{"id":30956,"date":"2022-05-12T10:28:50","date_gmt":"2022-05-12T08:28:50","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30956"},"modified":"2022-05-19T13:18:54","modified_gmt":"2022-05-19T11:18:54","slug":"prenova-spletne-strani","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/prenova-spletne-strani\/","title":{"rendered":"Korak, ki ga pri prenovi spletne strani ne smete izpustiti"},"content":{"rendered":"\n<p>\u017de dolgo odla\u0161ate s prenovo va\u0161e spletne strani? Se vam zdi prenova trenutno prevelik zalogaj in ne veste niti, kje bi za\u010deli?<\/p>\n\n\n\n<p>Niste edini, ki se soo\u010date s tak\u0161nimi izzivi. Prenova spletne strani je kompleksen in ve\u010dplasten projekt, ki se na prvi pogled zdi skoraj nepojmljiv. Zato je smiselno, da se ga lotite organizirano in v pravem vrstnem redu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zbiranje informacij<\/strong><\/h2>\n\n\n\n<p>Prenova spletne strani je <strong>najbolj u\u010dinkovita, \u010de poteka v fazah<\/strong>. V grobem lahko te faze razdelimo na 6 kategorij:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>zbiranje informacij,&nbsp;<\/li><li>na\u010drtovanje,<\/li><li>dizajn,&nbsp;<\/li><li>programiranje,<\/li><li>tekst in SEO optimizacija,&nbsp;<\/li><li>testiranje.<\/li><\/ol>\n\n\n\n<p>Vsaka od teh kategorij sestoji iz ve\u010d korakov, ki jim morate slediti, \u010de \u017eelite proces prenove \u010dim bolj optimizirati.&nbsp;<\/p>\n\n\n\n<p>Danes si bomo natan\u010dneje ogledali <strong>prvo fazo \u2013 fazo pridobivanja informacij<\/strong>. Ta faza je namenjena raziskovanju, dolo\u010danju in odlo\u010danju. Najpomembneje je, da v tej fazi jasno opredelite namen va\u0161e spletne strani. To vam bo namre\u010d pomagalo pri prav vseh nadaljnjih korakih in na koncu rezultiralo v u\u010dinkovitem spletnem mestu.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Izdelava person<\/strong><\/h3>\n\n\n\n<p>Prvo vpra\u0161anje, ki si ga morate nujno postaviti, je, za koga sploh postavljate oziroma prenavljate spletno stran. Na to vpra\u0161anje si boste najla\u017eje odgovorili s pomo\u010djo izdelave person. Vsaka persona pri tem predstavlja dolo\u010deno skupino uporabnikov, ki imajo podobne vzorce obna\u0161anja in preference<strong> <\/strong>pri nakupnih odlo\u010ditvah, uporabi tehnologij, izdelkov in storitev.<\/p>\n\n\n\n<p>Na podlagi dobro izdelanih person boste vedeli, katere informacije morate uporabnikom posredovati ob katerem \u010dasu, da bodo uspe\u0161no zaklju\u010dili nakupni proces. Prav tako vam bodo izdelane persone nudile <strong>poglobljen vpogled v va\u0161o ciljno publiko<\/strong>, \u010demur boste lahko prilagodili vsebino in dizajn spletnega mesta.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Izdelava nakupne poti (Customer journey)<\/strong><\/h3>\n\n\n\n<p>Nakupna pot (customer journey) je zemljevid vseh interakcij, ki jih ima uporabnik s podjetjem. Pomaga vam videti izdelek ali storitev skozi o\u010di potro\u0161nika ter tako spoznati njegove <strong>vedenjske vzorce, potrebe in mnenja<\/strong>. Zemljevid vsebuje sti\u010dne to\u010dke (touchpoints) med podjetjem in uporabnikom.&nbsp;<\/p>\n\n\n\n<p>Glede na vedenje person na sti\u010dnih to\u010dkah boste lahko pridobili klju\u010dne informacije za sprejemanje najbolj\u0161ih poslovnih odlo\u010ditev pri prenovi spletne strani.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Definiranje ciljev<\/strong><\/h3>\n\n\n\n<p>Da bi uspe\u0161no vodili projekt, si morate \u0161e pred pri\u010detkom dela na sami strani postaviti <strong>SMART cilje<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S \u2013 specific (specifi\u010dne)<\/li><li>M \u2013 measurable (merljive)<\/li><li>A \u2013 attainable (dosegljive)<\/li><li>R \u2013 relevant (relevantne)<\/li><li>T \u2013 timely (\u010dasovno opredeljene)<\/li><\/ul>\n\n\n\n<p>Ker prenova spletne strani pogosto vklju\u010duje veliko ljudi z razli\u010dnimi mnenji, je pomembno tudi, da cilje in pri\u010dakovanja uskladite med seboj. Konsenz vseh sodelujo\u010dih je namre\u010d klju\u010dnega pomena za uspe\u0161en zaklju\u010dek projekta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pregled analitike na obstoje\u010di strani<\/strong><\/h3>\n\n\n\n<p>Najpomembnej\u0161i vir pri na\u010drtovanju prenove spletne strani naj bo analiza obstoje\u010de. Z uporabo orodij za spletno analitiko boste lahko ugotovili, kaj deluje in kaj ne ter <strong>spletno stran usmerili v pravo smer<\/strong>. Dodatno pomo\u010d vam lahko v obliki toplotnih map in posnetkov sej uporabnikov nudijo napredna orodja za spremljanje rezultatov (npr. Hotjar in CrazyEgg).&nbsp;<\/p>\n\n\n\n<p>Uporabniki vam z vsakim obiskom va\u0161e spletne strani zaupajo pomembne namige, kako jo lahko izbolj\u0161ate. Prisluhnite jim!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Priprava briefa<\/strong><\/h3>\n\n\n\n<p>Kakovosten brief je predpogoj za kakovostno spletno mesto. Je izhodi\u0161\u010dna to\u010dka, ki usmerja celoten proces prenove spletne strani. V njem so zbrani in jasno opredeljeni vsi<strong> cilji, \u017eelje, predviden budget, \u010dasovnica <\/strong>in \u0161e kaj ve\u010d.<\/p>\n\n\n\n<p>Prenesite si na\u0161 <a href=\"https:\/\/madwise.si\/vodici-po-digitalnem-marketingu\/brief-za-prenovo-spletnega-mesta\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brief za prenovo spletnega mesta<\/strong><\/a>, ki vam bo olaj\u0161al izbiro prave agencije oziroma izvajalca za prenovo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako naprej?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Tako, zdaj ste dovolj oboro\u017eeni z znanjem, da se lahko uspe\u0161no prebijete skozi prvo fazo prenove spletne strani. Toda, kako naprej? Faz je namre\u010d \u0161e kar nekaj, pot do va\u0161e sanjske spletne strani pa je dolga &#8230;\u00a0<\/p>\n\n\n\n<p>V pomo\u010d vam je lahko tudi na\u0161 vodi\u010d <a href=\"https:\/\/madwise.si\/vodici-po-digitalnem-marketingu\/30-nasvetov-za-prenovo-spletnega-mesta\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>30 nasvetov za la\u017ejo prenovo spletnega mesta<\/strong><\/a>, ki vas bo vodil skozi vseh 6 faz prenove spletne strani. Pri tem pa vam bo razkril 30 nepogre\u0161ljivih nasvetov, ki vam jo bodo lahko vsaj nekoliko olaj\u0161ali!\u00a0<\/p>\n\n\n\n<p>\u010ce imate \u0161e kak\u0161na dodatna vpra\u0161anja ali izzive, pa veste, kje nas najdete.\u00a0<a href=\"https:\/\/madwise.si.\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oglasite se nam<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Standardnega postopka za prenovo spletne strani \u017eal ni. Vsaka spletna stran je namre\u010d narejena na podlagi specifi\u010dnih potreb. Kljub temu pa obstaja nekaj smernic, ki lahko prenovo spretno usmerjajo in tako olaj\u0161ajo. V tem \u010dlanku se bomo podrobneje seznanili z eno izmed njih.<\/p>\n","protected":false},"author":34,"featured_media":30959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-30956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prvi korak pri prenovi spletne strani<\/title>\n<meta name=\"description\" content=\"Prenova spletne strani je kompleksen projekt. Pomembno je, da se ga lotite organizirano in v pravem vrstnem redu. 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