{"id":31146,"date":"2022-07-08T12:38:27","date_gmt":"2022-07-08T10:38:27","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31146"},"modified":"2023-04-28T09:07:52","modified_gmt":"2023-04-28T07:07:52","slug":"kaj-si-obetate-od-prenove","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaj-si-obetate-od-prenove\/","title":{"rendered":"Prenova spletne strani od A do \u017d: Kaj si obetate od prenove?"},"content":{"rendered":"\n

Prenova spletne strani je ena najpomembnej\u0161ih nalo\u017eb v prihodnost va\u0161ega podjetja, se pa lahko kot vsaka druga nalo\u017eba tudi ta izka\u017ee za slabo. Z nenujnimi, nepremi\u0161ljenimi in slabo izvedenimi spremembami namre\u010d lahko povzro\u010dite ve\u010d \u0161kode kot koristi. Vendar brez skrbi. \u010ce se boste pred prenovo dobro pripravili in proces ustrezno na\u010drtovali, tak\u0161nih problemov ne boste imeli. <\/p>\n\n\n\n

V seriji blogov Prenova spletne strani od A do \u017d<\/em> razkrivamo, kako uspe\u0161no izvesti prenovo od za\u010detka do konca. V dana\u0161njem blogu bomo govorili o tem, kako natan\u010dno dolo\u010diti in jasno opredeliti \u017eelje<\/strong> v zvezi s prenovo, da bo le-ta izvedena u\u010dinkovito in da bo kon\u010dni rezultat brezhiben.<\/p>\n\n\n\n

Kak\u0161ne so va\u0161e \u017eelje glede prenove spletne strani? <\/strong><\/h2>\n\n\n\n

To, da razmi\u0161ljate o prenovi, pomeni, da na obstoje\u010di spletni strani vidite potencial za izbolj\u0161ave. \u010ce ste prebrali prvi blog Kdaj prenoviti s<\/em><\/strong><\/a>p<\/a><\/em><\/strong>letno stran?<\/em><\/strong><\/a>, lahko ocenite, ali je prenova na tej to\u010dki sploh smiselna. Menite, da je? Potem je \u010das, da konkretizirate va\u0161o vizijo prenovljene spletne strani.<\/p>\n\n\n\n

Ali ni to naloga izvajalca oziroma agencije?<\/strong><\/h3>\n\n\n\n

Izvajalec oziroma agencija te\u017eko prenese va\u0161e \u017eelje na zaslon, \u010de te niso natan\u010dno dolo\u010dene in jasno opredeljene. Njihova primarna naloga je namre\u010d ta, da uresni\u010dijo va\u0161o vizijo<\/strong>. Zato je pomembno, da jim to vizijo predstavite kar se da natan\u010dno.<\/p>\n\n\n\n

Seveda se lahko z njimi posvetujete o konkretnih re\u0161itvah in zagotovo vam bodo prav vsi pripravljeni svetovati glede mo\u017enosti izvedbe in uresni\u010dljivosti va\u0161ih \u017eelja. Vendar je spletna stran vseeno va\u0161a \u2013 je odsev va\u0161ega podjetja in va\u0161 glavni komunikacijski kanal<\/strong>. Zato je va\u0161a naloga, da dolo\u010dite, kak\u0161en naj bo kon\u010dni rezultat. <\/p>\n\n\n\n

Naro\u010dniki, na primer, izvajalca pogosto prosijo, da spletno stran naredi \u00bblepo\u00ab \u2013 ne da bi pojasnili, kaj se jim sploh zdi lepo, ali upo\u0161tevali druge vidike, ki vplivajo na kon\u010dni videz spletne strani. Tak\u0161na nejasna navodila pogosto vodijo v razo\u010daranje in nepotrebne frustracije.<\/p>\n\n\n\n

Klju\u010dna vpra\u0161anja, ki si jih morate zastaviti pred prenovo<\/strong><\/h2>\n\n\n\n

Da bo prenova kar se da produktivna in da boste lahko pripravili jasne smernice<\/strong> za izvajalca, je pomembno, da ugotovite, kaj si od prenove sploh obetate. Pomagate si lahko z naslednjimi vpra\u0161anji: <\/p>\n\n\n\n

–        Kak\u0161ni so va\u0161i poslovni cilji?<\/p>\n\n\n\n

–        Kaj na obstoje\u010di spletni strani vam je v\u0161e\u010d?<\/p>\n\n\n\n

–        Kaj na njej vam ni v\u0161e\u010d?<\/p>\n\n\n\n

–        Katere napake bi \u017eeleli odpraviti?<\/p>\n\n\n\n

Odgovori na ta vpra\u0161anja vam bodo pomagali osmisliti, kak\u0161en naj bo kon\u010dni rezultat. Skladno z njimi na\u010drtujte vse spremembe na spletni strani. Tako boste lahko skozi celoten proces ohranili jasen fokus. <\/p>\n\n\n\n

Kasneje vam bodo odgovori v pomo\u010d tudi pri pisanju briefa za prenovo spletnega mesta<\/strong><\/a>. Vendar ve\u010d o tem v prihodnjem blogu. Zaenkrat je dovolj, da ugotovite, kaj si od prenove zares \u017eelite in obetate. Pri tem pa morajo biti klju\u010dni dejavniki zanjo tudi va\u0161i poslovni cilji.<\/p>\n\n\n\n

Poslovni cilji<\/strong><\/h3>\n\n\n\n

Poslovni cilji so tisti, ki v najve\u010dji meri dolo\u010dajo podobo spletne strani<\/strong>. Spletna stran, ki je prodajno usmerjena, bo na primer videti povsem druga\u010de kot stran, ki je namenjena zgolj informiranju in razvedrilu uporabnikov. <\/p>\n\n\n\n

Kako naj bo spletna stran videti, katere elemente potrebuje in kak\u0161na bo vsebina na njej, je torej v najve\u010dji meri odvisno od njenega namena<\/strong>. Zato je pomembno, da pred prenovo jasno dolo\u010dite poslovne cilje. Opredelitev le-teh vam bo omogo\u010dila tudi, da kriti\u010dno preu\u010dite obstoje\u010do stran in ugotovite, kaj na njej \u017ee zadovoljuje va\u0161e potrebe in potrebe va\u0161ih kupcev ter kaj lahko izbolj\u0161ate.<\/p>\n\n\n\n

Kaj lahko izbolj\u0161ate? <\/strong><\/h3>\n\n\n\n

U\u010dinkovita spletna stran je tista, ki gradi celostno podobo podjetja na na\u010din, ki spodbuja doseganje poslovnih ciljev. Vzemite si \u010das in preu\u010dite svojo spletno stran<\/strong>. Kateri elementi \u017ee ustrezajo tem merilom? Ali je treba kak\u0161nega spremeniti? Mogo\u010de kateri izmed klju\u010dnih elementov manjka? Se pojavljajo tehni\u010dne napake, ki odvra\u010dajo potencialne kupce? Je stran po\u010dasna, neodzivna ali pa ni prilagojena mobilnim napravam?<\/p>\n\n\n\n

Odgovori na ta vpra\u0161anja bodo bistveno olaj\u0161ali potek dela ter vam s tem prihranili \u010das in denar. \u010ce nanje ne znate odgovoriti, pa ni ni\u010d narobe s tem, da se ozrete h konkurenci. <\/p>\n\n\n\n

Primeri dobre prakse<\/strong><\/h3>\n\n\n\n

Delo bo bistveno la\u017eje tako za vas kot za izvajalca, \u010de boste navedli nekaj konkretnih primerov dobre prakse. To najla\u017eje storite tako, da si ogledate spletne strani svojih konkurentov. Po pregledu razmislite, ali na va\u0161em spletnem mestu morda manjkajo kak\u0161ne klju\u010dne informacije, podstrani ali vsebine. Morda boste dobili tudi kak\u0161no zamisel, ki jo lahko uresni\u010dite na svoji spletni strani.<\/p>\n\n\n\n

Seveda pri tem ne pozabite, da nimate dostopa do spletne analitike konkurentov in da ne veste, kako dobro v resnici delujejo njihove spletne strani. Prevzemajte le tiste ideje, ki so smiselne za va\u0161e podjetje<\/strong> in za katere veste, da jih lahko dobro izvedete.<\/p>\n\n\n\n

\u017de veste, kaj \u017eelite dose\u010di?<\/strong><\/h2>\n\n\n\n

Po branju tega \u010dlanka verjetno \u017ee dobro veste, kaj \u017eelite dose\u010di s prenovo spletne strani. Preden se je lotite, pa bi vam morda vseeno koristilo, da va\u0161o spletno stran pregleda ekipa izku\u0161enih strokovnjakov.<\/p>\n\n\n\n

Morda ste kak\u0161no napako spregledali ali pa nameravate spremeniti nekaj, kar v resnici odli\u010dno deluje. Preden se z glavo skozi zid lotite prenove, naro\u010dite analizo spletnega mesta<\/strong><\/a>. Ta vam bo povedala, kaj morate storiti, da bo va\u0161e spletno mesto postalo u\u010dinkovito prodajno orodje.<\/p>\n\n\n\n

Na\u0161i strokovnjaki bodo za vas pripravili oceno ustreznosti <\/strong>dizajna in uporabni\u0161ke izku\u0161nje ter konverzijske naravnanosti strani. Svoje ugotovitve bodo povzeli v preglednem dokumentu, ki vam bo slu\u017eil kot odli\u010dno izhodi\u0161\u010de za prenovo. <\/p>\n\n\n\n

\n
Naro\u010dite analizo zdaj<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Razmi\u0161ljate o prenovi spletne strani, pa vas skrbi, da boste naredili ve\u010d \u0161kode kot koristi? To je povsem razumljivo. Toda \u010de boste natan\u010dno dolo\u010dili in jasno opredelili, kaj si od nje obetate, je skrb popolnoma odve\u010d. Preverite, kako prepoznati in u\u010dinkovito izraziti svoje \u017eelje glede prenove.<\/p>\n","protected":false},"author":34,"featured_media":31159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-31146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nKaj si obetate od prenove spletne strani?<\/title>\n<meta name=\"description\" content=\"Prenova spletne strani je lahko dokaj preprosta, \u010de jo ustrezno na\u010drtujete. 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