{"id":30989,"date":"2022-06-02T11:17:51","date_gmt":"2022-06-02T09:17:51","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30989"},"modified":"2023-04-28T09:07:48","modified_gmt":"2023-04-28T07:07:48","slug":"analiza-google-ads-facebook-oglasevanja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/analiza-google-ads-facebook-oglasevanja\/","title":{"rendered":"Pod lupo: Google Ads in Facebook ogla\u0161evanje"},"content":{"rendered":"\n

Spletno ogla\u0161evanje prihaja na slab glas. A to se ne bi smelo dogajati. Gre namre\u010d za nenadomestljiv marketin\u0161ki kanal.<\/p>\n\n\n\n

Ki vam odpira vrata do novih kupcev. 
Ki va\u0161e potencialne kupce u\u010dinkovito opomni, da so \u201cpozabili\u201d do konca opraviti nakup.
Ki ponudi ravno tisto, kar kupec i\u0161\u010de v tistem trenutku.<\/p>\n\n\n\n

To so pri\u010dakovanja, ki jih imamo od spletnih oglasov.<\/p>\n\n\n\n

Ampak stvari so se spremenile.<\/p>\n\n\n\n

Za ve\u010dino podjetij spletni oglasi ne dosegajo ve\u010d teh pri\u010dakovanj.<\/p>\n\n\n\n

To ne pomeni, da ne znajo ve\u010d ogla\u0161evati, temve\u010d da se premikamo v novo fazo digitalnega marketinga.<\/p>\n\n\n\n

V fazo, v kateri taktike izpred 5 let ne delujejo ve\u010d.<\/p>\n\n\n\n

Od \u0161tevila klikov h konverziji<\/h2>\n\n\n\n

\u0160e nobeno podro\u010dje marketinga ni zabele\u017eilo tako sunkovite rasti kot digitalni marketing. V manj kot desetih letih smo bili pri\u010da \u0161tirim fazam, ki narekujejo, kateri pristopi prina\u0161ajo uspeh.<\/p>\n\n\n\n

Prva faza<\/h3>\n\n\n\n

Ob pojavu prvih spletnih oglasov je vsakdo znal ogla\u0161evati na spletu. Potrebno je bilo le nekaj novega znanja in minimalen vlo\u017eek, saj je bil ogla\u0161evalski prostor tako prostran in prazen kot pozabljena pu\u0161\u010davska pokrajina.<\/p>\n\n\n\n

A to ni trajalo dolgo. Pu\u0161\u010dava se je za\u010dela spreminjati v oazo.<\/p>\n\n\n\n

Namesto de\u017eja so za\u010dela kapljati podjetja, ki jih je pritegnil enostavno dostopen potencial spleta.<\/p>\n\n\n\n

Druga faza<\/h3>\n\n\n\n

Ko je raslo \u0161tevilo podjetij, ki so pri\u010dela ogla\u0161evati na spletu, se je za\u010delo podro\u010dje profesionalizirati. Za uspe\u0161no ogla\u0161evanje so bili potrebni ogla\u0161evalski ra\u010duni, licence in certifikati. Za\u010dele so se razvijati pozicije specialistov za spletno ogla\u0161evanje, a \u0161e vedno je bilo dokaj ni\u0161no podro\u010dje, ki je predstavljalo alternativo ali kve\u010djemu dopolnitev obstoje\u010dih marketin\u0161kih kanalov.<\/p>\n\n\n\n

Tretja faza<\/h3>\n\n\n\n

Pretok ve\u010djega dele\u017ea budgeta s tradicionalnih ogla\u0161evalskih kanalov na splet je nakazalo vstop v tretjo fazo. Slogan te faze je \u201cve\u010d\u201d oz. \u201cscalanje kampanj\u201d.<\/p>\n\n\n\n

V tretji fazi so spletni oglasi pritegnili tudi dinozavre \u2013 velika, a okorna podjetja, ki so na spletu zmagovala z argumentom ogromnih budgetov namesto spretnih pristopov. Posledi\u010dno so za\u010deli nara\u0161\u010dati stro\u0161ki ogla\u0161evanja, vedno te\u017eje je preglasiti \u0161um, ki je zajel prenasi\u010den ogla\u0161evalski prostor na spletu.<\/p>\n\n\n\n

\u010cetrta faza<\/h3>\n\n\n\n

Zato je namesto scalanja kampanj glavni cilj postalo iskanje konverzije. Namesto taktik, ki ka\u017eejo prebrisanost posameznega ogla\u0161evalca, je pomembnej\u0161a strate\u0161ka ekonomika ogla\u0161evanja, ki odslej zasleduje prodajne rezultate. <\/p>\n\n\n\n

Od \u0161tevila klikov se premikamo h konverziji.<\/p>\n\n\n\n

\u201cAmpak \u2026 zakaj na\u0161e Facebook kampanje ne dosegajo konverzije?\u201d<\/h2>\n\n\n\n

\u010ce ste \u0161e do v\u010deraj zlahka dosegli visok CTR, ni nujno, da dosegate tudi konverzijo. V avto salon zaide veliko ljudi, a nov avto kupi le majhen dele\u017e teh potencialnih kupcev.<\/p>\n\n\n\n

Zato je zasledovanje konverzije s spletnimi oglasi podro\u010dje, kjer je klju\u010dno, da spremljate u\u010dinkovitost oglasov in kampanj. Vlagate v tisto, kar deluje, in opu\u0161\u010date vse, kar ne deluje.<\/p>\n\n\n\n

Pri tem vam lahko pomaga strokovna ocena va\u0161ih oglasov.<\/p>\n\n\n\n

Ali potrebujete analizo spletnega ogla\u0161evanja?<\/h2>\n\n\n\n

V nadaljevanju preverite 3 kratke scenarije, po katerih lahko prepoznate, ali potrebujete strokovno analizo spletnega ogla\u0161evanja<\/a>.<\/p>\n\n\n\n

1. Va\u0161i stro\u0161ki ogla\u0161evanja nara\u0161\u010dajo, rezultati pa so slab\u0161i.<\/h3>\n\n\n\n

Posku\u0161ate preglasti najbolj glasne \u2013 posredne ali neposredne \u2013 konkurente, zato vedno ve\u010d vlagate v ogla\u0161evanje. Sprejemate vi\u0161je cene na klik in vi\u0161ate budgete, vendar ne dosegate \u017eelenih rezultatov. Pred upravo in prodajo zagovarjate svoje pristope in upate, da bo uspeh pri naslednji kampanji bolj\u0161i.<\/p>\n\n\n\n

Analiza spletnega ogla\u0161evanja v tem primeru predstavlja orodje, s katerim lahko optimizirate svoj pristop, da zni\u017eate stro\u0161ke in pove\u010date donos.<\/p>\n\n\n\n

2. Ne znate ponoviti uspehov.<\/h3>\n\n\n\n

Analiza spletnega ogla\u0161evanja ni namenjena tistim podjetjem, ki ne znajo ogla\u0161evati na spletu. Ve\u010dinoma se namre\u010d niti ne zavedajo potenciala, ki jim ga lahko Google Ads in Facebook oglasi prinesejo.<\/p>\n\n\n\n

Namenjena je podjetjem, ki so \u017ee ustvarili dobro konverzijo s svojimi oglasi. A so bili ti uspehi naklju\u010dni ali situacijski, zato jih ne znajo ponoviti. \u010ce ste med njimi tudi vi, vam bo analiza spletnega ogla\u0161evanja dala vpogled v to, kaj \u017ee sedaj delate dobro in kaj ste spregledali, da uspeha ne morete ponoviti pri \u010disto vsaki kampanji.<\/p>\n\n\n\n

3. Ne veste ve\u010d, kaj bi lahko \u0161e poskusili.<\/h3>\n\n\n\n

\u010ce imate ob\u010dutek, da ste iz\u010drpali \u017ee vse mo\u017enosti pri oblikovanju ob\u010dinstev, kreativ in kampanj, vam to lahko jemlje zagon za naslednje kampanje. Analiza Google Ads in Facebook ogla\u0161evanja vam da vpogled, kje se skrivajo nepri\u010dakovani potenciali za rast in konverzijo, ki jih v tem trenutku niti konkurenca ne izkori\u0161\u010da.<\/p>\n\n\n\n

Naro\u010dite analizo spletnega ogla\u0161evanja<\/h2>\n\n\n\n

S strokovno oceno 43 to\u010dk bodo strokovnjaki za spletno ogla\u0161evanje ovrednotili, ali je va\u0161e trenutno spletno ogla\u0161evanje u\u010dinkovito ali ne. Tako lahko na objektiven na\u010din preverite, ali va\u0161e ogla\u0161evanje ustvarja dobi\u010dek ali zgolj porablja marketin\u0161ki budget.<\/p>\n\n\n\n

Izvedite ve\u010d o ponudbi in izvedite, kako lahko va\u0161e spletno ogla\u0161evanje prinese bolj\u0161o konverzijo.<\/p>\n\n\n\n

\n
Analiza spletnega ogla\u0161evanja<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Preverite, zakaj taktike izpred 5 let ne delujejo ve\u010d in kaj lahko \u017ee danes naredite, da izbolj\u0161ate konverzijo svojih spletnih oglasov.<\/p>\n","protected":false},"author":4,"featured_media":30990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,26],"tags":[],"class_list":["post-30989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-oglasevanje","category-google-ads-oglasevanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nPod lupo: Google Ads in Facebook ogla\u0161evanje<\/title>\n<meta name=\"description\" content=\"Preverite, zakaj taktike izpred 5 let ne delujejo ve\u010d in kaj lahko naredite \u017ee danes, da izbolj\u0161ate konverzijo svojih spletnih oglasov.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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