{"id":31733,"date":"2023-09-28T08:41:47","date_gmt":"2023-09-28T06:41:47","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31733"},"modified":"2023-09-28T09:55:26","modified_gmt":"2023-09-28T07:55:26","slug":"tranzicija-k-trajnostnemu-poslovanju","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/tranzicija-k-trajnostnemu-poslovanju\/","title":{"rendered":"Tranzicija k trajnostnemu poslovanju"},"content":{"rendered":"\n<p>Zakaj sploh tranzicija?<\/p>\n\n\n\n<p>To je vpra\u0161anje, ki si ga verjetno zastavi marsikdo. Verjetno je moj odgovor (in \u0161e od marsikoga v ekipi) precej kli\u0161ejski: ker verjamemo v bolj\u0161i jutri in \u017eelimo ustvariti bolj\u0161o prihodnost. Hkrati nam to omogo\u010da, da nudimo klientom bolj\u0161o podporo na podro\u010dju ESG marketinga, saj prek lastne dejavnosti na podro\u010dju trajnostnega poslovanja najla\u017eje spoznamo izzive, s katerimi se soo\u010dajo na\u0161i partnerji.<br><br>\u010ce sami razmi\u0161ljate o tej poti in vas zanima, kako smo se tega lotili, vam v nadaljevanju brez zadr\u017ekov razlo\u017eim, kaj nam je uspelo urediti v (pi\u010dlih) 6 mesecih.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koraki na\u0161e preobrazbe<\/h2>\n\n\n\n<p>Prehod na trajnostno poslovanje se ne zgodi kar \u010dez no\u010d. \u0160e preden se lotite aktivnosti, vam polagam na srce, da glede na svojo bran\u017eo izvedete temeljito raziskavo, kaj se \u017ee dela doma in v tujini, kaj delajo va\u0161i konkurenti ter na kaj biti pri zeleni tranziciji pozorni. Pri nas smo se preobrazbe lotili na na\u010din, ki ga opisujem spodaj.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Najprej smo se pozanimali pri partnerjih, ki tranzicijo \u017ee uspe\u0161no izvajajo, o primerih dobrih praks, pasteh in morebitnih te\u017eavah. Da se prepri\u010damo \u0161e o <strong>zakonskih omejitvah <\/strong>na svojem podro\u010dju, smo se za pomo\u010d obrnili \u0161e na odvetni\u0161ko pisarno. Saj veste, \u201cbolje sprije\u010diti nego lije\u010diti\u201d (torej, bolj\u0161e prepre\u010diti, saj je po to\u010di zvoniti prepozno).<br><\/li>\n\n\n\n<li>Nato smo sprejeli pomemben<strong> interni dokument <\/strong><strong><em>Politika trajnostnega poslovanja<\/em><\/strong>, kjer smo med drugim opredelili temeljna na\u010dela trajnosti, ki nas bodo vodila pri poslovanju, in okvirno dolo\u010dili, kako bomo poskrbeli za njihovo uresni\u010ditev. \u010ce vas zanima \u2013 primer tak\u0161nega dokumenta lahko najdete prakti\u010dno pri vsakem podjetju, ki je dejavno na podro\u010dju trajnosti.<br><\/li>\n\n\n\n<li>Ker smo \u017eeleli ovrednotiti svoje poslovanje z vidika trajnosti oz. pridobiti zunanjo mnenje in realno oceno, smo pri CER-u opravili certifikacijo za <strong>certifikat <\/strong><a href=\"https:\/\/www.green-star.si\/en\/home\"><strong>Green Star <\/strong><\/a>\u00a0(kot prva agencija v SLO).<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"294\" height=\"294\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/certifikat.jpg\" alt=\"\" class=\"wp-image-31745\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/certifikat.jpg 294w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/certifikat-150x150.jpg 150w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/figure>\n<\/div>\n\n\n<p>Poteza se je izkazala za izjemno koristno, saj smo med postopkom certifikacije odkrili veliko potencialnega prostora za izbolj\u0161ave in nadgradnje, ki se ga do tedaj nismo zavedali. Poleg tega smo se pridru\u017eili tudi <a href=\"https:\/\/www.soz.si\/sites\/default\/files\/soz_zaveza.pdf\">zavezi SOZ<\/a>-a o spo\u0161tovanju trajnostnih ogla\u0161evalskih standardov.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/image-2.jpeg\" alt=\"Vsebina zaveze SOZ \u2013 korak bli\u017eje k trajnostnemu poslovanju.\" class=\"wp-image-31740\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/image-2.jpeg 600w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/image-2-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Ko smo imeli dovolj informacij, smo sprejeli <strong>operativni na\u010drt prehoda<\/strong> k trajnostnemu poslovanju za teko\u010de leto, na podlagi katerega sedaj delujemo.\n<ul class=\"wp-block-list\">\n<li>Prehod (digitalnega) poslovanja na <em>carbon neutral<\/em> (angl. brez oglji\u010dnega odtisa).<\/li>\n\n\n\n<li>Vzpostavitev sistema za merjenje emisij\/odpadkov\/porabe virov.<\/li>\n\n\n\n<li>Spodbujanje zaposlenih k izobra\u017eevanju.<\/li>\n\n\n\n<li>Ohranjanje nivoja enake zastopanosti spolov na vodilnih mestih ter enake prilo\u017enosti za napredovanje in nagrajevanje za vse.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/image.jpeg\" alt=\"Zaposleni Madwise se stalno izobra\u017eujemo o trajnostnem poslovanju in ESG marketingu.\" class=\"wp-image-31738\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/image.jpeg 600w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2023\/09\/image-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Na podlagi dokumentov in nove politike podjetja smo izvedli (ali dodali v svoj na\u010drt) tako <strong>manj\u0161e spremembe<\/strong> (ko\u0161i za smeti, trajnostni team buildingi, trajnostna poslovna darila, sodelovanje s trajnostno usmerjenimi dobavitelji) kot tudi <strong>ve\u010dje spremembe<\/strong> (sledenje porabi elektrike\/selitev pisarn, <em>green hosting<\/em> za serverje, <em>screening <\/em>sistem potencialnih dobaviteljev in kupcev). Dodatno spreminjamo \u0161e celoten brand book podjetja (vizija in misija, na\u010dela, ton komunikacije).<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li>Da bi la\u017eje za\u010drtali nadaljnjo pot, smo interno izvedli <strong>anonimno anketo<\/strong> o svojih aktivnostih, usmerjenih v trajnostno delovanje. Ta nam je omogo\u010dila, da smo <strong>ovrednotili izvedene dejavnosti ter prilagodili prihodnje na\u010drte<\/strong>. Izsledke iz ankete bomo uskladili s trenutnimi na\u010drti ter bodo\u010dimi cilji in \u010dasovnico.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Katere prepreke lahko pri\u010dakujete pri zeleni tranziciji?<\/h2>\n\n\n\n<p>Na na\u0161i poti k trajnostnemu poslovanju nas je pri\u010dakalo kar nekaj ovir. Med njimi so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konflikt med kratkoro\u010dno profitabilnostjo in trajnostjo \u2192 vsak posameznik ali podjetje podpirata trajnost, dokler se jim za to ni potrebno ni\u010demur odpovedati. Pravi izzivi se vedno za\u010dnejo kazati kasneje v procesu.<\/li>\n\n\n\n<li>Razkol na\u010del in vrednot \u2192 marketing \u017ee po sami naravi pogosto spodbuja potro\u0161ni\u0161tvo.<\/li>\n\n\n\n<li>Dolgoro\u010dna donosnost trajnostnega na\u010dina delovanja \u2192 tudi zaradi specifike panoge.<\/li>\n\n\n\n<li>Sindrom prevaranta (angl. <em>imposter syndrome<\/em>) pri posameznikih zaradi mladosti samega podro\u010dja. Ljudje ve\u010dkrat ob\u010dutijo sindrom prevaranta, saj je zaradi manjka uveljavljenih kriterijev in meril te\u017eko izkazati usposobljenost na podro\u010dju <a href=\"https:\/\/madwise.si\/blog\/esg-marketing\/\">ESG marketinga<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ali monetiziramo?&nbsp;<\/h2>\n\n\n\n<p>Seveda. Zeleno delovanje ne pomeni rde\u010dih \u0161tevilk. Na\u0161e udejstvovanje indirektno podpira na\u0161o kredibilnost kot strokovnjaka za trajnostno komuniciranje. Udejstvovanje na podro\u010dju ESG monetiziramo s tujimi (EU) in doma\u010dimi strankami, za katere <a href=\"https:\/\/madwise.si\/esg-marketing\/#reference\">izvajamo storitve ESG marketinga<\/a>.<\/p>\n\n\n\n<p>\u010ce sami potrebujete nasvet s tega podro\u010dja ali zgolj klepet ob kavi, smo tukaj za vas! Z nami lahko stopite v stik prek tega <a href=\"https:\/\/madwise.si\/esg-marketing\/#kontakt\">obrazca<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tranzicija k trajnostnemu poslovanju zahteva temeljito pripravo, saj poudarja skrb za okolje, dru\u017ebo in etiko. Cilj je dolgoro\u010dno ohranjanje naravnih virov in izbolj\u0161anje \u017eivljenjske kakovosti. Pri Madwise smo zavezani k tej spremembi. Preverite, kako smo se lotili prehoda na zeleno poslovanje.<\/p>\n","protected":false},"author":26,"featured_media":31734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,29,31],"tags":[44,45,46,47],"class_list":["post-31733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-marketing","category-marketinska-agencija","category-marketinsko-svetovanje","tag-esg","tag-trajnost","tag-trajnostno-poslovanje","tag-tranzicija","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tranzicija k trajnostnemu poslovanju - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Ker vse ve\u010d podjetij \u017eeli delovati po na\u010delih ESG, razkrivamo korake, po katerih je potekala na\u0161a tranzicija k trajnostnemu poslovanju. 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