{"id":33222,"date":"2025-07-29T06:13:00","date_gmt":"2025-07-29T04:13:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=33222"},"modified":"2025-05-27T12:20:20","modified_gmt":"2025-05-27T10:20:20","slug":"youtube-oglasevanje-strategije-roi","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/","title":{"rendered":"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI"},"content":{"rendered":"\n<p>Veliko ogla\u0161evalcev \u0161e vedno uporablja YouTube ogla\u0161evanje, kot bi bil to televizijski oglas. En video, ena publika, en CTA. In potem so razo\u010darani nad \u0161tevilkami. YouTube zahteva ve\u010d fleksibilnosti \u2013 v formatu, v ciljanju in v na\u010dinu, kako pristopite h gledalcu. \u010ce \u017eelite ve\u010dji ROI, ne potrebujete ve\u010d denarja, ampak bolj\u0161o strategijo.<\/p>\n\n\n\n<p>YouTube ogla\u0161evanje zna biti zahtevno, a \u010de ga lotite pravilno, <strong>lahko dose\u017eete rezultate, ki jih drugje ne boste.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube ogla\u0161evanje brez strategije = slaba investicija<\/h2>\n\n\n\n<p>Veliko podjetij za\u010dne YouTube ogla\u0161evanje prehitro \u2013 brez strategije, brez pravega cilja in brez razmisleka, komu sploh ka\u017eejo oglas. Zana\u0161ajo se na dober video, kot da bo ta sam od sebe prodajal. Pa ne bo. \u010ce format ne ustreza cilju in <em>targetiranje<\/em> ne zadene prave publike, boste pla\u010devali za oglede brez konverzij. In denar za ogla\u0161evanje bo \u0161el tja, kjer ga nih\u010de ne bo opazil.<\/p>\n\n\n\n<p>\u010ce tehtate med razli\u010dnimi kanali, preverite tudi \u010dlanek \u00bb<a href=\"https:\/\/madwise.si\/blog\/facebook-oglasevanje-cenik-optimizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook ogla\u0161evanje: 5 najpogostej\u0161ih pasti<\/a>\u00ab \u2013 ni vsak kanal primeren za vsak cilj.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Format oglasa naj ustreza cilju, ne obratno<\/h2>\n\n\n\n<p>YouTube ogla\u0161evanje ima svoje zakonitosti \u2013 in napa\u010den format je ena najdra\u017ejih napak. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Bumper<\/em> oglas<\/strong> je idealen za hitro prepoznavnost, a v \u0161estih sekundah ne boste prodali ni\u010desar.<\/li>\n\n\n\n<li><strong><em>Skippable<\/em> oglasi<\/strong> pustijo ve\u010d prostora za zgodbo, a \u010de prvih pet sekund ne naredi vtisa, ste zapravljali brez u\u010dinka.<\/li>\n\n\n\n<li><strong><em>Non-skippable<\/em> oglas<\/strong> pa lahko deluje le, \u010de imate mo\u010dno, jasno sporo\u010dilo brez odve\u010dnih informacij. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas-1024x576.webp\" alt=\"YouTube ogla\u0161evanje s pravilnim formatom\" class=\"wp-image-33242\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/napacen-format-youtube-oglas.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ne izbirajte formata na pamet.<\/figcaption><\/figure>\n\n\n\n<p><strong>YouTube oglasi niso TV reklame<\/strong> \u2013 cilj naj narekuje izbiro formata, ne obratno. Druga\u010de boste ciljali, pla\u010dali in ostali praznih rok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ciljanje na YouTubu ni \u00bbnastavi in pozabi\u00ab<\/h2>\n\n\n\n<p>YouTube ogla\u0161evanje omogo\u010da zelo natan\u010dno ciljanje, a ve\u010dina kampanj \u0161e vedno uporablja <strong>pre\u0161iroke nastavitve<\/strong>. \u010ce v eno skupino vklju\u010dite preve\u010d interesov, demografskih podatkov in vedenjskih signalov, ne boste vedeli, kaj dejansko prina\u0161a rezultat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testirajte eno stvar naenkrat<\/h3>\n\n\n\n<p>Bolj\u0161a praksa je, da interese, \u017eivljenjske dogodke, iskalne namere in remarketing segmentirate lo\u010deno. YouTube podpira ciljanje po tem, kaj je uporabnik gledal, iskal ali naredil na va\u0161i strani \u2013 to izkoristite. \u010ce nekdo doda izdelek v ko\u0161arico, ni isto kot nekdo, ki je odprl blog.<\/p>\n\n\n\n<p>Remarketing skupine nastavite natan\u010dno. Namesto \u00bbvsi obiskovalci\u00ab, raje ciljate tiste, ki so si <strong>ogledali vsaj 50\u00a0% videa<\/strong> ali <strong>obiskali konkretno podstran<\/strong>. Rezultati bodo bolj relevantni, CPA ni\u017eji in ne boste zapravljali za ljudi, ki niso pokazali interesa.<\/p>\n\n\n\n<p>Ne \u010dakajte mesec dni z enako nastavitvijo. YouTube ogla\u0161evanje ni stati\u010dna kampanja \u2013 da prinese rezultat, mora biti pod <strong>drobnogledom vsaj nekajkrat tedensko<\/strong>.<\/p>\n\n\n\n<p>\u010ce vas zanimajo tipi\u010dne napake pri nastavitvah oglasov, preberite \u010dlanek \u00bb<a href=\"https:\/\/madwise.si\/blog\/oglasevanje-na-googlu-pet-napak\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ogla\u0161evanje na Googlu: pet najdra\u017ejih napak<\/a>\u00ab \u2013 podobna logika velja tudi za YT ogla\u0161evanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube ogla\u0161evanje ne deluje, \u010de video nima zgodbe<\/h2>\n\n\n\n<p>YouTube ogla\u0161evanje temelji na vsebini, ne na opremi. \u010ce video nima jasne poante in strukture, tudi dober kader in animacija ne re\u0161ita te\u017eave. Ljudje hitro zaznajo, \u010de je nekaj narejeno samo zato, da je. <\/p>\n\n\n\n<p>Bolje deluje kratek, neposreden posnetek z dobro postavljenim sporo\u010dilom in naravnim pozivom k dejanju. CTA ne rabi biti v obliki gumba \u2013 lahko je en stavek, ki gledalcu pove, kaj naj naredi. Brez zgodbe video preprosto ne prime.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bolj\u0161i ROI brez vi\u0161jega zneska? Je mo\u017eno.<\/h2>\n\n\n\n<p>Najprej optimizirajte obstoje\u010de kampanje \u2013 \u0161ele nato razmi\u0161ljajte o dodatnem vlo\u017eku v YouTube ogla\u0161evanje. Vedno za\u010dnite z jasnim ciljem testiranja. \u010ce hkrati spreminjate preve\u010d stvari ali preve\u010d splo\u0161no, boste te\u017eko vedeli, kaj dejansko vpliva na rezultate. <\/p>\n\n\n\n<p><strong>A\/B testirajte eno stvar naenkrat:<\/strong> dol\u017eino videa, poziv, tempo ali <em>hook<\/em>. Vse klju\u010dne metrike najdete v <a href=\"https:\/\/studio.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Studio<\/a> in <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>, ampak ne glejte samo \u0161tevila ogledov. \u010ce ni klika ali nakupa, ogled nima prave vrednosti.<\/p>\n\n\n\n<p><strong>Testirajte in spremljajte naslednje elemente:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>dol\u017eino oglasa,<\/strong><\/li>\n\n\n\n<li><strong>prvih 5 sekund (t. i. <em>hook<\/em>),<\/strong><\/li>\n\n\n\n<li><strong>umestitev poziva k dejanju (CTA),<\/strong><\/li>\n\n\n\n<li><strong>format oglasa<\/strong> (horizontalni, kvadratni, vertikalni),<\/li>\n\n\n\n<li><strong>interakcije<\/strong> (kliki, vklju\u010denost, ogledi do konca),<\/li>\n\n\n\n<li><strong>vir prometa<\/strong> (YouTube, zunanji viri, remarketing),<\/li>\n\n\n\n<li><strong>demografske podatke<\/strong> (starost, spol, lokacija).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics-1024x576.webp\" alt=\"Klju\u010dne metrike v YouTube Studio\" class=\"wp-image-33240\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/metrika-youtube-analytics.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Spremljajte, kdo je kliknil in zakaj.<\/figcaption><\/figure>\n\n\n\n<p>YouTube Studio in Google Analytics omogo\u010data dovolj natan\u010den vpogled. Ne ustavite se pri ogledih \u2013 spremljajte, kdo je kliknil, kdo je ostal do konca in ali je bilo na koncu kaj konverzij. Ena dobro izbrana sprememba lahko naredi ve\u010d kot podvojitev bud\u017eeta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YT ogla\u0161evanje ima potencial \u2013 ampak ne za vsak biznis<\/h2>\n\n\n\n<p>YouTube ogla\u0161evanje je mo\u010dno orodje, a ni za vsak tip ponudbe. \u010ce prodajate impulzivne izdelke z nizko vrednostjo, bo <em>search<\/em> ali <em>display<\/em> verjetno bolj u\u010dinkovit. YouTube deluje, ko imate <strong>jasno zgodbo<\/strong>, <strong>vizualno zanimiv produkt<\/strong> in <strong>natan\u010dno ciljno skupino<\/strong>. Dobro se obnese pri storitvah, B2B kampanjah z razlago in izdelkih, kjer odlo\u010ditev o nakupu traja dlje.<\/p>\n\n\n\n<p>\u010ce niste prepri\u010dani, ali vam kanal ustreza, testirajte z manj\u0161im zneskom, postavite en jasen cilj in spremljajte podatke. Ne odlo\u010dajte se po ob\u010dutku. YouTube oglasi zahtevajo ve\u010d priprave, a ko zadenejo pravo publiko, lahko prese\u017eejo vse ostale kanale.<\/p>\n\n\n\n<p>\u010ce i\u0161\u010dete partnerja za YT ogla\u0161evanje, vas bo morda zanimal \u0161e \u010dlanek \u00bb<a href=\"https:\/\/madwise.si\/blog\/digitalna-marketinska-agencija-kako-izbrati\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digitalna marketin\u0161ka agencija: kako izbrati pravo?<\/a>\u00ab, kjer smo raz\u010dlenili, na kaj biti pozorni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj pa zdaj \u2013 greste v YouTube ogla\u0161evanje sami ali ne?<\/h2>\n\n\n\n<p>YouTube ogla\u0161evanje lahko prinese odli\u010den ROI, a le, \u010de ga zastavite premi\u0161ljeno \u2013 z jasnim ciljem, pravim formatom, dobro kreativo in konkretnim ciljanjem. \u010ce nimate \u010dasa za testiranje, spremljanje in optimizacijo, prepustite to ekipi, ki se s tem ukvarja vsak dan. Pri Madwise ne lovimo ogledov \u2013 i\u0161\u010demo rezultate.<\/p>\n\n\n\n<p>Pi\u0161ite nam na e-mail <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube ogla\u0161evanje je lahko odli\u010den kanal za pridobivanje strank. \u010ce veste, kdaj in kako ga uporabiti, lahko ciljate bolj natan\u010dno, porabite manj in dobite ve\u010d. V tem \u010dlanku bomo z vami delili, kaj vpliva na ROI in kako se YT oglasov lotiti pametno.<\/p>\n","protected":false},"author":45,"featured_media":33241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-33222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-na-spletu","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI<\/title>\n<meta name=\"description\" content=\"YouTube ogla\u0161evanje ni stvar sre\u010de. \u010ce veste, kaj merite in komu prikazujete oglas, lahko izbolj\u0161ate ROI \u2013 tudi brez vi\u0161jega zneska.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI\" \/>\n<meta property=\"og:description\" content=\"YouTube ogla\u0161evanje ni stvar sre\u010de. \u010ce veste, kaj merite in komu prikazujete oglas, lahko izbolj\u0161ate ROI \u2013 tudi brez vi\u0161jega zneska.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T04:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ma\u0161a Lenasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ma\u0161a Lenasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\"},\"author\":{\"name\":\"Ma\u0161a Lenasi\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\"},\"headline\":\"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI\",\"datePublished\":\"2025-07-29T04:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\"},\"wordCount\":955,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp\",\"articleSection\":[\"Ogla\u0161evanje na spletu\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\",\"url\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\",\"name\":\"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp\",\"datePublished\":\"2025-07-29T04:13:00+00:00\",\"description\":\"YouTube ogla\u0161evanje ni stvar sre\u010de. \u010ce veste, kaj merite in komu prikazujete oglas, lahko izbolj\u0161ate ROI \u2013 tudi brez vi\u0161jega zneska.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp\",\"width\":1600,\"height\":900,\"caption\":\"YouTube ogla\u0161evanje z dobrim ROI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de\",\"name\":\"Ma\u0161a Lenasi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp\",\"caption\":\"Ma\u0161a Lenasi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI","description":"YouTube ogla\u0161evanje ni stvar sre\u010de. \u010ce veste, kaj merite in komu prikazujete oglas, lahko izbolj\u0161ate ROI \u2013 tudi brez vi\u0161jega zneska.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/","og_locale":"sl_SI","og_type":"article","og_title":"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI","og_description":"YouTube ogla\u0161evanje ni stvar sre\u010de. \u010ce veste, kaj merite in komu prikazujete oglas, lahko izbolj\u0161ate ROI \u2013 tudi brez vi\u0161jega zneska.","og_url":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2025-07-29T04:13:00+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp","type":"image\/webp"}],"author":"Ma\u0161a Lenasi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ma\u0161a Lenasi","Est. reading time":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/"},"author":{"name":"Ma\u0161a Lenasi","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de"},"headline":"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI","datePublished":"2025-07-29T04:13:00+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/"},"wordCount":955,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp","articleSection":["Ogla\u0161evanje na spletu"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/","url":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/","name":"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp","datePublished":"2025-07-29T04:13:00+00:00","description":"YouTube ogla\u0161evanje ni stvar sre\u010de. \u010ce veste, kaj merite in komu prikazujete oglas, lahko izbolj\u0161ate ROI \u2013 tudi brez vi\u0161jega zneska.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/03\/youtube-oglasevanje-roi-strategije.webp","width":1600,"height":900,"caption":"YouTube ogla\u0161evanje z dobrim ROI"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/youtube-oglasevanje-strategije-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"YouTube ogla\u0161evanje in strategije za bolj\u0161i ROI"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3b15985b5750e841bc45f9b4f71d93de","name":"Ma\u0161a Lenasi","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-beta-masa-lenasi-profile-web-150x150.webp","caption":"Ma\u0161a Lenasi"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>5 min<\/strong><\/div>","formatted_date":"29\/07\/2025"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/33222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=33222"}],"version-history":[{"count":25,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/33222\/revisions"}],"predecessor-version":[{"id":33250,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/33222\/revisions\/33250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/33241"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=33222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=33222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=33222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}