{"id":34889,"date":"2025-11-28T18:37:00","date_gmt":"2025-11-28T17:37:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=34889"},"modified":"2025-10-28T13:16:14","modified_gmt":"2025-10-28T12:16:14","slug":"google-mariner-ai-agent","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/","title":{"rendered":"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas"},"content":{"rendered":"\n<p><strong>Google Mariner<\/strong> je tiho pri\u0161el v Chrome in za\u010del klikati namesto uporabnikov. Ni \u0161e zrel za mno\u017eice, a v ozadju \u017ee spreminja pravila igre. <\/p>\n\n\n\n<p><strong>Ne pogovarja se \u2013 deluje<\/strong>. Prebere podatke na zaslonu, jih pove\u017ee z navodilom in izvede dejanje. <\/p>\n\n\n\n<p>\u010ce na\u010drtujete uporabni\u0161ke poti ali razvijate digitalne storitve, je zdaj \u010das, da dvignete pogled. Spletna izku\u0161nja postaja proces \u2013 <strong>brez klikanja<\/strong>. In to bo vplivalo tudi na vas.<\/p>\n\n\n\n<p>Poglejmo, kaj AI agent Mariner \u017ee zna in kaj to pomeni za prihodnost spletnih storitev. <\/p>\n\n\n\n<p>*Google Mariner najdete <a href=\"https:\/\/deepmind.google\/models\/project-mariner\/\" target=\"_blank\" rel=\"noreferrer noopener\">na tej povezavi<\/a> (uradna stran Google Deepmind).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj nas Google Mariner tako zanima<\/h2>\n\n\n\n<p>Google Mariner je <strong>agent umetne inteligence<\/strong>, ki samostojno uporablja brskalnik \u2013 namesto vas klikne, poi\u0161\u010de podatke, izpolni obrazce in izvede dejanja. <\/p>\n\n\n\n<p>Sprva eksperiment, danes pa vse bli\u017eje vsakodnevni uporabi, saj ga Google \u017ee vklju\u010duje v svoje produkte in <strong>testira <\/strong>z izbranimi uporabniki (vir: <a href=\"https:\/\/www.zdnet.com\/article\/what-is-googles-project-mariner-this-ai-agent-can-navigate-the-web-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZDNet<\/a>). <\/p>\n\n\n\n<p>Zakaj je to pomembno? Ker ne gre ve\u010d za demo, temve\u010d za orodje, ki lahko korenito spremeni na\u010din, kako ljudje uporabljajo splet \u2013 in kako blagovne znamke sploh pridejo do njih.<\/p>\n\n\n\n<p>\u0160e ena vsebina, ki pride prav: \u2018<a href=\"https:\/\/madwise.si\/blog\/chatgpt-vs-gemini-primerjava\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primerjamo ChatGPT vs. Gemini \u2013 kdo pi\u0161e, kdo blefira?<\/a>\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vse to zmore AI agent Mariner<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uporablja <strong>brskalnik Chrome<\/strong> kot \u010dlovek: bere vsebino na zaslonu, prepoznava gumbe, obrazce in slike.<\/li>\n\n\n\n<li><strong>Sam klikne<\/strong>, izpolni obrazec, odda naro\u010dilo ali poi\u0161\u010de podatke \u2013 brez vnaprej dolo\u010denih korakov.<\/li>\n\n\n\n<li>Lahko hkrati opravi <strong>ve\u010d nalog<\/strong>, na primer primerja cene ali preveri zalogo izdelkov.<\/li>\n\n\n\n<li>Razume <strong>kompleksna navodila<\/strong> v naravnem jeziku in sam sestavi smiselno zaporedje korakov.<\/li>\n\n\n\n<li><strong>U\u010di se sproti<\/strong> \u2013 ko neko nalogo enkrat opravi, jo lahko naslednji\u010d ponovi z manj napotki.<\/li>\n<\/ul>\n\n\n\n<p><strong>Primer iz prakse:<\/strong> uporabnik poka\u017ee recept, Mariner ugotovi, kaj manjka, in sam sestavi spletno naro\u010dilo sestavin (vir: <a href=\"https:\/\/deepmind.google\/models\/project-mariner\/\" target=\"_blank\" rel=\"noreferrer noopener\">DeepMind \u2013 Project Mariner overview<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo-1024x576.webp\" alt=\"AI agent samostojno naro\u010da sestavine iz recepta\" class=\"wp-image-34897\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-spletno-narocilo.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI agent, ki sam naro\u010di manjkajo\u010de sestavine.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je Google Mariner druga\u010den od drugih AI agentov?<\/h2>\n\n\n\n<p>Ve\u010dina AI agentov danes \u0161e vedno deluje v testnem okolju ali s to\u010dno dolo\u010denimi skriptami. Google Mariner pa gre korak dlje \u2013 <strong>neposredno upravlja brskalnik<\/strong> v realnem \u010dasu. Bere zaslon, na\u010drtuje dejanja, klika, izpolnjuje obrazce in oddaja naro\u010dila \u2013 brez enega samega klika uporabnika.<\/p>\n\n\n\n<p>V primerjavi z re\u0161itvami, kot sta <a href=\"https:\/\/openai.com\/index\/introducing-operator\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenAI Operator<\/a> ali <a href=\"https:\/\/www.anthropic.com\/news\/3-5-models-and-computer-use\" target=\"_blank\" rel=\"noreferrer noopener\">Anthropic Computer Use<\/a>, je hitrej\u0161i, bolj stabilen in deluje brez prekinitev, kot poro\u010da TechCrunch v prispevku o <a href=\"https:\/\/techcrunch.com\/2025\/05\/20\/google-rolls-out-project-mariner-its-web-browsing-ai-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">novostih z Google I\/O 2025<\/a>. <\/p>\n\n\n\n<p>\u010ce <strong>razvijate <\/strong>kar koli <strong>za splet<\/strong>, je zdaj pravi trenutek, da preverite, kako bo to vplivalo na va\u0161o navigacijo, strukturo strani, CTA-je, obrazce, prodajne tokove \u2013 in uporabni\u0161ko izku\u0161njo nasploh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kje Google Mariner \u017ee deluje in kdo ga uporablja?<\/h2>\n\n\n\n<p>Google Mariner je trenutno na voljo <a href=\"https:\/\/blog.google\/products\/google-one\/google-ai-ultra\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultra naro\u010dnikom<\/a> prek raz\u0161iritve za Chrome in prek Gemini API-ja. Agent samostojno opravlja dejanska opravila \u2013 od izpolnjevanja obrazcev do naro\u010danja storitev.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V enem primeru se pove\u017ee z Gmailom, najde ra\u010dun za pohi\u0161tvo in prek Taskrabbita poi\u0161\u010de monterja. <\/li>\n\n\n\n<li>V drugem prebere seznam podjetij iz Google Sheeta, obi\u0161\u010de njihove spletne strani in samodejno pridobi kontaktne podatke.<\/li>\n<\/ul>\n\n\n\n<p>Tak\u0161ne zmo\u017enosti jasno ka\u017eejo, kako blizu smo AI agentom, ki bodo namesto nas opravili konkretno delo \u2013 <strong>brez navodil po korakih<\/strong> in brez klikanja \u2013 kot poro\u010da ZDNet v <a href=\"https:\/\/www.zdnet.com\/article\/what-is-googles-project-mariner-this-ai-agent-can-navigate-the-web-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dlanku o Project Mariner<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator-1024x576.webp\" alt=\"Google Mariner povezuje Gmail, Sheet in Taskrabbit\" class=\"wp-image-34898\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/ai-mariner-vs-openai-operator.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI, ki poi\u0161\u010de, rezervira in naro\u010di.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Googlov Mariner je signal velike spremembe<\/h2>\n\n\n\n<p>Google Mariner ni ve\u010d eksperiment, temve\u010d jasen pokazatelj, kako bo AI preoblikoval uporabni\u0161ko pot, digitalno prodajo in SEO. V prihodnje uporabnik ne bo ve\u010d iskal, bral in klikal sam \u2013 to bo zanj <strong>opravil agent<\/strong>.<\/p>\n\n\n\n<p>To pomeni druga\u010dno predstavitev informacij, druga\u010dno razumevanje \u2018klika\u2019 in druga\u010dno zasnovo vsebine glede na namen uporabnika. \u017de danes vidimo vpliv AI na prikaz rezultatov, potrjevanje nakupov in izbiro kontaktov.<\/p>\n\n\n\n<p>Alphabet je v <a href=\"https:\/\/abc.xyz\/investor\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010detrtletnem poro\u010dilu za Q4 2024<\/a> napovedal <strong>75 milijard dolarjev kapitalskih izdatkov<\/strong> \u2013 velik del bo namenjen prav razvoju <strong>umetne inteligence in agentov<\/strong>.<\/p>\n\n\n\n<p>To je nekaj, kar moramo spremljati. Naslednji premik v vedenju uporabnikov se ne bo zgodil \u2013 <strong>\u017ee poteka<\/strong>.<\/p>\n\n\n\n<p>Dober dodatek k tej temi: \u2018<a href=\"https:\/\/madwise.si\/blog\/google-ai-vsebine-kazni\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kdaj bo Google za\u010del kaznovati vsebine, ki jih pi\u0161e AI?<\/a>\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le kak\u0161na bo prihodnost spletnega marketinga<\/h2>\n\n\n\n<p>Mariner poka\u017ee nekaj ve\u010d kot le napredek v AI. Ka\u017ee, da se <strong>uporabni\u0161ko vedenje spreminja<\/strong> \u2013 in da moramo na to pravo\u010dasno reagirati.<\/p>\n\n\n\n<p>\u010ce skrbite za spletne strani, optimizirate vsebine ali na\u010drtujete konverzijske poti, to ni ve\u010d vpra\u0161anje \u2018\u010de\u2019, temve\u010d \u2018kdaj\u2019.<\/p>\n\n\n\n<p>Tehnologija se razvija hitro, a mirna glava in strate\u0161ki premislek ostajata va\u0161a konkuren\u010dna prednost. \u010ce vam to trenutno manjka \u2013 se <a href=\"https:\/\/madwise.si\/zacnimo-projekt\/\" target=\"_blank\" rel=\"noreferrer noopener\">oglasite na kavo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Mariner razume, kaj je na zaslonu, sam klika, izpolnjuje obrazce in odda naro\u010dilo. Ni \u0161e popoln, a \u017ee zdaj spreminja razumevanje uporabni\u0161ke poti. \u010ce oblikujete spletne strani, tr\u017eite izdelke ali razvijate digitalne storitve \u2013 spoznajte, kako deluje agent umetne inteligence.<\/p>\n","protected":false},"author":45,"featured_media":34899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-34889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas<\/title>\n<meta name=\"description\" content=\"Google Mariner \u017ee sam klika, i\u0161\u010de, izpolnjuje obrazce in naro\u010da izdelke. Oglejte si, kaj zmore in kaj to pomeni za SEO, marketing in UX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas\" \/>\n<meta property=\"og:description\" content=\"Google Mariner \u017ee sam klika, i\u0161\u010de, izpolnjuje obrazce in naro\u010da izdelke. Oglejte si, kaj zmore in kaj to pomeni za SEO, marketing in UX.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-28T17:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas\",\"datePublished\":\"2025-11-28T17:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\"},\"wordCount\":768,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp\",\"articleSection\":[\"Digitalna transformacija\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\",\"url\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\",\"name\":\"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp\",\"datePublished\":\"2025-11-28T17:37:00+00:00\",\"description\":\"Google Mariner \u017ee sam klika, i\u0161\u010de, izpolnjuje obrazce in naro\u010da izdelke. Oglejte si, kaj zmore in kaj to pomeni za SEO, marketing in UX.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp\",\"width\":1600,\"height\":900,\"caption\":\"Google Mariner AI agent v Chromu med delovanjem\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas","description":"Google Mariner \u017ee sam klika, i\u0161\u010de, izpolnjuje obrazce in naro\u010da izdelke. Oglejte si, kaj zmore in kaj to pomeni za SEO, marketing in UX.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/","og_locale":"sl_SI","og_type":"article","og_title":"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas","og_description":"Google Mariner \u017ee sam klika, i\u0161\u010de, izpolnjuje obrazce in naro\u010da izdelke. Oglejte si, kaj zmore in kaj to pomeni za SEO, marketing in UX.","og_url":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2025-11-28T17:37:00+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas","datePublished":"2025-11-28T17:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/"},"wordCount":768,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp","articleSection":["Digitalna transformacija"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/","url":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/","name":"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp","datePublished":"2025-11-28T17:37:00+00:00","description":"Google Mariner \u017ee sam klika, i\u0161\u010de, izpolnjuje obrazce in naro\u010da izdelke. Oglejte si, kaj zmore in kaj to pomeni za SEO, marketing in UX.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/06\/google-mariner-ai-agent.webp","width":1600,"height":900,"caption":"Google Mariner AI agent v Chromu med delovanjem"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/google-mariner-ai-agent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Mariner: AI, ki klika, i\u0161\u010de in kupuje namesto vas"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>4 min<\/strong><\/div>","formatted_date":"28\/11\/2025"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/34889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=34889"}],"version-history":[{"count":12,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/34889\/revisions"}],"predecessor-version":[{"id":34904,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/34889\/revisions\/34904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/34899"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=34889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=34889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=34889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}