{"id":31654,"date":"2023-06-22T10:44:41","date_gmt":"2023-06-22T08:44:41","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31654"},"modified":"2023-08-18T09:40:53","modified_gmt":"2023-08-18T07:40:53","slug":"esg-marketing","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/esg-marketing\/","title":{"rendered":"ESG (marketing) \u2013 trend, ki bo vedno aktualen"},"content":{"rendered":"\n

Za tiste, ki morda potrebujete pojasnilo \u2013 ESG je kratica, ki jo raz\u010dlenimo takole:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kaj je ESG-marketing? <\/h2>\n\n\n\n

Kot ste najbr\u017e \u017ee ugotovili, gre za komuniciranje napredka organizacije<\/strong> na zgoraj navedenih podro\u010djih.<\/p>\n\n\n\n

Za morebitna preostala vpra\u0161anja priporo\u010dam Google, \u0161e kar zanesljiv je tudi Chat-GPT4, na Tiktoku pa \u017eelenih informacij verjetno ne boste na\u0161li \u2013 kar pa naj vas ne zavede, saj milenijci in pripadniki generacije Z zelo cenijo trajnost kot vrednoto.<\/p>\n\n\n\n

Jasno je, da je koncept ESG zelo pomemben za prihodnost \u010dlove\u0161tva<\/strong>. Ker pa vas ve\u010dina ni zaposlenih v neprofitnih organizacijah, se morda spra\u0161ujete, ali si poslovanje v skladu z na\u010deli ESG sploh lahko privo\u0161\u010dite. Morda se celo spra\u0161ujete, kje je tukaj sploh prostor za ustvarjanje dobi\u010dka. <\/p>\n\n\n\n

\u010ce vas zgolj ideja prizadevanj za ustvarjanje bolj\u0161ega jutri ne prepri\u010da ali pa vse skupaj jemljete s skepso, naj vam v nadaljevanju postre\u017eem nekaj trdnih dejstev:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Za podkrepitev prilagam \u0161e grafikon zanimanj, kot ga prikazuje Google Trends za klju\u010dno besedo ESG (za obdobje zadnjih petih let). Kot lahko vidite, zanimanje za ESG mo\u010dno raste.<\/p>\n\n\n\n


Vir: https:\/\/trends.google.com\/trends\/explore?date=today%205-y&q=ESG&hl=en<\/p>\n\n\n\n

Iz vsega lahko mirno sklepamo, da \u010de (p)ostanemo zeleni<\/strong>, precej verjetno ne bomo za\u0161li v rde\u010de \u0161tevilke. A pozor: \u010de imate v mislih zgolj prebarvati va\u0161e delovanje in produkte z zelenim sprejem za ve\u010dji zaslu\u017eek \u2013 kupci to hitro prepoznajo in ozna\u010dijo kot greenwashing<\/em><\/strong>. Dobi\u010dek, ustvarjen z delovanjem skladno z vrednotami ESG, deluje podobno kot zrcalo Ajneneperh iz Harryja Potterja \u2013 do njega pridejo le tisti, ki jih pri tem ne vodi pohlep. Podjetje mora torej delovati z iskreno \u017eeljo po spremembah na bolje in ne zgolj oportunisti\u010dno \u201cskakati\u201d na aktualne trende.<\/p>\n\n\n\n

Kako komunicirati zavezanost na\u010delom ESG<\/h2>\n\n\n\n

Ko se odlo\u010dite, da v svoje poslovanje vklju\u010dite na\u010dela ESG, potrebujete marketin\u0161ko agencijo, ki bo va\u0161o odgovorno odlo\u010ditev ponesla v javnost. Osredoto\u010dil se bom na digitalne agencije, ki so lahko \u017ee po naravi bolj trajnostno naravnane od klasi\u010dnih \u2013 ni tiskanja (porabe papirja, barv in drugih materialov), hkrati pa digitalno komuniciranje omogo\u010da natan\u010dnej\u0161e ciljanje \u017eelene skupine naslovnikov in s tem posledi\u010dno u\u010dinkovitej\u0161o porabo sredstev. Ampak pustimo to primerjavo \u2013 zapisano spodaj na\u010deloma velja za vse tipe agencij.<\/p>\n\n\n\n

\n

Va\u0161a idealna agencija za ESG-marketing<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n

Agencija, ki izpolnjuje vse zgoraj na\u0161teto, vam lahko zanesljivo pomaga pri u\u010dinkoviti in verodostojni komunikaciji<\/strong> va\u0161e zavezanosti k trajnosti in prizadevanjem pri uresni\u010devanju vrednost ESG.<\/p>\n\n\n\n

V agenciji Madwise mnogim partnerjem \u017ee nudimo storitve ESG-marketinga<\/strong>. Zanje snujemo celovite ESG-kampanje in dolgoro\u010dne strategije, pripravljamo vsebine ter skrbimo za celostno podobo okoljsko in dru\u017ebeno odgovornega poslovanja. Ob tem smo tudi sami sprejeli trajnostne zaveze in kot prva (digitalna) marketin\u0161ka agencija v Sloveniji pridobili certifikat Green Star<\/strong>.<\/p>\n\n\n\n

\u010ce i\u0161\u010dete dolgoro\u010dnega partnerja pri snovanju in komuniciranje ESG kampanj, ali pa morda \u017eelite izvedeti ve\u010d, kliknite tukaj<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

ESG marketing je prihodnost, saj komunicira odnos va\u0161ega podjetja do okolja, dru\u017ebe in upravljanja organizacije. Za vse, ki razmi\u0161ljate, kako vam lahko doprinese k bolj\u0161emu poslovanju, smo povzeli bistvene zna\u010dilnosti komuniciranja zavezanosti na\u010delom ESG.<\/p>\n","protected":false},"author":26,"featured_media":31658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,31],"tags":[],"class_list":["post-31654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-marketing","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"\nESG (marketing) \u2013 trend, ki bo vedno aktualen - Madwise Blog<\/title>\n<meta name=\"description\" content=\"ESG marketing z javnostmi komunicira odnos do okolja, dru\u017ebe in upravljanja organizacije. 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