{"id":31748,"date":"2023-10-12T10:08:47","date_gmt":"2023-10-12T08:08:47","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31748"},"modified":"2023-10-12T10:08:48","modified_gmt":"2023-10-12T08:08:48","slug":"prodajte-vec-na-crni-petek","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/prodajte-vec-na-crni-petek\/","title":{"rendered":"Prodajte ve\u010d na \u010drni petek"},"content":{"rendered":"\n<p>Za\u010deli bi lahko s tipi\u010dnim uvodom o izvoru \u010drnega petka, njegovi smiselnosti in <strong>amerikanizaciji evropskega potro\u0161nika,<\/strong> toda ni\u010d od tega ni namen tega prispevka. Ker ga berete, vas verjetno zanima to, kar obljublja naslov, zato takoj preidimo <em>in medias res<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010crni petek je prilo\u017enost. Od vas je odvisno, kako jo boste izkoristili.<\/h2>\n\n\n\n<p>\u010crni petek ni nekak\u0161en magi\u010dni dan, na katerega lahko ponudite popust in kupci bodo za\u010deli na \u0161iroko odpirati denarnice. \u017de res, da vzdu\u0161je \u010drnega petka pove\u010duje verjetnost, da bodo <strong>potro\u0161niki v nakupovalnem razpolo\u017eenju, <\/strong>a to \u0161e ne pomeni, da bodo kupovali prav pri vas, \u010detudi ponujate <em>neverjetne<\/em> popuste.<\/p>\n\n\n\n<p>Seveda boste svojo akcijo na \u010drni petek ogla\u0161evali. O tem ni nobenega dvoma. Toda prevladujo\u010di tip oglasov, ki pravi \u201c\u010cRNI PETEK, POPUSTI V TRGOVINI <em>XYZ<\/em> DO 30 %\u201d, ni prav posebej u\u010dinkovit. Potro\u0161nik vidi na desetine tak\u0161nih oglasov. <strong>Zakaj bi kliknil ravno na va\u0161ega?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ciljajte kupce, ki i\u0161\u010dejo popust na konkreten izdelek<\/h2>\n\n\n\n<p>\u010crni petek temelji na spodbujanju impulzivnega nakupovanja. <strong>Na ponudbah, ki so tako dobre, da se jim ni mogo\u010de upreti.<\/strong> Na velikem delu potro\u0161nikov to vsekakor deluje.<\/p>\n\n\n\n<p>Na drugi strani je medtem \u0161e ena skupina potro\u0161nikov, ki je ne gre spregledati. To so <strong>takti\u010dni potro\u0161niki,<\/strong> ki so z na\u010drtovanim nakupom pripravljeni po\u010dakati na \u010drni petek in tako ugodneje priti do to\u010dno dolo\u010denega izdelka.<\/p>\n\n\n\n<p>Pri obeh tipih potro\u0161nikov bo va\u0161a kampanja za \u010drtni petek u\u010dinkovitej\u0161a, \u010de jih boste nagovarjali s ciljanimi oglasi, <strong>ki nagovarjajo njihove interese.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potro\u0161nik, ki nakupuje impulzivno, bo prej kliknil na oglas, \u010de bo na njem prikazan izdelek, ki vzbudi njegovo zanimanje.&nbsp;<\/li>\n\n\n\n<li>Takti\u010dni potro\u0161nik pa se sploh ne bo mogel upreti kliku na oglas, \u010de bo na njem to\u010dno tisti izdelek, zaradi katerega \u017ee mesece \u010daka na popuste \u010drnega petka.<\/li>\n<\/ul>\n\n\n\n<p>Tehni\u010dna izvedba tovrstnega ciljanega ogla\u0161evanja je nekoliko zahtevnej\u0161a, a <strong>rezultati, ki jih prinese,<\/strong> so vsekakor vredni vlo\u017eka. V vodi\u010du na <a href=\"https:\/\/madwise.si\/vodici-po-digitalnem-marketingu\/facebook-vodic\/\">tej povezavi<\/a> lahko preberete ve\u010d o ciljanem ogla\u0161evanju na dru\u017ebenih omre\u017ejih Facebook in Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bodite druga\u010dni, izstopajte<\/h2>\n\n\n\n<p>Ni\u010d novega, boste rekli. Dr\u017ei. Pa vendar je glavnina oglasov za akcijske ponudbe \u010drnega petka \u0161e vedno precej enoli\u010dna. Vsako leto lahko zasledimo <strong>tiso\u010d in eno variacijo oglasov<\/strong> s \u010drnim ozadjem ter napisom \u010cRNI PETEK z debelimi rumenimi ali belimi \u010drkami.&nbsp;<\/p>\n\n\n\n<p>Zaradi prenasi\u010denosti z oglasi imamo ljudje \u017ee sicer v mo\u017eganih <strong>vedno u\u010dinkovitej\u0161e \u201cad-blockerje\u201d. <\/strong>Na\u0161e o\u010di oglase vidijo, a jih mo\u017egani \u2013 razen \u010de zares izstopajo oziroma pritegnejo pozornost \u2013 niti ne zaznajo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"780\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"Zaradi prenasi\u010denosti z oglasi imamo ljudje \u017ee sicer v mo\u017eganih vedno u\u010dinkovitej\u0161e \u201cad-blockerje\u201d.\" class=\"wp-image-31753\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image.png 1200w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-300x195.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-1024x666.png 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-768x499.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Zakaj ne bi bili na primer va\u0161i oglasi na dan, ko se oglasna mesta na spletu obarvajo v \u010drno, nasprotno svetli? Zakaj ne bi va\u0161i oglasi na dan, ko vsi kri\u010dijo \u010cRNI PETEK, preprosto sporo\u010dali samo visok odstotek popusta? <strong>Izkoristite mo\u010d kontrasta<\/strong> v povezavi s prej omenjenim ciljanjem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne pozabite na e-po\u0161to<\/h2>\n\n\n\n<p><a href=\"https:\/\/madwise.si\/blog\/email-marketing-avtomatizacija\/\">E-mail marketing ne bo nikoli izumrl<\/a>. \u010ce ste vestno gradili svojo e-mail bazo, jo izkoristite za obve\u0161\u010danje o velikih <em>\u010drnopetkovih<\/em> popustih. Pri tem bodite <strong>\u0161e posebej pozorni na besedilo zadeve (subject),<\/strong> saj je od tega odvisno, ali bodo prejemniki va\u0161e sporo\u010dilo sploh odprli in prebrali.<\/p>\n\n\n\n<p>Izogibajte se obrabljenim frazam in besedam, ki jih uporabljajo vsi drugi. Bodite izvirni, napi\u0161ite <em>subject<\/em>, da se prejemnik kliku nanj ne bo mogel upreti. Besedi <strong>POPUST<\/strong> in <strong>\u010cRNI PETEK<\/strong> sami po sebi ne ustvarjata tak\u0161ne neustavljive radovednosti, \u0161e posebej v tednu, ko bodo e-po\u0161tni nabiralniki preplavljeni z njima.<\/p>\n\n\n\n<p>Za dodatno u\u010dinkovitost e-po\u0161tnega marketinga je koristno, \u010de je va\u0161a e-mail baza <strong>demografsko in interesno segmentirana.<\/strong> Tako lahko z e-po\u0161tnimi sporo\u010dili natan\u010dneje ciljate, kar pove\u010duje stopnjo konverzije.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"780\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-1.png\" alt=\"Za dodatno u\u010dinkovitost kampanje \u010crni petek e-po\u0161tnega marketinga je koristno, \u010de je va\u0161a e-mail baza demografsko in interesno segmentirana.\" class=\"wp-image-31754\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-1.png 1200w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-1-300x195.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-1-1024x666.png 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/10\/image-1-768x499.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ob\u010dutljiva tema: vi\u0161ina popusta<\/h2>\n\n\n\n<p>Splet je eden od krivcev, da je \u010drni petek pri\u0161el tudi k nam, po drugi strani pa omogo\u010da tudi enostavno primerjavo <em>dare\u017eljivosti<\/em> trgovcev. Potro\u0161niki lahko z nekaj kliki primerjajo cene ponudnikov z vsega sveta, in ko vidijo, da tuj trgovec za enak izdelek ponuja znatno vi\u0161ji popust, <strong>se lahko po\u010dutijo opeharjene.<\/strong><\/p>\n\n\n\n<p>Jasno je seveda, da doma\u010di spletni trgovec zaradi specifik slovenskega trga te\u017eko ponudi tako visok popust, da bi lahko konkuriral trgovcem z velikih tujih trgov. Zato je koristno, \u010de v marketin\u0161kih aktivnostih poleg vi\u0161ine popusta oziroma cene <strong>izpostavljate \u0161e druge prednosti,<\/strong> kot so enostaven nakup, hitra dostava, garancija na zadovoljstvo, ugodnosti zvestobe in podobno.<\/p>\n\n\n\n<p>Pri oblikovanju ponudbe za \u010drni petek velja ob tem upo\u0161tevati \u0161e, da <strong>splet ne pozablja in ne odpu\u0161\u010da.<\/strong> Poleg primerjave cen med razli\u010dnimi trgovci spletna orodja omogo\u010dajo tudi spremljanje cen skozi \u010das pri istem trgovcu. \u010ce bo potro\u0161nik ugotovil, da se dejanska cena na \u010drni petek komaj kaj razlikuje od redne cene, se bo ponovno po\u010dutil opeharjenega.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010crni petek ali Black Friday?<\/h2>\n\n\n\n<p>Za konec se dotaknimo \u0161e <strong>jezikovnega vpra\u0161anja.<\/strong> Je v marketin\u0161kih sporo\u010dilih bolje uporabljati angle\u0161ki izraz Black Friday ali slovenski \u010crni petek?&nbsp;<\/p>\n\n\n\n<p>Na eni strani lahko zagovarjamo prepoznavnost izraza Black Friday ter ka\u017eemo na primere, ko ga uporabljajo tudi trgovci iz drugih dr\u017eav, v katerih angle\u0161\u010dina ni uradni jezik. Na drugi strani pa ne moremo mimo tega, da sloven\u0161\u010dina ponuja ustrezen \u2013 in prav tako \u017ee uveljavljen \u2013 prevod, ki je <strong>med potro\u0161niki dobro sprejet.<\/strong><\/p>\n\n\n\n<p>V oddelku za vsebine pri agenciji Madwise strankam <strong>priporo\u010damo rabo slovenskega izraza<\/strong> \u010crni petek, ki med kupci ustvarja ustrezno asociacijo z dnevom velikih popustov ter spodbuja rabo slovenskega jezika v javnem sporo\u010danju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u017delite izkoristiti taktike za ve\u010djo prodajo?<\/h2>\n\n\n\n<p>V agenciji Madwise smo zbrani strokovnjaki za digitalni marketing. Nudimo vam svetovanje in konkretno izvedbo <strong>re\u0161itev za pove\u010danje prodaje.<\/strong> Pridru\u017eite se <a href=\"https:\/\/madwise.si\/reference\/\">podjetjem<\/a>, ki so z na\u0161imi storitvami \u017ee pospe\u0161ila svojo rast.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/madwise.si\/kontakt\/\">Obrnite se na nas in prodajte ve\u010d &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010crni petek je ena najve\u010djih prilo\u017enosti v letu za pove\u010danje prodaje. Poglejte, s katerimi taktikami jo boste \u010dim bolje izkoristili. Za\u010dnite se pripravljati \u017ee danes.<\/p>\n","protected":false},"author":30,"featured_media":31749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,25],"tags":[48,49,50],"class_list":["post-31748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","category-oglasevanje-na-spletu","tag-crni-petek","tag-prodaja","tag-taktike","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prodajte ve\u010d na \u010drni petek - Madwise Blog<\/title>\n<meta name=\"description\" content=\"\u010crni petek je ena najve\u010djih prilo\u017enosti v letu za pove\u010danje prodaje. 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