{"id":35433,"date":"2026-01-06T13:33:34","date_gmt":"2026-01-06T12:33:34","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=35433"},"modified":"2025-12-18T16:39:36","modified_gmt":"2025-12-18T15:39:36","slug":"izdelava-spletne-strani-v-anglescini","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/izdelava-spletne-strani-v-anglescini\/","title":{"rendered":"Izdelava spletne strani v angle\u0161\u010dini: da ali ne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u010ce nagovarjate stranke zunaj Slovenije, je <strong>izdelava spletne strani v angle\u0161\u010dini<\/strong> skorajda samoumevna. Danes jo obiskovalci pogosto pri\u010dakujejo \u2013 vsaj, \u010de \u017eelite delovati mednarodno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A previdno. Slab prevod ali tehni\u010dno nedodelana izvedba lahko hitro <strong>naredita slab vtis<\/strong>. Tak\u0161na stran ne prepri\u010da, ampak odvra\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kot opozarja tudi <a href=\"https:\/\/medium.com\/theymakedesign\/multilingual-website-design-e05039bfbf1e\" target=\"_blank\" rel=\"noreferrer noopener\">Mediumov vodi\u010d<\/a> za ve\u010djezi\u010dne strani, je prav <strong>dosledna lokalizacija<\/strong> eden klju\u010dnih dejavnikov za dober SEO rezultat. Brez nje je vse drugo manj u\u010dinkovito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V nadaljevanju si bomo ogledali, kako se tega lotiti premi\u0161ljeno \u2013 in z dobrimi rezultati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160e ne veste, kako izdelati spletno stran? Oglejte si na\u0161 vodi\u010d \u2018<a href=\"https:\/\/madwise.si\/blog\/izdelava-spletnih-strani-navodila\/\" target=\"_blank\" rel=\"noreferrer noopener\">Izdelava spletnih strani: navodila za za\u010detnike<\/a>\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdaj je izdelava spletne strani v angle\u0161\u010dini upravi\u010dena<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce stopate na tuje trge ali se povezujete z mednarodnimi partnerji, je <strong>angle\u0161ka razli\u010dica strani<\/strong> prakti\u010dno nujna. Marsikdo jo pri\u010dakuje \u017ee ob prvem obisku \u2013 sploh \u010de prihaja z oglasa ali tujega iskalnika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.umso.com\/blog\/is-your-website-multilingual-yet-it-definitely-should-be\" target=\"_blank\" rel=\"noreferrer noopener\">Statistika UMSO<\/a> pravi, da kar <strong>40\u00a0% obiskovalcev<\/strong> ne bo opravilo nakupa na spletni strani, ki ni v njihovem jeziku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To pa \u0161e ne pomeni, da mora biti prevedena celotna spletna stran. V\u010dasih je dovolj ena <strong>dobro pripravljena sekcija<\/strong>, ki odgovori na to\u010dno dolo\u010dene potrebe uporabnika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najve\u010dja napaka je razmi\u0161ljanje, da je treba \u2018nekaj prevesti\u2019, ker tako pa\u010d delajo vsi. Tak pristop pogosto deluje povr\u0161no. Bolje je, da vsebino <strong>prilagodite kontekstu<\/strong> \u2013 kdo bere, zakaj, kdaj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Na primer<\/em>: \u010de zbirate prijave iz tujine ali ogla\u0161ujete digitalni produkt, je smiseln lo\u010den koti\u010dek, namenjen prav temu. Lahko je podstran, lahko je poseben \u2018onboarding flow\u2019 ali vsebinski sklop z razlago, kaj to\u010dno ponujate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izdelava spletne strani v angle\u0161\u010dini je smiselna, \u010de:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ogla\u0161ujete \u010dez mejo<\/strong>, preko Meta Ads, LinkedIna ali Google oglasov.<\/li>\n\n\n\n<li>Imate partnerje, stranke ali povpra\u0161evanja <strong>zunaj Slovenije<\/strong>.<\/li>\n\n\n\n<li><strong>Ciljate trge<\/strong>, kjer je angle\u0161\u010dina pri\u010dakovani jezik (recimo Nizozemska ali skandinavske dr\u017eave).<\/li>\n\n\n\n<li>Ponujate <strong>digitalni produkt<\/strong>, ki lahko deluje globalno.<\/li>\n\n\n\n<li>Delujete v panogi, kjer brez angle\u0161\u010dine preprosto ne gre \u2013 kot so <strong>IT<\/strong>, <strong>izobra\u017eevanje <\/strong>ali <strong>SaaS<\/strong>.<\/li>\n\n\n\n<li><strong>I\u0161\u010dete investitorje<\/strong>, sodelovanja, prijave ali druge oblike sodelovanja <strong>iz tujine<\/strong>.<\/li>\n\n\n\n<li>\u017delite pove\u010dati <strong>vidnost za angle\u0161ke klju\u010dne besede<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge-1024x576.webp\" alt=\"primer, kdaj angle\u0161ka razli\u010dica spletne strani prina\u0161a rezultate\" class=\"wp-image-35450\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/07\/izdelava-strani-za-tuje-trge.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Najve\u010d u\u010dinka ima prevedena vsebina, ki sledi namenu uporabnika.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Prevod ni dovolj \u2013 kaj spada pod angle\u0161ko razli\u010dico spletne strani<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prevajanje vsebine je \u0161ele <strong>prvi korak<\/strong>. \u010ce \u017eelite, da vas obiskovalci iz tujine dojemajo resno, mora biti izdelava spletne strani v angle\u0161\u010dini <strong>dobro premi\u0161ljena<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni dovolj, da je besedilo pravilno prevedeno. Uporabnik pri\u010dakuje valuto, ki jo razume, ter kontaktni obrazec, ki deluje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomembni so tudi tehni\u010dni detajli \u2013 meta opisi, naslovi, struktura URL-jev. Vse to vpliva na <a href=\"https:\/\/madwise.si\/blog\/seo-kaj-je-to-slovar\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> in na to, kako vas uporabniki najdejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob tem ne gre zanemariti oblikovne plati. Preveriti je treba, <strong>kako se prevodi obna\u0161ajo<\/strong> v menijih, CTA gumbih in zlasti na mobilnih napravah. Kraj\u0161i ali dalj\u0161i prevodi lahko hitro <strong>pokvarijo postavitev<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na koncu pride \u0161e nekaj, kar se pogosto spregleda \u2013 <strong>testiranje kontaktnih poti<\/strong>. Pri lokalizaciji lahko <strong>vti\u010dniki ali skripti<\/strong> nehajo delovati, zato jih je smiselno preizkusiti, \u0161e preden stran za\u017eivi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izdelava spletne strani v angle\u0161\u010dini ni lo\u010den projekt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izdelava spletne strani v angle\u0161\u010dini <strong>ni lo\u010den projekt<\/strong>, ki bi <strong>zahteval novo domeno<\/strong> ali popolnoma lo\u010deno okolje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V praksi se kot veliko bolj\u0161a re\u0161itev izka\u017ee, da angle\u0161ko razli\u010dico vklju\u010dite v obstoje\u010de spletno mesto. Najpogosteje prek <strong>podmape, kot je \u2018\/en\u2019<\/strong>, ki omogo\u010da enostavno urejanje vsebin na enem mestu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kot navajajo tudi v <a href=\"https:\/\/www.icdsoft.com\/blog\/do-you-need-a-multilingual-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">vodi\u010du ICDSOFT<\/a>, se s tem izognete podvajanju sistemov, lo\u010denim orodjem za analitiko in dodatnim zapletom pri urejanju. Prednost je tudi ta, da ohranite <strong>avtoriteto glavne domene<\/strong>, kar ima neposreden vpliv na SEO uspe\u0161nost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uporabni\u0161ka izku\u0161nja je bolj usklajena. Struktura strani ostane ista, le <strong>jezik se zamenja<\/strong> \u2013 glede na izbiro uporabnika ali njegov brskalnik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poleg tega lahko prek <strong>hreflang <\/strong>oznak jasno naka\u017eete iskalnikom, katera razli\u010dica je namenjena kateremu ob\u010dinstvu. Tako se izognete <strong>zmedi in podvajanju dela<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preberite tudi, <a href=\"https:\/\/madwise.si\/blog\/spletna-stran-izdelava-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">zakaj besedilo na spletni strani odlo\u010da o prodaji<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako za\u010deti, \u010de vas zanima izdelava angle\u0161ke spletne strani<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce razmi\u0161ljate o angle\u0161ki razli\u010dici, najprej razmislite, <strong>katere vsebine so res smiselne<\/strong> za tuje obiskovalce. Ni potrebe, da prevedete celotno spletno stran. Klju\u010dno je, da vklju\u010dite tisto, <strong>kar uporabnik potrebuje<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nato pripravite <strong>lo\u010deni brief<\/strong>, prilagojen angle\u0161ko govore\u010demu trgu. Struktura lahko ostane podobna, vendar naj bodo vrstni red, poudarki in ton usklajeni s kontekstom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pred objavo se posvetite \u0161e SEO strategiji. Razi\u0161\u010dite, kako tujci <strong>i\u0161\u010dejo va\u0161e storitve<\/strong>, in temu prilagodite vsebino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce vas zanima izdelava spletne strani v angle\u0161\u010dini, a ne veste, kje za\u010deti, smo vam na voljo. Pi\u0161ite nam na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> ali nas pokli\u010dite na <a href=\"tel:+386 31 370 639\" target=\"_blank\" rel=\"noreferrer noopener\">+386 31 370 639<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Izdelava spletne strani v angle\u0161\u010dini ni samo vpra\u0161anje jezika. Vpliva na SEO, uporabni\u0161ko izku\u0161njo in zaupanje v blagovno znamko. \u010ce angle\u0161ka razli\u010dica ne deluje enako prepri\u010dljivo kot izvirna, lahko izgubite ve\u010d, kot ste vanjo vlo\u017eili. V nadaljevanju preverimo, kaj se spla\u010da prilagoditi.<\/p>\n","protected":false},"author":45,"featured_media":35449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-35433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Izdelava spletne strani v angle\u0161\u010dini: da ali ne<\/title>\n<meta name=\"description\" content=\"Preverite, ali je izdelava spletne strani v angle\u0161\u010dini prava poteza za va\u0161 posel. + Prakti\u010dni nasveti, kako se lotiti lokalizacije.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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