{"id":34418,"date":"2025-10-22T09:56:00","date_gmt":"2025-10-22T07:56:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=34418"},"modified":"2026-02-10T13:19:56","modified_gmt":"2026-02-10T12:19:56","slug":"kako-zaceti-pisati-blog-b2b-obcinstvo","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/","title":{"rendered":"Kako za\u010deti pisati blog za B2B ob\u010dinstvo"},"content":{"rendered":"\n<p>Kako za\u010deti pisati blog za B2B ob\u010dinstvo, \u010de <strong>va\u0161a konkurenca \u017ee leti na SEO raketi<\/strong>, vi pa \u0161e vedno i\u0161\u010dete prvo temo? Ni\u010d hudega \u2013 za\u010dnete lahko danes.<\/p>\n\n\n\n<p>Po podatkih (<a href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a>) kar 79\u202f% B2B podjetij uporablja blog za distribucijo vsebin. \u010ce to po\u010dne skoraj vsak, o\u010ditno nekaj deluje. <\/p>\n\n\n\n<p><strong>Ne bomo razlagali, kako odpreti WordPress ra\u010dun<\/strong> ali izbrati predlogo. Tega je \u017ee dovolj. Tole je za tiste, ki blog \u017ee imajo, a od njega ni koristi.<\/p>\n\n\n\n<p>V nadaljevanju poka\u017eemo, kako lahko z manj vsebine dose\u017eete ve\u010d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako za\u010deti pisati blog za B2B ob\u010dinstvo, da se ne izgubite v morju vsebin<\/h2>\n\n\n\n<p>Blogov je vsak dan ve\u010d. Preve\u010d. In <strong>ve\u010dina ostane neopa\u017eenih<\/strong> \u2013 ne zato, ker bi bili slabo napisani, ampak ker ne povedo ni\u010desar novega in ne re\u0161ujejo ni\u010desar konkretnega. Po <a href=\"https:\/\/wordpress.com\/activity\/\" target=\"_blank\" rel=\"noreferrer noopener\">podatkih WordPressa<\/a> vsak mesec tam nastane kar <strong>70 milijonov blogov<\/strong> \u2013 kar pomeni, da ste v zelo glasnem prostoru.<\/p>\n\n\n\n<p>V B2B okolju pi\u0161ete za ljudi, ki sprejemajo odlo\u010ditve. <strong>Nimajo \u010dasa<\/strong> za \u2018top 10 trendov\u2019, nimajo potrpljenja za uvode brez poante. Ujeti jih morate takoj \u2013 s situacijo, ki jo prepoznajo, ali vpra\u0161anjem, ki je padlo na zadnjem prodajnem klicu.<\/p>\n\n\n\n<p>Blog ni osamljena objava. Je orodje. Uporabite ga v <strong>e-mailu<\/strong>, na <strong>LinkedInu<\/strong>, v <strong>prodajnem procesu<\/strong> ali ga <strong>pripnite v CRM<\/strong> kot follow-up vir. \u010ce bo prispevek aktualen tudi \u010dez pol leta, potem veste, da ste ga napisali prav.<\/p>\n\n\n\n<p>Res je \u2013 <a href=\"https:\/\/madwise.si\/blog\/optimizacija-za-iskalnike-brez-bloga\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO lahko dela tudi brez bloga<\/a>. Ampak pod dolo\u010denimi pogoji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dober blog ne nastane iz navdiha, ampak iz sistema<\/h2>\n\n\n\n<p>Pisanje B2B bloga ni stvar trenutnega navdiha ali inspiracije v petek popoldan (\u010deprav ta nikoli ne \u0161kodi). <\/p>\n\n\n\n<p>\u010ce \u017eelite, da bo imel va\u0161 blog u\u010dinek, ga je treba <strong>na\u010drtovati<\/strong>. Vnaprej. <\/p>\n\n\n\n<p>Vsaka objava naj ima svoj namen, svoje mesto v prodajnem procesu in jasno povezavo z va\u0161o ponudbo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom-1024x576.webp\" alt=\"Pisanje bloga kot podpora prodaji, ne kot samostojna vsebina brez konteksta\" class=\"wp-image-34435\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-kako-pisati-z-namenom.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Blog je vreden, \u010de ga lahko nekdo uporabi.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Za\u010dnite pisati pri ponudbi, ne pri ideji<\/h3>\n\n\n\n<p>Prvo vpra\u0161anje ni,<em> o \u010dem bomo pisali<\/em>, ampak <em>kaj prodajamo in komu<\/em>. Ko to razumete, se teme poka\u017eejo kar same. <\/p>\n\n\n\n<p>Dober vir so <strong>prodajni materiali, vpra\u0161anja strank, zapiski s terena<\/strong>. Tam se skriva vsebina, ki ima te\u017eo.<\/p>\n\n\n\n<p>\u010ce, recimo, ponujate aplikacijo za servisne ekipe, ni treba pisati o \u2018digitalni preobrazbi vzdr\u017eevanja\u2019. Pi\u0161ite raje o tem, zakaj serviserji izgubljajo ure v Excelu in kako jim va\u0161a re\u0161itev prihrani denar.<\/p>\n\n\n\n<p>Dobri naslovi ne nastajajo v sejni sobi. Nastanejo v <strong>dialogu s stranko<\/strong>. Vi jih le prevedete v obliko, ki jo razume tudi Google. To je uvod v to, kako za\u010deti pisati blog, ki bo imel merljiv poslovni u\u010dinek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vsebina bloga naj ima konkretno funkcijo<\/h3>\n\n\n\n<p>Preden za\u010dnete pisati, si zastavite preprosto vpra\u0161anje: <em>Zakaj to pi\u0161emo \u2013 in kje se bo to uporabilo?<\/em> Ko je namen jasen, je tudi vsebina uporabna.<\/p>\n\n\n\n<p><strong>Blog zapis lahko \u017eivi na ve\u010d koncih:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kot follow-up po predstavitvi,<\/li>\n\n\n\n<li>v nurturing sekvenci,<\/li>\n\n\n\n<li>kot podpora v iskalnikih,<\/li>\n\n\n\n<li>ali kot interni dokument za prodajno ekipo.<\/li>\n<\/ul>\n\n\n\n<p>\u010ce prispevek pomaga va\u0161i ekipi delati bolje, bo verjetno koristen tudi za va\u0161e bralce. In tak blog ima vrednost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako za\u010deti pisati blog, ki vam bo prihranil \u010das pri prodaji<\/h2>\n\n\n\n<p>Dober B2B blog mora delati za vas. Ne tako, da vam prinese klike \u2013 ampak da <strong>skraj\u0161a prodajni cikel<\/strong>. \u010ce zapis ne odgovarja na vpra\u0161anja, ki jih va\u0161a ekipa vsak teden sli\u0161i po telefonu, potem ni uporaben.<\/p>\n\n\n\n<p>\u010ce ga lahko po\u0161ljete kot odziv na tipi\u010den dvom, potem deluje. In to je to\u010dno tisto, kar blog mora postati \u2013 <strong>del pogovora s potencialno stranko<\/strong>.<\/p>\n\n\n\n<p>Se spra\u0161ujete, <a href=\"https:\/\/madwise.si\/blog\/google-ai-vsebine-kazni\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010de lahko va\u0161 blog napi\u0161e AI<\/a>?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vsak prispevek rabi naslov, ki zagrabi pravega bralca<\/h3>\n\n\n\n<p>Kako za\u010deti pisati blog, ki ga nekdo ne le klikne, ampak tudi <strong>prebere<\/strong>? <\/p>\n\n\n\n<p>Za\u010dnite z naslovom, ki NE govori Googlu, ampak <strong>\u010dloveku z vpra\u0161anjem<\/strong>. SEO je orodje \u2013 ne namen. Naslov mora nagovoriti trenutni problem ali dilemo.<\/p>\n\n\n\n<p>Namesto \u20185 prednosti avtomatizacije poslovanja\u2019 raje napi\u0161ite: <\/p>\n\n\n\n<p>\u2018Zakaj va\u0161a ekipa \u0161e vedno kli\u010de, namesto da bi imela sistem\u2019.<\/p>\n\n\n\n<p>Najbolj\u0161i naslovi pogosto pridejo <strong>iz pogovorov<\/strong>. \u010ce vam nekdo v prodaji re\u010de: \u2018Stranka vedno re\u010de, da jim CRM ne deluje\u2019, \u2013 to je naslov. Vi ga samo preoblikujete v nekaj, kar se da klikniti in razumeti: <\/p>\n\n\n\n<p>\u2018CRM vam ne pomaga, \u010de ga niste pravilno nastavili\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje-1024x576.webp\" alt=\"Naslov bloga, ki izhaja iz vpra\u0161anja kupca in cilja na dejanski problem\" class=\"wp-image-34434\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/b2b-blog-naslov-ki-deluje.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Naslov naj re\u0161i vpra\u0161anje bralca.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Za\u010detek mora re\u010di nekaj, ob \u010demer bralec prikima<\/h3>\n\n\n\n<p>\u010ce za\u010dnete z \u2018V dana\u0161njem digitalnem svetu &#8230;\u2019, ste \u017ee izgubili pozornost. Uvod ni prostor za teorijo \u2013 je trenutek, ko bralec ugotovi, da <strong>govorite o njem<\/strong>.<\/p>\n\n\n\n<p>Kako za\u010deti pisati blog, ki ga bo nekdo prebral? Za\u010dnite s stavkom, ob katerem bralec pomisli:<em> <\/em>\u2018<em>Tole se dogaja tudi nam<\/em>\u2019. <\/p>\n\n\n\n<p><strong>Primeri:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2018\u010ce \u0161e vedno po\u0161iljate ponudbe v Wordu, imate luknjo v prodaji.\u2019<\/li>\n\n\n\n<li>\u2018Va\u0161a predstavitev je super, ampak PDF nima CTA gumba.\u2019<\/li>\n\n\n\n<li>\u2018\u010ce potrebujete 9 klikov za eno ponudbo, to ni avtomatizacija.\u2019<\/li>\n<\/ul>\n\n\n\n<p>Ni nujno, da je provokativno. Mora pa biti res.<\/p>\n\n\n\n<p>Blog za B2B naj za\u010dne tam, kjer je te\u017eava. \u010ce zadene to\u010dko, se bo prebral. \u010ce se bo prebral, ga bo nekdo uporabil. In to je edina metrika, ki \u0161teje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strokovno, a brez distance \u2013 tako pi\u0161ete za B2B<\/h2>\n\n\n\n<p>V B2B pi\u0161ete za ljudi, ki imajo cilje, izku\u0161nje in <strong>premalo \u010dasa<\/strong>. Pi\u0161ite, kot da odgovarjate na vpra\u0161anje s prej\u0161njega klica. Brez dolgih uvodov, brez pozicioniranja. Samo jasen, uporaben odgovor.<\/p>\n\n\n\n<p><strong>Vikanje?<\/strong> Da. <strong>Distanca?<\/strong> Ne. Blog ni pogodba, je pogovor. Pi\u0161ite z namenom pomagati \u2013 ne razlagati od zgoraj navzdol.<\/p>\n\n\n\n<p>Besede, kot so \u2018vodilni\u2019, \u2018najnaprednej\u0161i\u2019 ali \u2018inovativen\u2019, zvenijo kot kopija iz bro\u0161ure. Veliko bolj deluje:<\/p>\n\n\n\n<p>\u2018\u0160tevilo korakov v naro\u010dilu smo zmanj\u0161ali z 9 na 3. Brez dodatnega sistema.\u2019<\/p>\n\n\n\n<p>Tako veste, da ste ujeli pravi ton. \u010ce si lahko ekipa zapis zapomni, ga po\u0161lje naprej ali uporabi v pogovoru, potem ima va\u0161 blog ve\u010d kot SEO vrednost \u2013 ima funkcijo. In to \u0161teje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dobre teme \u017ee imate \u2013 samo pogledati jih morate druga\u010de<\/h2>\n\n\n\n<p>Vpra\u0161anje ni, <em>kako<\/em> za\u010deti pisati blog, ampak <em>kje<\/em> iskati teme. In odgovor ni v orodjih za klju\u010dne besede. Je v va\u0161em inboxu, v prodajnih pogovorih in v zapiskih z uvodnih klicev.<\/p>\n\n\n\n<p>\u010ce vas stranke vedno znova vpra\u0161ajo isto, to ni \u2018preve\u010d osnovno\u2019 \u2013 to je va\u0161a naslednja objava. <strong>Tak\u0161ne teme SEO pogosto nagradi<\/strong>, ker odgovarjajo na poizvedbe, ki jih ljudje tipkajo v Google.<\/p>\n\n\n\n<p>Namesto da i\u0161\u010dete ideje v generatorjih klju\u010dnih besed, za\u010dnite tukaj:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zberite pogosta vpra\u0161anja s prodajnih sestankov<\/strong> \u2013 \u010de se nekaj ponavlja, je to znak, da potrebujete objavo.<\/li>\n\n\n\n<li><strong>Preberite pet zadnjih demo e-mailov<\/strong> \u2013 v njih se skrivajo dvomi, primeri uporabe in konkretne situacije.<\/li>\n\n\n\n<li><strong>Poslu\u0161ajte posnetek enega onboarding ali support klica<\/strong> \u2013 tam boste sli\u0161ali jezik, ki ga uporabljajo stranke, in izzive, ki jih te\u017eijo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog-1024x576.webp\" alt=\"Kako za\u010deti pisati blog in poiskati temo? V resni\u010dnih prodajnih situacijah, brez orodij in avtomatike\" class=\"wp-image-34436\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-izbrati-teme-in-zaceti-blog.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Temo za nov prispevek \u017ee imate \u2013 poslu\u0161ajte prodajo.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Kako za\u010deti pisati blog, \u010de va\u0161 produkt ni \u2018seksi\u2019<\/h3>\n\n\n\n<p>Najbolj\u0161i B2B blogi pogosto nastanejo iz tem, ki <strong>na prvi pogled ne zanimajo nikogar<\/strong> \u2013 razen va\u0161ega idealnega kupca.<\/p>\n\n\n\n<p>\u010ce prodajate industrijsko programsko opremo, ne i\u0161\u010dite \u2018zanimivih zornih kotov\u2019. Pi\u0161ite o tem, <strong>kaj gre brez nje narobe<\/strong>. Kako se izgubljajo podatki. Zakaj serviserji porabijo uro za pripravo poro\u010dila. Kako stranka ve, da nekaj ne deluje \u2013 \u0161e preden pogleda v sistem.<\/p>\n\n\n\n<p>Ne ciljajte na \u0161iroko. Ciljajte na to\u010dno <strong>en zaplet<\/strong>. \u010ce tema re\u0161i konkreten problem, bo prodajna ekipa ta blog po\u0161iljala \u0161e naslednje leto. In to je ve\u010d vredno kot vsak SEO klik.<\/p>\n\n\n\n<p>Imate blog, zdaj pa vas zanima, <a href=\"https:\/\/madwise.si\/blog\/kako-pisati-blog-google-uvrstitev\/\" target=\"_blank\" rel=\"noreferrer noopener\">kako ga spraviti na vrh iskalnika<\/a>? Tole bo pomagalo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako za\u010deti pisati blog, \u010de je va\u0161a konkurenca \u017ee pred vami<\/h2>\n\n\n\n<p>\u010ce je va\u0161 prvi vtis: \u2018vse je \u017ee napisano\u2019, imate verjetno prav. In ravno zato imate prilo\u017enost. Vsebina, ki jo objavljajo drugi, poka\u017ee, kje so praznine \u2013 in <strong>kaj lahko napi\u0161ete bolje<\/strong>.<\/p>\n\n\n\n<p>Kako za\u010deti pisati blog, \u010de konkurenca \u017ee polni rezultate? Tako, da ste bolj jasni, bolj uporabni in bolj konkretni. Poglejte, kaj vse je bilo \u017ee objavljeno \u2013 nato pa preverite: kaj ni razlo\u017eeno, kje manjkajo primeri, kaj ostane povr\u0161no.<\/p>\n\n\n\n<p>Namesto \u2018kaj je CRM\u2019 raje napi\u0161ite: \u2018Kako izgleda teden v prodaji brez CRM-ja\u2019 \u2013 in prilo\u017eite scenarij, ki ga bralec takoj prepozna.<\/p>\n\n\n\n<p><strong>Ni\u0161ne, takti\u010dne teme<\/strong> pogosto delujejo bolje kot generi\u010dni vodi\u010di. \u0160e posebej, \u010de jih drugi spregledajo. Tam za\u010dnite. In tam vas bodo tudi na\u0161li.<\/p>\n\n\n\n<p>Preberite \u0161e <a href=\"https:\/\/madwise.si\/blog\/marketing-blog-za-podjetja-nasveti\/\" target=\"_blank\" rel=\"noreferrer noopener\">top nasvete za najbolj uspe\u0161en marketing blog<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blog, ki ga bo uporabljala tudi prodaja<\/h2>\n\n\n\n<p>Blog, ki nekaj dose\u017ee, ni nujno najdalj\u0161i ali najbolj v\u0161e\u010den. Je tisti, ki se znajde v pravem inboxu, ob pravem vpra\u0161anju, pri pravi osebi.<\/p>\n\n\n\n<p>Ko za\u010dnete z uporabnostjo \u2013 ne s promocijo \u2013 blog s\u010dasoma postane orodje. Ne re\u0161uje vsega, ampak odpre pogovor. In prav to v B2B okolju najve\u010d \u0161teje.<\/p>\n\n\n\n<p>V\u010dasih pomaga, \u010de vam nekdo od zunaj pove, kaj ima smisel pisati. <strong>Mi to po\u010dnemo precej dobro<\/strong>. Pi\u0161ite nam na e-mail <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> ali nas pokli\u010dite na <a href=\"tel:+386 31 370 639\" target=\"_blank\" rel=\"noreferrer noopener\">+386 31 370 639<\/a>.<\/p>\n\n\n\n<p>\u010ce blog \u017ee imate, super. Naslednji korak? <a href=\"https:\/\/madwise.si\/blog\/zgradite-avtoriteto-spletne-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dvig avtoritete strani<\/a> \u2013 obisk bo sledil sam od sebe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kako za\u010deti pisati blog, \u010de ste v B2B in nimate ekipe za vsebinski marketing? Poka\u017eemo, kako za\u010deti pametno \u2013 z obstoje\u010dimi temami in zapisi, ki jih lahko uporabite ve\u010dkrat. Predstavili bomo \u010disto konkreten pristop, z mislijo na prodajo in tistega, ki vas bo dejansko bral.<\/p>\n","protected":false},"author":45,"featured_media":34437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-34418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsebinski-marketing","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako za\u010deti pisati blog za B2B ob\u010dinstvo<\/title>\n<meta name=\"description\" content=\"Niste prvi? Ni\u010d hudega. Kako za\u010deti pisati blog, ki izstopa \u2013 tudi v panogi, kjer je konkurenca \u017ee aktivna. Prakti\u010dni nasveti iz prakse. \u2192\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako za\u010deti pisati blog za B2B ob\u010dinstvo\" \/>\n<meta property=\"og:description\" content=\"Niste prvi? Ni\u010d hudega. Kako za\u010deti pisati blog, ki izstopa \u2013 tudi v panogi, kjer je konkurenca \u017ee aktivna. Prakti\u010dni nasveti iz prakse. \u2192\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T07:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T12:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-zaceti-pisati-blog.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/person\\\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Kako za\u010deti pisati blog za B2B ob\u010dinstvo\",\"datePublished\":\"2025-10-22T07:56:00+00:00\",\"dateModified\":\"2026-02-10T12:19:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/\"},\"wordCount\":1559,\"publisher\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/kako-zaceti-pisati-blog.webp\",\"articleSection\":[\"Vsebinski marketing\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/\",\"name\":\"Kako za\u010deti pisati blog za B2B ob\u010dinstvo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/kako-zaceti-pisati-blog.webp\",\"datePublished\":\"2025-10-22T07:56:00+00:00\",\"dateModified\":\"2026-02-10T12:19:56+00:00\",\"description\":\"Niste prvi? Ni\u010d hudega. Kako za\u010deti pisati blog, ki izstopa \u2013 tudi v panogi, kjer je konkurenca \u017ee aktivna. Prakti\u010dni nasveti iz prakse. \u2192\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/kako-zaceti-pisati-blog.webp\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/kako-zaceti-pisati-blog.webp\",\"width\":1600,\"height\":900,\"caption\":\"Kako za\u010deti pisati blog za B2B, ki ni samo vsebina, ampak konkreten del prodaje\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/kako-zaceti-pisati-blog-b2b-obcinstvo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kako za\u010deti pisati blog za B2B ob\u010dinstvo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madwise.si\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/madwise-logo@3x.png\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/madwisecc\\\/\",\"https:\\\/\\\/www.instagram.com\\\/madwise_agency\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/madwise\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/#\\\/schema\\\/person\\\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\\\/\\\/madwise.si\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kako za\u010deti pisati blog za B2B ob\u010dinstvo","description":"Niste prvi? Ni\u010d hudega. Kako za\u010deti pisati blog, ki izstopa \u2013 tudi v panogi, kjer je konkurenca \u017ee aktivna. Prakti\u010dni nasveti iz prakse. \u2192","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/","og_locale":"sl_SI","og_type":"article","og_title":"Kako za\u010deti pisati blog za B2B ob\u010dinstvo","og_description":"Niste prvi? Ni\u010d hudega. Kako za\u010deti pisati blog, ki izstopa \u2013 tudi v panogi, kjer je konkurenca \u017ee aktivna. Prakti\u010dni nasveti iz prakse. \u2192","og_url":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2025-10-22T07:56:00+00:00","article_modified_time":"2026-02-10T12:19:56+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-zaceti-pisati-blog.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"9 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Kako za\u010deti pisati blog za B2B ob\u010dinstvo","datePublished":"2025-10-22T07:56:00+00:00","dateModified":"2026-02-10T12:19:56+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/"},"wordCount":1559,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-zaceti-pisati-blog.webp","articleSection":["Vsebinski marketing"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/","url":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/","name":"Kako za\u010deti pisati blog za B2B ob\u010dinstvo","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-zaceti-pisati-blog.webp","datePublished":"2025-10-22T07:56:00+00:00","dateModified":"2026-02-10T12:19:56+00:00","description":"Niste prvi? Ni\u010d hudega. Kako za\u010deti pisati blog, ki izstopa \u2013 tudi v panogi, kjer je konkurenca \u017ee aktivna. Prakti\u010dni nasveti iz prakse. \u2192","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-zaceti-pisati-blog.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/05\/kako-zaceti-pisati-blog.webp","width":1600,"height":900,"caption":"Kako za\u010deti pisati blog za B2B, ki ni samo vsebina, ampak konkreten del prodaje"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/kako-zaceti-pisati-blog-b2b-obcinstvo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Kako za\u010deti pisati blog za B2B ob\u010dinstvo"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>8 min<\/strong><\/div>","formatted_date":"22\/10\/2025"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/34418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=34418"}],"version-history":[{"count":17,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/34418\/revisions"}],"predecessor-version":[{"id":34439,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/34418\/revisions\/34439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/34437"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=34418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=34418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=34418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}