{"id":32163,"date":"2025-04-01T08:38:00","date_gmt":"2025-04-01T06:38:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=32163"},"modified":"2025-04-01T11:44:22","modified_gmt":"2025-04-01T09:44:22","slug":"on-site-optimizacija-taktike","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/on-site-optimizacija-taktike\/","title":{"rendered":"On site optimizacija: kaj deluje in kaj je izguba \u010dasa?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u010ce bi bila on site optimizacija \u010dude\u017ena re\u0161itev za prvo mesto na Googlu, bi ga do zdaj dosegli \u017ee vsi.<\/strong> Pa ga niso. In ne zato, ker ne bi znali nastaviti <em>alt tagov<\/em> ali vgraditi klju\u010dne besede v URL, ampak ker se SEO ne vrti okoli nepomembnih podrobnosti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nekateri popravki res pomagajo, drugi pa so izguba \u010dasa \u2013 a ljudje jih vseeno po\u010dnejo. Zakaj? Ker je la\u017eje slediti SEO <em>checklisti<\/em> kot pa dejansko ugotoviti, kaj vpliva na uvrstitev. \u010ce ne \u017eelite zapravljati \u010dasa, berite dalje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On site optimizacija \u2013 brez tega ne gre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/madwise.si\/marketinske-storitve\/optimizacija-spletnih-strani-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">On site optimizacija<\/a> ni nekaj, kar naredite \u201cza vsak slu\u010daj\u201d \u2013 brez nje Google va\u0161e strani sploh ne bo pravilno razumel. A ne gre samo za klju\u010dno besedo v naslovu in lepo oblikovan meta opis. <strong>Kaj prinese bolj\u0161o uvrstitev na iskalniku?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj dejansko izbolj\u0161a polo\u017eaj na Googlu?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705Jasni H1 in H2 naslovi<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Naslov <strong>\u201cSEO storitve za ve\u010djo prepoznavnost\u201d<\/strong> Googlu jasno pove, o \u010dem je stran. <strong>\u201cO nas\u201d<\/strong>? Neuporabno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napaka:<\/strong> Strani imajo ve\u010d H1 naslovov ali pa jih sploh nimajo.<br><strong>Re\u0161itev:<\/strong> Vsaka podstran naj ima en H1<strong> <\/strong>in smiselno strukturirane H2 in H3 naslove.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705Klju\u010dne besede na pravih mestih<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce v \u010dlanek 30-krat natla\u010dite klju\u010dno besedo, ne boste rangirali vi\u0161je \u2013 Google to prepozna kot spam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede-1024x576.webp\" alt=\"Pametna uporaba klju\u010dnih besed za on site optimizacijo\" class=\"wp-image-32179\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/seo-kljucne-besede.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Klju\u010dne besede naj bodo med 1 % in 2 % celotnega besedila.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bolj\u0161a taktika:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klju\u010dna beseda v <strong>H1 in vsaj enem H2 naslovu<\/strong>,<\/li>\n\n\n\n<li>v prvem odstavku,<\/li>\n\n\n\n<li>naravno v besedilu (brez pretiravanja),<\/li>\n\n\n\n<li>v opisu slike (<em>ALT text<\/em>).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705Hitrost nalaganja strani<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google ne mara po\u010dasnih strani.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preverite hitrost na PageSpeed Insights.<\/li>\n\n\n\n<li>Optimizirajte slike s <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a> ali formatom WebP.<\/li>\n\n\n\n<li>Uporabite predpomnjenje (<em>caching<\/em>): v WordPressu lahko namestite vti\u010dnik WP Rocket.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705On site optimizacija in notranje povezave <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Stran brez povezav je slepa ulica \u2013 Google obo\u017euje smiselno povezane vsebine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo-1024x576.webp\" alt=\"Uporaba notranjih povezav za bolj\u0161o SEO optimizacijo\" class=\"wp-image-32177\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/notranje-povezave-seo.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Pametno povezane vsebine pomagajo pri optimizaciji spletnih strani in bolj\u0161i uvrstitvi na Googlu.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primer:<\/strong> \u010ce imate \u010dlanek o Facebook ogla\u0161evanju, se v njem nave\u017eite na vsebino o Instagram oglasih.<br><strong>Napaka:<\/strong> Notranje povezave so naklju\u010dne ali pa jih sploh ni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tukaj se bomo na primer navezali na \u010dlanek o tem, <a href=\"https:\/\/madwise.si\/blog\/kako-narediti-spletno-stran\/\" target=\"_blank\" rel=\"noreferrer noopener\">kako narediti spletno stran, ki na Googlu dose\u017ee vrh.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Taktike SEO optimizacije, ki so precenjene ali celo \u0161kodljive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veliko SEO taktik, ki so neko\u010d delovale, danes ne prina\u0161a ve\u010d rezultatov. Nekatere so popolnoma zastarele, druge pa lahko celo \u0161kodijo uvrstitvi va\u0161e strani. \u010ce \u017eelite izbolj\u0161ati polo\u017eaj na Googlu, se izognite spodnjim napakam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj ne deluje (ve\u010d)?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u274c Prekomerna uporaba klju\u010dnih besed<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Neko\u010d je veljalo, da ve\u010dkrat, kot ponovite klju\u010dno besedo, vi\u0161je boste rangirali. Danes Google to prepozna kot spam in kaznuje strani, ki pretiravajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napaka:<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V besedilu preve\u010dkrat ponovite isto frazo, na primer: <em>\u201cOn site optimizacija spletnih strani Ljubljana je pomembna. \u010ce vas zanima on site optimizacija spletnih strani Ljubljana, preverite cene optimizacije spletnih strani Ljubljana.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Re\u0161itev:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klju\u010dna beseda naj bo v naslovu, prvem odstavku in nekajkrat v besedilu, a naravno.<\/li>\n\n\n\n<li>Uporabite sopomenke in povezane izraze (SEO optimizacija, izbolj\u0161anje uvrstitve na Googlu, optimizacija za iskalnike itd.).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u274c Meta opis kot <em>ranking faktor<\/em> (dejavnik razvr\u0161\u010danja)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Meta opis <strong>ne vpliva neposredno na uvrstitev<\/strong>, ampak na \u0161tevilo klikov. Google ga lahko tudi sam spremeni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napaka:<\/strong> Preve\u010d \u010dasa porabite za SEO optimizacijo meta opisa, misle\u010d, da bo to izbolj\u0161alo va\u0161o pozicijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Re\u0161itev:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta opis naj bo berljiv in vabljiv za klik.<\/li>\n\n\n\n<li>Uporabite mo\u010dne CTA-je (npr. \u201cOdkrijte, kako izbolj\u0161ati SEO\u201d).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u274c SEO vti\u010dniki na avtopilotu<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yoast SEO in podobni vti\u010dniki so le orodja, ne garancija za bolj\u0161e rezultate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik-1024x576.webp\" alt=\"Yoast SEO in podobni vti\u010dniki so le pomo\u010d, ne garancija za bolj\u0161e uvrstitve\" class=\"wp-image-32196\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik-1024x576.webp 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik-300x169.webp 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik-768x432.webp 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik-1536x864.webp 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik-1568x882.webp 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2025\/01\/yoast-seo-vticnik.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Yoast SEO in podobni vti\u010dniki so le pomo\u010d in ne garancija za bolj\u0161o uvrstitev.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napaka:<\/strong> \u010ce je vti\u010dnik zadovoljen (zelen krogec v Yoastu), \u0161e ne pomeni, da je stran res optimizirana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Re\u0161itev:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ro\u010dno preverite, ali naslovi in vsebina ustrezajo iskalnim namenom.<\/li>\n\n\n\n<li>Testirajte in spremljajte, kaj prina\u0161a bolj\u0161e uvrstitve.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">On site optimizacija spletnih strani deluje, ampak ni \u010dude\u017ena re\u0161itev<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On site optimizacija je osnova, brez katere ne gre, ampak \u010de bi bila sama po sebi dovolj, bi bili vsi na prvem mestu. <strong>SEO zahteva ve\u010d kot le urejene naslove in hitro spletno stran.<\/strong> Brez dobre vsebine, povratnih povezav in <a href=\"https:\/\/madwise.si\/blog\/odzivne-internetne-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">tehni\u010dne optimizacije<\/a> ne bo rezultatov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrebujete bolj\u0161o uvrstitev na Googlu? Kontaktirajte nas prek e-maila\u00a0<a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noreferrer noopener\">zivjo@madwise.si<\/a>\u00a0ali telefonske \u0161tevilke\u00a0<a href=\"tel:0038631370639\" target=\"_blank\" rel=\"noreferrer noopener\">+386 31 370 639<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On site optimizacija je osnova vsake uspe\u0161ne SEO strategije, a mitov o tem, kaj deluje, ne manjka. Nekatere stvari res izbolj\u0161ajo va\u0161o pozicijo, druge pa so precenjene. V tem \u010dlanku boste izvedeli, kaj dejansko vpliva na razvrstitev na Googlu, in \u010demu se raje izognite.<\/p>\n","protected":false},"author":45,"featured_media":32178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-32163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizacija-spletnih-strani-seo","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On site optimizacija: kaj deluje in kaj je izguba \u010dasa?<\/title>\n<meta name=\"description\" content=\"\u017delite bolj\u0161o Google uvrstitev? On site optimizacija je osnova, a brez prave strategije ne bo uspeha. 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On site optimizacija je osnova, a brez prave strategije ne bo uspeha. 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