{"id":35672,"date":"2026-01-30T16:48:53","date_gmt":"2026-01-30T15:48:53","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=35672"},"modified":"2026-01-26T12:15:03","modified_gmt":"2026-01-26T11:15:03","slug":"digitalni-marketing-zaposlitev-znanja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/digitalni-marketing-zaposlitev-znanja\/","title":{"rendered":"Zaposlitev v digitalnem marketingu: znanja, ki \u0161tejejo"},"content":{"rendered":"\n

Vse ve\u010d podjetij od kandidatov ne pri\u010dakuje le znanja, temve\u010d konkreten rezultat<\/strong>. \u010ce vas zanima \u2018digitalni marketing zaposlitev\u2019, potem veste, da morajo \u0161tevilke podpirati va\u0161e delo.<\/p>\n\n\n\n

V praksi to pomeni:<\/strong> primer kampanje, ki je prinesla rast. Objava, ki je spro\u017eila odziv. E-mail, ki ni pristal v smeteh, ampak odprl vrata sodelovanja. Tudi manj\u0161e zmage \u0161tejejo.<\/p>\n\n\n\n

Kot navaja Harvardova \u0161tudija Digital Marketing Strategy<\/a>, podjetja danes stavijo na tiste, ki znajo povezati podatke, vsebino in uporabni\u0161ko izku\u0161njo. <\/p>\n\n\n\n

V nadaljevanju boste na\u0161li namige<\/strong>, kako se lo\u010diti od povpre\u010dja.<\/p>\n\n\n\n

Koga si podjetja \u017eelijo v ekipi za digitalni marketing<\/h2>\n\n\n\n

Ko berete razpis za \u2018digitalni marketing zaposlitev\u2019, hitro opazite, da gre za zelo razpr\u0161eno vlogo, ki zahteva precej ve\u010d kot le eno specializacijo<\/strong>. <\/p>\n\n\n\n

\u010ce lahko poka\u017eete, da ste neko kampanjo konkretno optimizirali \u2013 z ni\u017eanjem stro\u0161ka na konverzijo ali z izbolj\u0161ano segmentacijo v e-mail avtomatizaciji<\/a> \u2013 ste \u017ee korak pred ostalimi<\/strong>. <\/p>\n\n\n\n

Certifikati brez dokaza o rezultatu<\/strong> namre\u010d ne povedo veliko …<\/p>\n\n\n\n

Pomembno je tudi, da prepoznate, kaj podjetju<\/strong> v tem trenutku najbolj manjka<\/strong>. V\u010dasih to ni nov oglas, ampak vsebinska prenova pristajalne strani ali bolj\u0161e sledenje dogodkom v GA4<\/a>.<\/p>\n\n\n\n

Kandidat, ki to razume, ima prednost. Ne zato, ker zna vse, ampak ker zna videti \u0161ir\u0161i kontekst<\/strong> in ponuditi u\u010dinkovite re\u0161itve.<\/p>\n\n\n\n

\"analiza
Ve\u010dina podjetij i\u0161\u010de konkretne re\u0161itve, ne splo\u0161nih znanj.<\/figcaption><\/figure>\n\n\n\n

Digitalni marketing zaposlitev pomeni razli\u010dne vloge \u2013 in razli\u010dna znanja<\/h2>\n\n\n\n

En profil ne zado\u0161\u010da ve\u010d. \u2018Splo\u0161ni marketinga\u0161\u2019 ne more nadomestiti specialista za kampanje, analitiko, avtomatizacijo ali vsebine.<\/p>\n\n\n\n

Podjetja i\u0161\u010dejo ljudi z globino<\/strong>, ne tistih, ki \u017eelijo biti vse hkrati.<\/p>\n\n\n\n

Spodaj preverite, katera znanja podjetja najpogosteje i\u0161\u010dejo<\/strong>. \u2193<\/p>\n\n\n\n

Performance marketing (Google Ads, Meta)<\/h3>\n\n\n\n

\u010ce znate dobro strukturirati kampanje, postaviti konverzije in jih prilagajati sproti, boste hitro pridobili zaupanje<\/strong>.<\/p>\n\n\n\n

Certifikati Google ali Meta so dober za\u010detek, a ne povedo ni\u010d o tem, ali razumete trg in kontekst<\/strong>.<\/p>\n\n\n\n

Primer kampanje, kjer ste zni\u017eali stro\u0161ek na konverzijo ali pove\u010dali ROAS, pove veliko ve\u010d. \u010ce tak primer delite na razgovoru za \u2018digitalni marketing zaposlitev\u2019, bo va\u0161a izku\u0161nja takoj dobila te\u017eo.<\/p>\n\n\n\n

Tukaj si lahko preberete, \u010de se spla\u010da vlo\u017eiti v spletni marketing te\u010daj ali ne<\/a>.<\/p>\n\n\n\n

SEO optimizacija (on-site in off-site)<\/h3>\n\n\n\n

Podjetja ne i\u0161\u010dejo le piscev. Potrebujejo nekoga, ki zna delati s tehni\u010dnim SEO<\/strong>, graditi dobre povratne povezave<\/a> in razume, kaj je \u2018namen iskanja\u2019.<\/p>\n\n\n\n

\u010ce ste pomagali spletni strani do rasti s strate\u0161ko vsebino ali izbolj\u0161ali strukturo, ste \u017ee korak pred konkurenco<\/strong>.<\/p>\n\n\n\n

Niste prepri\u010dani, kaj vse sodi pod SEO? Oglejte si, kaj pomeni optimizacija spletnih strani in kje se za\u010dne<\/a>.<\/p>\n\n\n\n

E-mail avtomatizacija (Klaviyo, Mailchimp)<\/h3>\n\n\n\n

Mese\u010dne novice niso ve\u010d dovolj. Naprednej\u0161a podjetja \u017eelijo avtomatske tokove<\/strong>, prilagojene vedenju uporabnika.<\/p>\n\n\n\n

\u010ce znate postaviti logiko za onboarding<\/em> ali opu\u0161\u010deno ko\u0161arico in testirati rezultate, ste hitro nepogre\u0161ljiv \u010dlen<\/strong>.<\/p>\n\n\n\n

Veliko ljudi zamenjuje e-mail kampanje z avtomatizacijo \u2013 v tem \u010dlanku razlo\u017eimo razliko: <\/strong>\u2018E-mail marketing ni marketin\u0161ka avtomatizacija!<\/a>\u2019.<\/p>\n\n\n\n

Vsebinski marketing in UX pisanje<\/h3>\n\n\n\n

Pisanje brez razumevanja uporabni\u0161ke poti<\/strong> ne prinese veliko.<\/p>\n\n\n\n

Pomembno je, da znate vsebino prilagoditi konkretnemu trenutku<\/strong> \u2013 ne le lepo zapisati.<\/p>\n\n\n\n

\u010ce ste pomagali izbolj\u0161ati odzivnost produktne strani ali prenovili vsebino na podlagi podatkov, to podjetja prepoznajo.<\/p>\n\n\n\n

\u017delite izbolj\u0161ati znanje vsebinskega marketinga? Preberite si na\u0161 \u010dlanek o tem, kako pisati blog, ki bo pri\u0161el na prvo stran Googla<\/a>.<\/p>\n\n\n\n

Kako se pripraviti na razgovor za digitalni marketing zaposlitev<\/h2>\n\n\n\n

Pri razgovoru za digitalni marketing zaposlitev vas lahko pri\u010daka prakti\u010dna naloga. Delodajalci \u017eelijo videti, kako razmi\u0161ljate<\/strong> \u2013 ne le, kaj znate na pamet.<\/p>\n\n\n\n

Morda boste analizirali kampanjo, predlagali spremembo ciljne strani ali sestavili idejo za A\/B test<\/a>. <\/p>\n\n\n\n

Pri tem je pomembno, da ne na\u0161tevate nalog, ampak poka\u017eete pot do re\u0161itve<\/strong>.<\/p>\n\n\n\n

Razlo\u017eite, zakaj ste se odlo\u010dili za dolo\u010den pristop in kaj ste pri tem upo\u0161tevali. Tako doka\u017eete, da znate razmi\u0161ljati v kontekstu<\/strong>, ne le izvajati navodila.<\/p>\n\n\n\n

\u010ce predstavljate samostojen projekt, povejte, kako ste merili uspe\u0161nost<\/strong>. Dodajte, kaj bi danes naredili druga\u010de \u2013 in zakaj. <\/p>\n\n\n\n

S tem doka\u017eete, da znate sprejeti odgovornost se u\u010diti iz izku\u0161enj<\/strong>.<\/p>\n\n\n\n

Ste za digitalni marketing pri Madwise?<\/h2>\n\n\n\n

Razmi\u0161ljate o karieri v digitalnem marketingu? Madwise vedno i\u0161\u010de ljudi, ki znajo ve\u010d kot le teorijo.\u00a0Preverite, ali trenutno zaposlujemo<\/a>\u00a0\u2013 mogo\u010de i\u0161\u010demo prav vas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Digitalni marketing zaposlitev\u2019 ni samo vpra\u0161anje certifikatov. \u010ce znate razlo\u017eiti, kaj ste naredili in zakaj je delovalo, ste \u017ee korak pred ve\u010dino kandidatov. V tem prispevku poka\u017eemo, kaj delodajalci v praksi res cenijo \u2013 in katera znanja vas pripeljejo do prve zaposlitve.<\/p>\n","protected":false},"author":45,"featured_media":35685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-35672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-agencija","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"\nZaposlitev v digitalnem marketingu: znanja, ki \u0161tejejo<\/title>\n<meta name=\"description\" content=\"Digitalni marketing zaposlitev: katere ve\u0161\u010dine prepri\u010dajo delodajalce in kako jih poka\u017eete (doka\u017eete). 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