{"id":30728,"date":"2022-03-03T10:00:00","date_gmt":"2022-03-03T09:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30728"},"modified":"2022-03-18T11:13:57","modified_gmt":"2022-03-18T10:13:57","slug":"prenova-spletnega-mesta","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/prenova-spletnega-mesta\/","title":{"rendered":"Prenovite svoje spletno mesto v teh 6 korakih"},"content":{"rendered":"\n

Vsako uspe\u0161no podjetje se zaveda, da je spletno mesto \u017eiva stvar, ki jo je potrebno nenehno spreminjati ter na vsake toliko \u010dasa tudi prenoviti. Ker se pri\u010dakovanja in povpra\u0161evanja uporabnikov<\/strong> nenehno spreminjajo, je prenovi spletnega mesta treba nameniti kar nekaj \u010dasa. Preberite nekaj na\u0161ih nasvetov, da se je boste lotili kar najbolj u\u010dinkovito.<\/p>\n\n\n\n

Je tudi va\u0161e spletno mesto potrebno prenove?<\/strong><\/h2>\n\n\n\n

Povpre\u010den uporabnik spletno stran \u2013 \u010de na njej ne dobi tega, kar \u017eeli \u2013 ponavadi zapusti po 8 sekundah<\/strong>. \u010ce \u017eelite kupce pridobiti in tudi obdr\u017eati, jim morate zato zagotoviti kar najbolj\u0161o uporabni\u0161ko izku\u0161njo. In bolje kot boste poznali svoje uporabnike in kupce, bolj\u0161a bo uporabni\u0161ka izku\u0161nja ter posledi\u010dno tudi konverzija.<\/p>\n\n\n\n

\u010ce je tudi va\u0161a spletna stran potrebna prenove<\/a>, je pametno, da se le-te lotite preudarno. Predvsem pa \u0161e pred pri\u010detkom poskrbite, da bodo \u017eelje na strani podjetja poenotene. Morebitne dileme ali zadr\u017eke razre\u0161ite \u017ee takoj na za\u010detku, saj se boste s tem izognili ustvarjanju zmede in slabemu izdelku.<\/p>\n\n\n\n

Prenova vsakega spletnega mesta je najbolj u\u010dinkovita, \u010de poteka v naslednjih fazah:<\/p>\n\n\n\n

1. korak: Zbiranje informacij<\/h3>\n\n\n\n

Na\u010drtovanje novega spletnega mesta bo najbolj u\u010dinkovito, \u010de boste natan\u010dno vedeli, za koga ga postavljate. Izdelava person in njihove nakupne poti je odli\u010den na\u010din, da spoznate svojega kupca in njegovo nakupno obna\u0161anje. Z jasno definiranimi cilji in dobrim briefom pa bo prenova spletnega mesta \u0161e la\u017eja.<\/p>\n\n\n\n

2. korak: Na\u010drtovanje<\/h3>\n\n\n\n

V fazi na\u010drtovanja je treba predvideti, kako bo novo spletno mesto zagotovilo odli\u010dno uporabni\u0161ko izku\u0161njo \u2013 brez nje bodo namre\u010d uporabniki \u0161li drugam. Potreben je tudi razmislek o tem, kako in kam boste pripeljali obiskovalce ter kako boste vzdr\u017eevali stik z njimi tudi, ko zapustijo va\u0161o spletno stran.<\/p>\n\n\n\n

3. korak: Dizajn<\/h3>\n\n\n\n

V tej fazi je klju\u010dno, da definirate grafi\u010dni jezik svojega podjetja. Gotovo imate svojo podobo (CGP), ki vam bo pomagala uokviriti vizualno podobo va\u0161ega spletnega mesta. \u010ce je CGP zastarel, pa je to vsekakor najbolj\u0161i \u010das za njegovo celostno prenovo.<\/p>\n\n\n\n

4. korak: Programiranje<\/h3>\n\n\n\n

\u00bbMobile first or last?\u00ab V fazi kodiranja je klju\u010dno, da si odgovorite na to vpra\u0161anje. Glede na rasto\u010de \u0161tevilo uporabnikov pametnih telefonov namre\u010d obstaja velika verjetnost, da bodo obiskovalci videli le mobilno razli\u010dico va\u0161ega spletnega mesta. Vsekakor pa velja razmisliti tudi o implementaciji razli\u010dnih orodij.<\/p>\n\n\n\n

5. korak: Tekst in SEO optimizacija<\/h3>\n\n\n\n

Vnos besedil je odli\u010dna prilo\u017enost, da preverite, \u010de ste res povedali, kar obiskovalci potrebujejo. S kakovostnimi teksti na spletnem mestu lahko tudi za spletne iskalnike storite \u017ee veliko. Ti se namre\u010d vedno bolj osredoto\u010dajo na relevantnost vsebine za svoje uporabnike (va\u0161e spletne obiskovalce).<\/p>\n\n\n\n

6. korak: Testiranje<\/h3>\n\n\n\n

S testiranjem spletnega mesta pred njegovim lansiranjem boste poskrbeli, da ne boste izpustili nobenega od korakov, ki so klju\u010dni za zadovoljstvo uporabnikov \u2013 va\u0161ih bodo\u010dih kupcev.<\/p>\n\n\n\n

30 nasvetov za la\u017ejo prenovo spletnega mesta<\/strong><\/h2>\n\n\n\n

Pri prenovi spletnega mesta je treba pozornost nameniti prav vsakemu izmed zgornjih korakov oziroma faz. Te vam namre\u010d lahko pomagajo do spletnega mesta, ki ga uporabniki ne bodo zapustili \u017ee v 8 sekundah. Vsako izmed njih smo podrobneje opisali v na\u0161em vodi\u010du 30 nasvetov za la\u017ejo prenovo spletnega mesta<\/a>.<\/p>\n\n\n\n

Prenesite si vodi\u010d in preberite \u0161e kup drugih uporabnih nasvetov, ki vam bodo pomagali do la\u017eje prenove in u\u010dinkovitega spletnega mesta \u2013 tudi, ko bo njegova postavitev \u017ee za vami. \u010ce imate \u0161e kak\u0161na dodatna vpra\u0161anja ali izzive, pa veste, kje nas najdete. Oglasite se nam<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ali va\u0161e spletno mesto potrebuje prenovo? Da bo ta zares u\u010dinkovita, se je lotite preudarno. \u010ce \u017eelite pove\u010dati konverzijo, je pomembno, da dobro poznate uporabnike in kupce ter jim zagotovite odli\u010dno uporabni\u0161ko izku\u0161njo. Preberite, katerim 6 korakom morate slediti pri prenovi.<\/p>\n","protected":false},"author":34,"featured_media":30730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,18],"tags":[],"class_list":["post-30728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-strani","category-optimizacija-spletnih-strani-seo","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nPrenovite svoje spletno mesto v teh 6 korakih - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Prenova spletnega mesta je proces, ki se ga je treba lotiti preudarno. 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