{"id":37045,"date":"2026-05-15T12:52:53","date_gmt":"2026-05-15T10:52:53","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=37045"},"modified":"2026-04-28T14:23:31","modified_gmt":"2026-04-28T12:23:31","slug":"marketing-specialist-znanja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/","title":{"rendered":"Marketing specialist: 9 znanj, ki prinesejo rezultate"},"content":{"rendered":"\n

Digitalni marketing je danes zelo raznoliko podro\u010dje. \u010ce \u017eelite, da prinese konkretne rezultate, ni dovolj, da obvladate oglase ali dru\u017ebena omre\u017eja. Marketing specialist<\/strong> mora poznati stvari, ki vplivajo na prodajo in rast podjetja<\/strong>. <\/p>\n\n\n\n

V nadaljevanju predstavljamo devet znanj<\/strong>, na katerih v praksi sloni uspe\u0161en digitalni marketing<\/strong>.<\/p>\n\n\n\n

1. Marketing specialist mora povezovati ve\u010d podro\u010dij<\/h2>\n\n\n\n

\u010ce nekdo obvlada le en kanal, pogosto ne pride dale\u010d. Facebook ogla\u0161evanje ali SEO sama zase redko prineseta stabilne rezultate.<\/p>\n\n\n\n

Ko pa zna specialist povezati vsebine, SEO, oglase in podatke<\/strong>, lahko mo\u010dno izbolj\u0161a prodajo. Tak\u0161en pristop omogo\u010da ve\u010djo u\u010dinkovitost in manj\u0161o odvisnost od posameznih kanalov.<\/p>\n\n\n\n

Podjetja z ekipami, ki delajo na ve\u010d podro\u010djih hkrati, po podatkih podjetja McKinsey<\/a> dosegajo tudi do 25\u00a0% vi\u0161jo rast prihodkov<\/strong>.<\/p>\n\n\n\n

2. Znanje SEO in razumevanje Google algoritmov<\/h2>\n\n\n\n

SEO optimizacija<\/a> ostaja eno klju\u010dnih podro\u010dij. Marketing specialist mora znati najti ustrezne klju\u010dne besede<\/strong>, pripraviti smiselno vsebino in poskrbeti za osnovno tehni\u010dno urejenost strani.<\/p>\n\n\n\n

\u010ce stran ni dovolj hitra ali ni prilagojena uporabnikom, se to hitro pozna pri manj\u0161em \u0161tevilu konverzij<\/strong>.<\/p>\n\n\n\n

Z dobro optimizirano vsebino in tehni\u010dno podporo lahko podjetje dose\u017ee stalen organski promet<\/strong> ter zmanj\u0161a stro\u0161ke ogla\u0161evanja. <\/p>\n\n\n\n

Ve\u010d o tem pi\u0161emo v blogu \u2018Kaj je optimizacija spletnih strani in kje se za\u010dne?<\/a>\u2019.<\/p>\n\n\n\n

3. Upravljanje pla\u010dljivih oglasov na Googlu in Meti<\/h2>\n\n\n\n

Oglasi pogosto hitro pripeljejo nove stranke, a le, \u010de so kampanje pravilno zastavljene<\/strong>.<\/p>\n\n\n\n

Specialist mora poznati razli\u010dne oblike oglasov<\/strong>, znati nastaviti ob\u010dinstva<\/strong> in spremljati donosnost<\/strong>. Slaba postavitev lahko v nekaj dneh pomeni ve\u010d tiso\u010d evrov stro\u0161kov \u2013 brez rezultata.<\/p>\n\n\n\n

Dober marketing specialist ve, kako z A\/B testiranjem in pravo ciljno skupino dose\u017ee ROAS, ki se ve\u010dkratno povrne<\/strong>. Ve\u010d o napakah pi\u0161emo v blogu \u2018Ogla\u0161evanje na Googlu: pet najdra\u017ejih napak<\/a>\u2019.<\/p>\n\n\n\n

Search Engine Land opozarja<\/a>, da bodo v prihodnjih mesecih izstopali tisti, ki znajo povezati podatke z ve\u010d platform<\/strong> in se hitro prilagoditi spremembam.<\/p>\n\n\n\n

4. Analitika in uporaba podatkov za odlo\u010ditve<\/h2>\n\n\n\n

Znanje orodij, kot sta GA4<\/a> in Tag Manager, je pomembno, a \u0161e bolj je klju\u010dno razumevanje podatkov.<\/p>\n\n\n\n

Specialist za marketing mora znati pojasniti, zakaj uporabniki zapustijo stran<\/strong>, kje odpadejo v nakupnem procesu<\/strong>, in katere vsebine jih zadr\u017eijo<\/strong>.<\/p>\n\n\n\n

CTR brez konteksta ne pomaga veliko. V blogu \u2018Spletna analitika: katere \u0161tevilke ka\u017eejo pravo sliko<\/a>\u2019 prikazujemo, kako prepoznati podatke, ki dejansko nekaj povedo \u2013 in lo\u010diti tiste, ki zavajajo.<\/p>\n\n\n\n

\"Analitika
Podatke spremljajte redno, ne samo ob kampanjah.<\/figcaption><\/figure>\n\n\n\n

5. Vsebinski marketing, ki gradi prodajo<\/h2>\n\n\n\n

Pisanje vsebin ne pomeni le objavljanja blogov. Pomembno je, da vsebine naslavljajo pravo ciljno skupino<\/strong>, ko je ta pripravljena na nakup.<\/p>\n\n\n\n

Dobro pripravljen \u010dlanek, vodi\u010d ali \u0161tudija primera lahko \u017ee v enem mesecu prinese ve\u010d deset kakovostnih leadov<\/strong>. Jasni pozivi k dejanju igrajo pri tem pomembno vlogo.<\/p>\n\n\n\n

Content Marketing Institute poudarja<\/a>, da vsebine u\u010dinkujejo takrat, ko so povezane s poslovnimi rezultati<\/strong> \u2013 in se redno prilagajajo glede na odzive.<\/p>\n\n\n\n

Povezana tema: \u2018Top nasveti za uspe\u0161en marketing blog za podjetja<\/a>\u2019.<\/p>\n\n\n\n

6. UX in optimizacija konverzij<\/h2>\n\n\n\n

Dobra uporabni\u0161ka izku\u0161nja je pogosto tisto, kar odlo\u010di, ali kampanja uspe. \u010ce je pot do nakupa preve\u010d zapletena, bodo ljudje stran enostavno zaprli \u2013 ne glede na kakovost oglasov.<\/p>\n\n\n\n

Marketing specialist mora poznati osnovne UX principe<\/strong> in znati testirati razli\u010dne re\u0161itve<\/strong>.<\/p>\n\n\n\n

Pogosto \u017ee en sam popravek \u2013 recimo odstranitev nepotrebnega polja v obrazcu \u2013 pove\u010da konverzijo<\/strong> za ve\u010d kot 20\u00a0%<\/strong>.<\/p>\n\n\n\n

\u010ce \u017eelite o tem izvedeti ve\u010d, si preberite na\u0161 blog zapis, \u2018Nove spletne strani in najpogostej\u0161e UX napake<\/a>\u2019.<\/p>\n\n\n\n

7. Email marketing in avtomatizacija<\/h2>\n\n\n\n

Email ostaja kanal z izjemno donosnostjo. S pravimi sporo\u010dili in dobro nastavljenimi avtomatizacijami podjetje vzpostavi zanesljiv vir prihodkov<\/strong>.<\/p>\n\n\n\n

Pomembna je personalizacija, razumevanje faz nakupa in merjenje, kaj deluje. Povpre\u010den ROI e-mail marketinga je 30\u201340\u00a0\u20ac na vsak vlo\u017een evro<\/strong>.<\/p>\n\n\n\n

To ni kanal, ki bi ga smeli pustiti ob strani \u2013 prav nasprotno.<\/p>\n\n\n\n

Za za\u010detek se lahko preberete na\u0161 blog \u2018E-mail marketing ni marketin\u0161ka avtomatizacija!<\/a>\u2019, kjer smo podali kar nekaj nasvetov na to temo.<\/p>\n\n\n\n

8. Sposobnost hitrega u\u010denja in testiranja trendov<\/h2>\n\n\n\n

Platforme, algoritmi in vedenje uporabnikov se hitro spreminjajo. Specialist, ki ne spremlja novosti, hitro zaostane<\/strong>.<\/p>\n\n\n\n

Zato je pomembno redno testirati nove pristope \u2013 naj gre za oglasne formate, AI orodja ali novosti pri SEO. Vrednost se poka\u017ee \u0161ele, ko neko stvar preizkusite v praksi<\/strong>.<\/p>\n\n\n\n

Ahrefs opozarja<\/a>, da brez sprotnega nadgrajevanja SEO znanje hitro postane neuporabno<\/strong>. To velja tudi za druga podro\u010dja digitalnega marketinga.<\/p>\n\n\n\n

Zanimiva tema, ki dopolni poglavje: \u2018SEO strategija za leto 2026: kateri pristopi odpadejo?<\/a>\u2019.<\/p>\n\n\n\n

9. Komunikacija in sodelovanje z ekipami<\/h2>\n\n\n\n

Marketing specialist ne dela sam. Podatki morajo biti razumljivo predstavljeni<\/strong> \u2013 ne samo znotraj marketin\u0161ke ekipe, ampak tudi prodaji, vodstvu in oblikovalcem.<\/p>\n\n\n\n

Pomembno je, da zna specialist rezultate razlo\u017eiti na na\u010din<\/strong>, ki ima smisel za razli\u010dne oddelke. Tako se lahko skupaj odlo\u010dijo, kaj narediti naprej.<\/p>\n\n\n\n

Analitika brez razlage nima vrednosti. Dobro razlo\u017eeni podatki pa odpira vrata do konkretnih izbolj\u0161av<\/strong>.<\/p>\n\n\n\n

\"Sodelovanje
Rezultate vedno prilagodite jeziku sogovornika.<\/figcaption><\/figure>\n\n\n\n

Kako naj se razvija specialist za marketing<\/h2>\n\n\n\n

Na za\u010detku ni treba obvladati vsega. Smiselno je, da se osredoto\u010dite na eno podro\u010dje<\/strong>, ki vas res zanima, in ga dobro spoznate skozi prakso<\/strong>.<\/p>\n\n\n\n

Z vsako izku\u0161njo boste bolje razumeli, kaj res deluje \u2013 in zakaj. Tako lahko kasneje la\u017eje pove\u017eete \u0161e druga podro\u010dja.<\/p>\n\n\n\n

Ve\u010d o tem pa v \u010dlanku \u2018Spletni marketing \u0161tudij ali kraj\u0161i te\u010daji?<\/a>\u2019, kjer smo predstavili, kak\u0161en je najbolj\u0161i na\u010din u\u010denja.<\/p>\n\n\n\n

Orodja, ki pomagajo pri napredovanju<\/h2>\n\n\n\n

\u010ce uporabljate prave vire in orodja, boste napredovali bistveno hitreje.<\/strong><\/p>\n\n\n\n

Google Skillshop<\/a> je koristen za ogla\u0161evanje<\/strong>, HubSpot Academy<\/a> pa ponuja jasne osnove za vsebinski<\/strong> in e-mail marketing<\/strong>. <\/p>\n\n\n\n

Pri SEO<\/strong> delu vam lahko pomagajo orodja, kot so SEMrush, Ahrefs ali Surfer SEO. <\/p>\n\n\n\n

Tudi brezpla\u010dni Google Trends<\/a> je uporaben, kadar vas zanimajo spremembe v vedenju uporabnikov<\/strong> skozi \u010das.<\/p>\n\n\n\n

Najve\u010d pa se nau\u010dite pri dejanskem delu. Tam, kjer rezultat nekaj pomeni<\/strong>, hitro ugotovite, kako se znanje s te\u010dajev obnese v praksi \u2013 kaj deluje, kje se zatakne in kdaj je treba spremeniti pristop.<\/p>\n\n\n\n

Kako postati marketing specialist, ki prina\u0161a rezultate<\/h2>\n\n\n\n

Dober marketing specialist zdru\u017euje tehni\u010dno znanje, predvsem pa mora biti pripravljen na vse\u017eivljenjsko u\u010denje<\/strong>. Za\u010dnite z enim podro\u010djem, ki vam je blizu, nato pa znanje postopoma \u0161irite.<\/p>\n\n\n\n

Razmi\u0161ljate o karieri v digitalnem marketingu? Madwise vedno i\u0161\u010de ljudi, ki znajo ve\u010d kot le teorijo. Preverite, ali trenutno zaposlujemo<\/a> \u2013 mogo\u010de i\u0161\u010demo prav vas.<\/strong><\/p>\n\n\n\n

\u010ce pa ne veste, kje bi za\u010deli, si preberite \u0161e blog zapis \u2018Marketing zaposlitev brez izku\u0161enj: misija nemogo\u010de?<\/a>\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dober marketing specialist zna veliko ve\u010d kot nastaviti oglas ali napisati objavo. V blogu poka\u017eemo, katera znanja danes \u0161tejejo, zakaj delujejo in kako jih razvijati v praksi. \u010ce \u017eelite delati bolje \u2013 ne ve\u010d, ampak pametneje \u2013 je to odli\u010dno izhodi\u0161\u010de.<\/p>\n","protected":false},"author":45,"featured_media":37063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-37045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-agencija","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false,"alternate_povezava":""},"yoast_head":"\nMarketing specialist: 9 znanj, ki prinesejo rezultate<\/title>\n<meta name=\"description\" content=\"\u010ce \u017eelite biti marketing specialist, ki ga podjetja cenijo, morate obvladati pravo kombinacijo digitalnih znanj. Preverite, katera \u0161tejejo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing specialist: 9 znanj, ki prinesejo rezultate\" \/>\n<meta property=\"og:description\" content=\"\u010ce \u017eelite biti marketing specialist, ki ga podjetja cenijo, morate obvladati pravo kombinacijo digitalnih znanj. Preverite, katera \u0161tejejo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T10:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Marketing specialist: 9 znanj, ki prinesejo rezultate\",\"datePublished\":\"2026-05-15T10:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\"},\"wordCount\":1100,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp\",\"articleSection\":[\"Marketin\u0161ka agencija\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\",\"url\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\",\"name\":\"Marketing specialist: 9 znanj, ki prinesejo rezultate\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp\",\"datePublished\":\"2026-05-15T10:52:53+00:00\",\"description\":\"\u010ce \u017eelite biti marketing specialist, ki ga podjetja cenijo, morate obvladati pravo kombinacijo digitalnih znanj. Preverite, katera \u0161tejejo.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp\",\"width\":1440,\"height\":720,\"caption\":\"Marketing specialist z znanji za digitalni uspeh\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing specialist: 9 znanj, ki prinesejo rezultate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing specialist: 9 znanj, ki prinesejo rezultate","description":"\u010ce \u017eelite biti marketing specialist, ki ga podjetja cenijo, morate obvladati pravo kombinacijo digitalnih znanj. Preverite, katera \u0161tejejo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/","og_locale":"sl_SI","og_type":"article","og_title":"Marketing specialist: 9 znanj, ki prinesejo rezultate","og_description":"\u010ce \u017eelite biti marketing specialist, ki ga podjetja cenijo, morate obvladati pravo kombinacijo digitalnih znanj. Preverite, katera \u0161tejejo.","og_url":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2026-05-15T10:52:53+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Marketing specialist: 9 znanj, ki prinesejo rezultate","datePublished":"2026-05-15T10:52:53+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/"},"wordCount":1100,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp","articleSection":["Marketin\u0161ka agencija"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/","url":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/","name":"Marketing specialist: 9 znanj, ki prinesejo rezultate","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp","datePublished":"2026-05-15T10:52:53+00:00","description":"\u010ce \u017eelite biti marketing specialist, ki ga podjetja cenijo, morate obvladati pravo kombinacijo digitalnih znanj. Preverite, katera \u0161tejejo.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/marketing-specialist-znanja.webp","width":1440,"height":720,"caption":"Marketing specialist z znanji za digitalni uspeh"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/marketing-specialist-znanja\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing specialist: 9 znanj, ki prinesejo rezultate"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>6 min<\/strong><\/div>","formatted_date":"15\/05\/2026"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/37045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=37045"}],"version-history":[{"count":25,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/37045\/revisions"}],"predecessor-version":[{"id":37073,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/37045\/revisions\/37073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/37063"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=37045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=37045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=37045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}