{"id":32989,"date":"2025-07-10T10:00:00","date_gmt":"2025-07-10T08:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=32989"},"modified":"2026-02-10T13:26:36","modified_gmt":"2026-02-10T12:26:36","slug":"izdelava-spletnih-mest-ux-ali-ui","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/izdelava-spletnih-mest-ux-ali-ui\/","title":{"rendered":"Izdelava spletnih mest: je pomembnej\u0161i dizajn ali UX?"},"content":{"rendered":"\n

Izdelava spletnih mest je danes marsikje \u0161e vedno lep okvir brez vsebine. Stran izgleda moderno, a uporabnik v treh klikih obupa. Zakaj? Ker nih\u010de ni pomislil nanj<\/strong>. Ne na to, kako i\u0161\u010de, kaj pri\u010dakuje, ali kako hitro se naveli\u010da. \u010ce mora\u0161 gumb za kontakt iskati ve\u010d kot pet sekund, stran ne opravlja svoje naloge. Tu ne gre za trend. Gre za uporabnost, ki dejansko nekaj pomeni \u2013 in ki jo marsikdo \u0161e vedno ignorira.<\/p>\n\n\n\n

Izdelava spletnih mest ni ve\u010d samo dizajn<\/h2>\n\n\n\n

Ve\u010dina naro\u010dnikov na razgovoru za izdelavo spletne strani najprej poka\u017ee na konkurenco: \u00bbTole nam je vizualno v\u0161e\u010d.\u00ab Redko kdo pa pomisli, ali je ta stran dejansko uporabna. Se gumbi obna\u0161ajo predvidljivo? Je besedilo berljivo? Se stvari prika\u017eejo tudi na telefonu?<\/p>\n\n\n\n

Izdelava spletnih mest z dizajnom, ki ne podpira uporabni\u0161ke izku\u0161nje, je samo lep ovoj. V raziskavi iz leta 2023 je kar 76 % uporabnikov priznalo, da ocenijo verodostojnost podjetja po tem, kako izgleda spletna stran \u2013 a ostanejo le, \u010de se na njej znajdejo brez te\u017eav<\/strong> (vir: Stanford Web Credibility Project<\/a>).<\/p>\n\n\n\n

Realnost je preprosta: \u010de mora uporabnik iskati osnovne informacije, vam ne bo dal druge prilo\u017enosti. Jasna struktura, dober mobilni prikaz<\/a>, hiter dostop do kontaktnega obrazca \u2013 to so stvari, ki danes dejansko odlo\u010dajo. In s tem se za\u010dne prava izdelava spletnih mest.<\/p>\n\n\n\n

UX ali UI? Ne odlo\u010dajmo se, raje lo\u010dimo pojme<\/h2>\n\n\n\n

Uporabni\u0161ka izku\u0161nja (UX) in uporabni\u0161ki vmesnik (UI) sta pogosto zamenjana \u2013 v\u010dasih celo zdru\u017eena v eno. Ampak \u010de \u017eelimo narediti dobro spletno stran, moramo to\u010dno vedeti, kaj katera stvar pomeni in kdaj igra glavno vlogo. Dobra izdelava spletnih mest upo\u0161teva oboje \u2013 v pravem vrstnem redu.<\/p>\n\n\n\n

\"razlika
UX = kako deluje, UI = kako je videti.<\/figcaption><\/figure>\n\n\n\n

UX pomeni, da se uporabnik ne izgubi<\/h3>\n\n\n\n

Uporabni\u0161ka izku\u0161nja se poka\u017ee \u017ee v prvih nekaj sekundah. Kam klikniti, kje je meni, ali je kontaktni obrazec preprost \u2013 to je tisto, kar obiskovalec najprej opazi. \u010ce se izgubi ali ne najde osnovnih informacij, stran preprosto zapre. Pri vsaki izdelavi spletnega mesta bi morale biti odlo\u010ditve najprej usmerjene v to, kako stran deluje, \u0161ele nato, kako je videti.<\/p>\n\n\n\n

UI poskrbi, da je stvar videti vredna klika<\/h3>\n\n\n\n

Uporabni\u0161ki vmesnik pomeni dizajn. Barve, tipografija, ikone, razmiki. A UI nima smisla, \u010de ne podpira UX-a. CTA gumb mora biti tam, kjer ga uporabnik pri\u010dakuje. Naslovi morajo biti berljivi tudi na telefonu. Uporabniki ne bodo iskali funkcij \u2013 \u010de jih ne vidijo takoj, jih ignorirajo. Kliknite na \u00bbPostavitev spletne strani, ki prina\u0161a ve\u010d konverzij<\/a>\u00ab  in preverite prakti\u010dne nasvete.<\/p>\n\n\n\n

Ko izdelava spletnih mest daje prednost videzu namesto uporabnosti<\/h3>\n\n\n\n

Zgodi se prepogosto. Vizualno dovr\u0161ena stran, a brez osnovne logike. Preve\u010d animacij, skritih menijev in efektov, ki morda navdu\u0161ijo dizajnerje, uporabnika pa zmedejo. Tak\u0161na stran ne bo prodajala \u2013 in zagotovo ne bo zadr\u017eevala obiskovalcev. Pametna izdelava spletnih strani temelji na tem, da UI podpira UX, ne da ga zasen\u010di.<\/p>\n\n\n\n

Kako UX izdelava spletnih mest vpliva na rezultate?<\/h2>\n\n\n\n

UX se pozna tam, kjer ve\u010dina ne gleda \u2013 v iskalnem obsegu blagovne znamke, \u0161tevilu zaklju\u010denih obrazcev in tem, koliko uporabnikov dejansko pride do konca strani. Ni treba meriti v\u0161e\u010dkov, treba je meriti vedenje. Ko je izdelava spletnih mest prilagojena na\u010dinu, kako ljudje klikajo, berejo in primerjajo, se to odrazi v spletni analitiki<\/a>. Manj klikov \u00bbnazaj\u00ab, ve\u010d prejetih oddanih povpra\u0161evanj. <\/p>\n\n\n\n

In ja, v\u010dasih je dovolj \u017ee to, da obrazec deluje tudi na starem iPhonu ali da uporabnik v meniju ne i\u0161\u010de osnovnih informacij. UX spremembe so pogosto tiste, ki prinesejo rezultat \u2013 ne da bi morali spreminjati dizajn.<\/p>\n\n\n\n

\"kako
Dober UX pomeni manj odhodov in ve\u010d konverzij.<\/figcaption><\/figure>\n\n\n\n

UX in dizajn morata igrati v isti ekipi<\/h2>\n\n\n\n

UX in dizajn ne moreta delovati lo\u010deno, \u010de \u017eelimo spletno stran, ki resni\u010dno deluje. Dober uporabni\u0161ki tok ne pomeni veliko, \u010de gumba nih\u010de ne opazi. Lep izgled ni dovolj, \u010de uporabnik ne ve, kam mora klikniti. Zato mora biti vsaka izdelava spletnih mest zasnovana tako, da sta funkcionalnost in vizualna podoba usklajeni od za\u010detka. <\/p>\n\n\n\n

V praksi to pomeni, da dizajner ne postavlja CTA gumba po ob\u010dutku, ampak tam, kjer podatki poka\u017eejo, da ga ljudje dejansko kliknejo. In razvijalec ne zaklene elementov, ki jih bo treba \u010dez dva meseca spremeniti. Stran lahko prinese rezultate \u0161ele takrat, ko UI in UX sodelujeta.<\/p>\n\n\n\n

Zaklju\u010dek? UX je razlog, da se uporabnik vrne<\/h2>\n\n\n\n

\u010ce \u017eelite, da spletna stran res dela za vas, mora biti izdelava spletnih mest zastavljena premi\u0161ljeno \u2013 z uporabnikom na prvem mestu. V Madwise to ni lo\u010den proces. UX in UI razvijamo hkrati, na podlagi konkretnih podatkov. \u010ce razmi\u0161ljate o prenovi ali novem projektu, se obrnite na na\u0161o ekipo preko e-maila z<\/a>ivjo@madwise.si<\/a> ali telefonske \u0161tevilke +386 31 370 639<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Je izdelava spletnih mest uspe\u0161na, \u010de stran samo dobro izgleda? Ne nujno. V tem \u010dlanku poka\u017eemo, zakaj dobra uporabni\u0161ka izku\u0161nja (UX) vpliva na rezultate bolj kot sam dizajn in kako preveriti, ali va\u0161a spletna stran dela za uporabnika \u2013 ne proti njemu.<\/p>\n","protected":false},"author":45,"featured_media":33000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-32989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"\nIzdelava spletnih mest: je pomembnej\u0161i dizajn ali UX?<\/title>\n<meta name=\"description\" content=\"UX in dizajn morata delovati skupaj. 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