{"id":33304,"date":"2025-07-05T06:54:00","date_gmt":"2025-07-05T04:54:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=33304"},"modified":"2025-06-12T12:08:11","modified_gmt":"2025-06-12T10:08:11","slug":"google-sge-in-seo","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/","title":{"rendered":"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?"},"content":{"rendered":"\n

SGE pomeni Search Generative Experience<\/em> \u2013 oziroma Googlova generativna iskalna <\/strong>izku\u0161nja<\/strong>. Google je koncept predstavil maja 2023 na Google I\/O (vir: Google<\/a>), zdaj pa se tiho uvaja tudi v iskalne rezultate pri nas. <\/p>\n\n\n\n

Klasi\u010dnih deset zadetkov ni ve\u010d samoumevnih. AI uporabniku servira odgovor kar na vrhu \u2013 iz povzetka razli\u010dnih spletnih virov. Tudi iz va\u0161e strani. A brez klika, brez ogleda, brez konverzije. Organski promet pada, \u010deprav ostajate visoko. Za SEO skupnost je to realnost, ki se na analitiki \u017ee pozna. Za ve\u010dino drugih bo ta sprememba pri\u0161la z zamikom.<\/p>\n\n\n\n

Google SGE je tu. Kaj zdaj?<\/h2>\n\n\n\n

SGE pomeni, da Google sam sestavi odgovor na iskalno poizvedbo \u2013 in to tik nad vsemi klasi\u010dnimi zadetki. Va\u0161a spletna stran je lahko vir, pa uporabnik sploh ne vidi, od kod je povzetek. Kliki izginejo. Pa ne zaradi slabe optimizacije, ampak zato, ker jih preprosto ni ve\u010d toliko.<\/p>\n\n\n\n

To opazimo pri straneh, ki so bile dolgo med prvimi \u2013 promet pade, \u010deprav pozicija ostane. Po podatkih Search Engine Land lahko SGE zmanj\u0161a iskalni promet za 20 do 60 odstotkov<\/strong> (vir: Search Engine Land<\/a>).<\/p>\n\n\n\n

Zato je pomembno razmi\u0161ljati druga\u010de: vsebina ni ve\u010d tu zato, da zapolni prostor s klju\u010dnimi besedami. Biti mora uporabna, strukturirana in napisana tako, da jo AI razume. Ne gre ve\u010d samo za SEO optimizacijo v tehni\u010dnem smislu \u2013 gre za to, da znate povedati bistvo, brez balasta, v jeziku, ki je iskalniku smiseln in uporabniku razumljiv.<\/p>\n\n\n\n

Klasi\u010dni rezultati \u017ee izgubljajo prostor<\/h2>\n\n\n\n

V\u010dasih je bila pozicija na prvi strani skoraj garancija za obisk. Danes ni ve\u010d tako. SGE je spremenil razpored zadetkov \u2013 Google na vrh postavi generirani odgovor, klasi\u010dni se pomaknejo navzdol.<\/p>\n\n\n\n

Uporabnik vidi odgovor \u2013 \u0161e preden klikne<\/h3>\n\n\n\n

Veliko iskanj se zaklju\u010di, \u0161e preden se kar koli odpre. Uporabnik vpra\u0161a nekaj, SGE mu servira odgovor, ki je sestavljen iz razli\u010dnih spletnih virov. Brez logotipov, brez jasnega vira, ne da bi kdo sploh opazil va\u0161o stran. \u010ce pi\u0161ete blog, ponudbo ali opis storitve, ki odgovarja na pogosto vpra\u0161anje, obstaja precej\u0161nja verjetnost, da jo bo Google vzel za del odgovora. Vendar vas nih\u010de ne bo obiskal.<\/p>\n\n\n\n

\"Primer
Tudi \u010de napi\u0161ete odli\u010dno vsebino, vas lahko SGE umakne iz vidnega dela rezultatov.<\/figcaption><\/figure>\n\n\n\n

Primer:<\/strong> nekdo i\u0161\u010de \u00bbcena optimizacije spletne strani\u00ab \u2013 Google mu prika\u017ee okvir\u010dek z razponom cen, napisan v stavkih, ki ste jih morda pripravili vi. Ampak povezava do va\u0161e strani je nekje spodaj, izven fokusa.<\/p>\n\n\n\n

Pozicije 1\u201310. nimajo ve\u010d enake te\u017ee<\/h3>\n\n\n\n

Tudi \u010de vas iskalnik razvrsti visoko, vas SGE lahko povsem zasen\u010di. To se dogaja predvsem v t. i. collapsed state<\/em>, kjer je generirani odgovor skrit, a na voljo z enim klikom. Pri opt-in<\/em> stanju uporabnik aktivno izbere, da \u017eeli AI odgovor. Pri no-SGE<\/em> se ta sploh ne prika\u017ee \u2013 a teh je vedno manj.<\/p>\n\n\n\n

Vse pogosteje sli\u0161imo: \u00bbSmo prvi, pa je prometa manj kot lani.\u00ab In imajo prav. Pozicija je ostala, a prostor na strani ni ve\u010d va\u0161. Vsebine morajo biti zdaj pripravljene tudi za prikaz v AI-bloku \u2013 ne samo za uvrstitev v klasi\u010dni seznam zadetkov.<\/p>\n\n\n\n

Preberite \u0161e \u00bbGooglov algoritem: novosti, ki spreminjajo pravila igre<\/a>\u00ab.<\/p>\n\n\n\n

Kaj SGE pomeni za SEO optimizacijo?<\/h2>\n\n\n\n

SGE ne gleda ve\u010d, kdo ima najdalj\u0161i \u010dlanek ali najve\u010dkrat omenjeno klju\u010dno besedo. Gleda, kdo zna hitro in jasno odgovoriti na vpra\u0161anje. In \u010de je odgovor uporaben, ga Google skopira \u2013 brez klika.<\/p>\n\n\n\n

Vsebina, ki si jo generativna iskalna izku\u0161nja \u00bbsposodi\u00ab<\/h3>\n\n\n\n

SGE analizira ve\u010d strani in iz njih sestavi enoten odgovor. Uporabi stavke, odstavke in strukture. \u010ceprav je va\u0161a vsebina vir, vas uporabnik ne bo obiskal. Brez linka, brez branda, brez konverzije.<\/p>\n\n\n\n

Google pri tem i\u0161\u010de dobre vire. To pomeni jasno strukturirano vsebino, ki hitro poda bistvo in ni napisana samo za iskalnike. V ospredju so strani z mo\u010dnimi EEAT-signali<\/strong> \u2013 vsebine, podpisane z imenom, objavljene na zaupanja vredni domeni, podkrepljene s primeri, viri in podatki (vir: Search Engine Land<\/a>).<\/p>\n\n\n\n

\"Vsebina
Vsebina mora biti strukturirana, podpisana in zanesljiva, sicer je SGE ne bo povzel.<\/figcaption><\/figure>\n\n\n\n

Brez strukturiranih podatkov vas SGE te\u017eko upo\u0161teva<\/h3>\n\n\n\n

\u010ce ne uporabljate strukturiranih podatkov, AI enostavno te\u017eje razbere, kaj to\u010dno ponujate. Ne bere kot \u010dlovek. Ne razume konteksta iz dizajna strani ali stila pisanja. Rabi oznake.<\/p>\n\n\n\n

Schema markup<\/em> v formatu JSON-LD je v letu 2025 osnova. Primer:<\/strong> \u010de pi\u0161ete \u010dlanek z nasveti, uporabite Article<\/code>, Author<\/code>, DatePublished<\/code>, MainEntity<\/code>. \u010ce opisujete izdelek, dodajte Product<\/code>, Offer<\/code>, AggregateRating<\/code>. Iskalnik se tako la\u017eje znajde in imate bolj\u0161e mo\u017enosti, da vas uporabi kot vir.<\/p>\n\n\n\n

\u010ce tega ni, ste v slab\u0161em polo\u017eaju. AI pa\u010d raje izbere stran, ki mu podatke jasno servira. Ne spreglejte \u010dlanka \u00bbOptimizacija spletnih strani SEO v letu 2025<\/a>\u00ab, kjer smo preverili, kaj trenutno deluje in kaj je izguba \u010dasa.<\/p>\n\n\n\n

SEO bo pre\u017eivel \u2013 ampak ne tako, kot mislite<\/h2>\n\n\n\n

SGE ni konec optimizacije, je pa opomnik, da se iskalnik ne obra\u010da ve\u010d samo okrog klju\u010dnih besed. Vsebina mora biti uporabna, strukturirana in napisana za ljudi \u2013 in AI.<\/p>\n\n\n\n

\u010ce \u017eelite preveriti, kako va\u0161a vsebina deluje v novem sistemu, vam lahko pomagamo. Pogledamo podatke, ocenimo stanje in prilagodimo strategijo \u2013 tako, da vas najdejo tudi, ko klasi\u010dni zadetki zdrsnejo ni\u017eje. Kontakirajte nas. \u2192<\/a>





<\/p>\n","protected":false},"excerpt":{"rendered":"

SGE spreminja, kako Google prikazuje rezultate. V prispevku poka\u017eemo, kaj to pomeni za obisk spletne strani, zakaj prve pozicije niso ve\u010d samoumevne in kako se prilagoditi, da vas bodo uporabniki \u0161e vedno na\u0161li.<\/p>\n","protected":false},"author":45,"featured_media":33320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-33304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalna-transformacija","entry"],"acf":{"izpostavljen_vodic_shortcode":"[banner-osnovna-seo-analiza]","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"\nBo Google SGE pokopal klasi\u010dne iskalne rezultate?<\/title>\n<meta name=\"description\" content=\"Google SGE spreminja prikaz rezultatov. Kaj to pomeni za SEO, klik in organske pozicije? Oglejte si spremembe in kako se jim prilagoditi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?\" \/>\n<meta property=\"og:description\" content=\"Google SGE spreminja prikaz rezultatov. Kaj to pomeni za SEO, klik in organske pozicije? Oglejte si spremembe in kako se jim prilagoditi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-05T04:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?\",\"datePublished\":\"2025-07-05T04:54:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\"},\"wordCount\":867,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp\",\"articleSection\":[\"Digitalna transformacija\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\",\"url\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\",\"name\":\"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp\",\"datePublished\":\"2025-07-05T04:54:00+00:00\",\"description\":\"Google SGE spreminja prikaz rezultatov. Kaj to pomeni za SEO, klik in organske pozicije? Oglejte si spremembe in kako se jim prilagoditi.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp\",\"width\":1600,\"height\":900,\"caption\":\"Google SGE prikaz rezultatov\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?","description":"Google SGE spreminja prikaz rezultatov. Kaj to pomeni za SEO, klik in organske pozicije? Oglejte si spremembe in kako se jim prilagoditi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/","og_locale":"sl_SI","og_type":"article","og_title":"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?","og_description":"Google SGE spreminja prikaz rezultatov. Kaj to pomeni za SEO, klik in organske pozicije? Oglejte si spremembe in kako se jim prilagoditi.","og_url":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2025-07-05T04:54:00+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?","datePublished":"2025-07-05T04:54:00+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/"},"wordCount":867,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp","articleSection":["Digitalna transformacija"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/","url":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/","name":"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp","datePublished":"2025-07-05T04:54:00+00:00","description":"Google SGE spreminja prikaz rezultatov. Kaj to pomeni za SEO, klik in organske pozicije? Oglejte si spremembe in kako se jim prilagoditi.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/google-sge-in-seo\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/google-sge-prikaz-rezultatov.webp","width":1600,"height":900,"caption":"Google SGE prikaz rezultatov"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/google-sge-in-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Bo Google SGE pokopal klasi\u010dne iskalne rezultate?"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>5 min<\/strong><\/div>","formatted_date":"05\/07\/2025"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/33304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=33304"}],"version-history":[{"count":23,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/33304\/revisions"}],"predecessor-version":[{"id":33330,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/33304\/revisions\/33330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/33320"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=33304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=33304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=33304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}