{"id":36580,"date":"2026-03-31T15:11:31","date_gmt":"2026-03-31T13:11:31","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=36580"},"modified":"2026-03-31T15:11:32","modified_gmt":"2026-03-31T13:11:32","slug":"swot-analiza-spletne-strani","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/","title":{"rendered":"Kaj je SWOT analiza spletne strani in kako jo narediti"},"content":{"rendered":"\n<p><strong>SWOT analiza spletne strani<\/strong> je prvi korak, ko se spra\u0161ujete, zakaj va\u0161a spletna stran ne daje rezultatov, ki ste jih pri\u010dakovali.<\/p>\n\n\n\n<p>Pogled na SEO ali ogla\u0161evanje je obi\u010dajno prva poteza. Vendar te\u017eava ni vedno tam.<\/p>\n\n\n\n<p>V nekaterih primerih gre za <strong>postavitev strani<\/strong>, v drugih za <strong>vsebino<\/strong>, v\u010dasih pa preprosto za to, kako spletna stran deluje kot celota.<\/p>\n\n\n\n<p>Prav tukaj SWOT prinese najve\u010d \u2013 omogo\u010di vam, da vidite <strong>\u0161ir\u0161o sliko<\/strong>. Poka\u017ee, kaj \u017ee podpira va\u0161o rast, kje obiskovalci obstanejo, katera podro\u010dja \u010dakajo na razvoj, pa tudi, kaj bi vas lahko upo\u010dasnjevalo.<\/p>\n\n\n\n<p>To ni zapletena metoda. Je pa zelo u\u010dinkovit na\u010din, da <strong>kon\u010dno dobite jasen pregled<\/strong> nad svojo spletno prisotnostjo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdaj in zakaj uporabiti SWOT analizo<\/h2>\n\n\n\n<p>SWOT je orodje, ki ga ve\u010dina pozna iz poslovnega okolja. A tudi v spletnem kontekstu ima veliko vrednost \u2013 \u0161e posebej, kadar se lotevate <strong>ve\u010djih sprememb<\/strong> ali ko se rezultati \u017ee nekaj \u010dasa ne premikajo.<\/p>\n\n\n\n<p>Uporaben je takrat, ko \u017eelite razumeti, kaj se dejansko dogaja na va\u0161i spletni strani. Ni nujno, da gre za krizo \u2013 dovolj je, da niste ve\u010d prepri\u010dani, kam usmeriti energijo.<\/p>\n\n\n\n<p>V <a href=\"https:\/\/blog.hubspot.com\/marketing\/swot-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpotovem vodniku o SWOT analizi<\/a> poudarjajo, da podjetja, ki SWOT uporabljajo redno, <strong>la\u017eje prepoznajo prilo\u017enosti<\/strong> in hitreje ukrepajo. Razlika je v tem, da se ne odlo\u010dajo na podlagi ob\u010dutka, ampak podatkov.<\/p>\n\n\n\n<p>SWOT analiza je smiselna <strong>pred prenovo spletne strani<\/strong>, saj vam pomaga dolo\u010diti, kaj obdr\u017eati, kaj izbolj\u0161ati in kaj povsem spremeniti.<\/p>\n\n\n\n<p>Dobro se obnese tudi v obdobjih, ko se <strong>organski promet zmanj\u0161a<\/strong> in <strong>ne veste to\u010dno, zakaj<\/strong>. Ali pa ko ste uvedli ve\u010dje tehni\u010dne spremembe in \u017eelite preveriti, ali so dejansko izbolj\u0161ale delovanje strani.<\/p>\n\n\n\n<p>Velikokrat pa koristi tudi \u010disto v vsakdanjem delu. Na primer takrat, ko \u017eelite <strong>preveriti, ali sredstva vlagate smiselno<\/strong> \u2013 in ali so rezultati temu primerni.<\/p>\n\n\n\n<p>\u010ce vas zanima \u0161ir\u0161i pogled na uspe\u0161nost spletnih strani, si lahko ogledate tudi prispevek \u2018<a href=\"https:\/\/madwise.si\/blog\/kako-narediti-spletno-stran\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kako narediti spletno stran, ki dose\u017ee vrh na Googlu<\/a>\u2019, kjer govorimo o povezavi med strategijo in rezultati.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo-1024x576.webp\" alt=\"Kdaj je pravi \u010das za SWOT analizo spletne strani\" class=\"wp-image-36599\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/kdaj-uporabiti-swot-analizo.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Analizo je smiselno narediti pred prenovo, ob padcu prometa ali po ve\u010djih spremembah.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj potrebujete za za\u010detek<\/h2>\n\n\n\n<p>Da SWOT analiza spletne strani generira uporabne ugotovitve, morate najprej zbrati prave podatke. Brez dejanskega vpogleda v vedenje uporabnikov in delovanje strani je analiza le niz predpostavk.<\/p>\n\n\n\n<p>Uporabite naslednje vire:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong> in <strong>Looker Studio<\/strong> \u2013 za podatke o prometu in konverzijah,<\/li>\n\n\n\n<li><strong>Google Search Console<\/strong> \u2013 za iskalne poizvedbe, razmerje med prikazi in kliki ter napake pri indeksiranju,<\/li>\n\n\n\n<li><strong>Core Web Vitals<\/strong>, ki jih podrobno razlaga <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noreferrer noopener\">vodi\u010d Google Developers o Core Web Vitals<\/a> \u2013 za vpogled v hitrost, odzivnost in stabilnost strani,<\/li>\n\n\n\n<li><strong>UX orodja<\/strong>, kot so snemanja sej in toplotne karte, ki poka\u017eejo, kje uporabniki izgubljajo orientacijo,<\/li>\n\n\n\n<li><strong>CRM sistemi<\/strong>, kjer izveste, kak\u0161na je pot od obiska do nakupa, koliko vra\u010dil imate in kak\u0161na je povpre\u010dna vrednost stranke.<\/li>\n<\/ul>\n\n\n\n<p>Brez teh virov tvegate, da boste SWOT analizo delali \u2018na pamet\u2019. In to se redko izide dobro.<\/p>\n\n\n\n<p>\u010ce vas zanimajo \u0161e bolj konkretni primeri iz prakse, priporo\u010damo \u010dlanek \u2018<a href=\"https:\/\/madwise.si\/blog\/analiza-spletne-trgovine-prodaja\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analiza spletne trgovine: kje izgubljate prodajo<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT analiza spletne strani: kako jo izvesti<\/h2>\n\n\n\n<p>Zbrane podatke razvrstite v \u0161tiri kategorije. Najbolje je, da to naredite \u010dim bolj konkretno in s \u010dim manj domnevami.<\/p>\n\n\n\n<p><strong>Prednosti (Strengths)<\/strong> so deli strani, ki \u017ee dobro delujejo \u2013 to so lahko strani z visoko konverzijo, unikatna vsebina, <strong>mo\u010dne povratne povezave<\/strong> ali dobro povezovanje znotraj strani.<\/p>\n\n\n\n<p><strong>Slabosti (Weaknesses)<\/strong> vklju\u010dujejo stvari, ki obiskovalcem ote\u017eujejo uporabo \u2013 podvojene vsebine, po\u010dasno nalaganje, <strong>nejasni pozivi k dejanju<\/strong>, tehni\u010dne napake ali zastarel dizajn.<\/p>\n\n\n\n<p><strong>Prilo\u017enosti (Opportunities)<\/strong> so podro\u010dja, kjer \u0161e niste izkoristili vsega potenciala. Morda obstajajo iskalne poizvedbe, kjer se \u017ee pojavljate na drugi strani Googla, a bi z nekaj optimizacije <strong>lahko dosegli ve\u010d<\/strong>. Prilo\u017enosti so lahko tudi v SERP funkcijah, ki jih \u0161e ne ciljate.<\/p>\n\n\n\n<p><strong>Gro\u017enje (Threats)<\/strong> pa so zunanji dejavniki, ki jih ne nadzorujete \u2013 mo\u010dnej\u0161a konkurenca, <strong>spremembe v algoritmih<\/strong> ali zaostrene regulative glede zasebnosti.<\/p>\n\n\n\n<p>Po priporo\u010dilih iz <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs vodi\u010da o SEO auditu<\/a> naj bo vsaka to\u010dka \u010dim bolj konkretna. Dodajte metriko, URL ali primer. Tako SWOT analiza spletne strani ni samo seznam mnenj, ampak orodje, ki temelji na dejstvih.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kako si pomagati z matriko<\/h3>\n\n\n\n<p>Za bolj\u0161i pregled in la\u017eje na\u010drtovanje si pripravite matriko, v katero vklju\u010dite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>konkretno ugotovitev,<\/li>\n\n\n\n<li>dokaz (na primer URL ali podatek iz orodja),<\/li>\n\n\n\n<li>oceno vpliva (od 1 do 5),<\/li>\n\n\n\n<li>oceno potrebnega napora (od 1 do 5),<\/li>\n\n\n\n<li>prioriteto naloge,<\/li>\n\n\n\n<li>odgovorno osebo in<\/li>\n\n\n\n<li>rok izvedbe.<\/li>\n<\/ul>\n\n\n\n<p>Tako boste imeli takoj\u0161en pregled nad tem, <strong>kaj se spla\u010da urediti najprej<\/strong> in kdo bo za to poskrbel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani-1024x576.webp\" alt=\"Matrika SWOT analize za pregled in na\u010drt\" class=\"wp-image-36600\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/matrika-swot-analiza-strani.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">V matriko vnesete ugotovitve, oceno vpliva, napor in rok izvedbe.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT analiza spletne strani v praksi<\/h2>\n\n\n\n<p>Analiza je pomembna, a ne pomeni veliko, \u010de ne iz nje ne izhajajo dejanski <strong>ukrepi<\/strong>.<\/p>\n\n\n\n<p><strong>Za\u010dnite z manj\u0161imi, hitrimi popravki<\/strong>. To so lahko:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>izbolj\u0161anje naslovov in opisov na straneh z veliko prikazi,<\/li>\n\n\n\n<li>kompresija slik za hitrej\u0161i LCP,<\/li>\n\n\n\n<li>jasni in bolj vidni CTA-ji.<\/li>\n<\/ul>\n\n\n\n<p>Nato se lotite ve\u010djih sprememb: prenove klju\u010dnih pristajalnih strani, <strong>odprave podvojenih vsebin<\/strong>, strukturiranih podatkov ipd.<\/p>\n\n\n\n<p>Na <a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noreferrer noopener\">portalu Backlinko v analizi o CTR v Googlu<\/a> poudarjajo, da \u017ee majhne izbolj\u0161ave klikov lahko pomenijo konkretne premike pri uvrstitvah. V\u010dasih ni treba veliko, da dose\u017eete opazno razliko.<\/p>\n\n\n\n<p>Za bolj\u0161i ob\u010dutek, kaj vse je mogo\u010de, priporo\u010damo \u0161e prispevek \u2018<a href=\"https:\/\/madwise.si\/blog\/urejanje-spletnih-strani-boljsi-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Urejanje spletne strani za bolj\u0161i SEO v \u0161tirih korakih<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prakti\u010dni rezultat: konkretne izbolj\u0161ave po SWOT analizi<\/h2>\n\n\n\n<p>Ena od B2B spletnih strani, s katero smo sodelovali, je imela veliko prikazov, a precej <strong>nizek CTR<\/strong>. Ko je bila narejena SWOT analiza spletne strani, smo hitro ugotovili, da se slike nalagajo prepo\u010dasi, meniji pa so bili nepregledni.<\/p>\n\n\n\n<p>Ekipa je <strong>prenovila naslove<\/strong>, <strong>optimizirala slike<\/strong> in <strong>poenostavila navigacijo<\/strong>.<\/p>\n\n\n\n<p>V \u0161estih tednih so rezultati \u017ee pokazali <strong>napredek <\/strong>\u2013 ve\u010d klikov, ve\u010d konverzij in bolj\u0161a ocena pri INP (<a href=\"https:\/\/madwise.si\/blog\/core-web-vitals-optimizacija-za-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT analiza spletne strani: kaj ste se nau\u010dili<\/h2>\n\n\n\n<p>SWOT analiza spletne strani je preprosto, a zelo uporabno orodje. \u010ce jo izvajate premi\u0161ljeno in redno, lahko hitro ugotovite, <strong>kje se skriva najve\u010dji potencial<\/strong>.<\/p>\n\n\n\n<p>Ko jo pove\u017eete \u0161e z analizo vedenja uporabnikov, SEO in prilagoditvijo za mobilne naprave, dobite dober temelj za dolgoro\u010dno rast.<\/p>\n\n\n\n<p>\u010ce \u017eelite pomo\u010d pri pripravi ali izvedbi analize, se oglasite. V Madwise vam pomagamo oblikovati konkreten na\u010drt \u2013 in ga tudi izpeljati. Tako bodo spremembe <strong>vidne v rezultatih<\/strong>, ne le v tabelah.<\/p>\n\n\n\n<p>Pi\u0161ite nam&nbsp;na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> in pogovorimo se, kako lahko va\u0161o spletno stran premaknemo naprej.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pogosto popravljamo stvari, ki niso te\u017eava, medtem ko resni\u010dni izzivi ostajajo skriti. SWOT analiza spletne strani odstrani dvome in jasno poka\u017ee, kaj deluje in kje so potrebne spremembe. Predstavljamo vam uporabne ugotovitve, ki jih lahko takoj prenesete v prakso.<\/p>\n","protected":false},"author":45,"featured_media":36598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-36580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spletna-analitika","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false,"alternate_povezava":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaj je SWOT analiza spletne strani in kako jo narediti<\/title>\n<meta name=\"description\" content=\"SWOT analiza spletne strani je prakti\u010dno orodje za vpogled v va\u0161o spletno stran - kaj deluje, kje so te\u017eave. Poglejte, kako jo uporabiti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaj je SWOT analiza spletne strani in kako jo narediti\" \/>\n<meta property=\"og:description\" content=\"SWOT analiza spletne strani je prakti\u010dno orodje za vpogled v va\u0161o spletno stran - kaj deluje, kje so te\u017eave. Poglejte, kako jo uporabiti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T13:11:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T13:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Kaj je SWOT analiza spletne strani in kako jo narediti\",\"datePublished\":\"2026-03-31T13:11:31+00:00\",\"dateModified\":\"2026-03-31T13:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\"},\"wordCount\":1106,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp\",\"articleSection\":[\"Spletna analitika\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\",\"url\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\",\"name\":\"Kaj je SWOT analiza spletne strani in kako jo narediti\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp\",\"datePublished\":\"2026-03-31T13:11:31+00:00\",\"dateModified\":\"2026-03-31T13:11:32+00:00\",\"description\":\"SWOT analiza spletne strani je prakti\u010dno orodje za vpogled v va\u0161o spletno stran - kaj deluje, kje so te\u017eave. Poglejte, kako jo uporabiti.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp\",\"width\":1600,\"height\":900,\"caption\":\"SWOT analiza spletne strani s konkretnimi vpogledi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kaj je SWOT analiza spletne strani in kako jo narediti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kaj je SWOT analiza spletne strani in kako jo narediti","description":"SWOT analiza spletne strani je prakti\u010dno orodje za vpogled v va\u0161o spletno stran - kaj deluje, kje so te\u017eave. Poglejte, kako jo uporabiti.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/","og_locale":"sl_SI","og_type":"article","og_title":"Kaj je SWOT analiza spletne strani in kako jo narediti","og_description":"SWOT analiza spletne strani je prakti\u010dno orodje za vpogled v va\u0161o spletno stran - kaj deluje, kje so te\u017eave. Poglejte, kako jo uporabiti.","og_url":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2026-03-31T13:11:31+00:00","article_modified_time":"2026-03-31T13:11:32+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Kaj je SWOT analiza spletne strani in kako jo narediti","datePublished":"2026-03-31T13:11:31+00:00","dateModified":"2026-03-31T13:11:32+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/"},"wordCount":1106,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp","articleSection":["Spletna analitika"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/","url":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/","name":"Kaj je SWOT analiza spletne strani in kako jo narediti","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp","datePublished":"2026-03-31T13:11:31+00:00","dateModified":"2026-03-31T13:11:32+00:00","description":"SWOT analiza spletne strani je prakti\u010dno orodje za vpogled v va\u0161o spletno stran - kaj deluje, kje so te\u017eave. Poglejte, kako jo uporabiti.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/09\/swot-analiza-spletne-strani.webp","width":1600,"height":900,"caption":"SWOT analiza spletne strani s konkretnimi vpogledi"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/swot-analiza-spletne-strani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Kaj je SWOT analiza spletne strani in kako jo narediti"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>6 min<\/strong><\/div>","formatted_date":"31\/03\/2026"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/36580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=36580"}],"version-history":[{"count":24,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/36580\/revisions"}],"predecessor-version":[{"id":36607,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/36580\/revisions\/36607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/36598"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=36580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=36580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=36580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}