtomatizacijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Povezuje e-maile, CRM, oglase in analitiko, kar omogo\u010da <strong>jasen pregled nad celotnim prodajnim lijakom<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot uporabljamo tam, kjer podjetje potrebuje <strong>sinhronizacijo marketinga in prodaje<\/strong> v en sistem, brez podvajanja podatkov ali izgubljenih leadov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. ActiveCampaign: avtomatizacija spletnega tr\u017eenja za manj\u0161e ekipe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ActiveCampaign<\/strong> uporabljamo, kadar podjetje potrebuje napredno avtomatizacijo za spletno tr\u017eenje, a \u017eeli ohraniti preglednost in hitro prilagodljivost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omogo\u010da vedenjsko segmentacijo, avtomatsko po\u0161iljanje sporo\u010dil ter <strong>osnovni CRM za povezavo aktivnosti marketinga in prodaje<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za manj\u0161e in srednje ekipe je to orodje pogosto najbolj\u0161a izbira, ker omogo\u010da <strong>hitro testiranje in optimizacijo komunikacije<\/strong>, ne da bi bilo treba vzpostaviti celoten HubSpot ekosistem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. SALESmanago: ve\u010dkanalna avtomatizacija v realnem \u010dasu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SALESmanago<\/strong> uporabljamo, kadar je treba povezati ve\u010d kanalov in ohraniti enotno uporabni\u0161ko izku\u0161njo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orodje omogo\u010da <strong>avtomatsko prilagajanje vsebin glede na vedenje uporabnika<\/strong>, od e-mailov do SMS-sporo\u010dil in oglasov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uporabno je pri projektih, kjer je pomembna <strong>pravo\u010dasna reakcija<\/strong> \u2013 ko uporabnik klikne oglas ali zapusti nakup, sistem sam spro\u017ei pravo sporo\u010dilo ob pravem trenutku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tako podjetja ohranijo stik brez zamikov in pove\u010dajo verjetnost konverzije.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Marketo: napredna avtomatizacija za ve\u010dja podjetja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketo<\/strong> vklju\u010dujemo pri podjetjih, kjer je avtomatizacija \u017ee del vsakodnevnega dela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omogo\u010da <strong>to\u010dkovanje leadov<\/strong>, napredno segmentacijo, integracijo s Salesforce in natan\u010dno poro\u010danje o rezultatih.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najve\u010d koristi prinese ve\u010djim ekipam, ki delujejo na ve\u010d trgih in \u017eelijo <strong>popoln nadzor nad u\u010dinkovitostjo kampanj<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gre za re\u0161itev, ki ni najhitrej\u0161a za uvedbo, a dolgoro\u010dno omogo\u010da <strong>najvi\u0161jo stopnjo avtomatizacije<\/strong> in preglednosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj v praksi prinese povezan sistem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po raziskavi <a href=\"https:\/\/encharge.io\/marketing-automation-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Encharge.io o u\u010dinkih povezanih marketin\u0161kih kanalov<\/a> podjetja dosegajo najve\u010d, ko so <strong>e-maili, oglasi in kontakti zdru\u017eeni v enotno okolje<\/strong>. Tak pristop omogo\u010da bolj\u0161i pregled nad uporabniki in <strong>manj podvajanja dela<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V takem sistemu se priprava kampanj <strong>skraj\u0161a za ve\u010d kot polovico<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce se odlo\u010date, kje za\u010deti, preberite zapis \u2018<a href=\"https:\/\/madwise.si\/blog\/4-nujne-sestavine-za-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 nujne sestavine za marketing automation<\/a>\u2019. <strong>Pomaga vam oceniti<\/strong>, ali ste na avtomatizacijo \u017ee pripravljeni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako izmeriti u\u010dinek avtomatizacije in prihranjen \u010das<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u010dinek avtomatizacije ni le v \u0161tevilkah, ampak tudi v <strong>kakovosti odlo\u010danja<\/strong> in preglednosti dela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomembni kazalniki so: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u010das priprave kampanj, <\/li>\n\n\n\n<li>stro\u0161ki izvedbe in <\/li>\n\n\n\n<li>dele\u017e konverzij.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Po raziskavi <a href=\"https:\/\/colateral.io\/us\/blog\/reducing-campaign-management-time-by-80-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colateral o vplivu avtomatizacije na \u010das usklajevanja kampanj<\/a> podjetja z uvedbo avtomatizacije <strong>zmanj\u0161ajo \u010das usklajevanja za pribli\u017eno 80\u00a0%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To pomeni manj e-mailov, manj zmede in manj \u010dakanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avtomatizacija spletnega tr\u017eenja ni stvar mode. Je na\u010din dela, ki ekipam omogo\u010da, da se posvetijo <strong>vsebini in strankam<\/strong> \u2013 ne Excelu in kopiranju \u0161tevilk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/avtomatizacija-cas-usklajevanja-1024x512.webp\" alt=\"Avtomatizacija kampanj zmanj\u0161a potreben \u010das usklajevanja za 80 %\" class=\"wp-image-37100\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/avtomatizacija-cas-usklajevanja-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/avtomatizacija-cas-usklajevanja-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/avtomatizacija-cas-usklajevanja-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/10\/avtomatizacija-cas-usklajevanja.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Podjetja z avtomatizacijo hitreje uskladijo kampanje in zmanj\u0161ajo \u0161tevilo ponovitev.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Naj spletno tr\u017eenje dela za vas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spletno tr\u017eenje ne zahteva ve\u010d ljudi, ampak <strong>pametnej\u0161o uporabo tistih, ki \u017ee so<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko orodja delujejo usklajeno, postane delo <strong>bolj pregledno<\/strong>, manj stresno in predvsem \u2013 bolj u\u010dinkovito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Madwise podjetjem pomagamo postaviti avtomatizacijo tako, da <strong>ne zamenjuje ljudi<\/strong>, ampak jim odpre prostor za bolj pomembne naloge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce vas zanima, kako to deluje v praksi, <a href=\"https:\/\/madwise.si\/zacnimo-projekt\/\" target=\"_blank\" rel=\"noreferrer noopener\">nam pi\u0161ite<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skupaj pogledamo va\u0161e izhodi\u0161\u010de in poi\u0161\u010demo konkretne prilo\u017enosti, kjer lahko <strong>spletno tr\u017eenje za\u010dne delati za vas<\/strong> \u2013 ne obratno.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ro\u010dno po\u0161iljanje e-mailov, prepisovanje podatkov, ure in ure poro\u010dil. Veliko ekip s tem \u0161e vedno izgublja dragocen \u010das \u2013 mi pa poka\u017eemo, zakaj avtomatizacija ni le tehni\u010dna re\u0161itev, temve\u010d klju\u010den premik v na\u010dinu dela. \u010ce va\u0161e spletno tr\u017eenje \u0161e vedno temelji na preglednicah, je \u010das za spremembo.<\/p>\n","protected":false},"author":45,"featured_media":37102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-37080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-avtomatizacija","entry"],"acf":{"izpostavljen_vodic_shortcode":"[vodic-marketing-automation]","drugi_del_vsebine":"","onemogoci_kazalo":false,"alternate_povezava":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako avtomatizirati spletno tr\u017eenje in prihraniti \u010das<\/title>\n<meta name=\"description\" content=\"Avtomatizirano spletno tr\u017eenje prihrani \u010das, zmanj\u0161a napake in pove\u010da u\u010dinkovitost. 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