{"id":36753,"date":"2025-09-24T12:38:04","date_gmt":"2025-09-24T10:38:04","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=36753"},"modified":"2026-02-16T08:49:07","modified_gmt":"2026-02-16T07:49:07","slug":"ai-iskanje","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/ai-iskanje\/","title":{"rendered":"AI iskanje: strani z ve\u010d prometa so omenjene pogosteje"},"content":{"rendered":"\n<p>Umetna inteligenca je posegla \u017ee v skoraj vsa podro\u010dja na\u0161ega vsakdana in tudi iskanje po spletu ni nobena izjema \u2013 klasi\u010dno googlanje se po\u010dasi spreminja v <strong>AI iskanje<\/strong> oziroma \u2018<strong>AI Search<\/strong>\u2019.<\/p>\n\n\n\n<p>Uporabniki se za pridobivanje informacij poslu\u017eujemo AI orodij, kot so <strong>Google AI Overviews (AIO)<\/strong>, <strong>ChatGPT<\/strong> in <strong>Perplexity<\/strong>, ta pa odlo\u010dajo, katere strani bodo uporabniki sploh videli.&nbsp;<\/p>\n\n\n\n<p>Analiza Ahrefs, katere rezultate v svojem <a href=\"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">junijskem blogu opisuje Patrick Stox<\/a>, razkriva, da pri tem klju\u010dno vlogo igra <strong>organski promet<\/strong> spletnih strani.&nbsp;<\/p>\n\n\n\n<p>V nadaljevanju vam bomo predstavili povzetek tega \u010dlanka, saj so ugotovitve <strong>izjemno zanimive in pomembne<\/strong> za vse, ki se ukvarjate z digitalnim marketingom in <a href=\"https:\/\/madwise.si\/marketinske-storitve\/optimizacija-spletnih-strani-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO optimizacijo spletnih strani<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj pomenijo izrazi AI iskanje, AI pregled, AIO in AEO<\/h2>\n\n\n\n<p>Preden predstavimo rezultate, najprej razjasnimo nekaj pojmov, ki jih pogosto sre\u010damo pri <strong>iskanju z umetno inteligenco<\/strong>. V slovarju spodaj boste na\u0161li pregled najpogostej\u0161ih izrazov.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI iskanje (AI Search)<\/strong>: na\u010din iskanja, kjer odgovore namesto klasi\u010dnega seznama povezav sestavi umetna inteligenca (Google AI Overviews, Perplexity).<\/li>\n\n\n\n<li><strong>AI pregled (Google AI Overview)<\/strong>: Googlov AI povzetek, ki prika\u017ee glavne informacije nad klasi\u010dnimi rezultati iskanja.<\/li>\n\n\n\n<li><strong>AI odgovor (AI-generated Answer)<\/strong>: besedilo ali povzetek, ki ga generira AI kot rezultat vpra\u0161anja.<\/li>\n\n\n\n<li><strong>AIO (AI Overviews)<\/strong>: kratica za Google AI Overviews, pogosto uporabljena v SEO krogih.<\/li>\n\n\n\n<li><strong>AEO (Answer Engine Optimization)<\/strong>: optimizacija vsebine za to, da jo AI sistemi prepoznajo kot vir (npr. FAQ razdelki, strukturirani podatki).<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:14px\">V slovarju uporabljamo definicije, kot jih navaja Google v \u010dlanku \u2018<a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI in Search: Let Google do the searching for you<\/a>\u2019 in v <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noreferrer noopener\">vodi\u010du Google Search Central<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI iskanje daje prednost stranem z ve\u010d organskega prometa<\/h2>\n\n\n\n<p>Rezultati raziskave niso presenetljivi \u2013 pokazali so, da imajo spletne strani z ve\u010d <strong>organskega prometa<\/strong> v klasi\u010dnem Googlovem iskanju tudi ve\u010d omemb v <strong>AI iskanju (AI Search)<\/strong>.<\/p>\n\n\n\n<p>To pomeni, da <strong>priljubljene strani ostajajo priljubljene<\/strong>, ne glede na to, kje jih i\u0161\u010demo \u2013&nbsp;prek Googla ali prek orodij umetne inteligence.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrick Stox<\/a> je analiziral <strong>50<\/strong> najpogosteje omenjenih <strong>spletnih mest<\/strong> znotraj orodja Ahrefs Brands Radar, ki se pojavljajo v AI pregledih (AI Overviews) <strong>treh <\/strong>razli\u010dnih <strong>AI orodij<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google AI Overviews (76,7 milijona pregledanih odgovorov),<\/li>\n\n\n\n<li>ChatGPT (957 tiso\u010d pregledanih odgovorov),<\/li>\n\n\n\n<li>Perplexity (953,5 tiso\u010d pregledanih odgovorov).<\/li>\n<\/ul>\n\n\n\n<p>Te omembe spletnih strani oz. domen je potem primerjal \u0161e z njihovim <strong>organskim iskalnim prometom<\/strong>, kot ga meri Ahrefs (gledano globalno) \u2013 s ciljem pokazati, kako SEO rezultati vplivajo na vidnost v AI iskanju. V nadaljevanju predstavljamo, kako vse to <strong>vpliva na AI iskanje.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/google-chatgpt-perplexity-logotipi-1024x512.webp\" alt=\"Logotipi Google AI Overviews, ChatGPT in Perplexity\" class=\"wp-image-36754\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/google-chatgpt-perplexity-logotipi-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/google-chatgpt-perplexity-logotipi-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/google-chatgpt-perplexity-logotipi-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/google-chatgpt-perplexity-logotipi.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Trije glavni AI sistemi sestavljajo odgovore iz razli\u010dnih virov.<\/figcaption><\/figure>\n\n\n\n<p>Vas zanima, kako do ve\u010djega organskega prometa? Preberite \u010dlanek \u2018<a href=\"https:\/\/madwise.si\/blog\/optimizacija-internet-strani-nasveti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizacija spletne strani za ve\u010dji organski promet<\/a>\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google AI Overviews: kdo se pojavi najpogosteje?<\/h3>\n\n\n\n<p>Google ostaja zvest svoji logiki \u2013 strani, ki imajo <strong>ve\u010d organskega prometa<\/strong> in dobro rangirajo v klasi\u010dnem iskanju, se pogosteje pojavijo tudi v <strong>Google AI Overviews<\/strong> (AI pregled).<\/p>\n\n\n\n<p>Najve\u010d omemb v AI pregledih imajo portali z vsebinami, ki jih ustvarjajo uporabniki (UGC), kot so <strong>YouTube, Reddit, Quora<\/strong> in <strong>Wikipedia<\/strong>.<\/p>\n\n\n\n<p>Na drugi strani imajo <strong>manj omemb<\/strong> vsebine s socialnih omre\u017eij, kot so <strong>Facebook, Instagram in TikTok<\/strong>, ki v AI iskanju niso enako mo\u010dni viri kot klasi\u010dni UGC portali.<\/p>\n\n\n\n<p>Zanimiva tema je tudi: \u2018<a href=\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ali bo Google SGE pokopal klasi\u010dne iskalne rezultate?<\/a>\u2019.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ChatGPT: kako izbira vire informacij?<\/h3>\n\n\n\n<p>Pri ChatGPT-ju je bilo te\u017eko predvideti, kak\u0161ne rezultate bo zgeneriralo AI iskanje. Izkazalo se je, da v ChatGPT odgovorih prevladuje <strong>Wikipedia<\/strong>, ki je omenjena v kar <strong>16,3&nbsp;% vseh iskanj<\/strong>.<\/p>\n\n\n\n<p>Dobro so zastopani tudi novi\u010darski portali, medtem ko so <strong>korporativne in zabavne strani<\/strong> precej <strong>manj vidne<\/strong>, \u0161e posebej v primerjavi s prikazi na Googlu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/chatgpt-wikipedia-omembe-promet-1024x512.webp\" alt=\"Primerjava dele\u017ea omemb in prometa v ChatGPT odgovorih\" class=\"wp-image-36756\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/chatgpt-wikipedia-omembe-promet-1024x512.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/chatgpt-wikipedia-omembe-promet-300x150.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/chatgpt-wikipedia-omembe-promet-768x384.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/chatgpt-wikipedia-omembe-promet.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">V ChatGPT-ju prevladuje Wikipedia \u2013 16,3&nbsp;% vseh iskanj. Vir: <a href=\"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dlanek na Ahrefs blogu<\/a>.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Perplexity: katere strani prevladujejo?<\/h3>\n\n\n\n<p>\u010ceprav to orodje nima klasi\u010dnega iskalnika, so njegovi zadetki v primerjavi z ostalimi \u0161e <strong>najbolj usklajeni z organskim prometom<\/strong>.&nbsp;<\/p>\n\n\n\n<p>V Perplexity rezultatih se najpogosteje pojavita <strong>YouTube (16,1&nbsp;%)<\/strong> in <strong>Wikipedia (12,5&nbsp;%)<\/strong>. Med viri so pogosto tudi zdravstveni portali, kot sta Healthline in MedlinePlus, ki jih Perplexity navaja kot zanesljive za zdravstvene teme.<\/p>\n\n\n\n<p><strong>Manj omemb<\/strong> imajo <strong>dru\u017ebeni mediji<\/strong> (npr. Instagram), strani z zabavno vsebino (npr. IMDB) in nekatera velika podjetja, kot sta Google in Microsoft.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Google ostaja zvest svoji logiki \u2013 strani, ki imajo ve\u010d organskega prometa in dobro rangirajo v klasi\u010dnem iskanju, se pogosteje pojavijo tudi v Google AI Overviews.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj AI iskanje pomeni za va\u0161o SEO strategijo<\/h2>\n\n\n\n<p>Res je, da umetna inteligenca spreminja na\u010din, kako uporabniki dostopamo do informacij, a vendar osnovna pravila ostajajo enaka: <strong>ve\u010d organskega prometa<\/strong> pomeni <strong>ve\u010d omemb v AI iskanju<\/strong>, zato ostaja SEO optimizacija osnova vidnosti tudi v dobi umetne inteligence.&nbsp;<\/p>\n\n\n\n<p>\u010ce se va\u0161e podjetje oz. blagovna znamka \u017eeli bolje pozicionirati v AI iskanju, se spla\u010da:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ve\u010d vlagati v <strong>videovsebine<\/strong> (npr. YouTube), <\/li>\n\n\n\n<li>graditi prisotnost na forumih in drugih <strong>UGC platformah<\/strong> (npr. forumi, Reddit, Quora),<\/li>\n\n\n\n<li>objavljati vsebine, ki odgovarjajo na konkretna <strong>vpra\u0161anja uporabnikov<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Vsekakor pa priporo\u010damo, da klasi\u010dne <strong>optimizacije spletne strani (SEO)<\/strong> nikakor ne zanemarite. Prav nasprotno, \u010de kdaj, je zdaj <strong>pomembnej\u0161a<\/strong> kot kadar koli prej, saj dolo\u010da, ali vas bodo AI orodja sploh vklju\u010dila v svoje AI odgovore.\u00a0<\/p>\n\n\n\n<p>\u010ce pri tem <strong>potrebujete nasvet<\/strong> oz. pomo\u010d, pa nas kar hitro <a href=\"https:\/\/madwise.si\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">kontaktirajte<\/a>.<\/p>\n\n\n\n<p style=\"font-size:14px\">Blog zapis je navdihnil \u010dlanek \u2018<a href=\"https:\/\/ahrefs.com\/blog\/websites-with-more-traffic-have-more-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Websites With More Organic Search Traffic Get Mentioned More in AI Search<\/a>\u2019, ki ga je 23. junija 2025 objavil Patrick Stox na <a href=\"https:\/\/ahrefs.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs blogu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spletne strani z ve\u010d organskega prometa se pogosteje pojavijo v AI iskanju (Google AI Overviews, ChatGPT, Perplexity). Analiza podatkov Ahrefs potrjuje, da je organski promet \u0161e vedno eden glavnih dejavnikov vidnosti, tudi zdaj, ko na rezultate vse bolj vpliva umetna inteligenca.<\/p>\n","protected":false},"author":42,"featured_media":36755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-36753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizacija-spletnih-strani-seo","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI iskanje: strani z ve\u010d prometa so omenjene pogosteje<\/title>\n<meta name=\"description\" content=\"AI iskanje nagrajuje strani z ve\u010d organskega prometa. 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