{"id":31861,"date":"2024-02-16T09:41:34","date_gmt":"2024-02-16T08:41:34","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31861"},"modified":"2024-02-16T09:41:34","modified_gmt":"2024-02-16T08:41:34","slug":"kako-pravilno-nastaviti-meta-pixel","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kako-pravilno-nastaviti-meta-pixel\/","title":{"rendered":"Kako na spletno mesto pravilno nastaviti Meta Pixel?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Kaj je Meta pixel in zakaj je klju\u010den za uspeh va\u0161ih oglasnih kampanj?<\/h2>\n\n\n\n<p>Meta piksel je orodje, ki vam pomaga razumeti, kako uspe\u0161ni so va\u0161i Meta oglasi. Deluje tako, da spremlja, kaj ljudje po\u010dnejo na va\u0161i spletni strani po tem, ko kliknejo na oglas. Z njim nato lahko izbolj\u0161ate delovanje svojih oglasov tako, da jih vidijo pravi ljudje. Na primer, \u010de je nekdo obiskal stran z dolo\u010denim izdelkom, mu lahko kasneje prika\u017eete oglas za ta isti izdelek.<\/p>\n\n\n\n<p>Orodje zbira podatke o tem, kako se obiskovalci vedejo na va\u0161i spletni strani. To vklju\u010duje dejanja, kot so nakupi ali dodajanje izdelkov v ko\u0161arico. Meta ta dejanja imenuje &#8220;dogodki&#8221; in ponuja 17 vrst standardnih dogodkov, ki jim lahko sledite z uporabo piksla.&nbsp;<\/p>\n\n\n\n<p>V spletni prodaji najpogosteje sledimo naslednjim dogodkom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c<strong>PageView<\/strong>\u201d in \u201c<strong>ViewContent<\/strong>\u201d<\/li>\n<\/ul>\n\n\n\n<p>Ta dva dogodka vam pomagata razumeti, kateri izdelki ali strani pritegnejo najve\u010d pozornosti. Tako lahko optimizirate ponudbo in ciljate oglase na obiskovalce, ki so si ogledali dolo\u010dene izdelke.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cAddToCart\u201d<\/strong> in \u201c<strong>InitiateCheckout\u201d<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ta dva dogodka sta klju\u010dna za razumevanje, kje v procesu nakupa obiskovalci opustijo dejanje. Z analizo tega lahko izbolj\u0161ate postopek nakupa in zmanj\u0161ate stopnjo zapustitve ko\u0161arice.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cPurchase\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ta dogodek vam omogo\u010da merjenje donosa na ogla\u0161evalsko porabo (ROAS) in optimizacijo za dejanja, ki prina\u0161ajo dejanske prihodke.<\/p>\n\n\n\n<p>Z uporabo teh dogodkov lahko e-trgovci bolje razumejo vedenje obiskovalcev, optimizirajo svoje ogla\u0161evalske kampanje in pove\u010dajo prihodke. Dogodki &#8220;AddToCart&#8221;, &#8220;ViewContent&#8221; in &#8220;Purchase&#8221; slu\u017eijo kot temelj za dinami\u010dni remarketing, ki cilja uporabnike z oglasi za izdelke, ki so jih \u017ee ogledali ali dodali v ko\u0161arico. Ta personaliziran pristop <strong>pove\u010duje mo\u017enost konverzije<\/strong> in omogo\u010da bolj\u0161o izrabo ogla\u0161evalskega prora\u010duna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navodila za ustvarjanje Meta piksla<\/h2>\n\n\n\n<p>\u010ce \u0161e nimate ustvarjenega Meta piksla, ta postopek za\u010dnite v zavihku \u201cUpravitelj dogodkov\u201d (ang. <em>Events Manager<\/em>) v Meti.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"292\" height=\"465\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image.jpeg\" alt=\"Navodila za ustvarjanje Meta pixla v Meti - korak 1.\" class=\"wp-image-31871\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image.jpeg 292w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-188x300.jpeg 188w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/><\/figure>\n\n\n\n<p>Potem na levi strani menija kliknite na gumb &#8220;Povezava do virov podatkov&#8221; (angl. <em>Data Source<\/em>) nato izberite \u201cSplet\u201d (angl. <em>Web)<\/em> in za nadaljevanje pritisnite \u201cZa\u010dni\u201d (angl. <em>Get Started<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"255\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-10.jpeg\" alt=\"Navodila za ustvarjanje Meta pixla v Meti - korak 2.\" class=\"wp-image-31882\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-10.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-10-300x136.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>Izberite mo\u017enost &#8220;Facebook Pixel&#8221; in nato kliknite na \u201cPove\u017ei\u201d (angl. <em>Connect<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"280\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-9.jpeg\" alt=\"Navodila za ustvarjanje Meta pixla v Meti - korak 3.\" class=\"wp-image-31881\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-9.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-9-300x149.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>V naslednjem koraku poimenujete va\u0161 Meta piksel in dodate va\u0161e spletne strani (neobvezno). Za nadaljevanje pritisnite \u201cNadaljuj\u201d (angl. <em>Continue<\/em>).<\/p>\n\n\n\n<p>Ko je va\u0161 Meta piksel ustvarjen, ga dodajte na va\u0161o spletno stran.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1110\" height=\"540\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1.jpg\" alt=\"Navodila za ustvarjanje Meta pixla v Meti - korak 4.\" class=\"wp-image-31886\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1.jpg 1110w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1-300x146.jpg 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1-1024x498.jpg 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1-768x374.jpg 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Namestitev Meta piksla na spletno stran<\/h2>\n\n\n\n<p>Meta piksel lahko na spletno stran dodate z<strong> ro\u010dno integracijo ali integracijo prek partnerskih platform<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ro\u010dna integracija<\/li>\n<\/ol>\n\n\n\n<p>\u010ce imate specifi\u010dne potrebe ali \u017eelite ve\u010dji nadzor na procesom dodajanja piksla, je ro\u010dna namestitev dobra izbira.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"404\" height=\"294\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-7.jpeg\" alt=\"Namestitev Meta pixla na spletno stran - ro\u010dno 1.\" class=\"wp-image-31880\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-7.jpeg 404w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-7-300x218.jpeg 300w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n\n\n\n<p>Pri ro\u010dni namestitvi prilepite kodo Meta piksla v kodo glave va\u0161e spletne strani, tik pred zaklju\u010dno oznako &lt;\/head&gt;. To morate storiti na vsaki strani ali v predlogo glave, \u010de jo uporabljate. Kliknite na &#8220;Nadaljuj&#8221; za zaklju\u010dek namestitve.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"820\" height=\"574\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image.png\" alt=\"Namestitev Meta pixla na spletno stran - ro\u010dno 2.\" class=\"wp-image-31875\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image.png 820w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-300x210.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-768x538.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>Ko je piksel dodan na va\u0161o spletno stran, morate vklopiti funkcijo &#8220;Automatic Advanced Matching&#8221;. Ta vam bo pomagala bolj natan\u010dno slediti konverzijam in ustvarjati ve\u010dje baze ciljnih ob\u010dinstev.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"238\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-3.jpeg\" alt=\"Namestitev Meta pixla na spletno stran - ro\u010dno 3.\" class=\"wp-image-31874\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-3.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-3-300x127.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>Potem greste na naslednji korak \u2013 &#8220;Add Event Code&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"456\" height=\"229\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-2.jpeg\" alt=\"Namestitev Meta pixla na spletno stran - ro\u010dno 14\" class=\"wp-image-31873\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-2.jpeg 456w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-2-300x151.jpeg 300w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/figure>\n\n\n\n<p>Odpre se novo okno, kamor vnesete URL va\u0161e spletne strani. Nato kliknite na &#8220;Odpri spletno stran&#8221; (angl. <em>Open Website<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"559\" height=\"261\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-11.jpeg\" alt=\"Namestitev Meta pixla na spletno stran - ro\u010dno 5.\" class=\"wp-image-31883\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-11.jpeg 559w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-11-300x140.jpeg 300w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Meta bo ponudila seznam predlaganih dogodkov. Izberite dogodke, ki jim \u017eelite slediti. Nato kliknite na &#8220;Potrdi&#8221; (angl. <em>Confirm<\/em>).<\/p>\n\n\n\n<p>Po potrditvi je va\u0161 piksel ustvarjen in pripravljen za sledenje aktivnosti na va\u0161i spletni strani.&nbsp; Preden pri\u010dnete z ogla\u0161evalskimi kampanjami, ne pozabite preveriti, da je Meta piksel pravilno name\u0161\u010den<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Integracija s pomo\u010djo partnerskih platform<\/li>\n<\/ol>\n\n\n\n<p>\u010ce uporabljate platforme, kot so npr. Shopify, WordPress ali Google Tag Manager, lahko Meta piksel enostavnej\u0161e in hitrej\u0161e vklju\u010dite v va\u0161o spletno stran kar z integracijo prek partnerskih platform. Ta na\u010din je tudi <strong>tehni\u010dno manj zahteven<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"300\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-5.jpeg\" alt=\"Integracija s pomo\u010djo partnerskih platform - nastavitev Meta pixla pri izbranem partnerju.\" class=\"wp-image-31877\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-5.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-5-300x160.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Woocomerce: vti\u010dnik Pixelyoursite<\/h4>\n\n\n\n<p>Da boste la\u017eje implementirali Meta piksla in standardne dogodke, uporabite vti\u010dnik \u201cPixel Your Site\u201d. Z njim lahko piksel enostavno nalo\u017eite prek urejevalnika va\u0161e spletne strani. Postopek je videti takole:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Izberite zavihek \u201cVti\u010dniki\u201d \u2192 \u201cDodajte\u201d. Nato v iskalnik vtipkajte &#8220;pixelyoursite&#8221;.<\/li>\n\n\n\n<li>Izberite in nalo\u017eite vti\u010dnik \u201cPixelYourSite -\u2013 Your smart PIXEL (TAG) Manager\u201d.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Za zagotovitev varnosti priporo\u010damo, da pred namestitvijo opravite varnostno kopijo spletne strani, \u010deprav praviloma s tem vti\u010dnikom ni te\u017eav.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"297\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-8.jpeg\" alt=\"Integracija s pomo\u010djo partnerskih platform - nastavitev Meta pixla v Woocommerce 1.\" class=\"wp-image-31879\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-8.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-8-300x159.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>V nastavitvah vti\u010dnika PixelYourSite najprej vnesite ID Facebook piksla, ki ga lahko najdete v Facebook Business Managerju pod \u201cBusiness Settings\u201d \u2192 \u201cData Sources\u201d \u2192 \u201cPixels\u201d ali v zavihku \u201cEvents Manager\u201d. Vsak piksel ima svojo unikatno identifikacijsko \u0161tevilko.&nbsp;<\/p>\n\n\n\n<p>Po vnosu ID-ja shranite nastavitve. \u010ce je bil piksel \u017ee pred tem name\u0161\u010den na spletno stran, ga je potrebno odstraniti. \u010ce ne \u017eelite uporabiti vti\u010dnika, je mo\u017ena tudi ro\u010dna implementacija piksla in standardnih dogodkov v skladu s temi navodili:<a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/implementation\/conversion-tracking#standard-events\"> Uradna dokumentacija za implementacijo Facebook piksla<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"228\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1.jpeg\" alt=\"Integracija s pomo\u010djo partnerskih platform - nastavitev Meta pixla v Woocommerce 2.\" class=\"wp-image-31872\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-1-300x122.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>Po vstopu v Nastavitve vti\u010dnika se pomaknite do zavihka \u201cEvents\u201d \u2192 odsek \u201cGeneral\u201d. Tam omogo\u010dite funkcijo &#8220;Enable Events&#8221; in shranite spremembe.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"287\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-6.jpeg\" alt=\"Integracija s pomo\u010djo partnerskih platform - nastavitev Meta pixla v Woocommerce 3.\" class=\"wp-image-31878\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-6.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-6-300x153.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>V zavihku WooCommerce poi\u0161\u010dite odsek \u201cGeneral&#8221; in omogo\u010dite funkcijo &#8220;Enable WooCommerce set-up&#8221;. Nato shranite nastavitve.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"213\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-4.jpeg\" alt=\"Integracija s pomo\u010djo partnerskih platform - nastavitev Meta pixla v Woocommerce 4.\" class=\"wp-image-31876\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-4.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-4-300x114.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<p>V zadnjem koraku se&nbsp; v zavihku WooCommerce pomaknite navzdol, vse do odseka \u201cDefault E-Commerce events\u201d. Preverite, da so omogo\u010deni vsi klju\u010dni dogodki ali &#8220;events&#8221;. \u010ce uporabljate brezpla\u010dno verzijo vti\u010dnika, boste imeli dostop do vseh klju\u010dnih funkcionalnosti, zato nakup pla\u010dljive verzije obi\u010dajno ni potreben. \u010ce boste \u017eeleli uporabljati ve\u010d pikslov, brezpla\u010dna verzija ne bo dovolj.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"562\" height=\"181\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-12.jpeg\" alt=\"Integracija s pomo\u010djo partnerskih platform - nastavitev Meta pixla v Woocommerce 5.\" class=\"wp-image-31884\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-12.jpeg 562w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-12-300x97.jpeg 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Shopify<\/h4>\n\n\n\n<p>\u010ce \u017eelite povezati Meta piksel s svojo Shopify trgovino, morate najprej pridobiti posebno kodo, imenovano \u201cPixel ID\u201d. To storite tako, da odprete &#8220;Events Manager&#8221; v Facebook Business Managerju, izberete svoj piksel in kliknete na &#8220;Setup&#8221;. Tam boste videli svojo Pixel ID kodo, ki jo shranite za naslednji korak.<\/p>\n\n\n\n<p>To kodo sedaj dodajte v svojo Shopify trgovino po naslednjih korakih:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prijavite se v Shopify in pojdite v meni &#8220;Online Store&#8221;.<\/li>\n\n\n\n<li>Kliknite na &#8220;Preferences&#8221;&nbsp; (slov. <em>Nastavitve<\/em>).<\/li>\n\n\n\n<li>Poi\u0161\u010dite odsek &#8220;Facebook Pixel&#8221; in v prazno polje, ozna\u010deno kot &#8220;Facebook Pixel ID&#8221;, vnesite kodo, ki ste jo shranili prej.<\/li>\n\n\n\n<li>Kliknite na &#8220;Save&#8221; (sl. <em>Shrani<\/em>), da zaklju\u010dite postopek.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Magento<\/h4>\n\n\n\n<p>\u010ce \u017eelite na svojo Magento spletno trgovino dodati Meta piksel, je postopek podoben kot pri Shopifyju. Najprej boste potrebovali Pixel ID kodo, ki jo dobite v &#8220;Events Managerju&#8221;&nbsp; v Facebook Business Managerju.<\/p>\n\n\n\n<p>Ko imate to kodo, za dodajanje Pixla v Magento trgovino sledite tem korakom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prijavite se v upravljalno plo\u0161\u010do Magenta.<\/li>\n\n\n\n<li>Pojdite v meni &#8220;Stores&#8221; (slov. <em>Trgovine<\/em>) in nato izberite &#8220;Configuration&#8221; (slov. <em>Nastavitve<\/em>) v odseku &#8220;Settings&#8221;.<\/li>\n\n\n\n<li>Na levi strani menija izberite &#8220;Sales&#8221; (slov. <em>Prodaja<\/em>), nato pa &#8220;Facebook Pixel&#8221; pod odsekom &#8220;Facebook&#8221;.<\/li>\n\n\n\n<li>V polje &#8220;Facebook Pixel ID&#8221; vnesite kodo, ki ste jo prej shranili.<\/li>\n\n\n\n<li>Omogo\u010dite mo\u017enost &#8220;Enabled&#8221; (slov. <em>Omogo\u010deno<\/em>), da aktivirate piksel..<\/li>\n\n\n\n<li>Kon\u010date tako, da kliknete na &#8220;Save Config&#8221; (slov. <em>Shrani konfiguracijo<\/em>).<\/li>\n<\/ul>\n\n\n\n<p>S tem ste uspe\u0161no integrirali Meta piksel v va\u0161o Magento trgovino. Za\u010del bo zbirati podatke o obiskovalcih in vam pomagal u\u010dinkoviteje usmerjati Facebook ogla\u0161evalske kampanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preverjanje delovanja<\/h2>\n\n\n\n<p>Po namestitvi Meta piksla je pomembno, da preverite, ali deluje pravilno. Za to lahko uporabite Facebook Pixel Helper ali funkcijo \u201cTest Events\u201d v va\u0161em Events Managerju.<\/p>\n\n\n\n<p>Izbira med orodjema Test Events in PixelYourSite je odvisna od va\u0161ih specifi\u010dnih potreb. Za osnovno preverjanje delovanja piksla je Test Events odli\u010dna brezpla\u010dna opcija. PixelYourSite pa vam omogo\u010da naprednej\u0161e funkcije in ve\u010dji nadzor nad sledenjem, a prina\u0161a dodatne stro\u0161ke, \u010de se odlo\u010dite za njegovo pla\u010dljivo razli\u010dico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Pixel Helper<\/h3>\n\n\n\n<p>Po obisku va\u0161e spletne strani kliknite na raz\u0161iritev FPH (Facebook Pixel Helper). Odprlo se bo pojavno okno, kjer boste lahko preverili pravilno delovanje va\u0161ega piksla. \u010ce je vse v redu, se prika\u017ee obvestilo, ki potrjuje pravilno delovanje.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"404\" height=\"294\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-13.jpeg\" alt=\"Facebook Pixel Helper\" class=\"wp-image-31885\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-13.jpeg 404w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2024\/02\/image-13-300x218.jpeg 300w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n\n\n\n<p>\u010ce piksel ne deluje pravilno, boste prejeli informacije o napaki, ki vam bodo pomagale pri popravkih.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Events Manager v Facebook Business Managerju<\/h3>\n\n\n\n<p>Za osnovno preverjanje delovanja lahko uporabite tudi testne dogodke v Events Managerju. Sledite tem korakom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prijavite se v svoj profil v Facebook Business Managerju, kjer ste ustvarili piksel.<\/li>\n\n\n\n<li>V levem meniju izberite &#8220;Events Manager&#8221; in nato na seznamu izberite svoj piksel.<\/li>\n\n\n\n<li>Kliknite na &#8220;Test Events&#8221; v levem meniju.<\/li>\n\n\n\n<li>Na vrhu strani izberite piksel, ki ga \u017eelite preveriti, in vnesite testne dogodke, ki jih \u017eelite spro\u017eiti. Na primer, \u010de \u017eelite preveriti sledenje za ogled strani izdelka, vnesite URL te strani.<\/li>\n\n\n\n<li>Po vnosu testnih dogodkov kliknite &#8220;Open Website&#8221; ali uporabite svojo spletno stran za spro\u017eitev teh dogodkov.<\/li>\n<\/ul>\n\n\n\n<p>Ko boste uspe\u0161no spro\u017eili testne dogodke, bodo ti prikazani v odseku &#8220;Test Results&#8221;, kjer lahko preverite, ali so dogodki pravilno konfigurirani in zbrani.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izzivi v prihodnosti: brskalniki lahko omejijo sledenje Meta pixla<\/h2>\n\n\n\n<p>Trenutno ve\u010dina sistemov za sledenje uporablja pi\u0161kotke tretjih oseb za bele\u017eenje dejavnosti uporabnikov, med njimi tudi Facebook Pixel. V letu 2024 bo ve\u010d kot 85 % brskalnikov privzeto blokiralo te pi\u0161kotke, vklju\u010dno z Googlovim brskalnikom Chrome. Ko se to zgodi, ne bomo ve\u010d sposobni identificirati uporabnika prek pikslov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kako pomembno je to za e-trgovino?&nbsp;<\/h3>\n\n\n\n<p>Izguba sledljivosti uporabnika pomeni, da ne boste ve\u010d mogli slediti uporabnikom, pripisovati njihovih dejanj, optimizirati ogla\u0161evalskih kampanj, izvajati ponovnega tr\u017eenja ali graditi ciljnih ob\u010dinstev na spletu. To lahko resno vpliva na uspe\u0161nost va\u0161ega spletnega poslovanja, zato je pomembno, da se pripravite na te spremembe v spletnem okolju.&nbsp;<\/p>\n\n\n\n<p>Z bli\u017eajo\u010dimi se omejitvami pi\u0161kotkov tretje osebe, kot je Facebook Pixel, je klju\u010dno najti u\u010dinkovite alternativne na\u010dine za sledenje in analizo obiskovalcev spletnih strani. Eno izmed mo\u010dnih orodij, ki vam lahko pomaga nadomestiti sledenje prek pi\u0161kotkov, je Conversion API.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj je Conversion API?<\/h3>\n\n\n\n<p><strong>Conversion API<\/strong> je orodje, ki omogo\u010da prenos podatkov o dejavnostih obiskovalcev spletne strani neposredno v platforme za ogla\u0161evanje, kot je Facebook Ads, ne da bi bili odvisni od pi\u0161kotkov. To pomeni, da lahko \u0161e vedno <strong>sledite konverzijam, analizirate uporabni\u0161ke vzorce in optimizirate svoje ogla\u0161evalske kampanje<\/strong>, tudi \u010de pi\u0161kotki tretje strani niso na voljo.&nbsp;<\/p>\n\n\n\n<p>Ve\u010d o orodju Conversion API preberite v na\u0161em <a href=\"https:\/\/madwise.si\/blog\/facebook-conversions-api\/\">blogu<\/a>, kjer ga natan\u010dneje opi\u0161emo in razlo\u017eimo, zakaj je pomemben.&nbsp;<\/p>\n\n\n\n<p>Viri:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>https:\/\/www.adsmurai.com\/en\/articles\/facebook-capi-google-tag-manager<\/li>\n\n\n\n<li>https:\/\/help.shopify.com\/en\/manual\/promoting-marketing\/analyze-marketing\/meta-pixel<\/li>\n\n\n\n<li>https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Izkoristite vse prednosti, ki vam jih prina\u0161a nastavitev Meta pixla na va\u0161o spletno stran. To orodje namre\u010d omogo\u010da, da sledite vedenju va\u0161ih uporabnikov po njihovem kliku oglasa. Znanje, ki ga pridobite, lahko s pridom uporabite za u\u010dinkovitej\u0161e personaliziranje oglasov. <\/p>\n","protected":false},"author":40,"featured_media":31862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,31],"tags":[20,54,55,52],"class_list":["post-31861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-avtomatizacija","category-marketinsko-svetovanje","tag-analitika","tag-orodja","tag-performance","tag-vticniki","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako na spletno mesto pravilno nastaviti Meta Pixel? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Vas zanima, kaj je Meta pixel in kako ga pravilno nastaviti na va\u0161e spletno mesto? 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