{"id":31003,"date":"2022-06-09T10:00:00","date_gmt":"2022-06-09T08:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=31003"},"modified":"2022-06-17T12:21:14","modified_gmt":"2022-06-17T10:21:14","slug":"kdaj-prenoviti-spletno-stran","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kdaj-prenoviti-spletno-stran\/","title":{"rendered":"Prenova spletne strani od A do \u017d: Kdaj prenoviti spletno stran?"},"content":{"rendered":"\n

Vsaka spletna stran tu in tam potrebuje prenovo. Sicer postane zastarela, neprivla\u010dna in v huj\u0161ih primerih celo nefunkcionalna, kar odvra\u010da potencialne stranke in negativno vpliva na poslovanje podjetja. Ker se v na\u0161i agenciji zavedamo, da je prenova spletne strani lahko stra\u0161ljiv projekt, smo se odlo\u010dili, da na najpogostej\u0161e pomisleke odgovorimo v seriji blogov Prenova spletne strani od A do \u017d<\/em>. <\/p>\n\n\n\n

Prvi blog je namenjen vpra\u0161anju, kdaj je smiselno prenoviti spletno stran. Na eni strani namre\u010d lahko prenagla odlo\u010ditev povzro\u010di kup nepotrebnih te\u017eav, na drugi pa lahko predolgo odla\u0161anje vodi v zastarelo stran, polno napak. Zato je treba razlikovati med dobrimi in slabimi razlogi za prenovo spletne strani<\/strong>.<\/p>\n\n\n\n

Da bi vam pri tem pomagali, smo pripravili kratek in ovrednoten seznam najpogostej\u0161ih (dobrih in slabih) razlogov za prenovo spletne strani.<\/p>\n\n\n\n

Slabi razlogi za prenovo spletne strani<\/strong><\/h2>\n\n\n\n

\u010ce se prenove lotite iz \u201cslabih\u201d razlogov, lahko delujo\u010do in zadovoljivo spletno stran po nepotrebnem okrnete. Da bi se temu izognili, morate biti kriti\u010dni in si pred vsako spremembo vzeti \u010das za tehten premislek. <\/p>\n\n\n\n

Novi zaposleni \u017eelijo pustiti dober prvi vtis <\/strong><\/h3>\n\n\n\n

Prenagle odlo\u010ditve<\/strong> za prenovo spletne strani pogosto vidimo pri novih zaposlenih, ki se \u017eelijo hitro izkazati. Povsem normalno (in dobrodo\u0161lo) je, da novi zaposleni \u017eelijo pokazati anga\u017ema in pustiti dober prvi vtis. \u017dal pa se pogosto zgodi, da v \u017eelji po izkazovanju izvajajo nepotrebne spremembe, ki so lahko celo \u0161kodljive. <\/p>\n\n\n\n

Kadar imate opravka z \u017ee delujo\u010do spletno stranjo, ki nima tehni\u010dnih te\u017eav, je o vsaki spremembi treba korenito premisliti. To velja tudi za slepo sledenje trendom, ki jih opazite v industriji.<\/p>\n\n\n\n

Konkurenca ima novo spletno stran<\/strong><\/h3>\n\n\n\n

Pomembno je, da pozorno spremljate, kaj po\u010dne konkurenca, vendar naj to ne preraste v nepremi\u0161ljeno kopiranje<\/strong>. Samo zato, ker je va\u0161a konkurenca prenovila spletno stran, to \u0161e ne pomeni, da jo morate tudi vi. Tako ali tako sploh ne veste, ali spletna stran konkuren\u010dnega podjetja deluje brez te\u017eav in kak\u0161no stopnjo konverzije ima.<\/p>\n\n\n\n

Ni\u010d ni narobe, \u010de i\u0161\u010dete navdih pri konkurenci, vendar morate vedno ostati kriti\u010dni in prevzemati le tiste ideje, ki so smiselne za va\u0161e podjetje.<\/p>\n\n\n\n

Prenovo \u017eelite zaradi zamenjave skrbnika<\/strong><\/h3>\n\n\n\n

\u010ceprav je to obi\u010dajno neprijeten scenarij za vse vpletene, morajo podjetja v\u010dasih iz razli\u010dnih razlogov zamenjati skrbnika spletne strani. Vendar menjava skrbnika \u0161e ne pomeni, da morate spremeniti tudi celo spletno stran. V kolikor je spletna stran funkcionalna in zadovoljiva, je veliko bolj smiselno, da obstoje\u010do spletno stran predate novemu skrbniku<\/strong>. To pomeni, da stari skrbnik novemu preda vse podatke, znanje, pooblastila in druge relevantne informacije o projektu.<\/p>\n\n\n\n

O slabih razlogih za prenovo spletne strani bi sicer lahko razpravljali \u0161e naprej, vendar je na tej to\u010dki bolj smiselno, da se posvetimo tudi dobrim razlogom za prenovo.<\/p>\n\n\n\n

Dobri razlogi za prenovo spletne strani<\/strong><\/h2>\n\n\n\n

Vsako spletno stran je treba redno vzdr\u017eevati in od \u010dasa do \u010dasa tudi prenoviti. Sicer je od strani do strani odvisno, kdaj bodo potrebne ve\u010dje spremembe, a obstaja nekaj splo\u0161nih smernic<\/strong>, ki jim je smiselno slediti. Med njimi pomembno mesto zavzema uporabni\u0161ka izku\u0161nja.<\/p>\n\n\n\n

Uporabni\u0161ka izku\u0161nja bi lahko bila bolj\u0161a<\/strong><\/h3>\n\n\n\n

Kak\u0161ne rezultate bo dosegla spletna stran, je v veliki meri odvisno od uporabni\u0161ke izku\u0161nje. Slaba uporabni\u0161ka izku\u0161nja lahko odvrne \u0161e tako odlo\u010dno stranko. Zato je pomembno, da je spletna stran intuitivna in da omogo\u010da enostavno navigacijo. Pomembno je tudi, da je hitra in odzivna, tekst na njej pa razumljiv in jasen<\/strong>.<\/p>\n\n\n\n

Pri uporabni\u0161ki izku\u0161nji morate upo\u0161tevati tudi same naprave, ki jih ljudje uporabljajo. \u010casi, ko smo po spletu lahko brskali zgolj prek ra\u010dunalnika, so \u017ee zdavnaj mimo \u2013 vse ve\u010d uporabnikov namre\u010d do spletnih vsebin dostopa prek pametnih telefonov in tablic.   <\/p>\n\n\n\n

Stran ni optimizirana za mobilne naprave<\/strong><\/h3>\n\n\n\n

Pametni telefoni in tabli\u010dni ra\u010dunalniki so postali neodtujljiv del na\u0161ega vsakdana. Ker ve\u010dina ljudi danes po spletu brska ravno prek mobilnih naprav, to za podjetja pomeni, da je skrajni \u010das, da svoje spletne strani prilagodijo mobilnim napravam <\/strong>in strankam zagotovijo dobro mobilno izku\u0161njo. Poleg tega tudi Google vi\u0161je uvr\u0161\u010da spletne strani, ki so optimizirane za mobilne naprave.<\/p>\n\n\n\n

\u010ce mobilni obiskovalci na va\u0161i spletni strani ne bodo imeli dobre izku\u0161nje, boste izgubili veliko prometa in pri tem \u0161e poslab\u0161ali svojo uvrstitev na Googlu.<\/p>\n\n\n\n

Tehni\u010dne te\u017eave<\/strong><\/h3>\n\n\n\n

Va\u0161o uvrstitev na Googlu lahko poslab\u0161ajo tudi tehni\u010dne te\u017eave, saj lahko zaradi njih spletna stran izgubi vso vrednost. Zastarele povezave, nedelujo\u010di gumbi in po\u010dasnost<\/strong> lahko popolnoma onemogo\u010dijo navigacijo po strani in s tem konverzijo. V kolikor opazite kakr\u0161nekoli tehni\u010dne napake, jih morate \u010dim prej odpraviti. <\/p>\n\n\n\n

Najla\u017eja pot do prenovljene spletne strani<\/strong><\/h2>\n\n\n\n

Tako \u2013 zdaj veste, ali je tudi va\u0161a spletno stran potrebna prenove. Ta pa je lahko kar velik zalogaj, saj zahteva kar nekaj \u010dasa, dela in denarja, zaradi za\u010dasne nedosegljivosti spletne strani pa lahko predstavlja tudi dodatno finan\u010dno tveganje<\/strong>. Zato morate vsako prenovo dobro na\u010drtovati vnaprej. Ko se odlo\u010dite zanjo, morate jasno definirati, kaj pri\u010dakujete od prenovljene spletne strani. V naslednjem blogu iz te serije se bomo zato ukvarjali prav s tem vpra\u0161anjem.<\/p>\n\n\n\n

Delo lahko prepustite tudi preverjenim strokovnjakom<\/strong><\/h3>\n\n\n\n

\u010ce ste \u017ee v nizkem \u0161tartu za prenovo, smo za vas pripravili 30 uporabnih nasvetov, kako prenoviti spletno mesto brez bole\u010din<\/strong><\/a>. <\/p>\n\n\n\n

\u010ce pa \u017eelite izzive prenove prepustiti strokovnjakom, ki bodo delo opravili zares u\u010dinkovito, stopite v stik z nami<\/a>. <\/p>\n\n\n\n

Spletna stran je najbolj\u0161e prodajno orodje \u2013 poskrbite, da bo slu\u017eilo svojemu namenu!<\/p>\n","protected":false},"excerpt":{"rendered":"

Po eni strani vsaka spletna stran tu in tam potrebuje prenovo, po drugi pa lahko nepotrebne spremembe naredijo ve\u010d \u0161kode kot koristi. Zato na vpra\u0161anje, kdaj narediti ve\u010dje spremembe, ni mogo\u010de odgovoriti enozna\u010dno. Za la\u017ejo odlo\u010ditev si preberite na\u0161 blog o dobrih in slabih razlogih za prenovo.<\/p>\n","protected":false},"author":34,"featured_media":31006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-31003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nKdaj prenoviti spletno stran?<\/title>\n<meta name=\"description\" content=\"Prenova spletne strani je od \u010dasa do \u010dasa nujna. 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