{"id":36973,"date":"2026-05-09T13:40:47","date_gmt":"2026-05-09T11:40:47","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=36973"},"modified":"2026-04-28T14:21:11","modified_gmt":"2026-04-28T12:21:11","slug":"digitalni-marketing-cena","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/","title":{"rendered":"Cena digitalnega marketinga: ali veste, kak\u0161na je?"},"content":{"rendered":"\n

Digitalni marketing cena?<\/strong> To vpra\u0161anje si zastavi skoraj vsako podjetje, ko za\u010dne resno razmi\u0161ljati o svoji spletni prisotnosti. Enotnega odgovora ni \u2013 stro\u0161ki so odvisni od konkurence in kanalov, ki jih izberete.<\/p>\n\n\n\n

\u010ce \u017eelite vlagati pametno<\/strong>, potrebujete ob\u010dutek za tipi\u010dni bud\u017eet in kdaj se vlo\u017eek za\u010dne vra\u010dati.<\/p>\n\n\n\n

V nadaljevanju vas \u010dakajo konkretne \u0161tevilke in jasni namigi, koliko investirati<\/strong> \u2013 in kako digitalni marketing spremeniti v donosno nalo\u017ebo.<\/p>\n\n\n\n

Kaj vpliva na ceno digitalnega marketinga<\/h2>\n\n\n\n

Cena digitalnega marketinga je sestavljena iz ve\u010d delov.<\/p>\n\n\n\n

Najprej je tu oglasni prora\u010dun<\/strong>, ki ga porabite na platformah, kot sta Google ali Meta. Pla\u010duje se po kliku ali prikazu \u2013 odvisno od ciljev in vrste kampanje.<\/p>\n\n\n\n

Sledijo stro\u0161ki orodij<\/strong>. Za analitiko, avtomatizacijo in sledenje boste mese\u010dno od\u0161teli nekaj deset do ve\u010d sto evrov.<\/p>\n\n\n\n

Pomemben del so tudi ljudje<\/strong> \u2013 strokovnjaki za SEO, oglase, analitiko, oblikovanje in pisanje vsebin. Brez njihovega znanja orodja ne pomagajo veliko.<\/p>\n\n\n\n

Zadnja postavka so kreativni materiali<\/strong>: oglasi, fotografije, videi. Brez njih ni mogo\u010de testirati, kaj deluje.<\/p>\n\n\n\n

Mnoga podjetja te stro\u0161ke spregledajo in zato hitro napa\u010dno ocenijo, koliko jih marketing v resnici stane.<\/p>\n\n\n\n

Raziskava CMO Survey<\/a> ka\u017ee, da podjetja v povpre\u010dju za marketing namenijo pribli\u017eno 10\u00a0% svojih prihodkov.<\/p>\n\n\n\n

\"Glavne
Stro\u0161ki se razdelijo na prora\u010dun za oglase, orodja, delo strokovnjakov in kreativne materiale.<\/figcaption><\/figure>\n\n\n\n

Digitalni marketing cena: koliko vlo\u017eiti na za\u010detku?<\/h2>\n\n\n\n

Za za\u010detek ni potreben velik znesek \u2013 je pa pomembno, da omogo\u010da vsaj osnovno testiranje.<\/p>\n\n\n\n

Za manj\u0161a podjetja to pomeni 300 do 500\u00a0\u20ac mese\u010dno<\/strong>, kar zado\u0161\u010da za prve Google Ads ali Facebook kampanje.<\/p>\n\n\n\n

\u010ce ciljate zahtevnej\u0161e trge ali bolj konkuren\u010dne klju\u010dne besede, boste morali znesek prilagoditi navzgor. Prora\u010dun naj temelji na poslovnih ciljih<\/strong>, ne na ob\u010dutku.<\/p>\n\n\n\n

Smiselno je, da vlo\u017eek omogo\u010da vsaj nekaj sto klikov ali konverzij<\/strong>, da dobite dovolj podatkov za optimizacijo.<\/p>\n\n\n\n

V blogu \u2018Digitalni marketing je kot hi\u0161a, brez dobrega temelja se podre<\/a>\u2019 pi\u0161emo, zakaj se brez temeljev dolgoro\u010dno ne spla\u010da graditi.<\/p>\n\n\n\n

Digitalni marketing cena za Google Ads vs. Facebook Ads: priporo\u010deni zneski za 14\u201321 dni testiranja<\/h3>\n\n\n\n

Za Google Ads priporo\u010damo vsaj 15\u201320\u00a0\u20ac na dan<\/strong>, kar za tri tedne pomeni pribli\u017eno 450\u00a0\u20ac.<\/p>\n\n\n\n

Na Facebooku je prag nekoliko ni\u017eji \u2013 za\u010dnete lahko \u017ee pri 10\u201315\u00a0\u20ac dnevno<\/strong>. \u010ce testirate obe platformi hkrati, boste hitreje ugotovili, katera prina\u0161a bolj\u0161e povpra\u0161evanje.<\/p>\n\n\n\n

Po podatkih Search Engine Land<\/a> so stro\u0161ki na klik pri Google Ads vi\u0161ji<\/strong>, a obiskovalci pogosto bolj pripravljeni na nakup.<\/p>\n\n\n\n

Kaj je ceneje: agencija ali lastna ekipa<\/h2>\n\n\n\n

\u010ce gradite lastno ekipo, morate upo\u0161tevati pla\u010de, prispevke, licence in stalno izobra\u017eevanje<\/strong>. Stro\u0161ki hitro narastejo.<\/p>\n\n\n\n

\u010ce podjetje na leto v marketing ne vlaga ve\u010d kot 150.000\u00a0\u20ac<\/strong>, se v praksi pogosto bolj izpla\u010da sodelovanje z agencijo<\/strong>. Takrat je digitalni marketing cena obi\u010dajno ni\u017eja<\/strong>, saj agencije stro\u0161ke porazdelijo med ve\u010d naro\u010dnikov in omogo\u010dijo dostop do \u0161ir\u0161e ekipe<\/strong>.<\/p>\n\n\n\n

Za osnovno interno ekipo potrebujete vsaj tri ljudi<\/strong>, kar pomeni okoli 120.000\u00a0\u20ac letnih stro\u0161kov.<\/p>\n\n\n\n

Ve\u010d o tem smo zapisali v \u010dlanku \u2018Strokovnjak za digitalni marketing ali interna ekipa?<\/a>\u2019.<\/p>\n\n\n\n

Kako ugotoviti, ali se nalo\u017eba res spla\u010da<\/h2>\n\n\n\n

Uspe\u0161nost se najpogosteje meri z ROAS<\/strong> ali ROI<\/strong>. \u010ce v kampanjo vlo\u017eite 1000\u00a0\u20ac in ustvarite 5000\u00a0\u20ac prihodkov, je ROAS 5 \u2013 to pomeni, da se je vlo\u017eek povrnil petkrat.<\/p>\n\n\n\n

Pomembno pa je, da ne gledate samo klikov. Spremljati morate celotno pot uporabnika<\/strong> \u2013 od prvega stika do nakupa. \u010ce je veliko obiskov, prodaja pa slaba, te\u017eava ni nujno v oglasih, ampak morda v ponudbi ali pristajalni strani.<\/p>\n\n\n\n

Po podatkih Digital Marketing Institute<\/a> podjetja, ki redno spremljajo (merijo) u\u010dinke kampanj<\/strong>, dosegajo do 72\u00a0% bolj\u0161e rezultate<\/strong>.<\/p>\n\n\n\n

Digitalni marketing cena v praksi<\/h2>\n\n\n\n

Mala podjetja obi\u010dajno za\u010dnejo s 300 do 700\u00a0\u20ac mese\u010dno<\/strong>. To zado\u0161\u010da za osnovne kampanje in zbiranje prvih podatkov.<\/p>\n\n\n\n

Srednje velika podjetja, ki \u017eelijo kombinirati SEO, vsebine in oglase, vlagajo od 1000 do 3000\u00a0\u20ac na mesec<\/strong>.<\/p>\n\n\n\n

Ve\u010dje blagovne znamke, ki ogla\u0161ujejo ves \u010das in na ve\u010d kanalih, pogosto vlagajo deset tiso\u010d evrov ali ve\u010d<\/strong>.<\/p>\n\n\n\n

Pogosto se podcenjuje email marketing<\/strong>, ki po podatkih portala Marketful<\/a> v povpre\u010dju prinese pribli\u017eno 40\u00a0$ na vsak vlo\u017een dolar<\/strong>. To je eden od razlogov, zakaj se spla\u010da gledati \u0161ir\u0161e \u2013 ne le oglasov, ampak tudi kanale, ki dolgoro\u010dno prina\u0161ajo najve\u010d.<\/p>\n\n\n\n

\"Prora\u010duni
Bud\u017eeti za digitalni marketing se razlikujejo \u2013 od nekaj sto evrov pri manj\u0161ih podjetjih do ve\u010d tiso\u010d pri ve\u010djih.<\/figcaption><\/figure>\n\n\n\n

Je digitalni marketing prava izbira za vas<\/h2>\n\n\n\n

Odlo\u010ditev je smiselna, \u010de imate jasen cilj.<\/p>\n\n\n\n

\u010ce \u017eelite ve\u010d prodaje, za\u010dnite z ogla\u0161evanjem. \u010ce vam je pomembno zaupanje kupcev, dodajte vsebine \u2013 \u010dlanke, vodi\u010de, video. \u010ce \u017eelite bolj\u0161o prepoznavnost, usmerite del prora\u010duna v brand kampanje<\/strong>.<\/p>\n\n\n\n

Na za\u010detku kampanje testirajte vsaj 30 dni<\/strong>. Nato poglejte rezultate. \u010ce se vlo\u017eek vra\u010da, ga postopno pove\u010dajte. \u010ce ne, preverite oglase, kanale ali pristajalne strani<\/strong>.<\/p>\n\n\n\n

Raziskava Quest Journals<\/a> je pokazala, da podjetja, ki merijo u\u010dinke po posameznih fazah<\/strong>, dosegajo vi\u0161je konverzije.<\/p>\n\n\n\n

\u017delite preveriti, koliko bi morali nameniti za digitalni marketing?<\/h2>\n\n\n\n

V Madwise pripravimo pregled va\u0161ega prora\u010duna, predlagamo testno fazo in jasno poka\u017eemo, kam se najbolj spla\u010da vlo\u017eiti<\/strong>.<\/p>\n\n\n\n

Pi\u0161ite nam<\/a> \u2013 skupaj bomo ugotovili, kaj je najpametnej\u0161a naslednja poteza<\/strong> za va\u0161e podjetje.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digitalni marketing cena se za\u010dne pri nekaj sto evrih, a kam to pelje in kaj dobite za svoj denar, je pogosto nejasno. V tem blogu razlo\u017eimo, kako nastaviti realen bud\u017eet, kako meriti rezultate in kaj narediti, \u010de se vlo\u017eek (\u0161e) ne vra\u010da.<\/p>\n","protected":false},"author":45,"featured_media":36983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-36973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-na-spletu","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false,"alternate_povezava":""},"yoast_head":"\nCena digitalnega marketinga: ali veste, kak\u0161na je?<\/title>\n<meta name=\"description\" content=\"Koliko stane digitalni marketing v praksi? Oglejte si konkretne \u0161tevilke, scenarije in nasvete, kdaj se (\u010de se) nalo\u017eba povrne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cena digitalnega marketinga: ali veste, kak\u0161na je?\" \/>\n<meta property=\"og:description\" content=\"Koliko stane digitalni marketing v praksi? Oglejte si konkretne \u0161tevilke, scenarije in nasvete, kdaj se (\u010de se) nalo\u017eba povrne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-09T11:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Cena digitalnega marketinga: ali veste, kak\u0161na je?\",\"datePublished\":\"2026-05-09T11:40:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\"},\"wordCount\":890,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp\",\"articleSection\":[\"Ogla\u0161evanje na spletu\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\",\"url\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\",\"name\":\"Cena digitalnega marketinga: ali veste, kak\u0161na je?\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp\",\"datePublished\":\"2026-05-09T11:40:47+00:00\",\"description\":\"Koliko stane digitalni marketing v praksi? Oglejte si konkretne \u0161tevilke, scenarije in nasvete, kdaj se (\u010de se) nalo\u017eba povrne.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp\",\"width\":1440,\"height\":720,\"caption\":\"Digitalni marketing cena z realnimi prora\u010duni in ROI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cena digitalnega marketinga: ali veste, kak\u0161na je?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cena digitalnega marketinga: ali veste, kak\u0161na je?","description":"Koliko stane digitalni marketing v praksi? Oglejte si konkretne \u0161tevilke, scenarije in nasvete, kdaj se (\u010de se) nalo\u017eba povrne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/","og_locale":"sl_SI","og_type":"article","og_title":"Cena digitalnega marketinga: ali veste, kak\u0161na je?","og_description":"Koliko stane digitalni marketing v praksi? Oglejte si konkretne \u0161tevilke, scenarije in nasvete, kdaj se (\u010de se) nalo\u017eba povrne.","og_url":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2026-05-09T11:40:47+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Cena digitalnega marketinga: ali veste, kak\u0161na je?","datePublished":"2026-05-09T11:40:47+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/"},"wordCount":890,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp","articleSection":["Ogla\u0161evanje na spletu"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/","url":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/","name":"Cena digitalnega marketinga: ali veste, kak\u0161na je?","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp","datePublished":"2026-05-09T11:40:47+00:00","description":"Koliko stane digitalni marketing v praksi? Oglejte si konkretne \u0161tevilke, scenarije in nasvete, kdaj se (\u010de se) nalo\u017eba povrne.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/digitalni-marketing-cena.webp","width":1440,"height":720,"caption":"Digitalni marketing cena z realnimi prora\u010duni in ROI"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-cena\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Cena digitalnega marketinga: ali veste, kak\u0161na je?"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>5 min<\/strong><\/div>","formatted_date":"09\/05\/2026"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/36973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=36973"}],"version-history":[{"count":14,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/36973\/revisions"}],"predecessor-version":[{"id":37596,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/36973\/revisions\/37596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/36983"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=36973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=36973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=36973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}