{"id":33614,"date":"2025-08-20T06:53:00","date_gmt":"2025-08-20T04:53:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=33614"},"modified":"2025-10-30T15:53:45","modified_gmt":"2025-10-30T14:53:45","slug":"izdelava-spletne-trgovine-cenik","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/izdelava-spletne-trgovine-cenik\/","title":{"rendered":"Cenik izdelave spletne trgovine: odkrijmo skrite stro\u0161ke"},"content":{"rendered":"\n<p>Izdelava spletne trgovine cenik pogosto skriva to, kar boste v resnici morali pla\u010dati \u2013 in to precej hitro. \u017de osnovna integracija pla\u010dil, podpora ob napakah ali ure za dizajn vas lahko udarijo po \u017eepu, \u010de niso jasno zajeti v ponudbi. <\/p>\n\n\n\n<p>Slovenski izvajalci imajo pogosto zelo razli\u010dne pristope: eni delajo znotraj teme, drugi razvijajo od za\u010detka \u2013 razlika v kon\u010dni ceni pa je ob\u010dutna. \u010ce ne veste, kaj vpra\u0161ati izvajalca, boste hitro pla\u010dali \u0161e enkrat. Vnaprej preverite, kaj boste res dobili.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izdelava spletne trgovine cenik: 5 stvari, ki jih izvajalci radi zamol\u010dijo<\/h2>\n\n\n\n<p>Cenik je eno, projekt pa \u010disto nekaj drugega. Resni\u010dni stro\u0161ki se za\u010dnejo kazati \u0161ele po podpisu pogodbe, ko ugotovite, da marsikaj \u00bbni vklju\u010deno\u00ab. Spodaj je to\u010dno tisto, kar najve\u010d ljudi pla\u010duje naknadno \u2013 pa o tem prej nih\u010de ni govoril.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Moduli in raz\u0161iritve, ki jih v ceniku ne boste na\u0161li<\/h3>\n\n\n\n<p>V osnovni ponudbi pi\u0161e: spletna trgovina, postavitev, vnos izdelkov. Nikjer pa ne pi\u0161e, da boste dopla\u010dali \u0161e module za stvari, kot so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>napredno iskanje,<\/li>\n\n\n\n<li>povezava s pla\u010dilnimi sistemi (kartice, PayPal ipd.),<\/li>\n\n\n\n<li>integracija s kurirjem (npr. GLS, Po\u0161ta Slovenije),<\/li>\n\n\n\n<li>obvestila v skladu z GDPR,<\/li>\n\n\n\n<li>ve\u010djezi\u010dnost spletne trgovine,<\/li>\n\n\n\n<li>XML povezava za primerjavo cen (npr. Ceneje.si).<\/li>\n<\/ul>\n\n\n\n<p>In to niso nadgradnje, ampak nujni deli delujo\u010de trgovine.<\/p>\n\n\n\n<p><strong>Povpre\u010dna spletna trgovina potrebuje 5\u201310 dodatkov, vsak po 50\u2013200\u00a0\u20ac.<\/strong> \u010ce izdelava spletne trgovine cenik tega ne omenja, vas \u010daka seznam stro\u0161kov v drugi polovici projekta. Vpra\u0161ajte izvajalca, kaj je \u017ee vklju\u010deno.<\/p>\n\n\n\n<p>\u010ce \u0161e niste prepri\u010dani, katera platforma je sploh prava za va\u0161 projekt, preverite \u010dlanek \u00bb<a href=\"https:\/\/madwise.si\/blog\/izdelava-spletnih-trgovin-platforme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Izdelava spletnih trgovin: WooCommerce ali Magento?<\/a>\u00ab, kjer primerjamo glavne razlike in vpliv na kon\u010dno ceno.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Prilagoditve dizajna in dodatne ure oblikovanja<\/h3>\n\n\n\n<p>Predloga ni dizajn po meri. \u010ce boste \u017eeleli kaj ve\u010d kot menjavo barve in logotipa, boste morali dopla\u010dati. Zelo konkretno: sprememba razporeda elementov, izdelava ikon, mobilna optimizacija ali urejanje ko\u0161arice \u2013 vse to zahteva dodatne ure.<\/p>\n\n\n\n<p><strong>Ena ura oblikovalca stane vsaj 50\u00a0\u20ac<\/strong>, ve\u010dina projektov jih potrebuje 10 ali ve\u010d. Brez tega bo va\u0161a e-trgovina zgledala to\u010dno tako kot preostale iz iste teme. Izdelava spletne trgovine cenik pogosto zajema samo osnoven vizual brez prostora za izbolj\u0161ave.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1-1024x576.webp\" alt=\"Izdelava spletne trgovine cenik pogosto ne zajema dodatnih ur za oblikovanje po meri\" class=\"wp-image-33633\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/izdelava-spletne-trgovine-cenik-oblikovanje-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Dizajn po meri ni samoumeven \u2013 dodatne ure za prilagoditve oblikovanja hitro dvignejo ceno.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Izdelava spletne trgovine cenik brez SEO? Postavka, ki jo boste ob\u017ealovali.<\/h3>\n\n\n\n<p>\u010ce <a href=\"https:\/\/madwise.si\/marketinske-storitve\/optimizacija-spletnih-strani-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO optimizacija<\/a> ni del ponudbe, boste vse ostalo \u2013 produkcija, dizajn, vsebine \u2013 delali zaman. Iskalniki va\u0161e strani sploh ne bodo prikazali. V osnovni izdelava spletne trgovine cenik pogosto ni predvideno ni\u010d ve\u010d kot dodajanje naslovov in opisov. <\/p>\n\n\n\n<p>Brez strukturiranih podatkov, ustreznih H-tagov, meta opisov in tehni\u010dno optimizirane e-trgovine (hitrost nalaganja) boste kupce izgubili \u017ee kmalu po prvem kliku. Profesionalna tehni\u010dna SEO optimizacija je lahko dra\u017eja od same izdelave spletne trgovine, zato jo \u0161tevilni izpustijo. A to je pogosto klju\u010dna napaka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Sinhronizacija z zalednimi sistemi in avtomatizacija<\/h3>\n\n\n\n<p>Ro\u010dno vna\u0161anje naro\u010dil, posodabljanje zalog in usklajevanje cen se hitro sprevr\u017eejo v pravo logisti\u010dno no\u010dno moro. \u010ce ni povezave z ERP ali ra\u010dunovodskim programom, boste vse delali ro\u010dno ali pla\u010devali nekoga, da to dela namesto vas. <\/p>\n\n\n\n<p>\u017de ob zagonu je smiselno imeti vsaj osnovno avtomatizacijo \u2013 <strong>sinhronizacijo zalog, izdajanje ra\u010dunov, uvoz cenikov<\/strong>. Izdelava spletne trgovine cenik te povezave obi\u010dajno izpusti, ker se konfiguracija razlikuje od primera do primera. Ampak to ne pomeni, da je ne boste rabili.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Vzdr\u017eevanje, varnost in podpora (ki ni vklju\u010dena)<\/h3>\n\n\n\n<p>Ko gre kaj narobe \u2013 in bo \u0161lo \u2013, se izka\u017ee, kdo ponuja dejansko podporo in kdo samo enkratno postavitev. Izdelava spletne trgovine cenik skoraj nikoli ne vklju\u010duje rednih posodobitev, tehni\u010dne podpore ob te\u017eavah ali varnostnih pregledov. Vsaka dodatna ura podpore pomeni dodaten ra\u010dun.<\/p>\n\n\n\n<p>\u010ce sistem zablokira med zaklju\u010dkom nakupa, izgubite ve\u010d kot le potrpe\u017eljivost \u2013 izgubite stranko. Vedno vpra\u0161ajte izvajalca, kako je urejeno <a href=\"https:\/\/madwise.si\/blog\/vzdrzevanje-spletnih-strani-varnost\/\" target=\"_blank\" rel=\"noreferrer noopener\">vzdr\u017eevanje e-trgovine<\/a> po objavi. Stro\u0161ek je majhen v primerjavi s \u0161kodo, ki jo prepre\u010di.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1-1024x576.webp\" alt=\"Tehni\u010dna podpora, varnostne kopije in nadgradnje po objavi spletne trgovine\" class=\"wp-image-33632\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/vzdrzevanje-varnost-podpora-trgovina-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ko se zatakne, ni pomembno, kdo je cenej\u0161i, ampak kdo dvigne telefon.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj za\u010detna cena spletne trgovine ni tudi kon\u010dna?<\/h2>\n\n\n\n<p>Za\u010detna cena morda zveni obetavno, a pravi izzivi \u2013 in stro\u0161ki \u2013 pridejo z dejanskim delom. Ko naro\u010dniki ugotovijo, da je v osnovi vklju\u010den le \u00bbokvir\u00ab trgovine, ne pa tudi priprava vsebin, integracija z dostavnimi slu\u017ebami, konfiguracija pla\u010dilnih poti, preverjanje zakonodajnih obveznosti in <a href=\"https:\/\/madwise.si\/blog\/optimizacija-spletne-trgovine-hitrost\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizacija hitrosti spletne trgovine<\/a>, je \u017ee prepozno za spremembo ponudnika. Pogosto je treba dodatno pla\u010dati za <strong>vnos ve\u010djega \u0161tevila izdelkov, nastavitev dav\u010dnih stopenj, jezikov in valut<\/strong>.<\/p>\n\n\n\n<p>Izdelava spletne trgovine cenik se zdi na prvi pogled jasen, dokler ne pride do konkretnih vpra\u0161anj o funkcionalnosti. Takrat se poka\u017ee, da ni bil pripravljen na resno spletno prodajo. In namesto da bi e-trgovina za\u010dela prodajati, projekt za nekaj tednov obstane \u2013 ker ni bilo realne ocene \u017ee na za\u010detku.<\/p>\n\n\n\n<p>V\u010dasih ni te\u017eava v ceni izdelave, ampak v detajlih, ki odbijajo kupce \u2013 preverite, kaj smo zapisali v \u010dlanku \u00bb<a href=\"https:\/\/madwise.si\/blog\/analiza-spletne-trgovine-prodaja\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analiza spletne trgovine: kje izgubljate prodajo?<\/a>\u00ab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako investirati v spletno trgovino brez presene\u010denj?<\/h2>\n\n\n\n<p>Najbolj\u0161i na\u010din, da vas stro\u0161ki ne presenetijo? Zahtevajte raz\u010dlenjen cenik \u017ee pred za\u010detkom projekta in izvajalcu postavite konkretna vpra\u0161anja. Seznam za pomo\u010d prilagamo spodaj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj mora vsebovati po\u0161ten cenik izdelave e-trgovine? Izvajalca vpra\u0161ajte:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ali je v ceno vklju\u010den SEO (tehni\u010dni in vsebinski)?<\/li>\n\n\n\n<li>Kdo vna\u0161a izdelke in opise? Koliko jih je vklju\u010denih v ceno?<\/li>\n\n\n\n<li>Kako je poskrbljeno za mobilno prilagojen dizajn?<\/li>\n\n\n\n<li>Katere pla\u010dilne metode so vklju\u010dene (po povzetju, kartice, PayPal)?<\/li>\n\n\n\n<li>Ali je integracija z dostavno slu\u017ebo vklju\u010dena?<\/li>\n\n\n\n<li>Koliko je dopla\u010dilo za dodatne kategorije ali filtre?<\/li>\n\n\n\n<li>Kaj, \u010de se med projektom premislimo glede strukture strani?<\/li>\n\n\n\n<li>Je podpora vklju\u010dena po objavi trgovine? Koliko \u010dasa?<\/li>\n\n\n\n<li>Kako poteka uvoz izdelkov iz .csv ali .xml datoteke?<\/li>\n\n\n\n<li>So vklju\u010dene povezave z ERP ali ra\u010dunovodskim programom?<\/li>\n\n\n\n<li>Kdo nastavi dav\u010dne stopnje, jezike, valute?<\/li>\n\n\n\n<li>Kak\u0161na je struktura mese\u010dnih stro\u0161kov (gostovanje, varnostne kopije, licence)?<\/li>\n\n\n\n<li>Ali lahko kasneje enostavno dodamo nove funkcionalnosti?<\/li>\n\n\n\n<li>Kako bo izdelava spletne trgovine cenik prilagojen na\u0161im realnim potrebam?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1-1024x576.webp\" alt=\"Vpra\u0161anja za preverjanje ponudbe za izdelavo spletne trgovine pred podpisom pogodbe\" class=\"wp-image-33631\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/04\/kaj-vprasati-izvajalca-cenik-ecommerce-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u010ce izvajalec na ta vpra\u0161anja ne odgovori jasno \u2013 je to va\u0161 prvi rde\u010di alarm.<\/figcaption><\/figure>\n\n\n\n<p>Dober izvajalec vam bo brez izgovorov povedal, kaj je vklju\u010deno, kaj ni, in koliko stane, \u010de kasneje kaj dodate. \u010ce tega ne zna, ni pripravljen na resen projekt. In tak partner vas bo prej ali slej stal ve\u010d, kot ste imeli v planu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izdelava spletne trgovine cenik brez drobnega tiska<\/h2>\n\n\n\n<p>Spletna trgovina, ki prodaja, ni zgrajena na kompromisih \u2013 zgradite svojo za uspeh, ne le za obstoj. Potrebujete ekipo, ki zna razmi\u0161ljati dolgoro\u010dno in vas ne postavi pred dejstva \u0161ele ob izdaji ra\u010duna. <\/p>\n\n\n\n<p>Pri Madwise vam pripravimo realno ponudbo in trgovino, ki deluje. <strong>Povejte nam, kaj prodajate \u2013 ostalo uredimo mi.<\/strong><\/p>\n\n\n\n<p>Obrnite se na na\u0161o ekipo preko e-maila <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a> ali telefonske \u0161tevilke <a href=\"tel:+386 31 370 639\" target=\"_blank\" rel=\"noreferrer noopener\">+386 31 370 639<\/a>.<\/p>\n\n\n\n<p>Vir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WhizConsulting (2025) \u2013 <a href=\"https:\/\/www.whizconsulting.net\/uk\/blog\/5-hidden-costs-related-to-e-commerce-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Hidden Costs Related to E-commerce Businesses<\/a><\/li>\n\n\n\n<li>StorePlum (2022) \u2013 <a href=\"https:\/\/www.storeplum.com\/blogs\/hidden-costs-with-ecommerce-stores\" target=\"_blank\" rel=\"noreferrer noopener\">Avoid These Hidden Costs Before Starting Your E-Commerce Store<\/a><br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Izdelava spletne trgovine cenik pogosto skriva stro\u0161ke, ki se pojavijo \u0161ele med projektom ali po objavi e-trgovine. Poka\u017eemo vam, kaj vas v resnici \u010daka \u2013 od modulov, SEO in podpore do vzdr\u017eevanja \u2013 in kako se izogniti nepredvidenim dopla\u010dilom.<\/p>\n","protected":false},"author":45,"featured_media":33634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-33614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-trgovin","entry"],"acf":{"izpostavljen_vodic_shortcode":"[vodic-ecommerce]","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cenik izdelave spletne trgovine: odkrijmo skrite stro\u0161ke<\/title>\n<meta name=\"description\" content=\"Moduli, SEO, podpora in ure oblikovanja niso vedno vklju\u010deni. 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