{"id":31617,"date":"2023-05-25T17:23:21","date_gmt":"2023-05-25T15:23:21","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31617"},"modified":"2023-05-30T10:18:34","modified_gmt":"2023-05-30T08:18:34","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/remarketing\/","title":{"rendered":"Zakaj je remarketing klju\u010den del marketin\u0161ke strategije za vsako podjetje"},"content":{"rendered":"\n

V dana\u0161njem digitalnem svetu, kjer je konkurenca med podjetji neizprosna, je klju\u010dnega pomena najti u\u010dinkovite na\u010dine, kako dose\u010di potencialne stranke. Ponovno tr\u017eenje ali remarketing je u\u010dinkovit na\u010din povezovanja s potencialnimi strankami<\/strong>, ki \u017ee ka\u017eejo zanimanje za va\u0161o blagovno znamko in s tem tudi va\u0161o ponudbo.\u00a0<\/p>\n\n\n\n

\u010ceprav je remarketing v veliko primerih testiranje pravih oglasov pravi ciljni publiki, s pravo pristajalno stranjo, smo prepri\u010dani, da je dolgoro\u010dno zelo pomembna strategija za spletno ogla\u0161evanje. <\/p>\n\n\n\n

Kaj sploh je remarketing?<\/strong><\/h2>\n\n\n\n

Remarketing je strategija digitalnega ogla\u0161evanja, ki cilja na uporabnike, ki so \u017ee obiskali va\u0161o spletno stran. Zanje lahko ustvarite prilagojene\/personalizirane oglase <\/strong>na podlagi podatkov seje posameznega uporabnika, pripomogli pa bodo k temu, da bo ponovno obiskal va\u0161o spletno stran.  <\/p>\n\n\n\n

Zakaj naj bi podjetja uporabljala remarketing kampanje?<\/strong><\/h3>\n\n\n\n

Remarketing je dolgoro\u010dna marketin\u0161ka strategija. Ko enkrat nastavite svoje kampanje in te prina\u0161ajo obisk na va\u0161o spletno stran, lahko dodatne remarketing kampanje, ki so aktivne, isto\u010dasno spomnijo uporabnika na va\u0161 produkt oz. storitev, ga spet pripeljejo na va\u0161o spletno stran in potencialno pove\u010dajo konverzije<\/strong>. Z remarketing kampanjami ciljate na to, da ste prva znamka\/trgovina, na katero se bo kupec spomnil, ko bo kon\u010dno pripravljen zapraviti denar. <\/p>\n\n\n\n

Prednosti remarketinga <\/strong><\/h2>\n\n\n\n

Izbolj\u0161anje konverzij na spletni strani <\/strong><\/h3>\n\n\n\n

Ena od glavnih prednosti remarketinga je izbolj\u0161anje konverzij. Stranke, ki so \u017ee pokazale zanimanje za va\u0161e izdelke ali storitve, so \u017ee v zgornjem delu nakupnega lijaka. Remarketing omogo\u010da, da se pove\u017eete s potencialnimi strankami v klju\u010dnem trenutku<\/strong>, ko so blizu sprejemanja odlo\u010ditve o nakupu. Personalizirane remarketing kampanje, ki vklju\u010dujejo prilagojene ponudbe ali popuste, pogosto spodbujajo kupce, da izvedejo kon\u010dni nakup.<\/p>\n\n\n\n

Promoviranje novih ali priljubljenih produktov<\/strong><\/h3>\n\n\n\n

Stranke, ki obi\u0161\u010dejo va\u0161o trgovino in tam tudi nekaj kupijo, bodo zelo verjetno zainteresirane za nove izdelke ali izdelke, ki dopolnjujejo tisti izdelek ali storitev, za katero so se \u017ee odlo\u010dile. \u010ce so zapustile va\u0161e spletno mesto, ne da bi opravile nakup, lahko ustvarite ogla\u0161evalsko akcijo, ki jih bo pozivala k ponovnemu obisku s posebnimi ponudbami<\/strong>. Morda bo \u017ee brezpla\u010dna dostava ali nekaj odstotkov popusta dovolj, da jih pripelje nazaj na va\u0161o stran in da bodo tam opravile nakup ali oddale povpra\u0161evanje.<\/p>\n\n\n\n

Pove\u010danje prepoznavnosti znamke <\/strong><\/h3>\n\n\n\n

Remarketing ne slu\u017ei le kot sredstvo za pove\u010danje prodaje, temve\u010d tudi za krepitev prepoznavnosti va\u0161e blagovne znamke. Redno prikazovanje oglasov potencialnim strankam pove\u010duje zavedanje o va\u0161i blagovni znamki, kar vpliva na uporabnikovo zaupanje<\/strong> in pove\u010da verjetnost, da bo zopet obiskal va\u0161o spletno stran, ko bo pripravljen na nakup.<\/p>\n\n\n\n

Personalizacija sporo\u010dil<\/strong><\/h3>\n\n\n\n

Remarketing omogo\u010da prilagajanje sporo\u010dil glede na vedenje obiskovalcev va\u0161e spletne strani. Sledenje uporabnikov vam omogo\u010da, da jim prika\u017eete oglase, ki so relevantni zanje. S tem lahko dose\u017eete ve\u010djo stopnjo personalizacije in bolj\u0161i stik s potencialnimi kupci<\/strong>. \u010ce ima na primer nekdo v ko\u0161arici izdelek in nakupa ni zaklju\u010dil, lahko z remarketingom prika\u017eete oglas z dodatnim popustom ali opomnikom o izdelku.<\/p>\n\n\n\n

Si tudi vi \u017eelite bolj\u0161e konverzije?<\/strong><\/h2>\n\n\n\n

Ne pozabite, da je bistveno la\u017eje prodati \u017ee obstoje\u010dim kupcem kot iskati nove. Remarketing vam lahko pomaga uporabnike, ki so \u017ee obiskali va\u0161o spletno stran, znova pritegniti in s tem izbolj\u0161ati konverzijo.<\/p>\n\n\n\n

\u010ce ste se remarketinga \u017ee lotili ali se ga \u0161e lotevate, pa imejte v mislih \u0161e en pomemben korak \u2013 pregled podatkov v analitiki in ogla\u0161evanju<\/strong>. Tako boste lahko popravili oglase, ki vam doslej niso prina\u0161ali \u017eelenih rezultatov in izbolj\u0161ali tiste oglase, ki so bili doslej uspe\u0161ni.<\/p>\n\n\n\n

Vedno pa se lahko za pomo\u010d obrnete tudi na nas \u2013 oddajte kratek obrazec<\/strong><\/a> za povpra\u0161evanje in preverite, kako vam lahko pomagajo na\u0161i strokovnjaki.<\/p>\n","protected":false},"excerpt":{"rendered":"

Se tudi vam dogaja, da za\u017eenete oglase, a ne dosegate \u017eelenih konverzij? Najbr\u017e vam informacija, da je la\u017eje prodati obstoje\u010dim kupcem kot iskati nove, ni tuja. Za vse, ki \u017eelite izvedeti ve\u010d o remarketingu (retargetingu), smo povzeli prednosti tega na\u010dina ogla\u0161evanja.<\/p>\n","protected":false},"author":41,"featured_media":31619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-31617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"\nZakaj je remarketing klju\u010den del ogla\u0161evanja za vsako podjetje<\/title>\n<meta name=\"description\" content=\"Remarketing vam lahko pomaga zgraditi lojalno bazo uporabnikov in pove\u010dati prodajo. 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