{"id":34442,"date":"2025-10-24T09:57:00","date_gmt":"2025-10-24T07:57:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=34442"},"modified":"2026-02-10T13:19:37","modified_gmt":"2026-02-10T12:19:37","slug":"oglasevanje-spletne-trgovine-kontakti","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/oglasevanje-spletne-trgovine-kontakti\/","title":{"rendered":"Ogla\u0161evanje spletne trgovine za dolgoro\u010dne kontakte"},"content":{"rendered":"\n<p>Ogla\u0161evanje spletne trgovine ima smisel \u0161ele takrat, ko iz klika nastane stik \u2013 in iz stika dolgoro\u010den kupec. Vrhunski rezultati se za\u010dnejo tam, kjer je <strong>lead generation<\/strong> del sistema, ne zgolj naklju\u010dje.<\/p>\n\n\n\n<p>Po <a href=\"https:\/\/www.klaviyo.com\/glossary\/what-is-a-good-repeat-purchase-rate\" target=\"_blank\" rel=\"noreferrer noopener\">podatkih Klaviyo<\/a> je povpre\u010dna stopnja ponovnega nakupa pri dobro nastavljenih e-mail sekvencah med <strong>20 in 30\u00a0%<\/strong>. <\/p>\n\n\n\n<p>\u010ce vas zanima, kako do take \u0161tevilke brez agresivnih popustov in enkratnih akcij, berite naprej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne ogla\u0161ujte brez lead capture sistema<\/h2>\n\n\n\n<p>\u010ce va\u0161e ogla\u0161evanje spletne trgovine ne zbira kontaktov, ne gradite ni\u010desar dolgoro\u010dnega. Imate obisk \u2013 a brez nadaljevanja. Kampanja, ki \u017eeli ve\u010d kot klik, mora uporabniku takoj ponuditi <strong>nekaj konkretnega v zameno za e-mail<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj mora imeti kampanja, ki gradi bazo<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Jasen cilj:<\/strong> pridobiti kontakt \u2013 ne prodati.<\/li>\n\n\n\n<li><strong>Uporaben lead magnet:<\/strong> brezpla\u010dni vodi\u010d (\u2018Kako izbrati pravi izdelek?\u2019), PDF z idejami, kalkulator, kviz ali ekskluziven kupon.<\/li>\n\n\n\n<li><strong>Minimalen obrazec:<\/strong> samo e-mail. Ime po potrebi. Telefona in naslova \u0161e ne potrebujete.<\/li>\n\n\n\n<li><strong>Takoj\u0161en odziv:<\/strong> avtomatski e-mail naj prispe takoj, ne v treh dneh.<\/li>\n\n\n\n<li><strong>Pameten prvi CTA:<\/strong> vodi na ciljno stran, ki ima razlog za oddajo kontakta. Ne na produkt.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Primer: kako z oglasom do uporabnega kontakta<\/h3>\n\n\n\n<p>Recimo, da ogla\u0161ujete CBD kapljice. Ne prodajajte takoj. <strong>Pripravite oglas<\/strong>:<\/p>\n\n\n\n<p><strong>\u20185 stvari, ki jih mora vedeti vsak za\u010detnik pred prvo uporabo CBD\u2019<\/strong><\/p>\n\n\n\n<p>CTA naj vodi na obrazec, kjer uporabnik <strong>v zameno za vodi\u010d pusti e-mail<\/strong>. Po oddaji prejme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>avtomatski e-mail z vodi\u010dem,<\/li>\n\n\n\n<li>naslednji dan: povezavo do osnovne linije izdelkov,<\/li>\n\n\n\n<li>\u010detrti dan: vpra\u0161anje, ali \u017ee uporablja kapljice, in CTA za za\u010detni paket.<\/li>\n<\/ul>\n\n\n\n<p><strong>Rezultat?<\/strong> Imate kontakt, kontekst, vsebino \u2013 in uporabnika, ki mu ne prodajate na silo.<\/p>\n\n\n\n<p>To ni napreden trik. To je osnova, ki bi jo morala imeti vsaka kampanja v okviru ogla\u0161evanja spletne trgovine, \u010de \u017eeli delovati dolgoro\u010dno.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem-1024x576.webp\" alt=\"Ogla\u0161evanje spletne trgovine z obrazcem za zajem e-maila in avtomatizirano nadaljevanje komunikacije\" class=\"wp-image-34462\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/oglasevanje-spletne-trgovine-lead-zajem.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Zajem kontakta kot za\u010detek odnosa.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ogla\u0161evanje spletne trgovine naj sledi fazi nakupa<\/h2>\n\n\n\n<p>Vsaka kampanja mora imeti eno nalogo: dose\u010di uporabnika tam, kjer se nahaja v nakupnem procesu. \u010ce ne lo\u010dite faz, je ogla\u0161evanje spletne trgovine pre\u0161iroko \u2013 in posledi\u010dno premalo u\u010dinkovito.<\/p>\n\n\n\n<p>Spodaj so <strong>tri klju\u010dne faze nakupne poti<\/strong> in <strong>vrste kampanj<\/strong>, ki vanje sodijo:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Faza raziskovanja (top of funnel)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oglasi s kvizi ali vodi\u010di (npr. \u2018Kako izbrati pravi izdelek za X\u2019).<\/li>\n\n\n\n<li>Video oglasi z razlago problema (npr. \u2018Zakaj ve\u010dina ljudi napa\u010dno izbere Y\u2019).<\/li>\n\n\n\n<li>Brez pozivov k nakupu \u2013 cilj je pridobiti kontakt ali pozornost.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Faza primerjave (mid funnel)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predstavitev izdelkov z jasno razlikovalnimi prednostmi (USP).<\/li>\n\n\n\n<li>Testimonial videi, mnenja uporabnikov, dru\u017ebeni dokaz (\u2018social proof\u2019).<\/li>\n\n\n\n<li>Oglasi vodijo na produktno ali primerjalno pristajalno stran.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Faza odlo\u010ditve (bottom of funnel)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retargeting obiskovalcev ko\u0161arice in produktnih strani.<\/li>\n\n\n\n<li>Omejene ponudbe (\u2018Brezpla\u010dna dostava do nedelje\u2019, \u2018Zadnji kosi\u2019).<\/li>\n\n\n\n<li>Neposreden CTA brez balasta (\u2018Dodajte v ko\u0161arico\u2019).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak-1024x576.webp\" alt=\"Prikaz treh faz nakupnega procesa in pripadajo\u010dih tipov oglasov\" class=\"wp-image-34460\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/nakupna-pot-trije-koraki-lijak.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Oglasi naj bodo usklajeni s fazo nakupa.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj pa potrebujete?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jasno lo\u010dene ciljne skupine za vsako fazo,<\/li>\n\n\n\n<li>lo\u010dene kampanje \u2013 ne le razli\u010dni oglasi v eni,<\/li>\n\n\n\n<li>lo\u010deno spremljanje rezultatov (CTR v top funnel \u2260 konverzija v bottom funnel).<\/li>\n<\/ul>\n\n\n\n<p>Tako ne boste vedeli le, <em>kaj<\/em> deluje \u2013 ampak tudi <em><strong>zakaj<\/strong><\/em>. In lahko optimizirate to\u010dno tisti del, kjer sistem pu\u0161\u010da.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uporabite e-mail avtomatizacijo za nadaljevanje prodaje<\/h2>\n\n\n\n<p><strong>Klik ni konec poti<\/strong> \u2013 je za\u010detek. Ogla\u0161evanje spletne trgovine ima pravo vrednost \u0161ele takrat, ko iz prvega stika <strong>zgradite odnos<\/strong>. <\/p>\n\n\n\n<p>Za to ne potrebujete ekipe programerjev, temve\u010d enostaven sistem: <a href=\"https:\/\/madwise.si\/blog\/e-mail-marketing-ali-avtomatizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail sekvenco<\/a>, povezano s podatki iz trgovine, in vsebino, ki ima rep in glavo.<\/p>\n\n\n\n<p>Namesto da vsak teden znova pi\u0161ete \u2018akcijski\u2019 newsletter, nastavite avtomatiko, ki dela za vas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zgradba e-mail sekvence, ki konvertira<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. sporo\u010dilo:<\/strong> takoj po oddaji e-maila \u2013 zahvala, kaj prejme, kaj lahko pri\u010dakuje.<\/li>\n\n\n\n<li><strong>2. sporo\u010dilo (1\u20132 dni kasneje):<\/strong> uporabna vsebina ali nasvet, brez prodajnega pritiska.<\/li>\n\n\n\n<li><strong>3. sporo\u010dilo:<\/strong> konkretna re\u0161itev za te\u017eavo \u2013 povezava na kategorijo, ne direktno na akcijo.<\/li>\n\n\n\n<li><strong>4. sporo\u010dilo:<\/strong> mnenje uporabnika ali kratek primer iz prakse.<\/li>\n\n\n\n<li><strong>5. sporo\u010dilo (opcijsko):<\/strong> personalizirana ponudba za neodzivne kontakte.<\/li>\n<\/ul>\n\n\n\n<p>Vsak e-mail naj bo kratek, z jasnim naslovom in enim CTA-jem. Ni\u010d ve\u010d. Ni\u010d manj. Pred tem nujno preberite, <a href=\"https:\/\/madwise.si\/blog\/email-design-primeri\/\" target=\"_blank\" rel=\"noreferrer noopener\">kako oblikovati u\u010dinkovit e-mail, ki prepri\u010da<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Orodja, ki omogo\u010dajo avtomatizacijo (brez dragih IT re\u0161itev)<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailerLite<\/a>, <a href=\"https:\/\/www.brevo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brevo<\/a> ali <a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a>. Vsa orodja omogo\u010dajo povezavo s spletno trgovino, segmentacijo, dinami\u010dne vsebine in avtomatizacijo \u2013 brez dodatnih stro\u0161kov.<\/p>\n\n\n\n<p>Vsak klik, vsako odprtje, vsak nakup lahko spro\u017ei naslednji korak. To ni klasi\u010den e-mail marketing. To je <a href=\"https:\/\/madwise.si\/blog\/e-mail-marketing-ali-avtomatizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketin\u0161ka avtomatizacija<\/a>, ki podalj\u0161a u\u010dinek vsake kampanje za ogla\u0161evanje spletne trgovine. <\/p>\n\n\n\n<p>Ko imate to pod nadzorom, se spla\u010da pogledati \u0161e, kje vam v ozadju odteka konverzija \u2013 <a href=\"https:\/\/madwise.si\/blog\/analiza-spletne-trgovine-prodaja\/\" target=\"_blank\" rel=\"noreferrer noopener\">analiza spletne trgovine<\/a> hitro poka\u017ee kriti\u010dne to\u010dke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing ni backup, je glavni vir ROI<\/h2>\n\n\n\n<p>Ve\u010dina uporabnikov ne kupi ob prvem obisku. \u010ce jih ne ujamete drugi\u010d, ste investirali le v obisk in ne v rezultat. <\/p>\n\n\n\n<p><a href=\"https:\/\/madwise.si\/blog\/remarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Remarketing<\/a> ni rezerva, temve\u010d eden <strong>naju\u010dinkovitej\u0161ih na\u010dinov<\/strong>, kako obiskovalce pripeljati nazaj z jasnim namenom nakupa. Da deluje, mora biti nastavljen pametno.<\/p>\n\n\n\n<p>Namesto enega splo\u0161nega oglasa pripravite <strong>lo\u010dene kampanje<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>za tiste, ki so si ogledali izdelek,<\/li>\n\n\n\n<li>za tiste, ki so dodali v ko\u0161arico,<\/li>\n\n\n\n<li>in za tiste, ki so zapustili nakup.<\/li>\n<\/ul>\n\n\n\n<p>Vsaka skupina potrebuje druga\u010dno sporo\u010dilo in druga\u010den cilj.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija-1024x576.webp\" alt=\"egmentirane remarketing kampanje glede na vedenje uporabnika v spletni trgovini\" class=\"wp-image-34463\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/remarketing-kampanje-konverzija.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Remarketing naj ne bo zadnji korak.<\/figcaption><\/figure>\n\n\n\n<p>Dodaten sloj: <strong>kombinacija e-maila in oglasov<\/strong>. \u010ce uporabnik klikne sporo\u010dilo, a nakupa ne zaklju\u010di, mu v naslednjih dneh prikazujte oglase z izdelki, ki jih je \u017ee gledal. Ko se oba kanala dopolnjujeta, je mo\u017enost konverzije bistveno vi\u0161ja.<\/p>\n\n\n\n<p>\u010ce \u017eelite, da ogla\u0161evanje spletne trgovine prinese kar najve\u010d, mora biti remarketing del sistema \u2013 ne le naknadna poteza. In ko ga pove\u017eete z avtomatizacijo (tukaj lahko preberete ve\u010d o storitvi <a href=\"https:\/\/madwise.si\/marketinske-storitve\/marketinska-avtomatizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketin\u0161ka avtomatizacija<\/a>), dela vsak vlo\u017een evro ve\u010d, kot bi pri\u010dakovali.<\/p>\n\n\n\n<p>Kateri kanal za ogla\u0161evanje prina\u0161a bolj\u0161o donosnost \u2013 <a href=\"https:\/\/madwise.si\/blog\/digitalno-oglasevanje-facebook-ali-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook ali Google<\/a> \u2013 je odvisno od segmenta in faze nakupa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO kot dolgoro\u010dna podpora za ogla\u0161evanje spletne trgovine<\/h2>\n\n\n\n<p><a href=\"https:\/\/madwise.si\/blog\/dobra-optimizacija-spletnih-strani-za-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dober SEO<\/a> ni sam sebi namen. Je podalj\u0161ek ogla\u0161evanja spletne trgovine \u2013 in eden redkih kanalov, ki deluje tudi takrat, ko oglasi mirujejo. A le, \u010de je zasnovan premi\u0161ljeno. <\/p>\n\n\n\n<p>Brez cilja je organski promet le \u0161tevilka v analitiki. \u010ce obiskovalec nima kam naprej, ne gradite baze \u2013 zgolj spremljate gibanje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blog + magnet za kontakt = organski vstop v bazo<\/h3>\n\n\n\n<p>Blog ni prostor za opis izdelka. Je vstopna to\u010dka, ki ujame pozornost in ponudi nadaljevanje. Najbolje deluje, \u010de re\u0161uje <strong>konkretno vpra\u0161anje<\/strong> (npr. \u2018Katero podlogo za jogo izbrati glede na tip vadbe?\u2019) in vklju\u010duje magnet za kontakt: PDF vodi\u010d, kviz ali kalkulator.<\/p>\n\n\n\n<p><strong>Obrazec za oddajo<\/strong> naj bo \u017ee na strani \u2013 brez preusmeritev, modalnih oken ali dodatnih klikov. Ko uporabnik pusti e-mail, mora odgovor prejeti v 30 sekundah \u2013 ne \u010dez tri dni.<\/p>\n\n\n\n<p>Preberite, <a href=\"https:\/\/madwise.si\/blog\/kako-pisati-blog-google-uvrstitev\/\" target=\"_blank\" rel=\"noreferrer noopener\">kako pisati blog, da bo pri\u0161el na prvo stran Googla<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pogoste napake: brez CTA, brez nadaljevanja<\/h3>\n\n\n\n<p>\u010ce blog nima jasnega poziva k dejanju, ne opravlja svoje funkcije. \u010ce po oddaji e-maila ne sledi ni\u010d, je to le vpis v tabelo \u2013 ne za\u010detek odnosa. Ogla\u0161evanje spletne trgovine potrebuje <strong>SEO kot del sistema<\/strong>, ne kot osamljeno taktiko.<\/p>\n\n\n\n<p>Ko je vse povezano \u2013 vsebina, obrazec, odziv, avtomatizacija \u2013 za\u010dne organski promet res graditi bazo. In to je edina dolgoro\u010dna strategija, ki <strong>se ne ustavi, ko oglas ugasne<\/strong>. <\/p>\n\n\n\n<p>Za dolgoro\u010den u\u010dinek poskrbi tudi <a href=\"https:\/\/madwise.si\/blog\/optimizacija-spletne-trgovine-hitrost\/\" target=\"_blank\" rel=\"noreferrer noopener\">tehni\u010dna optimizacija spletne trgovine<\/a>, \u0161e posebej hitrost nalaganja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Merite pravo stvar: koliko kontaktov ste zadr\u017eali<\/h2>\n\n\n\n<p>\u010ce merite ogla\u0161evanje spletne trgovine samo po prodaji, gledate preozko. Klju\u010dno vpra\u0161anje ni le, kdo je kupil \u2013 ampak <strong>kaj se zgodi po kliku<\/strong>. <\/p>\n\n\n\n<p>Koliko uporabnikov se odzove na e-mail? Kdo se vrne? Kdo ostane v bazi tudi potem, ko je kampanje konec?<\/p>\n\n\n\n<p>Dobri rezultati niso naklju\u010dje. So posledica nastavitev, kjer vsak korak nekaj pomeni \u2013 ne le danes, ampak tudi \u010dez tri tedne ali tri mesece. In tak sistem ne nastane sam od sebe. Sestaviti ga je treba premi\u0161ljeno, z jasnim ciljem.<\/p>\n\n\n\n<p>Vas zanima, <a href=\"https:\/\/madwise.si\/blog\/izdelava-spletne-trgovine-cenik\/\" target=\"_blank\" rel=\"noreferrer noopener\">koliko stane izdelava spletne trgovine in kak\u0161ni so skriti stro\u0161ki?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I\u0161\u010dete partnerja, ki zna ogla\u0161evanje spletne trgovine povezati z rezultati? Tukaj smo.<\/h2>\n\n\n\n<p>\u010ce imate dober produkt, a nimate \u010dasa povezati oglasov, e-mailov, remarketinga in SEO v celoto \u2013 se nam oglasite na e-mail <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a>.<\/p>\n\n\n\n<p>Pri Madwise to delamo vsak dan in <strong>zadevo obvladamo<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u010dina oglasov se kon\u010da s klikom. Bolj\u0161i ogla\u0161evalci pa to izkoristijo za za\u010detek odnosa. Ogla\u0161evanje spletne trgovine, ki cilja dolgoro\u010dno, ima jasen sistem za zajem kontaktov, avtomatizirano komunikacijo in remarketing, ki ne dela na pamet. Kako do tega? To\u010dno o tem pi\u0161emo.<\/p>\n","protected":false},"author":45,"featured_media":34461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-34442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","entry"],"acf":{"izpostavljen_vodic_shortcode":"[vodic-lead-generation]","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ogla\u0161evanje spletne trgovine za dolgoro\u010dne kontakte<\/title>\n<meta name=\"description\" content=\"Ogla\u0161evanje spletne trgovine naj se ne kon\u010da pri kliku. 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