{"id":36191,"date":"2026-03-09T17:20:28","date_gmt":"2026-03-09T16:20:28","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=36191"},"modified":"2026-02-24T14:39:16","modified_gmt":"2026-02-24T13:39:16","slug":"izdelava-in-gostovanje-spletnih-strani","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/izdelava-in-gostovanje-spletnih-strani\/","title":{"rendered":"Izdelava in gostovanje spletnih strani za za\u010detnike"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vsi vam bodo rekli, da je <strong>postavitev spletne strani<\/strong> preprosta: izberete domeno, dodate logotip, kliknete <em>objavi<\/em> \u2013 in stran je va\u0161a. Potem pa se <strong>za\u010dnejo te\u017eave<\/strong> in hitro postane jasno, da izdelava in gostovanje spletnih strani nista tako trivialna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zbrali smo <strong>nekaj nasvetov<\/strong>, ki vam bodo prihranili ure iskanja in \u0161tevilne nepotrebne popravke. Ve\u010d v nadaljevanju. \u2193<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izdelava in gostovanje spletnih strani se ne za\u010dneta z domeno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izdelava in gostovanje spletnih strani se pogosto <strong>za\u010dneta napa\u010dno<\/strong>. Ljudje obi\u010dajno kupijo domeno, se zaljubijo v dizajn in izberejo sistem. Hm &#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vse to, \u0161e preden si sploh odgovorijo na osnovno vpra\u0161anje: <em>zakaj<\/em> spletno stran sploh potrebujejo? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce tega ne veste, se bo zgodilo to, da boste <strong><em>vi slu\u017eili <\/em><\/strong>strani, namesto da bi <strong><em>ona <\/em><\/strong><em><strong>pomagala vam<\/strong><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vpra\u0161ajte se: kaj naj obiskovalec tam naredi? Naj vas kontaktira? Odda naro\u010dilo? Se prijavi na e-novice? Brez teh odgovorov boste te\u017eko izbrali pravo <strong>strukturo<\/strong>, <strong>CMS<\/strong>, <strong>domeno <\/strong>in <strong>gostovanje<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na primer:<\/strong> odpirate <strong>svetovalni s.p.<\/strong>? Potem ne potrebujete zapletene spletne trgovine, ampak jasno predstavitev, kontakt in nekaj referenc. \u010ce pa pi\u0161ete <strong>osebni blog<\/strong>, zakaj bi sploh pla\u010devali? Vzemite nekaj brezpla\u010dnega, kot je <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress.com<\/a> (ne zamenjujte z <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress.org<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen-1024x576.webp\" alt=\"Pravilno zastavljen namen spletne strani\" class=\"wp-image-36214\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/spletna-stran-pravi-namen.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Najprej definirajte, kaj naj obiskovalec naredi.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V praksi smo sre\u010dali kar nekaj podjetij, ki so za\u010dela z napa\u010dnim fokusom. Veliko funkcij in lep dizajn \u2013 vse lepo in prav, dokler <strong>ne ugotovite<\/strong>, da vam ni\u010d od tega ne pomaga do cilja. Takrat se za\u010dne prenova. In <strong>stro\u0161ki<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vse to lahko presko\u010dite. Samo z enim vpra\u0161anjem: <em>kaj \u017eelite, da se na strani zgodi?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj potrebujete za prvo objavo spletne strani<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izdelava in gostovanje spletnih strani se pogosto zdita zahtevna, \u0161e posebej prvi\u010d. A v resnici za osnovno spletno prisotnost <strong>ne potrebujete veliko<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bolj kot popolnost \u0161teje <strong>jasnost<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najprej si odgovorite, <strong>kaj naj stran dose\u017ee<\/strong>. Je to predstavitev podjetja? Povabilo k rezervaciji? Obrazec za stik? Odgovor vam bo pomagal izbrati, kaj dati na stran \u2013 in \u010desa ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za za\u010detek <strong>ne potrebujete bloga<\/strong>, <strong>galerij <\/strong>ali <strong>prijave na e-novice<\/strong>. Zadostuje osnovni razpored: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kontakt, <\/li>\n\n\n\n<li>kratek opis dejavnosti, <\/li>\n\n\n\n<li>ena dobra fotografija in <\/li>\n\n\n\n<li>jasen poziv k dejanju \u2013 na primer kontaktni obrazec ali gumb za rezervacijo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pomembno je, da uporabnik v <strong>nekaj sekundah razume, kdo ste<\/strong> in kaj ponujate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Stran naj izgleda urejeno, <strong>ne popolno<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Tehni\u010dni minimum vsake spletne strani<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za za\u010detek potrebujete tri osnovne stvari: <strong>domeno<\/strong>, <strong>gostovanje<\/strong> in <strong>sistem za urejanje vsebin (CMS)<\/strong>. Brez teh spletne strani ni \u2013 z njimi pa lahko zgradite skoraj vse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domena ni prostor za umetni\u0161ko svobodo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domena je spletni naslov, ki si ga obiskovalci zapomnijo. Priporo\u010dljivo je, da vklju\u010duje <strong>ime podjetja ali storitve<\/strong>, brez \u0161umnikov in vezajev \u2013 razen \u010de so res nujni. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce poslujete v Sloveniji, je kon\u010dnica <strong>.si najbolj smiselna<\/strong>. Le v posebnih primerih je smiselno pose\u010di po .com ali .eu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene-1024x576.webp\" alt=\"Primer dobre poslovne domene\" class=\"wp-image-36212\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/izbira-prave-domene.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Domena naj bo kratka in enostavna.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3 stvari, ki jih mora imeti va\u0161e gostovanje (namig: ni popust)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gostovanje je prostor, kjer dejansko le\u017ei va\u0161a spletna stran. Tukaj kakovost mo\u010dno vpliva na<strong> hitrost, zanesljivost, varnost <\/strong>in posredno tudi na <strong>SEO<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce izrazi, kot so SSD, uptime ali skalabilnost niso del va\u0161ega vsakdana, si oglejte \u010dlanek o tem, <a href=\"https:\/\/madwise.si\/blog\/izdelava-spletne-strani-gostovanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">katero gostovanje izbrati za izdelavo spletne strani<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress, Wix ali kaj drugega<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CMS <\/strong>\u2013 torej <strong>sistem za urejanje vsebin<\/strong> \u2013 dolo\u010da, kako boste dodajali besedila, slike in podstrani. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress.org<\/strong> je najpogostej\u0161a izbira, ker ga lahko <strong>raz\u0161irite<\/strong> skoraj v kar koli \u2013 od enostavne predstavitve do kompleksne platforme z naprednimi funkcijami. Je odli\u010dna re\u0161itev, \u010de nameravate stran s\u010dasoma <strong>nadgrajevati<\/strong>. Vendar <strong>ni najbolj prijazen do za\u010detnikov<\/strong>, kadar nimate tehni\u010dne podpore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za popolne za\u010detnike pogosto priporo\u010damo <strong>Wix <\/strong>ali <strong>Squarespace<\/strong>. Stran lahko urejate kar <strong>v brskalniku<\/strong>, brez dodatnih programov. Postopek je enostaven \u2013 izberete predlogo, napi\u0161ete vsebino in objavite. Vse poteka dovolj <strong>intuitivno<\/strong>, da ne potrebujete pomo\u010di razvijalca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dober dodatek k tej temi: \u2018<a href=\"https:\/\/madwise.si\/blog\/program-za-izdelavo-spletne-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Program za izdelavo spletne strani \u2013 najbolj\u0161ih pet<\/a>\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce se odlo\u010dite za <strong>WordPress<\/strong>, poskrbite za osnovno za\u0161\u010dito. To pomeni, da:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>omogo\u010dite dnevne <strong>varnostne kopije<\/strong>, <\/li>\n\n\n\n<li>namestite osnovni <strong>varnostni vti\u010dnik<\/strong> (npr. Wordfence) in <\/li>\n\n\n\n<li>dodate <strong>veljaven SSL certifikat<\/strong>. Brez njega bo brskalnik opozarjal uporabnike, da povezava ni varna. Tudi <a href=\"https:\/\/www.semrush.com\/blog\/seo-for-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a> opozarja, da HTTPS ne \u0161\u010diti le podatkov, ampak gradi tudi zaupanje uporabnikov.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ko so ti trije elementi urejeni, imate mo\u010dno osnovo. Stran bo <strong>tehni\u010dno stabilna<\/strong> in <strong>varna<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oglejte si, <a href=\"https:\/\/madwise.si\/blog\/kako-narediti-spletno-stran-z-wordpress-nasveti\/\" target=\"_blank\" rel=\"noreferrer noopener\">kako narediti WordPress spletno stran brez napak<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms-1024x576.webp\" alt=\"Tri osnovne komponente izdelave spletne strani\" class=\"wp-image-36211\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/08\/domena-gostovanje-cms.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Izdelava spletne strani se za\u010dne pri teh treh elementih.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Koliko stane izdelava in gostovanje spletnih strani?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Znesek se ne vrti samo okrog oblikovanja, ampak predvsem okrog tega, <strong>koliko \u010dasa<\/strong> si bo nekdo vzel za vas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Freelancer <\/strong>bo verjetno cenej\u0161i, ker dela sam. <strong>Agencija <\/strong>bo morda hitrej\u0161a, ker ima vse v hi\u0161i. Ampak pomembnej\u0161e kot to je vpra\u0161anje: <strong>kdo bo poslu\u0161al, kaj zares potrebujete?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V oglasih boste na\u0161li tudi ponudbe za 400\u00a0\u20ac. To na prvi pogled zveni super. A v praksi to pogosto pomeni <strong>generi\u010dno predlogo<\/strong> brez varnostne kopije, brez optimizacije hitrosti, brez urejene strukture za iskalnike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priporo\u010damo \u010dlanek: \u2018<a href=\"https:\/\/madwise.si\/blog\/cena-izdelave-spletne-strani-razlike\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cena izdelave spletne strani in razlika med ponudniki<\/a>\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gostovanje je druga zgodba, kjer ne gre samo za ceno \u2013 gre za to, ali imate backup, ali vam kdo pomaga, ko se kaj zatakne, in ali lahko <strong>urejate stvari sami<\/strong>, ne da \u010dakate nekoga tri dni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobra praksa je, da vedno zahtevate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dostop do <strong>nadzorne plo\u0161\u010de<\/strong> (cPanel, DirectAdmin ali podobno),<\/li>\n\n\n\n<li>mo\u017enost <strong>samostojne menjave vsebin<\/strong> (CMS),<\/li>\n\n\n\n<li>osnovno <strong>poro\u010dilo o hitrosti in SEO<\/strong> ob objavi,<\/li>\n\n\n\n<li>odzivno <strong>podporo<\/strong> v sloven\u0161\u010dini.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce je v igri izdelava in gostovanje spletnih strani, se vedno vpra\u0161ajte, kaj \u017eelite imeti <strong>pod nadzorom<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni nujno, da znate vse sami \u2013 ampak dobro je vedeti, da <strong>lahko<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izdelava in gostovanje spletnih strani brez napak: kontrolni seznam<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cilj<\/strong>: Najprej raz\u010distite, kaj \u017eelite z novo stranjo. Ve\u010d klicev? Prijave na dogodek? Zaupanje? \u010ce tega ne veste vi, potem ne bo razumel niti obiskovalec.<\/li>\n\n\n\n<li><strong>Sistem<\/strong>: Izberite orodje, ki ga boste lahko uporabljali tudi \u010dez leto ali dve. Ni smiselno za\u010deti s sistemom, ki ga \u017ee \u010dez mesec dni ne boste znali ve\u010d urejati.<\/li>\n\n\n\n<li><strong>Gostovanje<\/strong>: Izberite ponudnika, ki odgovori, ko ga potrebujete. Hitrost podpore in stabilnost pomenita ve\u010d kot en evro razlike v ceni.<\/li>\n\n\n\n<li><strong>Vsebina<\/strong>: Bolje en jasen odstavek z resni\u010dnimi informacijami kot pet generi\u010dnih alinej o tem, kako ste zanesljivi in strokovni. Bralci vidijo skozi to.<\/li>\n\n\n\n<li><strong>Test<\/strong>: Preverite stran na mobilnem telefonu. Nato v brskalniku, ki ga sami ne uporabljate. Vpra\u0161ajte nekoga, ki ni bil vpleten, kaj mu je bilo jasno \u2013 in kaj ne.<\/li>\n\n\n\n<li><strong>Vzdr\u017eevanje<\/strong>: \u017de zdaj se dogovorite, kdo bo skrbel za posodobitve. Bolje je vedeti vnaprej, kot \u010dakati, da se nekaj zalomi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Radi se pogovarjamo o projektih, \u0161e preden postanejo \u2018uradni\u2019. \u010ce bi vam prav pri\u0161lo neformalno mnenje glede izdelave spletne strani, nam pi\u0161ite na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> \u2013 <strong>z veseljem se sre\u010damo ob kavi<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prvi korak ni izbira predloge ali nakup domene. \u010ce vas zanima, kaj vse morate imeti urejeno, da izdelava in gostovanje spletnih strani ne postaneta neskon\u010den projekt, preverite konkretne napotke, opozorila iz prakse in re\u0161itve, ki prihranijo \u010das \u2013 tudi, ko vse delate sami.<\/p>\n","protected":false},"author":45,"featured_media":36213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-36191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Izdelava in gostovanje spletnih strani za za\u010detnike<\/title>\n<meta name=\"description\" content=\"Izdelava in gostovanje spletnih strani sta la\u017eja, \u010de imate jasne cilje, pravo domeno ter dobro gostovanje \u2013 in seveda na\u0161e prakti\u010dne napotke.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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